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Essential Information
Bartending certificate training is offered at many private schools and community colleges and
takes 1-2 weeks to complete. A certificate program in bartending provides training in the
preparation of alcoholic drinks. Programs are designed to accommodate those who want to
enter the hospitality industry as well as professionals already working in it.
Students gain factual knowledge and learn a range of practical skills, including how to stock a
bar, different types of alcoholic beverages, common recipes, how to build a customer base, how
to manage unruly customers and laws regulating alcohol. A certificate may be earned in a
number of weeks.
Enrollment in a certificate program requires only a high school diploma or GED certificate. Basic
math skills are considered good preparation for mixing and measuring purposes, although no
specific courses are required.
Certificate in Bartending
Rather than a set of courses, many bartending programs consist of one or possibly two courses.
Additionally, training for Intervention Procedures (TIPS) can be included in bartending training
programs. TIPS educates servers and sellers on how to recognize and prevent unsafe drinking
at establishments that serve alcoholic beverages. Topics covered in the sum program include:
Bar preparation
Wine, spirits and beer
Mixology and recipes
Safety and sanitation
Alcohol-serving laws
Continuing Education
Trained bartenders can choose to obtain ServSafe Alcohol certification from the National
Restaurant Association Education Foundation (NRAEF) by passing an exam. Some academic
programs affiliated with NRAEF confer the certification along with a certificate.
Aspiring bartenders can receive the training they need by pursuing a bartending certificate,
available through many community colleges and private schools. Degree programs in
bartending are not currently available to students. Additional certifications in bartending can also
be earned following graduation if they have not been included in the course of study already.
bartenders are the ultimate givers of both verbal and liquid empathy, but if
you haven't been behind the bar yourself, it can be hard to understand that
the job is more than being a professional bottle lifter.
our bartender interacts directly with your customers, so you want him to make time spent in your bar a
positive experience. Your management style, the terms of the job, and the bar environment in general all
play a role in his motivation level. Each person is different, so the motivational methods may vary
somewhat from one bartender to the next.
Input
The staples served at a bar are fairly standard, but giving your bartender more control and the freedom to
be creative gives him more ownership over his position. Sit down with your bartender to come up with a
menu of specialty drinks. Encourage him to come up with his own style to add flair to his bartending. Ask
him for input on such operational issues as the drinks you currently serve and the way the bar is run.
Flexibility
You need coverage for the bar on a regular basis, but offering your bartender some flexibility creates an
improved work environment and may motivate him more when he's on the job. If possible, give your
bartender more control on when he works. Hiring another part-time bartender allows you to cover the
extra shifts if necessary.
Working Conditions
A positive working environment helps motive a bartender to perform his job well. Factors that go into
creating the work conditions include the physical condition of the bar, the alcohol supply he has available,
his work responsibilities, and how he is treated by you, colleagues and customers. If he works behind a
run-down bar, always runs out of alcohol, gets no respect, and has a long list of menial work
responsibilities, he is less likely to be motivated on the job. Work with him to gradually correct
deficiencies in the environment.
Perks
Giving your bartender perks is another way to increase motivation. For example, offer him a discount at
your bar when he's not working. If you serve food, give him a discount for meals he eats during breaks.
Other possible perks include a designated parking spot near the bar entrance, holiday bonuses, and
incentives for top performance.
Goals
Another way to motivate your bartender is to set goals with him. This allows you to push him further to
improve his bartending skills and customer service. If you notice he is slacking on his duties, goals are
particularly important to get him back on track. For example, set a goal to make eye contact with each
customer during an order, or to improve on making small talk with the customers. This gives the
bartender something to work toward.
References (1)
About the Author
Based in the Midwest, Shelley Frost has been writing parenting and education articles since 2007. Her
experience come from teaching, tutoring and managing educational after school programs. Frost worked
in insurance and software testing before b becoming a writer. She holds a Bachelor of Arts in
elementary education with a reading endorsement.
Good customer service includes how employees interact with customers when things are going
well, as well as how employees handle difficult situations. The best employees develop
customer service relationships with bar guests who feel at home while visiting the bar and
having a couple of drinks or a fun night out.
Make sure employees always smile and greet people warmly when they arrive.
Encourage them to be genuine.
If the bartender is busy and cannot help them right away, make sure that he or she
knows to let the customers know that they'll be waited on right away.
Encourage bar employees to learn the names of your regular customers, what they
usually order, and where they prefer to sit.
