#4 - Children’s Premier

Faculty Supervision: Edieal Pinker

The case describes Children’s Premier, a popular group practice in Greenwich, Connecticut
which, due to a change in the state’s vaccination law, decides to dramatically change its business
model. Did the group make the right adjustments in order to stay competitive and cover their
increasing costs? Should the new practices cause a newcomer to the practice to look elsewhere
for his children?

#5 - Design at Mayo
Faculty Supervision: Rodrigo Canales and William Drentell
The case describes how the Mayo Clinic, one of the most prominent hospitals in the world,
engaged designers and built a research institute, the Center for Innovation (CFI), to study the
processes of healthcare provision. The case documents the many incremental innovations the
designers were able to implement and the way designers learned to interact with physicians and
vice-versa.

In 2010 there were questions about how the CFI would achieve its stated aspiration of
“transformational change” in the healthcare field. Students are asked what would a major change
in health care delivery look like? How should the CFI's impact be measured? Were the center's
structure and processes appropriate for transformational change? Faculty have found this a great
case to discuss institutional obstacles to innovation, the importance of culture in organizational
change efforts, and the differences in types of innovation.

This case is freely available to the public.

#6 - AXA: Creating New Corporate Responsibility

Metrics
Faculty Supervision: Todd Cort and David Bach
The case describes AXA’s corporate responsibility (CR) function. The company, a global leader
in insurance and asset management, had distinguished itself in CR since formally establishing a
CR unit in 2008. As the case opens, AXA’s CR unit is being moved from the marketing function
to the strategy group occasioning a thorough review as to how CR should fit into AXA’s
operations and strategy. Students are asked to identify CR issues of particular concern to the
company, examine how addressing these issues would add value to the company, and then create
metrics that would capture a business unit’s success or failure in addressing the concerns.

#7 - Cadbury: An Ethical Company Struggles to Insure

the Integrity of Its Supply Chain
Faculty Supervision: Ira Millstein

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 The case describes revelations that the production of cocoa in the Côte d’Ivoire involved child
slave labor. These stories hit Cadbury especially hard. Cadbury's culture had been deeply rooted
in the religious traditions of the company's founders, and the organization had paid close
attention to the welfare of its workers and its sourcing practices. The US Congress was
considering legislation that would allow chocolate grown on certified plantations to be labeled
“slave labor free,” painting the rest of the industry in a bad light. Chocolate producers had asked
for time to rectify the situation, but the extension they negotiated was running out. Students are
asked whether Cadbury should join with the industry to lobby for more time? What else could
Cadbury do to ensure its supply chain was ethically managed?

#8 - Palm Oil 2016

Faculty Supervision: Kenneth Richards in cooperation with National University of
Singapore Business School and David Bach
The case looks at the palm oil industry in Indonesia and how the industry effects deforestation
and native rights. The case focuses on a proposal forwarded by leading palm oil traders and
environmental NGOs that would ban the sale of palm oil from deforested land. The proposal is
opposed by elements of the government, and smaller palm oil companies. Some voices in the
Indonesian government are suggesting an agreement to end deforestation needs to be scrapped.
What should companies and NGOs do?

#9 - Ant Financial
Faculty Supervision: K. Sudhir in cooperation with Renmin University of China
School of Business
In 2015, Ant Financial’s MYbank (an offshoot of Jack Ma’s Alibaba company) was looking to
extend services to rural areas in China by providing small loans to farmers. Microloans have
always been costly for financial institutions to offer to the unbanked (though important in
development) but MYbank believed that fintech innovations such as using the internet to
communicate with loan applicants and judge their credit worthiness would make the program
sustainable. Students are asked whether MYbank could operate the program at scale? Would
its big data and technical analysis provide an accurate measure of credit risk for loans to small
customers? Could MYbank rely on its new credit-scoring system to reduce operating costs to
make the program sustainable?

#10 - SELCO
Faculty Supervision: Tony Sheldon
The case looks at SELCO, an Indian company that specialized in bringing solar electric products
to the poor. In 2009, the company needed a new growth strategy. As students consider the
company’s dilemma, the raw case allows them to view video interviews with company leaders
and customers, inspect maps of SELCO’s service areas, see videos describing how SELCO’s
products were being used, consider articles on India’s electricity grid and socio-economic
conditions, read about the company’s founding, consult the company’s organization charts,

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 income statements and balance sheets, inspect the company’s innovative products, review the
company’s business models, read news articles about the company’s success, etc.

SELCO, India's innovative solar electric company, was at a strategic crossroads. Should it go
“deeper” and serve even poorer people or go “wider” and expand beyond its current geographical
areas?

This case is freely available to the public.

