Professional Documents
Culture Documents
Section 2. Fill each gap with the correct form of the words in brackets. (10p)
1. George gave the child a _____________of sweets. ( HAND)
2. Our class team has won five ________________football match. ( SUCCEED)
3. The _____________have discovered the laws of inheritance ( GENE)
4. Thousands of patients' lives have been made ________________ better by the application of
cloning genes. ( MEASURE)
5. His actions in destroying the tapes were _________________. ( DEFEND)
6. This margarine is full of _____________ - just look at the label! ( ADD)
2
7. That one kiss had left her ________________ with excitement.( BREATH)
8. She is employed by the president in an ______________ capacity.( ADVISE)
9. She was charged with _________________ bank records.( FALSE)
10. Nobody wants to make friends with a/ an __________________ person ( HEART)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Section 3. The passage below contains TEN mistakes. Underline the mistakes and provide
the corrections in the spaces below. (10p)
Line 1 Plastics are among the most ubiquitous materials in our economy, our lives,
Line 2 and our environment. They are also among the most pervasive and persistent
Line 3 pollution on Earth.
Line 4 In recent years, stark images of beaches, waterways and wildlife filling
Line 5 with plastic have spurred demands on action to address plastic pollution. These
Line 6 calls are coupled with grown concern that plastic and its toxic additives pose
Line 7 serious risks to human health at every stages of the plastic lifecycle. Far more
Line 8 attention has been paid to the impacts of this same lifecycle on the Earth’s
Line 9 climate. This is a dangerous oversight.
Line 10 From catastrophic wildfires in California to searing heat waves and record
Line 11 drought in India, the scale and growing severe of the climate crisis are
Line 12 undeniable. The Intergovernmental Panel on Climate Change warns that
Line 13 humanity must limit warming below 1.5C or face far greater and potential
Line 14 irreversible climate chaos. Achieving this, we must cut global emissions 45% in
Line 15 2030 and reach zero net emissions by 2050.
Answers
1. Line 6. Line
2. Line 7. Line
3. Line 8. Line
3
4. Line 9. Line
5. Line 10. Line
Secton 3. Read the following passage and choose the correct answer to each of the
following questions. Write your answers in the box provided. (10p)
Ethology is concerned with the study of adaptive, or survival, value of behavior and its
Evolutionary history. Ethological theory began to be applied to research on children in the
1960’s but has become even more influential today. The origins of ethology can be traced to the
work of Darwin. Its modern foundations were laid by two European zoologists, Konrad Lorenz
and Niko Tinbergen.
Watching the behaviors diverse animal species in their natural habitats, Lorenz, and
Tinbergen observed behavior patterns that promote survival. The most well-known of these is
imprinting, the early following behavior of certain baby birds that ensures that the young will
stay close to their mother and be fed and protected from danger. Imprinting takes place during
an early, restricted time period of development. If the mother goose is not present during this
time, but an object resembling her in important features is, young goslings may imprint on it
instead.
Observations of imprinting led to major concept that has been applied in child
Development” the critical period. It refers to a limited times span during which the child is
biologically prepared to acquire certain adaptive behaviors but needs the support of suitably
stimulating environment. Many researchers have conducted studies to find out whether complex
5
cognitive and social behaviors must be learned during restricted time periods. For example, if
children are deprived of adequate food or physical and social stimulation during the early years
of life, will their intelligence be permanently impaired? If language is not mastered during the
preschool years, is the child’s capacity to acquire it reduced?
Section 4. Read the following passage and do the tasks that follow. (20p)
A.
In the late 1890s, while travelling as an itinerant salesperson for the Crown Cork and Seal
Company, King C.Gillette observed how his corked bottle caps were discarded immediately
after opening. Nevertheless, his company turned a healthy profit and there was immense
business value. Gillette soon came to realise, in a product that was used only a few times.
Gillette had his own personal breakthrough while struggling with a straight-bladed razor – a
slow, fiddly, and potentially dangerous instrument that required sharpening on a regular basis. A
simple, disposable blade that could be thrown away when it dulled would meet a real need and
generate strong profits, he correctly reasoned. After founding the American Safety Razor
Company in 1901, his sales leapt from 168 blades in 1903 to 123,648 blades only a year later.
B.
