CHIEF PRODUCT

OFFICER PROGRAM
PROGRAM OVERVIEW
Digital disruption has propelled organizations to refocus their
product offerings and leverage analytics to respond to
evolving customer expectations. The COVID-19 pandemic
has further accelerated this digitalization of product
experiences. There is now an increasing demand for chief
product officers (CPOs) with strategic, analytical, and
communication skills who can drive product vision and
WHY THIS PROGRAM?
innovation while leading business growth. The Chief
Product Officer Program by Executive Education An immersive program experience over 12 months
at Kellogg School of Management is designed to that will enable senior product executives to become
prepare senior product executives for this vital role. effective C-suite product leaders

The program’s immersive journey will help you craft

Innovative and flexible learning journey with core
product-led strategies that align with the mission and core
topics in product strategy and management, followed
values of your organization. You will understand how to use
by electives to deepen your expertise
analytics to improve product portfolio performance and drive
growth strategies while fostering a customer-centric culture
Cutting-edge Kellogg thought leadership in strategic
in your organization. The program will build your leadership,
planning, customer insights, and business acumen
analytical, and design thinking skills and prepare you for the
to help you drive product-led growth
role of the modern CPO.

Rigorous curriculum delivered through online

of product professionals say their organization’s sessions with world-renowned Kellogg faculty and
89% business model and go-to-market motion are
product-led.
industry experts

Source: The State of Product Leadership 2020 Capstone project in the form of a simulation game
to apply your learnings to real-world challenges
of products and/or services are partially or fully

55% digitalized as a result of the COVID-19 crisis,

with an adoption acceleration of seven years.
Three days of in-person networking with faculty,
industry experts, and peers on the Kellogg campus
Source: McKinsey Global Survey

MOHANBIR SAWHNEY
Associate Dean, Digital Innovation | McCormick Foundation Chair of Technology | Clinical Professor of
Marketing | Director of the Center for Research in Technology & Innovation

“The program leverages Kellogg’s thought leadership in developing product leaders through
cutting-edge thinking on strategic planning, customer centricity, 10X growth mindset, business
acumen, and leadership skills needed at the C-suite level. The immersive program, with project
work and applications, will enable participants to become effective CPOs, which is the need of
the hour in this era of digital transformation.”

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 LEARNING OUTCOMES
The program will help you:

Create and articulate a strong vision and align product

strategy with your company’s business objectives

Use customer data analytics to measure and improve

the performance of the product portfolio

Present clear messaging about the value of the

product to stakeholders

Hone your skills in financial analysis, talent

development, and product leadership

PARTICIPANT PROFILE ALUMNI BENEFITS

The Chief Product Officer Program is:
Designed for senior and mid-career product leaders
who are responsible for product design, engineering,
or marketing
Upon completing the program, you will receive an
Executive Scholar Certificate and earn select Kellogg
Executive Education alumni benefits, including:
Membership in the global Kellogg alumni network

Access to the online alumni network, including a

Suitable for product leaders aspiring to or already
serving in C-level roles who want to keep current on
trends to accelerate growth
Ideal for executives looking to align product strategy
with business strategy, understand the implications
of technology on the product portfolio, and manage
cross-functional teams in the organization
Participants are expected to have:
network directory, discussion groups, and other tools
Opportunities to establish a Kellogg-branded email
address and to participate in alumni clubs
15 percent discount on all Kellogg Executive
Education C-level, year-long online programs
30 percent discount on all Kellogg Executive
Education open-enrollment programs

Access to cutting-edge research and content from

A minimum of 12 years of experience in a product
Kellogg faculty and leading practitioners
leadership role

Fluency in written and spoken English A subscription to Kellogg magazine

International exposure (preferred) Invitations to attend Kellogg-sponsored conferences

on relevant issues in management

INDUSTRY INTERACTION
Throughout the program, you will have plenty of opportunities to interact with industry experts and gain firsthand insights into
evolving product trends. The core modules will include guest lectures as well as networking sessions, where you can connect
with and learn from senior industry practitioners. Additionally, you will have weekly live sessions with your success coach to help
derive the most value from the program.

