Professional Documents
Culture Documents
This unit covers the Definition of the Beverage Service Industry. Understand the History
of the Beverage Service Industry. Described the development of the beverage service industry in
the Philippines and compare the beverage service industry from past to present.
LEARNING OUTCOMES:
As a student you will be required to go through different activities. Information sheets,
self-check and key answers, power point will be provided.
There will be lectures and discussions, group dynamics, and individual activities. If there
are any clarifications regarding the topics to be discussed you may ask your instructor.
This introduction provides the students the knowledge of the beverage service industry
which will help them understand and link past to the present and see the difference between each
era. It will help them make an improvement on the beverage service industry in the present
The source of beverage service dates back to 12, 000 years, and it started with the first
evidence of wine making, although some civilizations existed together with the Sumerians. As
civilization progress the development of beverage service industry went with it.
4000 – 2000 SUMERIANS they were able to record their civilization. They are considered as
the most progressive group of people. They made a great contribution to the development of
civilization.
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SUMERIAN LEGACIES:
Invention of the wheels (potter’s wheel)
Cuneiform Writing system
They are among the first astronomers
They invented and developed arithmetic
They have invented military formations and introduced the basic divisions between
infantry, cavalry, and archers.
The first city states arose in Sumer.
They ushered in the age of intensive agriculture and irrigation.
Taverns were establishment serving beverage particularly “ale”, and places for social gatherings
.
The word Tavern was derived from the Latin term “taberna” and the Greek “ravel” which
means “shed or workshop”.
At first, women are the tavern keepers but eventually they are excluded from the tavern
culture.
Taverns existed in England as early as the 13th Century and were often kept by women
usually known as “Ale-wives”.
By the 19th Century in England, the word tavern was changed to “Public house (pub).
Until now this establishment existed in United Kingdom and other places in Europe.
With the Romans succeeded the Greeks, which they almost conquered all parts of
EUROPE. And due to the development of transportation, roads and bridges more
people traveled and the demand of food and beverage establishments increased.
Proof: when archaeologists discovered in the ruins in Pompeii during the explosion of Mt.
Vesuvius remnants of bars and taverns.
When Roman empire fall, life went back to primitive. Travel ceases,
Purpose for travelling are for : Religious purposes only.
Xenodocheions existed, these are inns run by monasteries, they took over in feeding giving
shelters to the travellers.
15th Century – Several native civilizations developed alcoholic beverages. Consumption of
“wine” was only for religious ceremonies; only 70 years old people are allowed to freely drink
(possibly the legal drinking age during that time.)
In Europe, some degree of safety had returned, roads were built again.
Trade and travel increased.
Middle class became predominant force in the economic life in Europe.
Ale houses or taverns reappeared along trade routes.
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AMERICAN TAVERNS
Introduced by British, the difference was American taverns has accommodations.
There are gambling and prostitution wherein Philippines bars were patterned.
1643 – The beginning of American Beverage service industry.
Cole Ordinary – The first American tavern that was established by a Native American, Samuel
Coles.
Ordinaries – were places which served ordinary meals, thus the name Coles Ordinary.
1656 Massachusetts – A town without a tavern was penalized. Taverns were built near churches
because there’s no heater during that time. People go to taverns after church due to cold
temperatures to warm the body, just like English, Americans does not consider drinking alcohol
as vice.
The importance of Taverns in America:
It serves as a place for rendezvous for revolutionaries before war.
It was the place were revolutionaries started to plan the uprising against the British
government.
Early American Taverns:
Hancock Tavern – The Boston tea party was planned.
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1850 – Taverns became Inns which later became hotels. Hotels are called Public Palaces.
1920 – Prohibition Law or the 18th Amendment Law was passed.
Beverage service industry in the Philippines can be associated with the development of
the San Miguel Corporation which is the pioneer in the beverage industry.
Bar is the common term used in the US and Philippines, which means beverage service
establishment, which is derived from the French term Barre, meaning counter.
1592 – the term bar were used before in railway stations as a counter, used to dispense the
food faster to passengers.