40 Most Popular Case Studies of 2018

RankCase Study Faculty Keywords/Perspectives
Supervision
1 Coffee 2016 Todd Cort
Customer/Marketing, Competitor/Strategy,
Supply Chain, Sustainability
2 Shake Shack IPO Jake Thomas, Competitor/Strategy, Innovation & Design,
Geert Investor/Finance, Sourcing/Managing Funds,
Rouwenhorst Supercharged IPO
3 IBM Corporate David Bach Competitor/Strategy, State & Society,
Service Corps W Innovation & Design
4 Children's Premier Edi Pinker Competitor/Strategy, Healthcare, Practice
Management
5 Design at Mayo W Rodrigo Canales, Healthcare, Innovation & Design, Leadership
William Drentell & Teamwork
6 AXA: Creating Todd Cort, Corporate Responsibility, Sustainability,
New CR Metrics W
David Bach Metrics & Data
7 Cadbury Ira Millstein Ethics & Religion, Supply Chain, Operations,
State & Society
8 Palm Oil 2016 W
David Bach Competitor/Strategy, Law & Contracts,
Macroeconomics, Operations, Social
Enterprise, State & Society,
Sustainability, Deforestation
9 Ant Financial W K. Sudhir Competitor/Strategy, Customer/Marketing,
Investor/Finance, State & Society,
Fintech, Credit Scoring
10 SELCO Tony Sheldon Customer/Marketing, Innovation & Design,
Social Enterprise, State & Society,
Sustainability
11 Golden Agri David Bach Competitor/Strategy, Sustainability, Palm
Resources and Oil, Indonesia
Sustainability
12 Project Masiluleke Rodrigo Canales Entrepreneurship, Healthcare, Innovation &
Design, Social Enterprise
13 Marina Bay Sands Kosuke Uetake Competitor/Strategy, Customer/Marketing,

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 Operations, State & Society, Sustainability
14 American Greetings Arthur Swersey Metrics & Data, Operations
15 TIAA 2016 W Ahmed Khwaja, Competitor/Strategy, Customer/Marketing,
Vineet Kumar, Employee/HR, Investor/Finance, Millennials
K. Sudhir
16 Netflix & Qwikster Sharon Oster, Competitor/Strategy, Customer/Marketing,
Keith Chen Innovation & Design, Operations, Streaming
Services
17 Kmart Bankruptcy Heather Tookes Asset Management, Financial Regulation,
Investor/Finance
18 AgBiome James Baron Employee/HR, Entrepreneurship, Ethics &
Religion, Leadership & Teamwork
19 Netflix Arthur Swersey Customer/Marketing, Innovation & Design,
Operations, Process Optimization
20 Canary Wharf: William Asset Management, Business History,
Financing and Goetzmann Customer/Marketing, Entrepreneurship,
Placemaking Innovation & Design, Investor/Finance,
Sourcing/Managing Funds, State &
Society,
Real Estate, Placemaking, Fintech, Brexit
21 Mastercard Ravi Dhar, Competitor/Strategy, Customer/Marketing,
Vineet Kumar, Employee/HR, Innovation & Design,
Amy Leadership & Teamwork, Metrics & Data
22 GE Ecomagination Wrzesniewski
W
Competitor/Strategy, Customer/Marketing,
Constance Bagley,
Ravi Dhar, Fiona Investor/Finance, State & Society,
M. Scott Morton Sustainability
23 The Alibaba Zhiwu Chen Competitor/Strategy, Entrepreneurship,
Group W
Investor/Finance, Law & Contracts
24 Mike Erwin: An AJ Wasserstein Entrepreneurship, Ethics & Religion,
Accidental Social Leadership & Teamwork, Social
Entrepreneur Enterprise
25 Herman Miller Competitor/Strategy, Customer/Marketing,
Jim Baron Employee/HR, Ethics & Religion, Innovation
& Design, Leadership & Teamwork
26 Achievement First W Sharon Oster Social Enterprise, State & Society, Education
27 Toyota 2010 Customer/Marketing, Operations
Arthur Swersey
28 Air Canada Jacob Thomas Competitor/Strategy, Employee/HR, Financial
Regulation, Investor/Finance
29 Project Sammaan Rodrigo Canales Entrepreneurship, Healthcare, Innovation
W

& Design, Social Enterprise, State &

Society, Sustainability
30 First Book Sharon Oster Customer/Marketing, Entrepreneurship,
Marketplace W Social Enterprise
31 George Hudson and James Chanos Business History, Financial
the 1840s Railway Regulation, Investor/Finance, Metrics
& Data

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 Mania
32 Polaroid Richard Foster
Competitor/Strategy, Entrepreneurship,
Innovation & Design, Operations
33 The Battle for David Bach Competitor/Strategy, Law & Contracts, State
Endesa & Society, Energy, Mergers
34 Potash Corporation Judith Chevalier Competitor/Strategy, Investor/Finance, State
of Saskatchewan & Society
35 Peabody Museum Jessica Helfand Arts Management, Competitor/Strategy,
Customer/Marketing, Innovation & Design,
Social Enterprise
36 Centerbridge Olav Sorenson Asset Management, Employee/HR,
Investor/Finance, Leadership & Teamwork
37 Tronc Heather Tookes Business History, Competitor/Strategy,
Investor/Finance, Leadership & Teamwork,
Asset Valuation, Publishing
38 Low-Carbon William Asset Management, Ethics & Religion,
Investing W Goetzmann, K. Investor/Finance, Social Enterprise, State &
Geert Society, Sustainability
Rouwenhorst
39 Kalil Diaz AJ Wasserstein Customer/Marketing, Entrepreneurship
through Acquisition
40 Commonfund ESG William
W
Asset Management, Investor/Finance, Metrics
Goetzmann & Data, Social Enterprise
Case is freely available to the public
W
Case features a woman in a major leadership role
Click on the case title to learn more about the dilemma. A selection of our most popular cases are
available for purchase via our online store.
December 19, 2018

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