What King C. Gillette pioneered is far more than a convenient and affordable way for men to
shave, however, it is the business practice now known as “freebie marketing” that has inspired
many more companies over the years. Gillette’s approach was contrary to the received wisdom
of his era, which held that a single, durable, high-quality and relatively expensive consumer
item with a high profit margin was the best foundation for a business. Freebie marketing
involves two sets of items: a master product that is purchased once, and a consumable product
7
that is frequently disposed of and repurchased on an ongoing basis. In this instance, the master
product is often sold with little to no profit margin and is sometimes oven dispensed at a loss.
As the consumables are purchased over months and years, however, this can yield a much
greater overall profit.
C.
Freebie marketing only works if the producer of the master item is also able to maintain control
over the creation and distribution of the consumables. If this does not happen, then cheaper
versions of the consumable items may be produced, leaving the original company without a
source of profit. The video game company Atari, for example, initially sold its Atari 2600
consoles at
cost price while relying on game sales for profit. Several programmers left Atari, however, and
began a new company called Activision which produced cheaper games of a similar quality.
Suddenly, Atari was left with no way to make money. Lawsuits to block Activision failed, and
Atari survived only by adding licensing measures to Its subsequent 5200 and 7800 consoles.
D.
In other instances, consumers sometimes find that uses for a master product circumvent the
need to purchase consumables. This phenomenon is well known to have afflicted the producers
of CueCat barcode readers. These were given away free through Wired magazine with the
intention that they would be used by customers to scan barcodes next to advertisements in the
publication and thus generate new revenue flows. Users discovered, however, that the machines
could be easily modified and used for other purposes, such as building a personal database of
book and CD collections. As no licensing agreement was ever reached between Wired and its
magazine subscribers, CueCat were powerless to intervene, and after company liquidation, the
barcode readers soon became available in quantities over 500.000 for as little as US$0.30 each.
E.
Not all forms of freebie marketing are legal. One notable example of this is the use of freebie
marketing to “push” habit-forming goods in areas where there is otherwise no market. For
illegal substances, this is already restricted on the basis of the product’s illegality, but the use of
freebie marketing to promote legal goods such as tobacco, alcohol, and pharmaceuticals is also
outlawed because the short-term gain to a small number of commercial outlets is not deemed
worth the social cost of widespread substance abuse.
F.
Another practice that is prohibited under antitrust laws Is a form of freebie marketing known as
“tying”. This is when a seller makes the sale of one good conditional on the acquisition of a
second good. In these instances, the first good is typically important and highly desirable, while
the second is inferior and undesirable. A music distributor who has the rights to an album that it
is in high demand, for example, might only allow stores to purchase copies of this album if they
also buy unpopular stock that does not sell very easily. Because this typically relies on the
8
manipulation of a natural monopoly on the part of the distributor, such practices are widely
understood to constitute anti-competitive behaviour.
Choose the correct headings for sections A-F from the list of headings below.
Write the correct number i-x in boxes 1-6 on the numbered spaces.
List of headings
i. No give-aways for addictive products
ii. Sales of razor blades increase astronomically
iii. Monopoly of consumables is vital for success
iv. Video gaming – a risky business
v. A novel method of dual marketing ruled out
vi. Freebie marketing restricted to legal goods
vii. Buyer ingenuity may lead to bankruptcy
viii. A marketing innovation
ix. A product innovation
x. More money to be made from high – quality products
Complete the summary below. Choose NO MORE THAN TWO WORDS from the text for
each answer. Write your answers in boxes 7-10 on the numbered spaces.
Freebie marketing is not permitted by law for either illegal or legal (7)
______________products. This type of promotion of goods such as tobacco and alcohol is not
considered worth the (8)______________ and has consequently been outlawed.
“Tying” is also prohibited. This is when the sale of an attractive product
is(9)__________________on the purchase of another. It tends to occur when the seller takes advantage
of a natural monopoly and is generally considered to be(10)___________________
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
9
Part 5. You are going to read a newspaper article about a young professional footballer.
For Questions 1-10, choose from the people (A-D).
