NAME : VENY ANGGIE RIA AGUSTIN

NIM/NO : 12203193023/ 09
CLASS : TBI-6B
COURSE : EDUPRENEURSHIP

SUMMARY
“CREATIVITY AND INNOVATION IN ENTREPRENEURSHIP”
➢ Definition Of Creative Thinking
Creative thinking is a person's ability to find a solution to a question or problem by
thinking in a unique and different way. Creative people usually will not be fixated on one
corner, he will try to see another angle to produce something. To be able to produce creative
thoughts, special methods are needed such as conducting problem analysis, research, and
so on. In essence, creativity will not just appear without being honed and planned. Many
think that creativity is only needed by art workers. This is not the case because in this world
creativity is needed everywhere.
➢ The Importance of Creative Thinking in Life
a. Innovate
For business people you must know that times are changing, and so are people’s habit.
b. Finding solutions in a different way
By thinking creatively you will see things from several perspectives. It gives you more
freedom in finding ideas. This is what allows you to find unique solutions.
c. Finding effective solutions.
Unique solutions can also be effective solutions, especially for difficult challenges.
d. Job requirements
You as a worker need to have the ability to think creatively because many companies
need it.
➢ Tips to Improve Creative Thinking
a. Make a questions
b. Looking for various references
c. Writing
d. Get out of your comfort zone.
➢ Creativity Barrier
a. Fear
One's first obstacle is not being creative because it is always overshadowed by the
fear of failure, the fear of being wrong, the fear of being scolded and other fears.
b. Satisfaction
Success, intelligence, and comfort can be obstacles.
c. High routine
Routine is one of the inhibiting factors’ for someone to be creative.
d. Mental laziness
Mental laziness is one of the barriers to creative thinking.
➢ Definition of Innovation
Innovation is the ability to apply creativity in solving problems and finding opportunities
(doing new things). With innovation, the entrepreneur creates both new production
resources and the management of existing resources by increasing the potential value to
create something that does not exist.
➢ Important Meaning of Innovation
Innovation has several important meanings which include the following:
1. Innovation as novelty.
2. Innovation as change.
3. Innovation as advantage.
➢ Types of Innovation
Innovation consists of four types, namely:
1. Invention
2. Development
3. Duplication
4. Synthesis.
➢ The Result of Creative and Innovative Thinking
Creative means to create something different from the others. To be innovative
means to create something that has never existed before. While entrepreneurship itself
means the process of creating something so that it can be added value in the economy. In
entrepreneurship, creative and innovative ideas are needed to achieve a successful business.
This is because creative and innovative can win market competition. By creating a product
that is new and different from other products, it will have more value compared to other
products. Mobilizing creativity and innovation in running a business is very important for
a business.