IQ Option Wiki Portfolio

DEALFLOW
 Disclaimer &
Confidentiality
Notice
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PACKAGE & GENERAL

OVERVIEW

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OVERVIEW 5

For sale is a thriving content business with over 8 million lifetime page views and over 2.6 million lifetime
users. Started in 2017, this content portfolio is composed of 4 websites tailored to the IQ Option, Binomo,
$1,475,000
and Olymp Trade affiliate programs, and with 200+ articles of unique, researched content, the portfolio has
a strong foundation for growth.
Revenue $587,083
The content of the portfolio is primarily focused on teaching the users about the IQ Option, Binomo, and
Net Income $464,334
Olymp Trade platforms. Through guides, strategy tips, trading tools, and video tutorials, the business
provides an array of financial information that is useful to both beginners and experienced traders alike.
The engaging content and organic search presence have helped drive traffic to the site, and the number of Founded 2017
visitors has grown 241% over the TTM.
Monetization Affiliate
The business model is simple and has proven incredibly effective with minimal overhead and only requires
12 hours of work per week to manage. The trends for this business show a company that is doing quite well. Time Commitment 12 hrs/week
The revenue and net income are both up 100% year over year. The business is prepared for a smooth
transfer as well. All SOP’s are documented and there is a content creation team in place that will stay on
under new ownership.

● RAPID GROWTH
There are several clear paths to future growth including increasing the evergreen content output,
expanding paid advertising to other geographic areas, developing a social media strategy, and monetizing ● NICHE INDUSTRY
the email subscribers via newsletters and direct advertising campaigns. This portfolio presents a unique
acquisition opportunity for a new owner to take over a proven and diverse content business in a lucrative
● ESTABLISHED STRATEGIC PARTNERSHIPS
niche. ● EASY TO OPERATE
● MULTIPLE GROWTH OPPORTUNITIES
CONTACT ADVISOR
● TRAINED STAFF
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PACKAGE & GENERAL

PACKAGE & GENERAL

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 PACKAGE & GENERAL SNAPSHOT 7

Established in 2017, this Financial Portfolio presents a rare opportunity on the market. With 1.7 million visitors DOMAINS
(up 241% YOY) and 4 million pageviews (up 62% YOY), there is significant growth potential. The portfolio consists
●
of four websites and a popular android app.
●
● IQ OptionWiki ●
IQOptionWiki’s content is primarily focused on teaching the users about the IQ Option trading
●
platform. The trends for this website are quite impressive. The revenue and net profit are both up 200%
year over year. Net profit grew 97% in Q3 & Q4 2020 when compared to Q1 & Q2 2020. Over the last 6
months in 2020, IQOptionWiki averaged $31k in net profit. When annualized, the business would
generate $373,856.00 in profit alone.

ALSO INCLUDED
● Investing Stock Online
This is another content site that reviews all three of the binary option platforms (IQ Option, Binomo ●
and Olymp Trade). While this website has declined due to an SEO issue, it generated $143k+ in revenue
●
over the TTM and the owners believe the traffic can be recovered by adding other broker reviews and
content SEO. ●
●
● OlympTrade Wiki & Binomo Demo
Both of these websites are in the growth stage. Over the TTM, they generated $60k+ in revenue ●
combined. The owners estimate that within 12 -18 months they will each be at a similar size as IQ ●
Option Wiki.
●

The business model is relatively straightforward. The business generates revenue through affiliate fees from the ●
various platforms' affiliate programs. Once a user signs up for the program, the business receives 50% of the
profits generated by that user for as long as they are active.

The sale includes the business domains, all social media accounts, the customer database, email marketing list, the
3rd party affiliate accounts, android app, and all content & associated IP.
PACKAGE & GENERAL: QUESTION & ANSWER 8

Please describe and summarize the business model The portfolio is comprised of four blogs tailored to the IQ Option, Binomo, and Olymp Trade affiliate programs.
These are some of the highest paying affiliate programs in the finance niche. Our blogs are filled with more than 200
unique articles to teach our readers everything about trading using the various trading platform.

Besides great content, the blogs contain numerous calls to action to persuade readers to open a trading account.
Once a customer opens an account, we earn at least 50% of the revenue that customer generates for as long as they
trade on the IQ Option trading platform.

How has the business evolved since it was first We started Investing Stock Online in 2017. Since we started IQ Option Wiki in January 2019, we have slowly but
established? steadily increased our organic traffic in numerous countries by writing a lot of SEO optimized articles. The moment
we started gaining traction with organic traffic we launched our android app to add another traffic stream.