Pay attention to customer needs. Some come to the bar to chat and be social; others
want to engage their companion in conversation. Employees who can "read" their
customers give the best service.
Remember that you control how you behave—you do not control how other people behave, so
don't try. Also, as a person becomes drunk, the cognitive functioning becomes temporarily
impaired. Therefore, their behavior may seem out of control.
Let your colleagues know you need to cut off a customer and be polite but firm. "I'm sorry, but I
cannot serve you another beer." Be respectful and look the person in the eye, keep your voice
low, and use a nice tone of voice. Make sure to avoid sounding defensive or judgmental and be
willing to explain, but do not budge your position. "I'm sorry; we cannot serve you more this
evening. You have already had five drinks. I would be happy to serve you food or a non-
alcoholic beverage." Finally, be ready to call the police if the customer becomes belligerent or
tries to drive and, if appropriate, make sure to call other establishments in the area to warn
them.
BUSINESS GUIDES
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The 6 Basics of Bartending and Good Bar Customer
Service
Posted on May 21, 2013 in Blog
If you are running a business with a bar, you know it’s crucial for at least one person in your team to
be a good bartender. At least a few others should understand the basics of bartending in case of an
emergency. Easier said than done, though – there’s a lot more to how to be a good bartender than
being able to mix a great cocktail. It’s okay to specialize, but the basics of bartending go well beyond
this and are as sophisticated as any customer-facing job.
Bar customer service or, if you’re in a more traditional setting, pub customer service, can serve up
special challenges. After all, while many people relax after a few drinks, there is always the
possibility that your bartenders will have to deal with more volatile personalities than servers in the
main dining room. To make sure that everything goes smoothly throughout the whole shift, it’s
important to deploy great bar customer service whenever you can. This leads to great reviews, word
of mouth recommendations, and the kind of clientele you want.
Here are six secrets that can get you closer to the best in pub customer service:
1) Have a Great Point of Sale System in Place
Your point of sale system is absolutely key to making sure that things go smoothly in a situation
where multiple people, many of whom might have enjoyed drinks recently, have all been running
tabs. Make sure that your POS system is easy to operate, that your bartenders understand how it
works, and that it takes all of the mental work out of managing multiple tabs per table.
2) Keep Things Clean
Although bars have a tendency to be darker than the main dining area, don’t be tempted to think that
patrons aren’t paying attention. Keeping the bar area clean and neat is one of the main tips offered by
About.com’s The Importance of Customer Service for Bartenders. A clean bar will help encourage
people to stay and spend a bit more money. Plus, accidents will be less likely.
3) “Follow the Golden Rule”
Another Wine Blog’s Tale of Two Bartenders highlights the importance of making sure that your
bartenders are friendly, positive, and upbeat – basically, “do onto others as you would have them do
onto you.” The bartender’s attitude makes a huge difference for your customers. Be sure to give
bartenders the chance to take brief breaks and recharge, especially later in the night.
4) Anticipate the Small Details
In 20 Rules for Bartenders, Serious Eats columnist Michael Neff asserts that “great bartenders are
born, not made.” While we won’t go that far, it’s important to make sure that your bartenders are able
to spot small details and act on them, “reading” your patrons just the same way that your other
service staff would. Check out that link for a few of the “small” but crucial details.
5) Help Newcomers Get to Speed
The Maryland Bartending Academy’s Rookie Bartender Tips help to remind us that just
getting started in a customer service role can be a lot more complex than the “advanced” stuff.
Review these points with your new bartenders and be sure that one of your “old hands” is available
to take newer bartenders under his or her wing. You’ll benefit in terms of the reviews you get.
6) Card Customers Constantly
Although it might seem like this should go without saying, it never hurts to be reminded: Card your
customers every time. Although the vast majority of customers at most establishments are legitimate,
it is very easy for underage patrons to “look” as if they’re of drinking age. Be aware of the signs of
fake photo IDs and take action accordingly – just as you would if someone had one drink too many.
Be a Mixologist
There are thousands of drink recipes, but there are less than 100 that
customers frequently order. There is nothing more frustrating to a customer
than a bartender not knowing how to properly prepare popular cocktails.
Drinking patterns change and its imperative that bartenders learn new drink
recipes to keep pace with customer preferences.
Stay Alert
Bartenders have to keep their eyes open and be prepared to act. Keep
your garnish trays filled. Make sure you’re not running low on ice and
mixes. Watch to see if any customers need another drink or to pay their bill.
