ORGANISATION

Strategic &
Operational Plan

Title
 Signatories

FOOTBALL ORGANISATION
The board of ORGANISATION adopted the following strategic and operational plan
in its entirety on the ** day of ******* in the year 20**

NAME
Name Position Signature

ORGANISATION
Ann Daniel CEO

Sergei Budaev HR Department

Jonathan Lynch Financial Department

Rusell Druzdov Hotel manager

WYNYARD

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 Table of Contents

ORGANISATION ............................................................................................................
Our Mission ...................................................................................................................
Our Values .....................................................................................................................
Our Vision......................................................................................................................
Goals .............................................................................................................................
Objectives .....................................................................................................................
Strategies and Actions ...................................................................................................
SWOT Analysis of the ORGANISATION............................................................................
Planning Grid for Goal 1 ................................................................................................
Planning Grid for Goal 2 ................................................................................................
Planning Grid for Goal 3 ................................................................................................
Planning Grid for Goal 4 ................................................................................................
Contingency Plans .........................................................................................................
Attachment A1: Organisation Chart ..............................................................................
Attachment B1: Stakeholder Analysis ............................................................................
Attachment C1: Organisation History Timeline .............................................................
Attachment D1: PEST Analysis .......................................................................................
Attachment E1: SWOT of Goal 1 ....................................................................................
Attachment E2: SWOT of Goal 2 ....................................................................................
Attachment E3: SWOT of Goal 3 ....................................................................................
Attachment E4: SWOT of Goal 4 ....................................................................................

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 The ORGANISATION

FOOTBALL ORGANISATION
The ORGANISATION which promotes the <BUSINESS GOAL> from its base of operations on
LOCATION/TOWN is a proud and active business.

As part of the planning process the ORGANISATION listed the key events, milestones and occurrences
in their history. The pivotal moments that have shaped the ORGANISATION into its current form are:

NAME
<INSERT KEY MILESTONES FROM THE ORGANISATION HISTORY TASK>

A detailed chronological breakdown of the organisation’s history can be found in Attachment C1

ORGANISATION
WYNYARD

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 Mission

Your roadmap should start with your mission, it declares your purpose as a company and serves as
the standard against which you weigh your actions and decisions. For example a Mission
Statement for the Accounting businesses may be:
mission is to help our clients build and develop sustainable, profitable businesses.

Values

• Respected
• Trusted Advisors
• Experts
• Flexible

Vision

Our aim is to be:

• Known for high quality outcomes
• Known for growth strategies

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 Goals

FOOTBALL ORGANISATION
Goals that the ORGANISATION has determined to focus on are:

Goal 1 – A spirit of Caring

- Employees are the reason a customer comes back to Futura Hotel

NAME
- You create a strong communications link with our customers.
- Our aim is to surpass our guest’s needs and expect

Goal 2 – An Environment of Continuous Learning and Growth

- Developing an effective communication strategy which allows all staff to be involved with the
company and its activities

ORGANISATION
- Ensuring real career growth through professional management practices which balance the
needs of our employees to be exposed to challenging and different opportunities and
business realities.
- Providing training and development opportunities which meet both the employees and the
Hotel needs
- Ensuring a safe and stimulating work environment

Goal 3 – Initiative and Innovation

- Being Transparent and inviting all knowledge from all staff to reach a common goal.
- All staff are invited to be part of the planning process and have a say in any project.

WYNYARD
Goal 4 – Professionalism in Everything We Do
- You are Hotel’s ambassadors and diplomats, quality control officers, the eyes and ears of the
company.
- You carry the responsibility for quality management
- Improving the customer’s experience at Futura Hotel

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 Objectives

In line with the goals outlined in this plan the ORGANISATION has developed specific objectives to be
achieved throughout the 20**-20** life of the plan.

The objectives for each of the key areas are:

o Goal 1

Increase the number of bookings

o Goal 2
Get New Branch from other State Brisbane and Tasmania

o Goal 3

Maintain a Pattern for a new Hotel

o Goal 4

Give at least extra brand to other location

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 Strategies and Actions

As part of its planning the ORGANISATION developed planning grids that record strategies and
actions designed to achieve its objectives for each key area.

FOOTBALL ORGANISATION
These planning grids record strategies and actions that are SMART. They are:

 Specific
 Measurable
 Achievable
 Reviewable
 Time bound

NAME
In addition the planning grids record:

 What the Organisation intends to do and how

 Who will be responsible for the action
 When these will be done
What resources are needed

ORGANISATION

 How progress will be measured or indicators of success that will help the Organisation know
whether it has achieved its objectives or not

These planning grids are included In the Plan on pages ** through **

SWOT Analysis

As part of the planning process those involved completed a SWOT analysis of the ORGANISATION.

This identifies the strengths, weaknesses, opportunities and threats associated with the
ORGANISATION’s key areas of activity. Through analysis of the SWOT the ORGANISATION can assess

WYNYARD
where it is currently at in relation to each area. The SWOT ultimately assists in helping the
Organisation determine a preferred future.

The information collected as part of this stage of the planning is included with the plan as
Attachments E1 through E4.