Why is the business being sold? Our main source of traffic is organic. However, we have hit a growth plateau because we have trouble with paid
advertising. Paid advertising is not our specialty, and most of our Google ads get disapproved because we lack the
necessary finance license to run ads. We are going to put our focus on a new online project based on organic Google
traffic.

Are you seeking to sell the company (stock sale) or Asset.

the assets of the business (asset sale)?

Are there any email lists included in the sale? Email list of approximately 4k subscribers. We also have 53,000 One Signal subscribers.

How many traders do you have active on each of the In 2020, IQ Option had 2,715 active traders. The platforms for Binomo and Olymp Trade dont have this metric, but
trading platforms? we had 410 traders make deposits on Olymp Trade and 53 traders make deposits on Binomo.

Are there any other mentionable assets included in The sale includes our popular Android apps (IQOptionWiki and Olymp Trade). The IQ Option Wiki app has been
the sale, such as mobile and web applications, 3rd downloaded more than 200.000 times and has 53.2K active users. The app has a 4-star rating in the Google Play
party APIs, etc? store. We have a BinonoDemo app in development as well. The sale also includes the licenses for the IOS apps, but
Apple requires some additional modifications before they are accepted.
PACKAGE & GENERAL: QUESTION & ANSWER 9

Are all employee and contractor agreements and Yes.

relationships included and transferrable as part of
the sale?

If any, list patents, trademarks, copyrights or We have used the branding of IQ Option, Binomo, and Olymp Trade with permission and added the word wiki to the
intellectual property included in the sale. logo.

What languages is the content offered in? 1. Portuguese (PT)

2. Spanish (ES)
3. Indonesia (ID)
4. Arabic (AR)
5. Vietnamese (VI)
6. Thai (TH)
7. Bengali (BN)
8. Afrikaans (AF)
9. Tagalog (TL)
10. Hindi (HI)
11. French (FR)
12. Urdu (UR)
13. Turkish (TR)
14. Russian (RU)
15. Malay (MS)
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PACKAGE & GENERAL

FINANCIAL

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 FINANCIAL SNAPSHOT 11

Trailing Twelve Months (TTM): Financial Performance TTM: Metrics

Profit Margin 79%

Lead Conversion Rate 12%

Active Traders 3,178

Profit per Trader $146.11

Acquisition Cost/Trader $26.58

Trailing Twelve Months (TTM): Financial Performance by Website ADVISOR COMMENTS

If you haven’t already downloaded or received the
detailed Profit & Loss statement in Excel format,
please contact the Advisor directly,
(nick.brown@dealflowbrokerage.com). The business
model is relatively straightforward. The business
generates revenue through affiliate fees from the
various platforms' affiliate programs. Once a user
signs up for the program, the business receives 50%
of the profits generated by that user for as long as
they are active.

Over the last 6 months in 2020, IQOptionWiki

averaged $31k in net profit. When annualized, the
business would generate $373,856.00 in profit alone.
FINANCIAL: QUESTION & ANSWER 12

Please explain any major shifts in revenue. Traffic, signups and revenue were growing for the better part of 2020. Growth slowed a bit Q4 2020 due to ad
saturation in Brazil. We also had some issues with approval of new ads in different countries because of the lack of a
financial license. In December 2020, traffic, signups and revenue began increasing due to successful ad campaigns in
Peru.

What is the breakdown of income by revenue ● IQOption - 64%

source? ● Investing Stock Online - 25%
● Olymp Trade - 7%
● Binomo - 3%

Which payment processors does the website utilize? Available payment methods: Bank Wire Transfer, WebMoney, Skrill, Bitcoin, Neteller.

Please explain how revenue can be accurately The affiliate programs come with a very sophisticated affiliate tracking system with very detailed statistics.
tracked back to the business.

Is the revenue from the business kept separate from Yes. All the revenue collected in separate affiliate accounts that will be included with the sale.
other business and personal accounts?

What are the revenue % rates offered by each ● IQ Option – 50%. The affiliate program information can be found here.
affiliate program?
● Binomo – 50% - 70%. The affiliate program information can be found here.

● Olymp Trade – 50% - 60%. The affiliate program information can be found here.
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PACKAGE & GENERAL

OPERATIONS

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OPERATIONS SNAPSHOT 14

SUPPORT CHANNELS
The primary owners spend around 12 hours per week (combined) running the business. The majority
of this time is dedicated to general oversight and paid advertising. All content creation is handled by a
content creation team. The team will transition to the new owner. All technical work is handled by ●
contractors and these relationships will transition as well.

