CHAPTER I: EXECUTIVE SUMMARY

Pila Plumbum Co. is a start-up manufacturing corporation of the two-in-one pen located
in Barangay Telabastagan, City of San Fernando, Pampanga. Pila Plumbum Co. aims to persuade
people that it is more efficient to use a two-in-one pen, instead of buying a ballpen and a pencil
individually. It offers a high quality pen at a very affordable price.

CHAPTER II: INDUSTRY

COMPANY HISTORY:

Pila Plumbum Co. founded the combined ballpen and pencil. Pila Plumbum is a Latin
term that means combination of ballpen and pencil. Ballpens and pencils are well used in
different establishments on these modern days, they have been used for daily activities.
Nowadays, students are more needy of these pencils and ballpens. Most of the students find it
easy to use pencil first to have the guide before finalizing their works, then, they use ballpen to
make their works written permanently. And this is how the idea of creating a two-in-one pen
raised. This pen would be hassle less, because instead of having two pens, people can have just
one pen in their pocket. This pen is not just an ordinary pen, most of its features are the same
with the individial ballpen and pencil. The difference between the features of the Pila Plumbum
and the individual ballpen and pencil is that, this two-in-one pen is mechanical and can be easily
switched on from ballpen to pencil, same with the other way around. With the quality basis of
Pila Plumbum, it is surely a high quality product and can be used for a long time.

VISION:

We envision to be one of the leading providers of this two-in-one pen in global market,
and to continually develop our strategies to meet customer satisfaction.
MISSION:

To produce and to provide exceptional quality of two-in-one pen and to continuously

develop the resources used in producing the product.

CORPORATE VALUES:

 Passion – execute exemplary performance in creating the product.

 Innovative – contributes ideas for the continuous improvementof product and sales
 Leadership – accountable and professional in dealing with co-workers and customers

KEY FACTORS:

 Intelligence in managing possible situations

- Know well about your product. Analyse its procedure on how it is being done and
planning well for how you will introduce it in the market.

 Improving the product

- Always be innovative so that you will gain more loyal customers and have more
demands for your product.

 Sense of leadership

- Motivating your employees help them work efficiently and it strengthens your bond.
Guiding and supporting them through their career, you can make a unified working place for
them.
  Competent

- You must foresee what are their possible innovation and think how will you make more
market share than them.

 Customer Retention

- Your customers will be the life of your business so you should know how will you
make them choose and stay loyal to your product.

 Allocation of budget

- Analyse your financial flow in the company.

CHAPTER III: PRODUCTS & SERVICES

PRODUCT DESCRIPTION:

The product can deliver clear writing result and it is smudge-free. It’s a high quality pen
that can turn into a pencil. Refillable lead. It’s not too thick nor thin, it is easy to use because it is
smooth writing. The product is not that expensive, it is affordable.

VALUE PROPOSITION

A pen that have both ballpen and pencil that is refillable. Students need both a ballpen
and a pencil but sometimes they don't have both because some of them doesn't have a pencil case
for it. Pila Plumbum offers this two-in-one pen that have ballpen and pencil so that you won't be
needing a pencil case anymore, all you need to have is a pocket.
PRODUCT DEVELOPMENT:

In the future years, the business plans to upgrade the two-in-one pen when it comes to the
ink’s color, which means that there would be variety of pen colors offered. The business will also
work on the possibility of improving the external looks of the barrel to make it more attractive.

COMPETING PRODUCTS:

Pila Plumbum Co. product can both allow the user to make marks on paper (using either
pencil or ballpen) in new ways of technology. We put them together so the user can easily write
on their paper by not picking another pen or pencil. The Pila Plumbum’s competitors are very
wide in terms of selling pens and pencil but our company have the innovative pen.

COMPETITORS

- Direct Competitor:

Pila Plumbum does not have direct competitors as we are the only one who sells a pen only in
our company. Pila Plumbum is not just about the innovation of the product, but also about how it
lessen the struggle of the people on searching another pen or pencil.

- Indirect Competitors:

1. HBW – HBW Enterprises Co.

2. Panda – Golden Maple Industrial Corporation

3. Faber Castell

4. Mongol – Star 360 Philippine Inc.

5. Staedtler – Mars GmbH & Co.

PRICING:

DESCRIPTION: PRICE:
Ink 8 pesos/ 8ml
Cap 1 peso
Barrel (customized) 10 pesos
Lead
Eraser
Plunge
Labour

Offering a worthy price to customers, the Pila Plumbun Inc. worked on the affordability of Pila
Plumbum. As the business consider expenses in the production of ballpens, it will be priced
accordingly. With the precise price, the ballpen will be very affordable and worth it.

