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Introduction:
Postmodernism, is it a concept or a practice? A matter of a local style or a whole new
period? Rosalind Krauss, defined postmodernism as a break with the aesthetic field of
modernism and a new concept of space and time. All critics, including Kenneth
Frampton, hold a belief that the project of modernity is now deeply problematic. In my
opinion, modernism as a practice has not failed, but on the contrary, it has won as a
tradition. In short modernism seems to be dominate but dead. This state of affairs
suggests that if the modern project is to be saved at all, it must be exceeded. This is the
imperative work of art and architecture, at the present time. How can we break with a
program that makes a value of crisis (modernism), or progress beyond the era of progress
(modernity) One can say that every period suffers a modern moment, in which it becomes
self-conscious? True, the word may have lost a fixed historical but as an ideology it has
not.
Modernity for Jürgen Habermas, is a project of life and a cultural concept based on
specific conditions. It is a concept developing new spheres of science and art, a counter
project that came to rarefy our culture in the form of an anarchic Avant gard. This is the
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This revolt is much reflected and revealed in the post-modernism concept of Rosalind
Krauss, who expresses it as a change in the object itself. Thus post modernism as a
practice is not confined to a given medium, but rather in relation to logical operations on
a set of cultural terms. In this way the very nature of art and architecture has changed.
With this model, the post- modern strategy becomes very clear: to deconstruct
modernism not in order to seal it in its own image, but in order to open it and rewrite its
own closed systems. Post Modernism, had led us to reflect upon culture, a corpse of
codes and a set of resolutions with many different forms and shapes. Each position within
between the new and the old, the present and the past.
In cultural terms, today there exists a basic opposition between a postmodernism which
seeks to deconstruct modernism and resists the status quo and a postmodernism which
repudiates the former to celebrate the latter, “a postmodernism of resistance and a post
attack postmodernism as a mere kitsch. Such view, reflects an important issue, that
The postmodern of resistance, arises as a counter practice not only to the culture of
modernism but also to the critical deconstruction of tradition and historical forms.
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In short, it seeks to question rather than to exploit cultural codes. Jürgen Humbermas
poses the basic issue of a progressive modernity and a reactionary post modernism. In
conventional norms. This crisis was felt radically in the sixties; the movement was often
cited as the Post-Modernism break. This concept has led to a new architecture, a new
architectural fronts and facades. Architects sacrificed the tradition of modernity in order
to make room for a new historicism (postmodern reaction) Whatever can survive time has
always been considered classic, postmodern architecture, no longer borrows this power of
being classic, from the authority of a past epoch, instead it becomes a classic because it
has once been architecturally modern. Our sense of modernity creates its own self-
enclosed canons of being classic. The impulse of modernity is exhausted. We must admit
that we are experiencing the end of the idea of the modern. Thinking more generally, we
are in the transition of broader phenomena called postmodernity. The tradition of the
new, the belief in technological progress and the role of the Avant grade, all these
concepts have been thrown into doubt. The major assumption of modernism as an idea
and a philosophical notion has been displaced by other concepts. A definition must be
attempted if we are to think about what is happening today, and make discriminations
concerning its value. Postmodernists, are a group of architects who have evolved from
proceeding movements because they have seen the inadequacy of modernism both as an
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ideology and language. It failed to transform the society in a positive direction. Its major
language, the international style, was almost exhausted. On the other hand,
postmodernism is pragmatic in its social ideology and takes many of the stylistic ideas of
modernism to an extreme. It, includes a variety of approaches which departs from the
paternalism and utopianism of its predecessors. It has a double coded language, one-part
modern and one part something else. The reason for this double coding is technology, and
semiotic aspects. Architects seek to use a current technology, but also communication
with the public. Postmodernists accept the industrial society, but they give it an image,
which surpasses the machinery of the modernist. Seen within this perspective, modernism
The fact that postmodernism started as a reaction to modern architecture and its
and historical imagery. AS a whole, this theory revived the notion of urban contrasts, of
the opposition between monument and the background. It revived the idea of urban
universals and historical collage, city schemes were to complete the city patterns. The
culmination of all these ideas and trends could be easily realized in the architectural
works of Robert Venturi, Charles Moore, Robert Stern and Michael Graves. They
crystallized postmodernism most effectively and remain its major protagonists. Two
events helped to establish this trend as a major development in architectural thought and
profession. The Venice Biennial of 1980 that was mainly devoted to the subject” The
presence of the past” that confirmed the historical approach, while Michael Graves
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postmodern classicism defined the architectural style. His synthetic abilities allowed him
Leon Krier, the concepts of the fundamentalism of Aldo Rossi, the colorful and historical
approach of Robert Venturi and the radical eclecticism of Charles Moore. Thus forming
and presentation a new synthesis that would finally lead to a new architectural style.
