Exhibition Proposal

24 Study Malaysia Expo

th

Pakistan

Organized By
 Mark Your Calender
1 Karachi

Marriot Hotel
School Visit
Feb 12 - 13, 2022
Feb 14, 2022
Sat - Sun
Mon | 9am - 12pm
1pm - 6pm

2 Islamabad

Serena Hotel
Feb 15 - 16, 2022
Tue - Wed
1pm - 6pm

School Visit
Feb 16 - 17, 2022
Wed | 9am - 12pm

3 Lahore

Avari Hotel
School Visit
Feb 18 - 19, 2022
Feb 18, 2022
Fri - Sat
Fri | 9am - 12pm
1pm - 6pm
 Northpole International (Pvt.) Ltd.
The Organizer
Northpole Consultants is a leading Malaysian Student
Recruitment Company in Pakistan being involved in
the promotion and branding of Education Malaysia for
more than 16 years. Under its brand name Live and
Study Malaysia (www.liveandstudymalaysia.com), the
company has lived to the reputation of its brand name
by recruiting hundreds of successful students to lead
Malaysian Universities in the last 16 years.
Northpole has introduced Malaysian Education in
Pakistan and started organizing Study Malaysia
Exhibitions in 2008.
We organized 23 successful events together with the
support of 20 plus Malaysian partner Universities and
with the Malaysian High Commission in Pakistan.
Besides that, Northpole has the privilege to organize 3
successful Education Malaysia events for Winning
Magnitude in 2012-13 and 3 exhibitions being a local
partner for EMGS in the year 2017-18 in Pakistan.
Our focus of services is exclusively for Malaysian
Education as compared to other recruitment agencies
in Pakistan.
We have offices in major cities of Pakistan (Karachi,
Lahore, and Islamabad), and work with almost all
leading Universities in Malaysia.
The staff is regularly updated and trained with the
latest trends and requirements in terms of education
in Malaysia in lieu of the rules set by the Ministry of
Higher Education Malaysia and Immigration Malaysia.
What makes Northpole stand out is the fact that it has
very strong backup support from the Malaysian
Mission in Pakistan (Malaysian High Commission in
Islamabad and Consulate General in Karachi).
1 expected to participate in the Expo.
Pandemic Effects on Business
Since the arrival of the coronavirus pandemic
(COVID-19), the global context for development has
fundamentally changed. The COVID-19 pandemic is of
a scale most people alive today have never seen.
Worldwide the outbreak continues to claim lives and
livelihoods as health systems buckle, borders close
and families struggle economically to stay afloat.
Since last years in the country, pandemic affects our
business at a very large scale particularly
recruitment, marketing, and promotions. We were
planning to organize 24th Study Malaysia Expo in
July/Aug 2020, but due to the situation occurring in
the world, we were not able to have it to date.
As now the situation is getting better, businesses and
borders are re-opening rapidly around the world,
especially in Pakistan and Malaysia, flights are
operational for the last few weeks.
Educational institutes are continuing to emerge, as
colleges and universities are allowed to resume
classes physically not only in Pakistan and Malaysia
but also in the rest of the world.
The 24th Edition of Study Malaysia Expo
The 24th edition of the Study Malaysia Expo will now
be organized from 12th February 2022 to 19th
February 2022 in Karachi, Islamabad, and Lahore,
which Covers the 50-60% students population of
Pakistan. The Initial event dates were in July/Aug
2020 and had been postponed by 24 months.
"
More than 1500 participants including leading
universities, colleges, businesses, non-government
organizations, academic institutions, and families are
 Market Response After Pandemic

The Situation Is Getting Better

The world is gradually learning to recalibrate to a new way of life and work with much of the world gradually
lifting COVID-19 lockdown restrictions Schools, Colleges, Universities, and Businesses are getting back to
normal life by this year. People are welcoming the educational exhibitions, seminars, roadshows, and students
are responding enormously towards that, universities are accepting on-campus applications. It is time to adjust
to a new normal that will safeguard the interests of the corporate sector and support the vulnerable sections of
society.