Rising Star
Margaret Garelly goes to meet Duncan Williams, who plays for Chelsea Football Club
A
It's my first time driving to Chelsea's training ground and I turn off slightly too early at the
London University playing fields. Had he accepted football's rejections in his early teenage
years, it is exactly the sort of ground Duncan Williams would have found himself running
around on at weekends. At his current age of 18, he would have been a bright first-year
undergraduate mixing his academic studies with a bit of football, rugby and cricket, given his
early talent in all these sports. However, Duncan undoubtedly took the right path. Instead of
studying, he is sitting with his father Gavin in one of the interview rooms at Chelsea's training
base reflecting on Saturday's match against Manchester City. Such has been his rise to fame that
it is with some disbelief that you listen to him describing how his career was nearly all over
before it began.
B
Gavin, himself a fine footballer - a member of the national team in his time - and now a
professional coach, sent Duncan to three professional clubs as a 14 year-old, but all three turned
him down. 'I worked with him a lot when he was around 12, and it was clear he has fantastic
technique and skill. But then the other boys shot up in height and he didn't. But I was still upset
and surprised that no team seemed to want him, that they couldn't see what he might develop
into in time. When Chelsea accepted him as a junior, it was made clear to him that this was
more of a last chance than a new beginning. They told him he had a lot of hard work to do and
wasn't part of their plans. Fortunately, that summer he just grew and grew, and got much
stronger as well.'
C
Duncan takes up the story: 'The first half of that season I played in the youth team. I got lucky -
the first-team manager came to watch us play QPR, and though we lost 3-1, I had a really good
game. I moved up to the first team after that performance.' Gavin points out that it can be
beneficial to be smaller and weaker when you are developing - it forces you to learn how to
keep the ball better, how to use 'quick feet' to get out of tight spaces. 'A couple of years ago,
Duncan would run past an opponent as if he wasn't there but then the other guy would close in
on him. I used to say to him, ''Look, if you can do that now, imagine what you'll be like when
you're 17, 18 and you're big and quick and they won't be able to get near you.'' If you're a
smaller player, you have to use your brain a lot more.'
D
10
Not every kid gets advice from an ex-England player over dinner, nor their own private training
sessions. Now Duncan is following in Gavin's footsteps. He has joined a national scheme where
young people like him give advice to ambitious young teenagers who are hoping to become
professionals. He is an old head on young shoulders. Yet he's also like a young kid in his
enthusiasm. And fame has clearly not gone to his head; it would be hard to meet a more
likeable, humble young man. So will he get to play for the national team? 'One day I'd love to,
but when that is, is for somebody else to decide.'' The way he is playing, that won't be long.
Which paragraph
1) states how surprised the writer was at Duncan's early difficulties?
2) says that Duncan sometimes seems more mature than he really is?
3) describes the frustration felt by Duncan's father?
4) says that Duncan is on course to reach a high point in his profession?
5) suggests that Duncan caught up with his team-mates in terms of physical development?
6) explains how Duncan was a good all-round sportsperson?
7) gives an example of how Gavin reassured his son?
8) mentions Duncan's current club's low opinion of him at one time?
9) mentions a personal success despite a failure for the team?
10) explains how Duncan and his father are fulfilling a similar role?
Your answer:
1. 2. 3. 4. 5.
6. 7. 8. 9. 10.
PART 1. Finish each of the following sentences in such a way that it means exactly the
same as the sentence printed before it. (10 points)
1. I am absolutely sure he took the money on purpose.
->He couldn’t_________________________________________________.
2. Advanced technology cannot operate without special glass.
-> Were it _________________________________________________________.
3. People became aware of the damage to the zone layer when an enormous hole was discovered
over the South Pole.
-> It was the __________________________________________________________.
4. Mass tourism has been one of the causes of the environmental problems.
-> Mass tourism is _______________________________________________________.
5. I was strongly determined to complete my dissertation by the end of the month.
-> I had ____________________________________________________________________.
Part 2. Rewrite the following sentences with the given word. The given words can’t be
changed. (10 points)
1. Being her only niece, Ann is very precious to her. (APPLE)
11
Being her only niece____________________________________________.
2. The new musical has delighted theatre audiences throughout the country. (STORM)
The new musical has taken ____________________________________
3. The villagers prepared themselves to withstand the coming storm. (BRACED)
The villagers______________________________________________________.
4. She told Arthur exactly what she thought of what he had done. ( TICKING -OFF)
She________________________________________________________________
5. Graham took back his words on noticing there were fresh strawberries on the menu.
(TUNE)
Graham sang _________________________________________________________.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
12