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 CORE MODULES Product Vision Product Discovery
16 weeks and Strategy and Market Insights
(Modules 1 to 4) (Modules 5 to 8)
Embark on a comprehensive
The Chief Product Officer Customer Centricity
online learning journey featuring
core modules and electives Product Strategy and Portfolio Data-Driven Customer Insights
Management Design Thinking
followed by in-person
interactions. The program's Strategic Foresight Market Opportunity Analysis
curriculum features 16 weeks of Growth Strategies and 10X and Product Discovery
core content that will equip you Thinking
with the tools and frameworks to
drive product strategy and help Leadership and Business Acumen
your organization gain a Communication Acumen (Modules 13 to 16)
competitive advantage. (Modules 9 to 12)
Finance for Product Leaders
Organized into four overarching Building a Culture of Trust, Making “Build, Buy, or Ally”
pillars, the curriculum includes: Resilience, and Reliability Decisions
The Art of Communication: The Power Leading Execution Excellence
of Listening and Cultivating EQ
Capstone Simulation: Digital
Magnetic Communication: Services Strategy Game
Storytelling and Design Vision
Influence Strategies and Executive
Presence for Product Leaders

Sample Elective Topics

AI Applications for Growth Omnichannel Marketing: Driving
Customer Experience Strategy Customer Value & Business
ONLINE ELECTIVES * Customer Loyalty Growth
12 to 16 weeks Design Thinking Product Analytics
(Select two) Strategy in Disruptive Times

Delivering Business Growth The Customer-Focused

LIVE ELECTIVES * Kellogg on Branding
Organization
2 weeks Developing and Leading
(Select one; in-person or live Leading with Advanced Analytics High-Performance Teams
virtual session) and Artificial Intelligence Leading and Sustaining a
Culture of Innovation

3 DAYS OF IN-PERSON NETWORKING *Electives are subject to change.

CAPSTONE PROJECT
As you wrap up the program, you will work on a capstone project in the form of a simulation, guided by your success coach, and
apply classroom lessons to address a real-world business challenge. The DigiStrat simulation game provides a realistic setting
for participants to explore the current challenges facing modern digital service providers. You will work individually or in small
groups to ideate, make strategic decisions, and deliver an actionable solution.

FACULTY
The Kellogg Executive Education Chief Product Officer Program, led by Professor Mohanbir Sawhney, is developed and taught
by a team of strategically focused, cross-disciplinary faculty who are experts in their fields. They bring to the classroom their
cutting-edge research, thought leadership, and rich experiences at some of the world’s most respected organizations.

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 ABOUT KELLOGG EXECUTIVE EDUCATION
Kellogg Executive Education empowers business leaders to foster growth in themselves, their teams, and their organizations.
Our renowned faculty, consisting of the world’s best researchers, educators, and practitioners, provide practical insight that
participants can apply immediately. Providing a collaborative, immersive environment for our executive development programs,
we serve a variety of businesses and executives from a myriad of industries and geographies.

ABOUT KELLOGG SCHOOL OF MANAGEMENT

Kellogg is a leading global business school with a vibrant community of faculty, staff, students, and alumni who shape the
practice of businesses and organizations around the world. Kellogg brings a blend of theory and practice to its rigorous academic
experience, creating a dynamic research and learning environment.

PROGRAM START: JUNE 20, 2022 You can apply for the program here

PROGRAM FEE: US$30,000 Apply Now

The program fee includes teaching fees, access to online coursework,
accommodations and meals for the in-person elective and the Easily schedule a call with an advisor
(optional) graduation and networking event. The program fee does not to learn more
include travel expenses (domestic or international flights, visa fee,
etc.), and other expenses not specifically mentioned in the fees. Schedule a Call

APPLICATION DEADLINES AND FEES

Email: kellogg_cpo@emeritus.org
Round 1 Round 2 Phone: +1 646 713 0918 (U.S.)
Date: April 5, 2022 Date: April 27, 2022
Fee: US$300 Fee: US$400
+65 6871 4030 (Singapore)
+91 90290 07437 (India)
Round 3 Round 4 +971 44302011 (Dubai)
Date: May 19, 2022 Date: June 7, 2022
Fee: US$500 Fee: US$500

Enrollment partner

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