QFD: House of Quality This file is READ ONLY.

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Project: Car Example Functional Conflicts Sorted
Revision: #NAME? ###
Date: #NAME? ###
#NAME? ###
#NAME? ###
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#NAME? ###
#NAME? ###
Correlations
#NAME? ###
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Positive +
#NAME? ###
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Negative −
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No Correlation o
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Relationships ###### #NAME?
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Strong ●

Moderate ○

Weak ▽

Direction of Improvement

Maximize ▲

Target ◇
o
Minimize ▼
o o
+ + −
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Customer Competitive
Direction of Improvement ▲ ▼ ▼ ▲ Assesment

Acceleration (0-60mph time in seconds)

Requirements
Functional
Customer Importance (1-5)

Top Speed (mph)

Weight Chart

Trunk Volume

Our Product

Competitor 1

Competitor 2

Competitor 3

Competitor 4
Weight (lbs)
Maximum Relationship
Relative Weight
Customer
Requirements
(Explicit and
Row #

Row #
Implicit)

1
1
||||||||||||||||||||||||| 50% 5 9 Fast ● ● ○ ▽ 5 4 3 2 1 16

2
2
|||||||||| 20% 2 9 Lightweight ▽ ○ ● ○ 4 3 2 1 0 15

3
3
||||||||||||||| 30% 3 9 Lots of Luggage Space ▽ ▽ ○ ● 4 4 2 2 5 14
4
4 0% 13
5
5 0% 12
6
6 0% 11
7
7 0% 10
8
8 0% 9
Column D
9
9 0% 8
10
10 0% 7
11
11 0% 6
12
12 0% 5
13
13 0% 4
14
14 0% 3
15
15 0% 2
16
16 0%
0 0.1 0.2 0.3 0.4 0.5 0.6
0-60mph in3.9 seconds

3000 lbs Curb Weight

Trunk Volume 15 ft3

Top Speed 160 mph

Product Targets

Max Relationship 9 9 9 9
Technical Importance Rating 500.00 540.00 420.00 380.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Relative Weight 27% 29% 23% 21% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
0.35
0.3
0.25
0.2
Weight Chart 0.15
Relative Weight

0.1
0.05
||||||||||||||
|||||||||||||

|||||||||||

||||||||||

0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64

Our Product 5 4 4 3
Competitor 1 5 3 3 3
Competitor 2 3 2 2 2
Competitor 3 2 1 1 2
Technical Competitive Assesment

Competitor 4 2 0 1 4

Our Product Competitor 1 Competitor 2 Competitor 3 Competitor 4

6
5

4
4

3
3

2
2

1
1

0
0 2 4 6 8 10 12 14 16 18
0

Template Revision: 0.10 Date: 8/22/2019

Christopher Battles (Edited by
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Robert Futch)
QFD: House of Quality
Project: Car Example
Revision:
Date:

Correlations

Positive +

Negative −

No Correlation o

Relationships

Strong ●

Moderate ○

Weak ▽

Direction of Improvement

Maximize ▲
o
Target ◇
o o
Minimize ▼
o o o
o o − o
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
Direction of Improvement ▲ ▲ ▼ ▼ ◇
Part Characteristics

Frame Material Density

Supercharger Capacity
Engine Horsepower

Frame Thickness
Relative Weight
Weight Chart

Trunk Style
Maximum Relationship
Relative Weight

Functional Targets
Row #

1 1
||||||||||||| 27% 5 9 Top Speed 160 mph ● ▽ ▽ ○ ○
2 2
|||||||||||||| 29% 2 9 0-60mph in3.9 seconds ● ● ○ ○ ▽
3
3
||||||||||| 23% 9 3000 lbs Curb Weight ○ ○ ● ● ○
4
4
|||||||||| 21% 9 Trunk Volume 15 ft3 ▽ ▽ ○ ○ ●
5
5 0% 0
6
6 0% 0
7
7 0% 0
8
8 0% 0
Column D
9
9 0% 0
10
10 0% $0
11
11 0% 0
12
12 0% 0
13
13 0% 0
14
14 0% 0
15
15 0% 0
16
16 0% 0
0 0.1 0.2 0.3 0.4
Aluminum (2.7 g/cm³)
300 horsepower

3 inch frame

Hatchback
2 liters

Part Targets

Max Relationship 9 9 9 9 9
Technical Importance Rating 597.83 380.43 382.61 436.96 365.22 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00 0.00
Relative Weight 28% 18% 18% 20% 17% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0%
0.3

0.25

0.2

0.15
Weight Chart Relative Weight
0.1

0.05
|||||||||||||

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0
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Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16