IBM Internal and Business Partner Use Only
Uncover Hidden Meaning in Big Data with
IBM i2 Enterprise Insight Analysis platform
Overview of solution
•IBM Enterprise Insight Analysis (EIA) is a
modular, cost-effective, and scalable intelligence
solution that provides advanced analytical and
visual analysis capabilities to help rapidly
translate massive and disparate data sets into
actionable intelligence.
•Designed for organizations spanning public
safety, national security, defense, and the
commercial sector that may be affected by
criminal activity, whether from cyber attacks,
terrorist threats, corporate espionage, illegal
trading, fraud.
•EIA lets analysts focus on analysis, while it runs
automated analytics in the background across
hundreds of terabytes of data– preparing raw
data and providing near real time results in
seconds. It features
– A 24/7 automated identity resolution and
recommendation engine that alerts analysts when
info has been altered, strengthened or resolved
– 3-D visual analytics (GIS, relationship & temporal)
which can be applied across trillions of records
– Ability to run parallel complex queries across
hundreds of terabytes of data and get results within
seconds
– Rich user interface and interoperable and scalable
architecture
Selling tools
• Prospecting overview
• Client conversation guides
• Cyber Intelligence
• Defense and National Security
• Public Safety and Intelligence demo
Customer needs Power positions
Chief or Senior Intelligence Officer’s primary concern is
ensuring the operation is working efficiently and effectively
– that means arming their staff with tools necessary to Look for IT teams who are trying to build out a
complete mission 1 proactive security analytics program,
specifically any of these objectives:
CTO / IT Manager is tasked with system deployment and
– Analysis of cyber data and breaches, in real
management of the systems that allow the security time, and rapid, effective responses
organization to achieve their missions. While they are not
– Protect the organization, its systems and
analysts or operators, they typically know very well their
needs. These are often the “owners” or executers of the clients/consumers from security breaches
– Implement efficient impact and risk assessment
budget and are concerned with cost/administration
have a lower total cost of ownership (TCO). methodologies
Analyst/Investigator are direct users of analytic tools.
2 Look for National Defense agencies with
Concerned with performance, ease of use and
analysts who are responding to the mandate to
ultimately how the solution will help them analyze data
improve cross-functional analytics in order to
increase response-times to threats
Ideal Business Partner profile
Look for Police or other Law Enforcement
• ISV: Delivers big data software, analytic 3 agencies who want to improve response times
applications, Software as a Service, or on premise
to crimes, proactively seek patterns in data and
• SI: Systems Integrators that work with IBM increase resource efficiencies through analytics
customers, and non-IBM customers, with a strong
tendency towards analytics and big data
• Partners who specialize in Security services
implementation
• Partners who sell to Government
• Solution briefs
• EIA General
• Cyber Intelligence
• Defense Intelligence
• Client presentations
• Insights with EIA
• Cyber Intelligence
• Defense Intelligence
Last updated: 06/2/15

Uncover Hidden Meaning in Big Data with
IBM i2 Enterprise Insight Analysis platform
Examples of audiences
• National Defense – Analysts or Intelligence officers who
use next-gen intelligence solutions that can accelerate
the data to decision process, with near real time, and
accurate intelligence
• Police or other law enforcement – Analysts who are
dealing with effective scheduling and targeting resources
to where they are needed most in order to gain
efficiencies around crime response, resource
management and increase public satisfaction
• Cyber security teams – typically IT or CISO resources
who protect the organization, its systems and
clients/consumers from security breaches, identify trends
that may need additional investment, implement efficient
impact and risk assessment methodologies, detect
breaches, patterns of attacks, etc.
Technical details
Operational Interoperability
• Security rich platform facilitates information sharing,
across agencies, among intelligence partners and
other coalition organizations
• Esri technical interoperability promotes cooperation
between geospatial and operational intelligence
analysts
Technical Interoperability
• IBM has already established long term working
relationships with other software developers – these
existing relationships and working agreements enable
ease of integration with many 3rd parties
• Esri integration enables users can leverage Esri’s
advanced GIS capabilities, such as digital Terrain
elevation data (DTED) and line of sight analysis
• Open standard-based SQL access to the data allows
customers to integrate those solutions with
organizations existing systems
• Open source data connectors that users can
customize to integrate with 3rd party
Packaging details
• EIA’s flexible platform can be enhanced and extended
as needed, enabling organizations and users to
integrate with not just other IBM solutions, but also
integrate with existing systems as well as other 3rd
party solutions and applications.
• The EIA platform provides a truly integrated solution
with a host of accompanying IBM ready add-ons which
allow for system customization and support a wide
array of analytic requirements at the tactical,
operational and strategic levels
• Collaborate Add On - subset of core capabilities for
field operatives to use for information exploration and
traditional intelligence production.
• Operational Awareness Add On - Adds a dashboard
and key performance indicators to help intelligence
unit supervisory personnel monitor situational
awareness.
• Recommendation Engine Add On - Offers contextual
entity resolution capabilities with alerting and
advanced intelligence production capabilities.
• Unstructured Data Add On - Helps increase
productivity, performance, and richness of intelligence
product through powerful content analytics and
information access from many different systems
throughout the enterprise.
Competitors
• Palantir - strong market presence due to heavy
investments in marketing and lobbying.
• They are our most significant competitor in this space
• Recent releases from Palantir have closed the gap on
what used to be our capability strengths
• Raytheon - strong position across Space/ Airborne,
Maritime, and Ground ops forces with solutions targeted
at ISR and C4I
• Recently purchased Visual Analytic's Inc.
• Detica - less capable visual analysis environment (than
IBM) but coupled with analytic set of complimentary
solutions well integrated into common control interface
IBM Internal and Business Partner Use Only
Packages and Promotions
• EIA Advanced Edition – The Advanced edition is for
specialized intelligence agencies with trillions of records.
Includes i2, II, and Cognos. PDOA is a critical component
to this version but is sold separately
• EIA Core Edition– Ideal for smaller data volumes and
lower number of analysts. This edition provides
multidimensional intelligence analysis production,
strategic and tactical
Questions to ask
For CTO/IT managers:
Do you need to supply your analysts with:
• A security rich platform which facilitates information
sharing, across agencies, among intelligence
partners and other coalition organizations?
• The ability to automate analytics in the background
across hundreds of terabytes of data
• High tempo or high alert requirements around data
as it changes?
• Esri technical interoperability to promote
cooperation between geospatial and operational
intelligence analysts?
For analysts:
Do you have issues with:
• Getting timely and accurate intelligence across
massive data sets?
• Identifying and extract data from social media
sources?
• Working across many systems and organizations,
correlating and normalizing data before you can
analyze it?
• Getting information disseminated in a timely and
accurate fashion?
• Producing 3D visual analytics (GIS, relationship &
temporal)?