Other developments played an important role in defining the wide growing concept of
technologies, the ad-hoc mixtures of technologies and styles in the work of Lucien Kroll
and Ralph Erskine and the straight revivalism and radical eclecticism approaches in the
One of the strongest motivations of postmodernism; is to design within the taste of the
community, while still innovating in architecture. Charles Moore derived much of his
symbolism by practicing within the Italian Community, in designing the Pizza D’Italia.
Two important issues should be mentioned, that lie within the postmodern domain. The
attempt to communicate with poetic images, some of which may have a metaphysical
devices: skew, erosion, elision, cut out screens and a vibrant color scheme.
We are at the beginning of a new paradigm, the postmodern paradigm. To summarize its
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acknowledges differences. This will lead to its major characteristic approach of double
coding. An architect representing this movement speaks on at least two levels: that of the
international elite in a global profession, and that of a particular person inhabiting a local
style id hybrid. Today we have two major streams intertwining and competing: Late and
postmodern. With the survival of classical and traditional architecture, they will dominate
and will make architecture a part of the living art. Charles Jenks identified late and
postmodern periods with thirty different variables, that could be easily used in their
ideological, stylistic and compositional ideas, and the architectural critic in a pluralistic
epoch must use all these categories to differentiate different schools. Late Modernists
seek to revitalize the modern commitment to technology, abstraction and servicing. They
place primary emphasis on the building function and program, extreme articulation,
structure as an ornament, highly sculptural from, slick surface and isotopic spaces. The
ultimate monument of late modernism is both Sir Richard Rogers’ L1oyds Bank and Sir
Norman Fosters’ Hong Kong Bank. Both reduced the building to its structure essence,
cladding and mechanical services. Thus creating a vital expression for the second
machine ago. Postmodernism is pluralistic by philosophy and inclination, but that does
not keep it insulated from fractures of judgment and criticism. Robert Venturi’s addition
to the National Gallery of Arts in London, is a sensuous corner addition to what was
interesting. It continues the urban from and make comments on it. In this case completing
and extending the Wilkins Façade. It is a design that completes Trafalgar Square and its
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public role within the society. In the rear façade, Venturi change the order of voids and
modernism and traditional codes. He accepts all language and vocabularies of the culture.
This wing extends the classical language in a new way by attaching the pilasters on the
right side and separating them on the left, thus making an optical buzz that had no
precedent in the classical tradition. Here, Venturi makes new moves on classicism,
maintaining the same metaphor on the façade. In a sharp counterpoint to the pilasters and
contradiction between heaviness and lightness, solid and void, opaque and transparent. It
works functionally by allowing a view to the Square from the inside. Similarly, the top
light galleries above the parapet in steel and glass cladding, completely contradicts the
classical language as the Miesian glass wall above the main entrance lobby. Such double
coding of style raises the notion of pluralistic and eclecticism in a postmodern work.
modernism is to break down the elitism inherent in modern architecture sometimes post
modernism is confused with late modernism, because as we have seen, this movement is
also a mannerist play on a former language. The postmodern was firstly used in a non-
1978, Charles Jencks attempted a definition for postmodern architecture, focusing on the
positive notion of double coding instead of focusing on the historical image alone, which
is the American contribution to the style. Both schools, European and American, differed
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over the emphasis placed on urbanism, participation, ornament and images. The
American school stresses on the latter two aspects, while the European on the former two.