TECHNICAL RISK:

 Failure of our product during testing.

o some products might not work during testing due to mistake when production is
being done.
 Cannot reach a long term financial support
o since the product is new to the people, a high possibility that they will not look
unto it and that’s how the business cannot reach a long term financial support.
 Failure to re-supply material support
o some parts of the product are really hard to look for, so it will be possible that
there would be no supplier for the specific parts of the product.
  Team support and avoid making decisions/work alone.
o some workmates might be very strict with what they want and doesn’t consider
other’s opinion, and those are the one whose hard to work with.

CHAPTER IV: MARKET

TARGET MARKET

The primary target market of Pila PlumBum are the students around Pampanga,
specifically those who required to have both pen and pencil.

Secondary Target Market:

Our product also extend its sales to the professionals that like to have a hassle-free for
bringing a pen and a pencil.

PROMOTIONAL STRATEGIES

A. Free samples

By providing samples to the customers in the physical store.

B. Discounts

When you by many package of the product, you can get discount depending how many
you bought.

C. Flyers

It’s a way of introducing your product to the potential customers.

D. Test marketing

To judge the product’s acceptability in the market.

E. Social media advertising u

Widens its range for the product will be.

SWOT ANALYSIS

 Strength

It is a high quality standard 2-in-1 writing material where the ink of the pen does not
smudge and the lead of the pencil can par with the other product.

 Weakness

Limited man power and machines to have a mass production.

 Opportunity

People want to have an easy living. the product can sustain the needs of the people for
being hassle-free for bringing a pen and pencil.

 Threats

Competitors might see the potential of this product so there will be a possibility that
they will copy and improve it for something more beneficial.

CHAPTER V: OPERATION

LOCATION:

Project Site

 Plant Location
           Barangay Telabastagan City of San Fernando, Pampanga
 Floor
Plan
Layout
of Project
Site
OPERATING SCHEDULE:

 Monday – Saturday : 7 am – 4 pm

7 8 9 10 11 12 1 2 3 4
Lunch

Break

PRODUCTION:

The proponents of this project find the needs for a multifunction medium of writing by the
buying public. Basically, people use pens and pencils for writing. After a thorough research
made by the proponents, combining a pen and a pencil as one writing instrument is a flexible all-
rounder for work and daily use. This type of multi-function pen is not yet introduced in the
Philippine Market, thus taking this opportunity to produce and market this Multi Pen locally.

The proponents product is a multifunction writing instrument that consists of a pen and a pencil.
It is a versatile all-rounder that can help overcome the broadest range of challenges, ideal for
anyone who wants to remain flexible. The multifunction pen can stand out for it’s timeless and
functional design, high quality and maximum comfort in use.

Production Process

 Continuous Manufacturing 
      
          One of the reasons of the proponent is to be chosen over the other is the need to produce a
constant or very large amount of products without taking a break. Relied on large-scale
continuous processes for a long period , the flow of material or product is continuous. The target
is a product which is uniform in time. The process stopped only for maintenance (scheduled or
not), cleaning, irregular working. The output of the process appears one-by one or in discrete
quantities. The products are produced in lots based on common materials and production history.

DISTRIBUTION:

Indirect Distribution (Wholesalers/Retailers)

The indirect channel of distribution is the method the company will be using to get its product
into the marketplace for consumer use. The proponents are the producer/distributor, from there
the product will be distributed to different wholesalers and retailers until it reaches the final
consumer. For the company, it is effective and convenient to use this channel to reach thousands
of customers. It aims to have an intensive distribution in the marketplace to make the product
available in almost all outlets. The proponent rents a private building in which production and
other departments are also located. As for transportation system, the company
owns a private carrier- L300.

CHAPTER VII: IMPLEMENTATION:

Pila Plumbum creates a new technology of a combined pen and pencil for a reliable and
simple way usage of a pen and a pencil. The Pila Plumbum is implementing its business on the
following:

ACTIVITIES DATES

TEST MARKETING (Pampanga High School) FEBRUARY 28, 2020

TEST MARKETING (University of the MARCH 6, 2020
Assumption)
TEST MARKETING (Colegio De Sebastian) MARCH 27, 2020
FLYERING (San Fernando Area and its APRIL 20 -25, 2020
Neighboring Towns)
GRAND LAUNCHING (SACOP Hall) APRIL 29, 2020
GRAND OPENING MAY 15, 2020

Pila Plumbum will be doing its early promotion strategy, the test marketing, to know the
comments of their target market if it will be reliable to them and will make them satisfy. The Pila
Plumbum will do it on the three most famous schools in City of San Fernando: Pampanga High
School, University of the Assumption, and Colegio de Sebastian. They will use the opportunity
to test their target market on the following dates given above in each specific school. It will also
have its grand launching on April 29, 2020 for the business to be known in the city and its
neighboring towns.
 After this, Pila Plumbum will be soon operating its business, and it is on May 15, 2020
that its grand opening will take place. In the middle of the month of May is where students and
their parents buy school supplies. This will be a better date for Pila Plumbum to have its grand
opening because it will be the season for pen and pencils.