IBM Internal and Business Partner Use Only
PDA Mini Sales Speed Sheet - PureData for Analytics Mini Appliance brings
speed, simplicity and affordability to mid-sized organizations for big outcomes
Overview
The PureData Mini Appliance (N3001-001) is
full function, production ready member of the
of IBM’s PureData for Analytics family
(Netezza). It features Built-in, in-database
analytic functions including: Data mining,
prediction, transformations, statistics,
geospatial, data preparation.
• Rack mountable
• Production ready
• User data capacity 16 TB (4x compression)
• High availability - All redundant hardware
• Self encrypting drives, Kerberos support,
LDAP/Active directory
• Software Entitlements including Cognos,
DataStage, BigInsights and Streams
Ideal Business Partner profile
• Resellers that are comfortable Selling to business
users given > 60% of enterprise technology projects
are funded by business leaders rather than IT
departments
• Partners from all Industry, cross industry that have
strong analytics and data warehousing knowledge
Customer needs
Mid market and enterprise data mart customers
are demanding the same simplicity, speed, agility
and security featured in enterprise class solutions
for their analytics needs. Now you can offer mid
market clients the opportunity to accelerate time to
value and drive better business insight at an
affordable entry cost.
 Speed – of proven Netezza technology
 Simplicity – rack mounted, same ease of use
as all IBM PureData appliances; “load and go”
with no tuning or administration
 New Mid Mkt price point with high availability,
full redundancy & support for 16 TB of client
data (@ 4x compression rate)
 Analytics – rich set of in database analytic
function PLUS, 5 Cognos Analytics User
licenses for a fast start
 BigInsights & Streams license starter set to
explore Hadoop as a landing zone for all data
types & valuable data in motion
Selling tools
• Sales Kit
• RTE (Ready To Execute) campaigns
• IBM Global Financing (in most countries)
PartnerWorld: info, 0% financing &
lease options
Selling Scenarios
• LOB owners in MM clients that are looking for a
complete BI solution for example, CFOs that need
a trusted reporting, forecasting and predictive data
warehousing solution.
• Projects that have a short delivery window, where
skills are limited and an immediate ROI is needed
to support new business discovery. This could be
a “turn key” MM Enterprise Data Warehouse
(EDW) or a data mart in enterprise level customer
• Customers that have a under performing
competitive or home-grown / piece-meal analytics
solution, and need to urgently move to a
supported, simple industry leading appliance-
based solution at a very affordable price.
• Why Sell
• The N3001-001 “Mini” PDA opens up new
markets by bringing the power and simplicity of a
smart data warehouse appliance at an entry price
point, perfect for MM and enterprise data mart
clients.
• Rich Entitlements (BigInsights & Streams) sets
BPs up for 2nd reason to call once the base PDA
warehouse is established
• Promotion activation pending
Last updated 2/2015
 IBM Internal and Business Partner Use Only

PDA Mini Sales Speed Sheet

The PureData Mini Appliance (N3001-001) is fast to deploy, rack-mountable, and boasts all the advanced
analytic capabilities of IBM’s PureData for Analytics family. It arrives with production grade, high
availability and advanced security, that integrates well with Hadoop and Business Intelligence
applications. Easy to manage, the Mini Appliance is ideal for Mid-Market clients looking to transform
their big data challenges into valuable insights.
Why Why IBM Why Now
• Organizations must know more, anticipate IBM has the broadest and deepest set of • Flexible financing options to better
and out-perform their competitors by taking warehouse capabilities, helping clients: manage budget and cash flow.
advantage of analytics. • Boost the success of their projects with • IBM migration services takes the worry
• Business information needs change faster proven appliances. out of deployment.
than existing capabilities allow, requiring a • Deliver fast time to value for complex, big • Added seller incentives and attractive
fast and simple data warehouse solution data analytics. buyer discounts.
• IT organizations can’t innovate if they’re • Expand their warehouse horizons into
too busy managing complexity. new data sources and analytic • Partners Only: Take advantage of the 5%
capabilities. partner rebate January 1 through March
31, 2015 – see details

 Is your data warehouse struggling

 All size accounts  Innovate faster by deploying in to meet business needs for faster PartnerWorld Links: Sales Kit,
minutes or hours, not weeks or
 Cross industry months insight? RTE (Ready To Execute)
 Does your IT organization spend campaigns
 Key stakeholders: IT  Accelerate analytics for better more time tuning and managing
Director, Data outcomes operations and not innovating? IBM Global Financing for
Architect, DW  Bundled with Big Data and  Is your data warehouse able to PureSystems PartnerWorld: info,
Manager, CTO, CIO Business Intelligence starter kits to support increasing data volumes 0% financing & lease options
unlock data’s potential while maintaining or improving
performance?