The following are the most important trends acting within the postmodern scheme:
classicism. Each one of these schemes will be studied, analyses and presented with
different case studies, showing its different vocabularies and design philosophies
The vitality of today’s architectural language is one with the task of interpreting history
incentive to creativity. The passive imitations that accompanied the revivalist movement
styles that have limited variety of form and details, is destructive to creative architecture.
One of the main debates about post modernism revolves around the importance of
historicism. According to Paolo Portoghessi, “the focus is on the presence of the past.
past. The crux of the matter, is what one actually does with the past. Venturi’s attitude to
the past seems exemplary. For him it is not the idea of repeating previous architectural
forms, but rather in the expectation of feeding more amply new sensibilities that are the
product of the present, which merely copying cannot do. In his book on complexity and
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source for post modernism. He uses historical lessons rather than exploring the past.
the environment heightened by his study of classicizing past. In this sense he is against
modern architecture which ignores the environment, by producing buildings that look like
Venturi discussed interrelated phenomena which have been over looked in modern
and both – and. In other words, he is dealing with ‘how to make architecture in terms of
principles with an emphasis on the language. ‘he started a new wave of soft humanistic
architecture, setting up a series of his own arguments and visual preferences in opposition
to the morality and purism of the modern movement. He looked for a pluralistic language
and opposed any trace of heroic European monism. He rejected the obsession of modern
He is for ‘complexities and contradictions ‘in architecture and their resultant tension and
balance. He is for ‘richness of meaning ‘rather than ‘clarity of meaning, ‘for the ‘implicit
‘as well as the ‘explicit ‘functions. He prefers ‘both – and’ to ‘either – or ‘black and
white and sometimes grey, to black or white. He is for ‘hybrid ‘rather the ‘pure
‘elements. ‘compromising ‘rather than ‘clear, ‘distorted, ‘rather than ‘straight forward,
Robert Venturi’s thesis, in the following paragraphs, will be explored in full details by
examining and presenting it through one of his major structures, “The Guild House “
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It is the most famous house built by Venturi. It was designed to recall the traditional
Philadelphia row houses; in other words, it has been designed to fit in its context. The
design is reduced to a minimum usage of materials, room size and site development.
Except for the community room which is relativity large and located at the top.
Venturi’s concern in designing this project are the following issues: spatial demands of
the street, the tri – partite division of the building (base, middle, upper part), difference in
plans, that is recalled in the different window patterns, fitting the building to its context,
Venturi’s thesis is that architecture is both complex and contradictory, and it must be an
Rejection of simplification.
The manipulation of size, scale and shape, thus leading to what he achieved as the
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Rejection to clarify of meaning, thus enhancing the concept ambiguity.
expressionism.
The issue of both/ and, not either/ or. (Both public and private, both inside and outside,
good and awkward, big and small. Close and open. Continuous and articulated round and
square). The building should not be designed from the inside/ out (the Modernist
architecture). It should be designed from both the inside/ out and the outside/ in.
Different levels of meanings. Thus the building could be considered as a decorated shed
The difficult whole concept. For Venturi the whole is dependent on the inherent
The concept of duality and inflection. For Venturi the architecture must resolve the
dualities into one whole. The notion of inflection arises when the whole is implied by
The concept of the dominate element. (The large rounded window at the top).
present and the past. In his look Learning from Las Vegas, he analyzed architecture as a
language perceived through a code or a sign. He contended that buildings should look
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like a decorated shed and not a duck. The decorated shed is a simple enclosure with
different signs attached to it. Whereas a duck is a building in the shape of its function, or
a modern structure and volume become its decoration. Venturi rejects a whole
He is for the symbolic sign and not for the iconic sign. He presented the idea of the
decorated shed as a new building type and as a vehicle for ornamentation in architecture.
He presented three ideas about the concept of the appliqué: spatial layering. Signboards,
and ornaments. Via them we came to a new concept of representing architecture. In this
represent them through applique and signs. Venturi provided two more important
contributions, first, his interest in pillaging from disregarded historical work and second,
was his plunge in pop art and architecture. His argument taken as a whole, insisted on
revaluing 19th century eclecticism for how they communicated on a mass level. By
contrast, post modernism which has developed from a semiotic research, looks at the
of modernism. It takes the flat plane and the simple modern volumes and distorts them.
