IBM Internal and Business Partner Use Only
IBM MessageSight: Secure, Immersive Messaging and Connectivity for
Internet of Things (IoT) sensors, Mobile Devices and Applications
Overview of solution
IBM® MessageSight is an appliance designed for the
Internet of Things (IoT) and mobile environments.
It provides a secure, DMZ-ready channel for
lightweight, rapid, bi-directional messaging. IBM
MessageSight delivers the performance, value and
simplicity you need to accommodate the growing
number of mobile devices and sensors. IBM
MessageSight helps you open new up mobile use
cases with low latency bi-directional control.
You can push secure information to mobile apps and
enable a more interactive, immersive experience.
Directly integrates mobile & device data into real-time
streaming analytic platforms, such as InfoSphere
Streams.
Unlike fragmented messaging tools, MessageSight
delivers:
• A flexible platform for IoT and mobile app
development
• Unprecedented security capabilities
• Intuitive administration and management controls
• High throughput for persistent and non-persistent
messages with the ability to handle millions of
mobiles, devices and ‘things’ without massive
server build out
Selling tools
• IBM MessageSight Sales Kits
– IBM Internal sellers
– IBM Business Partners
• Quick Reference Guide (Internal and Partners)
• Mobile industry use cases
• Mobile messaging tools
Customer needs
Whether the buyer in an IoT or mobile application
developer, or on an enterprise operations,
security or IT leader, they are challenged to provide
messaging capabilities that are:
• Secure—removing on-device security risks
• Reliable—assuring critical messages are delivered
• Developer-friendly—accelerating dev cycles with
APIs and libraries for native application
development, including Android and iOS
• Easily integrated—extending and connecting to
common message and application servers
• Scalable—providing high throughput for persistent
and non-persistent messages
• Immersive—reducing power drain and disruptive
experiences caused by other messaging tools
Ideal Business Partner profile
1.IBM Business Partners who sell to application
developers
2.IBM Business Partners who sell into TelCo
companies who need a reliable mobile messaging
as a service
3.IBM Business Partners who sell into industries
where mobile apps, devices and sensors are
core/strategic necessity (transportation/shipping,
retail, healthcare, etc.)
• IBM MessageSight customer-facing presentation
• IoT customer-facing presentation
• IBM External solution page
• Developer solution brief
• IBM MessageSight online video and demos
Power Positions
Traditional competitors don't have a comparable
offering, and in terms of niche competitors, IBM is the
only provider that can offer the enterprise connectivity
and analytics story to complete the picture. Use our
leadership position in these ways:
• Internet of Things Connectivity – look for clients
who need to get information from sensors.
MessageSight provides a secure gateway to
connect the devices, with fast, reliable, lightweight
connectivity that can scale to meet the large
number of sensors.
• Optimized Mobile Messaging – today, clients are
limited by the client-side driven HTTP
request/response style interaction that only allows
messages to travel from the client-side, but not
from the server. MessageSight gives customers bi-
directional communication – allowing them to push
information from the enterprise to the handset and
begin a bi-directional interaction.
Selling Scenarios
IBM MessageSight is a fit when messaging is
being engineered for Internet of Things or Mobile
and M2. Example uses:
• Financial services who want to get off SMS to
reduce costs, and need secure solution to
send/receive confidential info (for mobile
banking, etc.)
• “Always-connected” device scenarios need
secure reliability (healthcare monitors, meds
delivery, rail/transport sensors/switches)
• Connected car scenarios where 3rd-party (auto
mfg) funds network connectivity and needs to
optimize data transmission
• Sensor networks (energy, transport, air travel)
that generate high data volumes and access to
data needs to be authorized/controlled (e.g.
Smart Grid / smart meters)
Last updated: 07/15/15

IBM MessageSight: Secure, Immersive Messaging and Connectivity for
Internet of Things (IoT) sensors, Mobile Devices and Applications
Who to sell to
• Get client application developers and LOB
owners excited about IBM’s secure, reliable, bi-
directional and asynchronous alternative to HTTP
for mobile app communications
• Business Partners, Systems Integrators and
developers for custom development and
integration projects
• Telcos or other industries who want to sell “up
the stack”. With MessageSight they can offer
“Reliable Mobile Messaging as a Service” for
mobile apps and devices/sensors
• IT teams who are faced with security,
management/administration and scalability issues
related to current or planned messaging needs
Why is MessageSight different?
