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Background of the company

Bekas Chemicals private limited company was established in 1994 and became operational in
1997. It is a family based company with seven shareholders. The company is engaged in
manufacturing of soap, Synthetic detergents, cosmetic product, packing materials production,
industrial surfactants, and putty. It also deals with import and whole sales of chemicals and
related products. The company's head office is located in Addis Ababa and has branches in
Oromia region, Adama city about 100km North of Addis Ababa, Addis Ababa is a head office
and location of putty and industrial products manufacturing plant While in Adama and Mekele;
liquid detergents, laundry detergents, powder detergents and industrial surfactants are produced.
Bekas Chemicals is a company began the business, from tiny stage and currently run with about
USD $3 Million capital and its annual turnover is also more than USD $5 Million. It is a fast
developing company. Total worker of the company currently is about 300. Its major customer
banks are Awash International Share Company, Development bank of Ethiopia, Oromia
International Bank Share Company and Commercial Bank of Ethiopia.
The company is also active member of Addis Ababa Chamber of Commerce, Sectorial
Association, Chemical Products Manufacturing Association and National Associations of
Ethiopia industries. The company has implemented ISO 9001:2008 quality management system
and certified by the Ethiopian Conformity Assessment Enterprise. The company's base of
developments is in house research and development. It has about six utility model patents from
Ethiopia Intellectual property Right Office.

8 Factors Influencing the Business Communication

Communication is the exchange of facts, ideas, wishes, and attitudes between
or among persons. Communication in business is the same. Business
communication is the expression, channeling, receiving and interchanging of
ideas in commerce and industry.

This exchange becomes fruitful when the receiver understands the meaning of
the message in the way the sender encoded.

However, several factors distort the meaning of a message in business.

 8 Factors Influencing the Business Communication are;
1. Cultural Diversity.
2. Misunderstanding of Message.
3. Emotional Difference.
4. Past Experiences.
5. Educational and Intellectual Difference.
6. Group Affiliations.
7. Positional Differences among the Personnel.
8. Functional Relationship between Sender and Receiver.

These are some factors that influence the meaning of business

communication.

1. Cultural Diversity

When people from different cultural backgrounds communicate the chance of

misunderstanding and wrong interpretation of the message is higher. Large
corporations and MNC’s usually have a culturally diverse workforce.

Also, they deal with many nationalities. Misunderstanding of messages can

lead to a very troubling situation for a company. Companies can take some
measures to avoid this problem.

2. Misunderstanding of Message

Communication in business also fails when people assign different meanings

to the same word. Such a misunderstanding happens when technical words or
jargons are used. Moreover, people may intentionally misinterpret the inner
meaning of words.
Misunderstanding of the message is a common thing in communication but it
could create a problem for the company. So, messages must be prepared
properly and there should be a feedback system.

Related:  7C’s of Business Communication

3. Emotional Difference

Emotions and feelings of the parties involved in communication significantly

affect the meaning of communication. For example, physicians are usually less
emotional to the patient than those of the relatives of the patients.

4. Past Experiences

The experience of previous communication strongly determines the

effectiveness of further communication between the same sender and
receiver. If either of the parties has a bitter experience, further communication
between them is likely to be ineffective.

5. Educational and Intellectual Difference

The difference in the informal educational and intellectual level of the sender
and receiver also influences the meaning of communication.

If they have similar educational qualifications, communication will be effective.

Because they are likely to hold similar perceptions, understanding, feeling,
thinking, view, etc.

Related:  Sender & Receiver Oriented Communication Barriers

6. Group Affiliations
 

Differences in group-affiliation also affect communication in business. If

sender and receiver belong to different formal or informal groups,
communication between.

They may become less effective.

For example, communication between trade union leaders and managers may
fail simply because of their hostile attitude to each other.

Similarly, informal group relationships based on religion, gender, and region,

age, etc. can affect business communication.

Related:  Grapevine Communication: Definition, Types, Grapevine in

Business Communication

7. Positional Differences among the Personnel

If the sender and receiver hold different positions in the hierarchy,

communication between them may fail. Sometimes we see that for the
purpose of maintaining the formality it the organization, some people go too
far.

For example, superiors usually pay less attention to any message from their
subordinates.  Also, subordinates try to avoid any instruction from the
superiors to avoid the workload and responsibilities.

Related:  3 Forms of Communication in an Organization

8. Functional Relationship between Sender and
Receiver

The functional relationship between the sender and receiver significantly

affects the meaning of communication in business. If the sender and receiver
belong to different functional departments or areas, the receiver may not
understand the sender’s message.

For example, the finance manager may not clearly understand the message of
the product design manager; quality control manager may not understand the
message of accountants.

Business communication is the expression, channeling, receiving and

interchanging of ideas in commerce and industry. In many ways, the meaning
of business communication can be an influence. This influence can be positive
or negative.