BRITISH UNIVERSITY VIETNAM

GROUP 2

BUSINESS CREATION & INNOVATION

GROUP MEMBER
HAN20090173
HAN20090065
HAN20100060
HAN19100087

BUSINESS IDEA
HR-tech service, which connects
students with virtual internships and
job opportunities from Startups and
SMEs with a specially designed platform
CLIENT PERSONA
Age 28 years old
Gender Male
Education Bachelor Degree in
BA, minor in Risk Management,
Louisiana University, USA
Location LA, USA (UTC-7)
Position CEO of his startup,
currently a Manager for a LA
Transportation company
Salary $70,000/year
Status Single
Like/dislike Though he is
open to technology, hê is
not keen on developing
social media channels.
His Twitter account is for
friends and family.
Context
He wants to start a remote-first business in
Tech-Transportation while being a Manager for
the company. He is currently recruiting
Engineers and Developers on AngelList and
raising funds for his startup.
Needs
He wants to maintain the company's social media
appearance to attract more funds but doesn't have
much knowledge in Marketing and time for recruiting
or managing admin tasks. He does not want to hire a
full-time Marketing specialist since it is too costly and
unnecessary. He has posted some hiring on well-
known job boards but cannot find suitable candidates
as most of them are looking for high-paid positions.
Personality
Friendly and passionate. Somewhat demanding but mostly
not very strict if the interns make small mistakes. Usually
attend start-up summits, workshops, start-up groups, read
tips from Entrepreneur channels or magazines for start-ups.
Usually ask for advice from friends and colleagues.
 TOTAL ADDRESSABLE MARKET
(TAM)
number of startups in US 63,703

home based startups in US

43.955

startups become profitable

17.582

TAM = ANNUAL CONTRACT VALUE x POSSIBLE ACCOUNTS

= $14.065.600
 Guess the word that links the four
1. pictures together in one minute.

Game 2. Each correct answer carries one point.

Mechanics 3.
4.
No searching for answers online please!

The game master's decisions are final.

5. Have fun!
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