Target Audience Benefits Of Participation

More than 1500 participants from leading The COVID-19 pandemic has presented many
universities, colleges, businesses, non-government challenges to students, educators, and parents,
organizations, and families will participate In expo children already coping with online classes.
2022 and will continue to play a crucial role As we have learned about the broad impacts of
throughout 1 week of the event and beyond. The Malaysian culture on students, students are waiting
basic aim is to showcase Malaysian education and impatiently to be a part of the Malaysian culture, they
culture and more importantly meeting students have been waiting for the pandemic will over and
who: they will enjoy a multicultural community
environment in Malaysian Institutions. keeping the
October examinations of O & A-Level students' physically distancing guidelines and isolation.
results will be announced in January 2022. To provide support and visibility to universities,
Northpole Consultants will offer:
Keeping the history in mind, SSC & HSSC
Supplementary Exam results will be announced Opportunities to represent university across the
in January 2022. borders.

Best time to cater master’s applications from
the country as many Universities announce
undergraduate annual results in Jan/Feb every
year.
Awareness & branding of Malaysian
Universities among the young students.
So this will be an ideal time and opportunity to
meet these students who will be in the final stages
of their decision making to choose a University for
their future course targeting Feb/Mar, Apr/May
July/Aug 2022 intakes.
Opportunities to interact with students face to
face.
Share Malaysian culture, values & educational
system.
Potential communications support and media
coverage before and during the exhibition.
Opportunities to disseminate specific promotional
materials during the exhibition.
Revenue generation/ ROI.

Opportunities to generate leads for future cross-

" pieces.

People are welcoming the educational exhibitions, seminars and students are responding
2 enormously towards that, universities are accepting the on-campus applicants.
 Promotion and Publicity of the Event
The exhibition will be extensively promoted throughout Pakistan and the campaign includes the following:
Video Advertising: Television & YouTube Google Ads
Television & YouTube ads are the most influencing Northpole will push the short videos/Images and
channels used nowadays to attract and advertise in content through Google ads to a targeted audience.
Pakistan. Northpole is ready to go online for this Expo
using YouTube and satellite channels. Website Marketing
Before and after the event videos and the content will
Social Media Marketing up pushed through Northpole websites i.e.
Social media allows us to connect and engage www.liveandstudymalaysia.com
potential customers in a short time. With a strong www.northpole.com.pk
social media strategy and the ability to create www.northpoleconsultants.com.pk
engaging content, Northpole will engage the audience
through the company's social media network as well as Outdoor Media Coverage
3rd party networks. Before and after the event videos and the content will
up pushed through Billboards, Digital & Static
Facebook Streamers, Floats, SMD'S.
The paid campaign will be for the event for up-to 2
two months with the following strategy. Print Media Advertismnet
Engagement post To gain maximum results Northpole also targets the
Contest audience through press media covering the following.
Promotional Posts
Informational Posts Newspaper/Magazine supplements and
University Posts advertisements (full-page ads) at least 15 days
(5 posts in a week) prior to the event in all leading newspapers.
Invitation letters to be sent to the leading
Instagram coaching and language centers across the three
The paid campaign will be for the event for up-to 2 cities.
two months with the following strategy. Printing and distribution of A4 size tetra-colored
Engagement post exhibition pamphlets printing all over the
Contest country.
Promotional Posts
Informational Posts Miscellaneous Marketing
University Posts FM Radio advertisements all over the country on
(10 posts in a week) leading different channels.
Road/street banners in all targeted cities.
Other Social media Channels Email shoot-outs to more than 600,000
LinkedIn, Pinterest Twitter, Youtube, and TikTok. prospective students (data also contributed by
sub-agents).
Search Engine Optimization Branded SMS shoot-out to all the prospective
SEO will automatically increase your audience in a inquiries to one million students’ data.
relevant, targeted way for this event. Spreading the information through sub-agents.

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Delegation School Visits- Presentations
All university delegations will be visiting the leading O
& A Levels institutes in the vicinity to demonstrate the
Malaysian education importance and what benefits
students will have. All these institutes also participate
in our expo.
Presentations, One to one sessions, and addressing the
students in the auditorium will be our main focus in
these visits.
We aim to ensure that all visitors uphold our
reputation for excellence and reflect our core values of
collegiality, quality, and sustainability.

The High Commission of Malaysia in Islamabad and the Malaysian Consulate General in Karachi
have been inaugurating all our study exhibitions in Lahore, Islamabad, and Karachi since the year
2009.

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 -- Frequent Participants --
In Our Last 23 Editions, Since 2009

-- Thanks for your regular support --

npiconsultants
www.liveandstudymalaysia.com | www.northpole.com.pk | www.northpoleconsultants.com.pk
7 Email: info@liveandstudymalaysia.com | info@northpole.com.pk