A

Project report
On

CONSUMER BEHAVIOUR FOR CLOTHING

Mumbai University
M .G .Road .fort, Mumbai-400023
University of Mumbai for partial completion of Degree of
Bachelors of Business Management Studies
Under the faculty of Commerce
By

Mr. Gaurang Velaskar

Under the guidance of
Prof .Mr . Pratik Shah

Vande Mataram College of Arts Science and Commerce.

Jay Hind Colony Old Dombivli-421202 Address: JMF sanskriti vihar ,Dr
nemade road, Dombivali, Kopar cross road, Dombivali (w) 421202
 CLOTHING

Clothing (also known as clothes, apparel, and attire) are

items worn on the body. Typically, clothing is made of
fabrics or textiles. Clothing serves many purposes: it can
serve as protection from the elements, rough surfaces,
sharp stones, rash-causing plants, insect bites, splinters,
thorns and prickles by providing a barrier between the
skin and the environment and it can provide a hygienic
barrier, keeping infectious and toxic materials away from
the body.Clothing is used for protection against injury in
specific tasks and occupations, sports, and warfare.
Fashioned with pockets, belts, or loops, clothing may
provide a means to carry things while freeing the hands.
Clothing has significant social factors as well. Wearing
clothes is a variable social norm. It may connote
modesty. Being deprived of clothing in front of others
may be embarrassing. In many parts of the world, not
wearing clothes in public so that genitals, breasts, or
buttocks are visible could be considered indecent
exposure. Clothing also may be used to communicate
social status, wealth, group identity, and individualism.
 ORIGIN AND HISTORY OF CLOTHING

Scientists have never agreed on when humans began wearing

clothes and estimates submitted by various experts have
ranged greatly from 3 million to 40,000 years ago. More
recently, studies involving the evolution of body lice have
pointed to a more recent development, implying the use of
clothes around 170,000 years ago with others indicating as little
as 40,000. In September 2021, scientists reported evidence of
clothes being made 120,000 years ago based on findings in
deposits in Morocco .However, despite these indications, there
is no single estimate that is widely accepted.
Ralf Kittler, Manfred Kayser, and Mark Stoneking,
anthropologists at the Max Planck Institute for Evolutionary
Anthropology, conducted a genetic analysis of human body lice
that suggests clothing originated around 170,000 years ago.
According to anthropologists and archaeologists, the earliest
clothing likely consisted of fur, leather, leaves, or grass that was
draped, wrapped, or tied around the body. Knowledge of such
clothing remains inferential, since clothing materials
deteriorate quickly compared to stone, bone, shell, and metal
artifacts. Archeologists have identified very early sewing
needles of bone and ivory from about 30,000 BC, found near
Kostenki, Russia in 1988
 CULTURAL ASPECTS OF CLOTHING
In most cultures, gender differentiation of clothing is
considered appropriate. The differences are in styles, colors,
fabrics, and types.
In contemporay Western societies, skirts, dresses, and high-
heeled shoes are usually seen as women’s clothing, while
neckties usually are seen as men’s clothing.
Different cultures have evolved various ways of creating clothes
out of cloth. One approach simply involves draping the cloth.
Many people wore, and still wear, garments consisting of
rectangles of cloth wrapped to fit – for example, the dhoti for
men and the sari for women in the Indian subcontinent. In
some cultures, sumptuary laws regulate what men and women
are required to wear. Islam requires women to wear certain
forms of attire, usually hijab.
In some societies, clothing may be used to indicate rank or
status.
 RELIGIOUS ASPECTS OF CLOTHING

Some religious clothing might be considered a special case of

occupational clothing. Sometimes it is worn only during the
performance of religious ceremonies. However, it also may be
worn every day as a marker for special religious status. For
example, Jains and Muslim men wear unstitched cloth pieces
when performing religious ceremonies. The unstitched cloth
signifies unified and complete devotion to the task at hand,
with no digression. Sikhs wear a turban as it is a part of their
religion.
In some religions such as Hinduism, Sikhism, Buddhism, and
Jainism the cleanliness of religious dresses is of paramount
importance and is considered to indicate purity.
 DATA ANALYSIS OF CLOTHING

I recently did a survey on clothing in which I asked

people’s some questions like “ How often do you buy
new clothes “ as per the survey:
Why do you most often buy new clothes?
Do you have clothes specific to a occasion?
How would you describe your style?
How much money do you spend on clothing per
month?
 CONCLUSION

❖ It is clear that a culture influence a lot on the

clothing of the person. Clothing is a tool by which a
person expresses his individuality of culture and his
social status in society. It helps to make him believe
that he belongs to a certain group.
❖The dressing sense in a particular culture gives a
sense of superiority or inferiority and act as a
medium of self expression.
❖Fabric and clothing have evolved from early
civilization to current times.
❖
 Bibliography

www.google.com
https://en.m.wikipedia.org/wiki/Clothing

https://en.m.wikipedia.org/wiki/History_of_clothi
ng_and_textiles