The first bar that served alcoholic beverage was the Great Western Hotel on Paddington
station, (1854) London.
2. Bar/Entertainment Combinations
Owners should always be thinking ahead when the fickle public moves on to the next
fad.
Operations is subordinate to the entertainment, drinks provide the profits.
Entertainment includes:
Dancing, disco, ballroom
Singing, videoke
Sports – live performance
live band
stand up comedy
fashion show
strip tease
piano music
3. Food and Beverage Combinations
Most common form of beverage operations
Food is served with beverages usually with some kind of food service.
Bar and Restaurant – Beverage are simply additions to the food service
- Sales comes from the food service
- Food and drink can be served at the same time.
Service bars – Prepares drinks for the dining guests
4. Hotel Beverage Operations
Beverage operations is different from that of the bar or the bar-restaurant
Can have 3-4 bars with a different purpose and different ambiance (lobby,
lounge, restaurant, disco clubs)
Room service and banquet service are present.
Presence of portable bars
Example are:
-Lobby bar
-Coffee shop
-Cocktail lounge (live or piano music is performed)
-Service bar
-Disco bar / night clubs
-Poolside bar
-Banquet bar
-Open bar set up - guests can order any drinks
-Limited bar set up – only drinks allowed by the host will be served
-Mini bar
5. Airline Beverage Service
There is limited space, weight, time and equipment
Drink menu is limited
Liquors, beers, wines, are handed out in individual bottles
Glasses are plastic disposable; mixes are poured in small cans with payments.
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But for 1st class passengers, it’s FREE, with real glass, unlimited refills, a choice of
several varieties.
6. Cruise and Passenger Ship Beverage Service
7. Rail Beverage Service – serving on a rail travel
8. Coffee shops/Coffee houses / Café
9. Brew Pubs / Micro Breweries – Pubs or restaurants that brew beer in the premises
10. Internet Café / Cyber café – Where one can use a computer with internet access for a fee
11. Beer Garden – Open air area where alcohol is legally served.
LEARNING OUTCOMES:
BAR MANAGER- plan, direct, monitor the set-up and delivery of service in the bar, insuring
that service standards are consistently complied with.
Specific Duties:
1. In consultation with superior, establishes sales forecast and sales strategies and
gimmicks.
2. Assists in the design and preparation of drink of the month and other special items.
3. Prepares staff work schedule and assignments.
4. Conducts daily briefing and inspection of grooming among his staff.
5. Supervises mis-en-place preparation; check availability of par stock.
6. Oversees the set-up of the bar and bar tables.
7. Monitors the delivery of bar service and the preparation of drinks.
8. Closely coordinates with his/her superior regarding the requirements and operational
problems of the bar, including availability and schedule of entertainers or performers.
9. Assists in order taking and service during peak hours.
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10. Monitors the consumption and utilization of supplies and take measures to control
losses and wasteful consumption.
11. Reviews and signs bar requisition that is prepared by the bartender.
12. Supervises daily stock inventory and submits inventory report to superior.
13. Prepares and submits reports and documents that are required by management.
14. Attends to guests’ complaints and requests.
15. Ensures guests’ satisfaction, solicits feedback from them regarding the service and
beverage/food and attends to their needs and concerns.
16. Conducts corrective interviews among erring personnel, prepares misconduct report
as needed.
17. Trains and coaching staff regarding service procedures and bar policies.
18. Conducts performance evaluation of subordinates and trainees.
- (an efficient bar server must perform the 5 steps of the bar service to satisfy the guests)
1. Greeting the guests
2. Smiling/establishing an eye contact with guests
3. Taking drink orders
Customizing drinks
Up-selling
4. Taking payments
5. Maintaining table cleanliness/taking other orders.
MARIKINA POLYTECHNIC COLLEGE
Bachelor in Industrial Technology
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LEARNING OUTCOMES:
As a student you will be required to go through different activities. Information sheets
self-check and key answers, power point will be provided.
There will be lectures and discussions, group dynamics, and individual activities. If there
are any clarifications regarding the topics to be discussed you may ask your instructor.