Moldings are added to increase the scale and occur the old point. The shifted axes on the
front, become a conventional motif of postmodern space. On the rear façade, traditional
elements in are distorted way are utilized: a large Roman lunette window increase the
scale. The combined pitched roof implies a building twice its size, while the ellipse
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between them implies a fracture. To all this, is added the asymmetrical symmetry of the
plan and the odd fan shaped window. In my opinion it is a classical structure in the
substance of its plan and in the ornament of its façade. Within the classical aesthetic it
conforms to a mannerist tradition which admits contradiction within the ideal whole.
These contradictions are manifested in the following: The plan, the front and the rear
facades are symmetrical about a central axis, but within the consistent perimeter of the
plan and the façade, the extremities vary to conform to exceptions. The configuration of
the openings and windows are asymmetrical, if balanced, for the same reason. The central
core of the house is solid and not a void as the typical Palladian villa. The central
entrance reads on the front elevation as a void, rather big in scale like that of a Palladian
villa, but it is also contradiction by the set back wall of the solid core. Symmetry in plan
is modified at the extremities via exceptions, and nearer the center via distortions. The
gable is a split pediment to reveal the chimney behind, thus enhancing the mannerist
effect of spatial layering. In the rear façade, the central element is the big arched window;
it is a neo – classical façade, that promotes big scale and grand unity in small pavilion.
This use of ornamental redundancy and classical associations completes the classical
composition of the whole. There are some important elements in this design which are
not classical: the strip window of the kitchen. They form part of the classical – mannerist
contradiction within the whole. They establish an architecture based on the evolving
modern and the reviving of the classic. “In the end I am speaking of a historical symbolic
building that seeks the essence of a style in the ultimate aim of symbolism.”
“When the modern masters’ of architecture strength; lay in consistency, ours should be in
diversity,” by this, Venturi shows the theories behind his work, that is based on variety
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and diversity of architectural language and vocabularies, rather than consistency and
originality. He is for an architecture that promotes richness and ambiguity over unity and
deriving its meaning from symbols and its expression from its from. This approach
expands the range of vocabularies beyond the industrial vernacular and the machine
aesthetic of the International Style. “The freedom from consistency and the opportunity
for diversity is very important for the sensitivity of place, time and culture.” Venturi,
condenses the depth of space, in material qualities and in the composition of the external
surface and façade. He expands the scope of architecture to include; meaning, expression,
produce an architecture that is relevant for diversities, I put the burden on the symbolic
rather the formal and technical aspects of architecture,” The approach towards
symbolism is not surprising, as it is a reaction to the long period when the symbol was
early modern industrial symbolism, or was substituted for the expressionistic articulation
of structure and form as in the Modern Movement . Our historicism should involve less a
rivalry and more medley of styles. It is very important to introduce other sources of
symbol and function, “this independence between form and functions can distinguish our
architecture from the modern movement, and the independence between form and symbol
distinguishes our architecture from traditional and historical architecture and symbol
distinguishes our architecture from traditional and historical architecture. “For him,
modern architecture forms and historical symbols cannot harmonize. Historical symbols
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and ornamental patterns must become appliqué. Quoins on a corner of façade are
structural in a Renaissance or revivalist architectural style, but not now, because we build
differently. “We do not want harmony between structure and symbol, if it is forced or
false. If we are at last postmodern to accept structural and formal contradictions, we are
still modern to reject structural and formal dishonesty, tromp d’ oeuil in architecture is
and has substituted a new vocabulary that is different in its symbolism from that of the
old but similar in its singularity. He has abandoned the universal language of modernism
for modern symbolism, and promoted a new kind of Neo – classical architecture. He is
Straight Revivalism:
In spite of several mini revivals, there is no live tradition. Historical styles are dead. In
industrial societies, there are a lot of straight revivals, which could be named Neo – Style,
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