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 PLANNING GRID FOR <GOAL 1>

Objective:

Strategies Actions Priority Time Resources Responsibility Performance Indicators

What How L/M/H Frames Human Who Measurement
When Material
Financial
Intellectual
property
Give atleast training for the To work in a safe and H 2005- Human Resources Operation Manager To gain more knowledge about
staff healthy manner 2010 Material service

2005- Human Resources Operational Developing the skills

Ensuring that all Staff aware To co-operate with and M 2010 Property Manager
to there each individual support the promotion
responsibilities

2005- Human Operational To improve the service inside the

Advertise the promo in the In order to make more M 2010 Intellectual Manager company
website customers to the company Property

2005- Human Operation Manager Complete the Survey within a

Conduct a Survey Make a plan and implement H 2010 Financial month
the rules Intellectual
company

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 PLANNING GRID FOR <GOAL 2>

Objective:

Strategies Actions Priority Time Resources Responsibility Performance Indicators

What How L/M/H Frames Human Who Measurement
When Material
Financial
Intellectual
property
2015 Human Operational Obtain to get the guest satisfaction
Make promo Plan To meet the needs of the H Resources manager from the company
costumers Financial
Human Operational Maintain least plan in a month
Start own regiment in Build coaching team to be M 2015 Resources manager
hospitality coaching as part sent towards partner and Material
of business client

Human resources Operational Maintain a relation in hospitality

To actively participate in Participate in social activities H 2015 Financial Manager industry
programs undertaken to Material
eliminate

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 PLANNING GRID FOR <GOAL 3>

Objective:

Strategies Actions Priority Time Resources Responsibility Performance Indicators

What How L/M/H Frames Human Who Measurement
When Material
Financial
Intellectual
property
H 2016- Financial Investor/ CEO Build a contract or blue print
Franchise for another branch Survey Location 2017 Intellectual

Increase number of M 2014- Human

Make capital for 7pecent bookings by advertisement 1015 Resources CEO Capital Statement
Financial
2018- Human
Get Financial Resources for Gain by investor H 2019 Resources
new branch Material
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 Financial

PLANNING GRID FOR <GOAL 4>

Objective:

Strategies Actions Priority Time Resources Responsibility Performance Indicators

What How L/M/H Frames Human Who Measurement
When Material
Financial
Intellectual
property
L 2018- Human Marketing The popularity of the booking
Obtain high quality to Futura Feasibility Study/ 2019 Resources Department number
Hotel

M 2018- Human Marketing Have good brand Restaurant

Provide 5 star in Hotel Build good relation in 2019 Resources Department
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Restaurant hospitality industry Material
Financial
H 2020- Human Management Have extra branches in other St
At this time at least Popular 1 Recruit team, expand and 2023 Resources Department
branch in Sydney build strong team Intellectual
Financial

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 Contingency Plans

Contingency plans for each goal are:

o Goal 1 : Our aim is to surpass our guest’s needs and expectations

o Goal 2 : Providing training and development opportunities which meet both the employees and the Clubs
needs

o Goal 3 : Ensuring a safe and stimulating work environment.

o Goal 4 : Through service excellence, we are able to ensure success, generate customer enthusiasm, promote a
positive image and achieve market leadership

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 Attachment A1 FUTURA HOTEL Structure

<INSERT AN ORGANISATIONAL CHART FOR THE ORGANISATION – This should depict the relationships between the
committee/board, paid staff, voluntary staff and any sub committees or key external stakeholders.>

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 Attachment B1 Stakeholder Analysis

Stakeholder Interests Expectations Potential

What is their interest in the What do they expect from their relationship
organisation? with the organisation?
Government New job market and tax income What do they expect from their relationship
with the organisation
New experience and salary Along with the growth of the company, chef
Chef expected to have more bonus and popularity
Get the profit from sales investor expected the company can growth
Investor and run smoothly so they have extra income
from the percentage profit
What contribution could they make to the
organisation?
Some times government have benefit
program to company
The skill and knowledge
Financial resources and idea.

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 Attachment C1 Organisation Time Line

The ORGANISATION listed the changing trends in the sector which are having or may have an external influence on
the organisation.

Introduction
Create a Training to
relation on the Employee
establishment
with the

Analyse
Feasibility amount
study for the resources
Level up the
new place of
number of
branch
bookings

Maintain
Planning up platform to
next branch in open another
Planning up Tazmania branches in
another
branch in
Brisbane

Make
advertisement
Connect with about
Government promotion and
Create a
strong team
mate

Observing the
process and
Stabilized obtain good
more profit to outcome
Open a branch
the company
in Sydney

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 Attachment D1 PEST Analysis

The ORGANISATION listed the changing trends in the sector which are having or may have an external influence on
the organisation.
Political Economic

Inflation
Legislative
Exchange Rate
Regulation
Rent fee

Social Technological

Market Trending Material/Equipment

Cultural Diversity Promotion Method

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Attachment E1 SWOT Analysis of <Goal 1>

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

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 Attachment E2 SWOT Analysis of <Goal 2>

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Realistic and direct making profit To have popularity in hotel industry

The booking not always as expected Competitor growth fast
could be affected by weather and low
season

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 Attachment E3 SWOT Analysis of <Goal 2>

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Sydney and Brisbane has a large city with Opportunity to spread the name in that
small competitor Travel industry are not too popular states Sydney and Brisbane customer may
Lack of knowledge in industry need a typical approach and new ideas
set to fulfill them

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 Attachment E4 SWOT Analysis of <Goal 4>

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

Well known Hotel names can bring Make extra profit for the Hotel.
the restaurant spread quickly in Michelin restaurant always have a high The casual restaurant price can be the
hospitality industry price so not every range can accept it. strongest competitor.

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