This will orient the students regarding the people working in the bar tools and equipment,
its parts, uses and proper care. The considerations in purchasing equipment.
1. FRONT BAR- The customer’s area where customers order their drinks and where orders
are served.
a. Bar counter
Alcohol proof and water proof
Laminated plastic surface
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2. BACK BAR
Functions of the Back Bar:
A. Decorative Functions
A good place to display all brands of alcoholic beverages
A mirror adds depth to the room
Gives the customer the view of what actually happen in the bar
B. Work Functions
Serves as a storage area
3. UNDER BAR- The heart of the entire beverage operation
Located under the counter area
It is where the supplies and pieces of equipment are found
This area deserves the attention on design
Parts of the Under Bar:
Pouring station
Speed rail
Ice bin
Bottle wells
Hand sink
Drain board
Glass sink
REASONS FOR OPERATING A BAR
Venue for profitability
Another service for guest satisfaction
Another option to start a career in the H & R industry
BAR GLASSES/ GLASSWARES – a bar glass usually consists of a bowl, a base or foot and a
stem. Although not all glasses have these parts.
MARIKINA POLYTECHNIC COLLEGE
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2. FOOTED GLASS- A style of glass in which the bowl sits directly on a base or foot.
Examples.:
Water goblet
Brandy snifter (small) Inhaler (big)
Cordial glass
Footed pilsner glass
Irish coffee glass
Parfait glass
Hurricane glass or squall (Big)
3. STEM WARES- Includes any glasses having all three features- bowl, foot, stem
Examples.:
Champagne saucer
Champagne tulip
Champagne flute
Cocktail glass
Martini glass
Margarita glass
White wine glass
Red wine glass
Poco grande (small)
TUMBLER
Shooter Glass
This type of glass used to
serve shooters drinks and
layered
FOOTED WARE
STEMWARE
White wine glass A type of glass usually used
in serving white wine like
Chardonnay, fume blanc
(smaller mouth to keep
the wine chilled)
Red wine glass A wine glass used to served
red wines in particular and
pinot noir merlot
(has a wider mouth to
allow the wine to
breathe)
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MUG
Beer glasses A type of mug that is used
for serving beers like SMB
and Budweiser
BAR EQUIPMENT
Bar spoon- used for stirring drinks. One end may have a fork design for pick-up of
garnitures. The bowl of the spoon can contain 1 teaspoon.
Ice scoop- a tool for scooping ice from the ice bin
Ice tong- a device designed to handle cubes of ice one at a time.
Muddler- a wooden tool for muddling or crushing one substance, such as sugar and
mints. One end is flat for easier muddling while the other end is rounded as it is used to
crack ice.
Funnel- for pouring liquid from large container to a small one. It comes in several sizes.
Cutting board- for chopping ingredients for cocktails and garnish.
Bar knife- a paring and utility knife made of stainless steel for cutting purposes.
Bottle and can opener- one end is used to open canned goods and the other end is used
to open bottled soft drinks and beers. Used one made of stainless steel as it is rust free
and easy to clean.
Cork screw- a device designed to extract corks from wine bottles. It should be made of
stainless steel. There are several types of cork screw such as waiter’s corkscrew, angels
wing, prongs type.
Ice bucket- serves as ice container
Wine basket- a basket designed to fit a bottle of red wine during wine presentation and
service.
Bar mat- protective device placed on bar counters to protect glasses and other fragile
items from breakages.
Wine decanter- for decanting wine
Water pitcher- for serving water
Bar tray- for serving beverages and bottled/canned drinks. It must be protected with a
cork to avoid slips.
Bar caddy- container for napkins, straw, stirrer, etc.
Wine bucket- for chilling white, rose and champagne wines. During service, these wines
are carried to the guest table in this wine bucket.
Coaster - under liner for drinks designed to protect the table against moisture of chilled
glasses.
Ice pick- device used for cracking ice into smaller pieces.
Picks, stirrers and straw- stirrer- for stirring drinks, straw- for customers use in
drinking beverages, picks- serve as garnish