• The only solution that handles hundreds/thousand/a
million concurrently connected devices securely in a
single 2U chassis  competitors’ alternatives
charge per-connection and don’t scale
• Fully bi-directional and asynchronous  Deliver a
new standard of mobile user experience; interact
with the user directly from the backend application
in near-real time
• Allows clients to deliver next-generation data driven
mobile apps while providing secured access to data
by topic
• Based on IBM-developed open standard technology
 no vendor lock-in; competitive alternatives are
proprietary
• Securely deliver confidential notification data to
mobile apps outside of the prying eyes of
Apple/Google/Microsoft.
• Lighter weight and less ‘chatty’ than other existing
HTTP mobile communication standards  Save
bandwidth costs while increasing battery life for
mobile devices
• Competitors like Oracle, Microsoft, Tibco offer
nothing that compares
Technical details
Messaging app development is simplified:
• Developer-friendly APIs and libraries—Enables native
application development, including Android and iOS
• Ability to extend and connect to Java Message Service
(JMS), IBM WebSphere® Application Server and IBM
WebSphere MQ
• Support for MQTT clients and libraries for a variety of
platforms, including C and Java-based APIs—and libraries
for Google Android and Apple iOS
• Support for MQTT plug-ins with JavaScript API for use with
IBM Worklight and Apache Cordova
• Support for JMS client libraries and WebSockets
• Integration with Java environments and HTML5-based apps
• Free-of-charge virtual IBM MessageSight image to
accelerate mobile and machine-to-machine (m2m)
development
• Integration with IBM Worklight® Studio to develop
interactive mobile messaging applications
Messaging app security is delivered:
• Fully bi-directional and asynchronous so you can deliver the
best mobile user experience. Since you can interact with
the user directly from the backend application in near-real
time, you have greater controls over data by topic.
• Hardened appliance form factor suitable for DMZ
environments
• Support for the strongest Federal government security
recommendation, NIST 800-131A
• Authentication through local user store or external
Lightweight Directory Access Protocol (LDAP) servers
• Single sign-on from mobile devices to enterprise
applications
• Secure Sockets Layer (SSL) and Transport Level Security
(TLS)—and messaging authorization policies for restricting
levels of access
• Support for client certificate identity for authentication and
authorization
Messaging app reliability and scalability is achieved:
• Support for high availability
• Detect when clients are offline and fall back to send
notification through another method, such as SMS
• High throughput for persistent/non-persistent messages
• Supports vast number of connected devices
• Enables mobile applications to gain scalable access to Java
Enterprise Edition (JEE) enterprise applications
IBM Internal and Business Partner Use Only
Packaging details
IBM MessageSight pricing is available externally:
o IBM MessageSight Virtual Edition Processor Value
Unit (PVU) License + SW Subscription & Support
12 Months (D1AQALL)
o IBM MessageSight Virtual Edition Non Production
Processor Value Unit (PVU) License + SW
Subscription & Support 12 Months (D1AQKLL)
Questions to ask
To Executive / LOB:
• Is a mobile strategy a strategic necessity for your
business?
• Are you trying to drive new revenue opportunities
though mobile or internet channels?
• Do you send promotions to customers?
• Do you want to be more interactive (PUSH)?
• Are you moving to loyalty-based rel-time marketing?
• Do you want to reduce the costs off SMS but still
need to send/receive info via messaging?
To Developer
• Need faster mobile, lower power options for
messaging?
• What would pub/sub do for you?
• GCM, APNS too limiting and unreliable?
• Do you need to build apps that are more interactive
(PUSH)?
• Are you limited by client-side driven HTTP
request/response style interaction that only allows
messages to travel from the client-side, but not from
the server?
• Is the process of integrating messaging into your
apps too cumbersome today?
To IT team
• Do you need to find better ways to secure
messaging?
• Are you having issues with scalability/reliability of
messaging servers against a growing number of
devices, sensor or apps?
Last updated: 07/15/15