BRAND IDENTITY

OVERVIEW
Zacuz is a startup of a clothing brand. Started by Sahil Nisar
Rabbani in year 2023 at Jaipur, Rajasthan. He decided to
launch his startup with comfy, aesthetic, economic and
dynamic T-Shirts. This is an E-Commerce Business.

BRAND NAME
There is a meaning of every letter of ZACUZ

ABOUT

Z stands for Zero – Every brand starts from 0

A stands for Aesthetics – Beauty in each and every product

C stands for Cost – Financially reasonable

U stands for Unisex – Product for all

Z stands for Zone – Will available everywhere

TAGLINE

A Premium Clothing Brand

MissioÄ
˜ To produce comfy, stylish and customised t-shirts³
˜ To create value and make a difference everywhere we engage.

Vision 
˜ Profi£
OBJECTIVES

˜ Market growth

Values¡
˜ Dynami·
˜ Affordabl¬
˜ Quality and Comfor£
˜ Fashionable and Funky

Target Audiencð
SPECIFIES

˜ Adolescents (Age group of 13-18ò

˜ Provisional Adulthood (Age group of 18-30)

Segmení
˜ YoutÌ
˜ Unisex

+91 8955633535

OUR AVAILABILITY

_ZACUZ_

ZACUZ

Amazon

Meesho

Myntra

VISUAL IDENTITY DESIGN

Ideation Process

SCRIBBLES

FINAL

FONT IDEATION

ZACUZ ZACUZ ZACUZ

Karla Kanit Lao Muang Don

ZACUZ ZACUZ ZACUZ

Maitree Girassol Fjord

Vacer Sans
ZACUZ ZACUZ
Changa Noto Music

SELECTED FONT

(Vacer Sans Light)

LOGO

(Primary Logo)

(Wordmark Logo)

(Monogram)

LOGO CONSTRUCTION

LOGO ANALYSIS

Zacuz has a Wordmark as well as a Monogram Logo.

Font used for Logo is Vacer Sans Light.

Font used for Tagline is Bodoni BT Book.

COLOR PALLETE

#ffffff

RGB CMYK
R 225
C 0

G 225
M 0

B 225 Y 0

K 0

TYPOGRAPHY

(For Logo) (For Tagline)

MOCKUPS

BUSINESS CARD

MOCKUPS

PACKAGING

Butter Paper

Stickers

Thank You Card

BOX DUMMY
Dimensions
Perspective View

BOX DIE CUT MEASUREMENTS

8.5 inch

5.5 inch

11.5 inch
4 inch
7 inch
12.5 inch

5.5 inch

DIE CUT

PROTOTYPE

PAPER BAG DUMMY

Dimensions
Perspective View

PAPER BAG DIE CUT MEASUREMENTS

39 CM
2.8 CM

11.8 CM
10.2 CM

11.3 CM

9.3 CM

15 CM
3.5 CM

4.6 CM 11.5 CM

PAPER BAG DIE CUT

PROTOTYPE

THANK YOU!
Brand Identity by Vaishali Jain for ZACUZ