Course name

Retailing

Program
BBA-7

Semester
7th

Topic
Services provide to customer for maids

Assignment No
2

Date
Nov 30, 2021

Instructor
Prof. Nabiha Jamshed

Student Name:
Amaan Bhatti
Registration No:
S2F18BBAM0003
Strategy Formulation
Business Name
Clean Mart
Mission Statement
Our mission is to provide people’s home cleaning maid’s with quick service.
Vision Statement
Our business name also our vision that can easily people’s understand what’s our
aims & work. How we achieve our goals.
Objectives
Our objective is to achieve our goals and provide our customer a well clean and
trustable department for their homework.
Why choose us
Many years of experience in Deep Cleaning:
 Professionally trained staff.
 Vaccinated & Tested for Covid-19.
 Eco friendly and organic Services.
 Complete customer confidentiality.
Hiring of staff
We need males and females staff no more educated. Also, we need chef that can
easily cook daily routine food and also some specials items. Interview them and
also we trained them.
The people that hire you are taking you into their trust.
To be successful in this business, we must need a number of skills and select
character traits. And for hiring employees, they will also need these
characteristics:
 Trustworthiness
 Diligence, or the ability to get a job done
 An eye for detail
 The ability to focus
  Physical stamina and strength
 A polite and professional manner

Strategy Implementation
4P’s of Marketing
Product
This is our services business and we provide services of home cleaning, car
washing, cooking, pressing, and extra cleaning.

Price
We set prices according to work. And also which type of house location.
Start from low to high:
 1500(washing)
 1000(pressing)
 2000(home cleaning)
 3000(kitchen)
 Other cleaning (5000)
And we provide a whole team so we charge 15000.
Place
Our target place is Sheikhupura.
Promotion
We promote our business through Social media and other platforms.
Swot Analysis
Strength
 The cleaning company management has a demonstrated passion for both
the cleaning industry
 Provide Quality Services
Weakness
 High transportation cost if we move to other cities.
Opportunity
 Expand the business for other cities.
Threats
 The company may face an inability to find a source for financing of start-up
costs.

Strategy Evaluation
Post Purchase Behavior
This is the behavior of after using our services. After that, we conclude that
customer build a relationship with us because of our quick services, good staff
and trustable and they demand more from us.