About the Brand

A luxury street wear and an

urban unisexual clothing line.

An eccentrically modern
approach to apparel design.

LOGO

The brand's design is Neutral,

Minimal, and Industrial.

Overall concept follows

geometric theme.

Moodboard

Final Logo

Logo Variation

Logo Breakdown

[ [
Logo Construction

Construction of this logo includes

unique guide lines to give it more
aesthetic feel and add flow in
the brand.
I used concentric and half circles
to create these guidelines.

G R E Y

Colour

[ Gray is a conservative colour signifying neutrality, indifference and reserve.

Suggests security, reliability, modesty and maturity. [
Typography

Aa Avenir Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Lorem ipsum dolor sit amet, consectetuer adipiscing

elit, sed diam nonummy nibh euismod tincidunt ut
Aa Avenir Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

laoreet dolore magna aliquam erat volutpat. Ut wisi
enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat. Duis autem vel eum iriure dolor
in hendrerit in vulputate velit esse molestie
consequat, vel illum dolore eu feugiat nulla facilisis at
sed diam nonummy nibh euismod tincidunt ut laoreet
dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper
suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate
velit esse molestie consequat, vel illum dolore eu feugiat
nulla facilisis at vero eros et accumsan et iusto odio

Branding
 Mobile App

Website (user)

Website (admin)