When a customer’s drink is getting low, ask if they want another. Don’t wait
for customers to call you when they need your attention.
Make Suggestions
Don’t be hesitant to make suggestions. A good bartender knows how and
when to make one. If a customer scans the cocktail menu for more than a
minute, ask them if they would like one the house specialty cocktails. If a
customer sits down and look indecisive, make a suggestion.
Be Professional
Bartending is a profession and, you need to conduct yourself accordingly. It
can be a fun, interesting and very well paying job. Always maintain a
professional attitude and appearance. Customers and come back again
when they have an enjoyable experience. Keeping the conversations
friendly when you have time, wearing clean clothes and keeping your bar
spotlessly clean are things to remember. Maintaining a professional attitude
is essential to being characteristics that your boss and customers will
always appreciate.
Don’t give away free drinks or over pour, in the hope that customers will
give you a better tip. This is a sure way to quickly lose your job. A
bartender’s primary job is to make money for the house by selling drinks
and not filling the tip jar. If you have a bad attitude toward non-tippers,
you’ll lose customers. Tips should be a reward for good service and
shouldn’t be automatic.
Bartending is more than just mixing and serving drinks. Most of us have dealt with a bad
bartender at some point in our lives, so we’re well aware that bartending is a skill that not
everyone has. However, that doesn’t mean bad bartenders can’t be turned into great
ones…it just takes some work, some practice, and some knowledge. Here are a few
secrets of successful bartenders. Following these tips will take any bartender to the next
level!
BE FRIENDLY—TO EVERYONE.
Sure, you’re busy, but that doesn’t give you an excuse to ignore customers. Be sure to
smile and greet every customer at the bar. It doesn’t matter if you can’t take a customer’s
order right away; at least acknowledge him/her and let him/her know that you’ll be able
to help soon.
KEEP IT CLEAN.
When you’re busy, the cleanliness and organization of your bar might be the first thing to
go. But this shouldn’t be the case! Customers notice a dirty bar, and it will definitely
negatively impact their opinion of their bartender.
BE AN ENTERTAINER.
Being a bartender is a tough job because it’s actually several jobs in one. Yes, you have
to serve drinks, but you also have the responsibility to keep the customer entertained.
This doesn’t necessarily mean you need to know flashy bartending tricks, but you do
have to at least keep up conversations with customers.
BE AN EXPERT.
Customers expect you to know your stuff. If they want recommendations, be ready to
give them. You should be able to help customers pick out the perfect drink based on their
tastes (fruity, strong, etc.). You should also always know what your specials are.
Bartending can be tough, but that doesn’t mean you can’t improve. By keeping these tips
in mind, you can go from being an average bartender to being a successful one!
Tags: Bartender, Bartender Tips, Bartending Tips, Successful Bartender
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Personality[edit]
Another way to occupy the customers is to engage two strangers; a few words between two
patrons new to each other can draw two strangers into a quick bond of friendship, which not
only benefits them, but frees you, the bartender, up during the busy rush.
Always get your regulars something free once in a while. Make sure that you have the authority
to give out a free drink occasionally, or Popcorn. You're a friend, you need to make sure you
can get your best customers something free when they're low on cash, stressed out, or just
generally could use it. If a customer has been hanging at the bar continuously buying food and
drinks for a while, you could mix them something cheap for free, perhaps something they
haven't tried before. Note that in many states the giving away of alcohol is illegal for various
reasons. However, it is often worthwhile for a bartender to purchase a drink for his or her
customer out of his or her pocket as the money is often returned with substantial interest at tip
time.
Legal Obligations[edit]
Do not serve those who are already under the influence of alcohol
This obligation needs flexible interpretation, but if someone has clearly had too much to
drink, then you are legally obliged to refuse to serve them
NEVER be afraid to refuse service. You may be saving yourself, the license owner, and
the bar owner serious (and possibly legal) headaches. Trust your gut - if something
doesn't seem right - likely it's not.
Ensure that those you are serving are of legal drinking age
If you are unsure of someone's age, always ask for appropriate ID
You can be given a heavy personal fine for serving alcohol to minors
Know your state's alcohol laws. Each state differs considerably. If you bartend in more
than one state (common on the east coast or between California and Nevada),
remember which state you're 'tending in. Something that's allowed in one may be
prohibited in the other - criminally so.
Final words[edit]
Enjoy your work and remember that "Happier customers can lead to healthier business."
Category:
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