OWNERSHIP BREAKDOWN
While this business can easily be run by anyone looking for passive revenue, the ideal owner would be
someone with expertise in paid advertising. An owner with the requisite financial licenses would also
be a good fit because he or she would be able to advertise in more countries. ●
●

KEY STAKEHOLDERS

Headcount 4 part-time ●
●
Owner(s) Time Commitment 12 hrs/week
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●
OPERATIONS OVERHEAD 15

ROLES & RESPONSIBILITIES

Type Role Compensation Tasks Time Commitment

50% Shareholder ● Sales & Marketing

Owner Director 6 hrs / week
Dividends ● Paid Advertising

50% Shareholder ● Content Team Management

Owner Director 6 hrs / week
Dividends ● SEO Oversight

25 Euros per Article +

Contractor Content Creator ● Article Creation (1 -2 per week) N/A
.021 Euros per Word

Guest Post ● Identifying Guest Posters

Contractor $25 USD per Guest Post Varies
Coordinator ● Incorporating Guest Content on the Websites

Freelancer Web Developer Varies by Job ● All Web Development Ad Hoc

OPERATIONS: QUESTION & ANSWER 16

Does the new owner need any specific skill or Basic WordPress Knowledge
experience to successfully run this business?

How do you handle customer support and what is We offer basic support by email, but we redirect most support questions to the IQ Option, Binomo, or Olymp Trade
the average volume? support desks. We receive between 5 - 10 emails per day.

Please list all partners, employees, or contractors The content creation team is willing to continue working under new ownership.
that are willing to continue working for the business
post acquisition.

Will you provide 1-3 months of post-sale support & Yes. We will give all the support the new owner needs.
training, in order to ensure that the buyer is able to
fully take over the business and its operations?

Provide a step-by-step guide of the internal All SOPs are documented and will be detailed during post-sale training.
operations from product creation, to launch, to
ongoing maintenance / feature updates, to tech
support.
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PACKAGE & GENERAL

TRAFFIC & USERS

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TRAFFIC & USERS SNAPSHOT: TRAILING TWELVE MONTHS 18
TRAFFIC & USERS SNAPSHOT: TRAILING TWELVE MONTHS 19
TRAFFIC & USERS SNAPSHOT: TRAILING TWELVE MONTHS 20
TRAFFIC & USERS SNAPSHOT: TRAILING TWELVE MONTHS 21
TRAFFIC & USERS: HISTORICAL 22
TRAFFIC & USERS: HISTORICAL 23
TRAFFIC & USERS: HISTORICAL 24
TRAFFIC & USERS: HISTORICAL 25
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PACKAGE & GENERAL

GROWTH & MARKETING

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GROWTH & MARKETING 27

UNTAPPED GROWTH OPPORTUNITIES CURRENT MARKETING ACTIVITIES

Currently the business generates its revenue through affiliate proceeds and provides its
content for free. Given its quality content and niche traffic, the business is well placed to Conferences & Events
Subscription Service implement a recurring subscription model for premium content. Subscriptions could add
another revenue stream and take the business to the next level.
Direct Advertising
While the business currently advertises via Google Ads, it is limited to certain countries
because the owners don’t have the necessary financial licenses. If the new owner had the
Direct Sales
requisite financial licenses, he or she could expand the advertising the advertising footprint
Advertising
significantly. Investing in advertising on Google and Facebook, or podcasts and newsletters SEO
could help penetrate the options market and increase brand awareness.
Social Media Advertising
There is room for growth via email marketing optimization. A new owner could reach out to
direct advertisers to offer branded email campaigns that re-engage the audience whilst Newsletter Marketing
Email Marketing
creating additional advertising and selling opportunities.

PR Releases
A new owner could look to diversify traffic by regularly posting and engaging on forums.
Participation in one of the countless finance groups on Reddit or answering questions on
Forums popular forums like Quora could rapidly increase user awareness and drive additional Publish Content
traffic to the site whilst increasing user engagement and building brand awareness.

While the business has social media pages, they are an underutilized resource. Social media
is a large driver of traffic for most online business types. Establishing and growing a social
media presence through Facebook, Instagram, Twitter, YouTube etc. will help attract more
Social Media
traffic and conversions. This could also increase advertising ROI and improve brand
recognition.
GROWTH & MARKETING: QUESTION & ANSWER 28

What are the average open rates and click-through ● 19.51% open rate
rates on your newsletters? ● 1.26% click rate
● 0.21% unsubscribe rate

The affiliate link to IQBroker does not work in my IQ Option does not operate in the USA. Due to the type of financial derivatives they provide, they are not eligible for the
country (USA). Why is that? license in the U.S.

The company is split up into two parts: Non-Regulated and Regulated. Our customer base and traffic are primarily
focused on the non-regulated traffic since it’s the easiest and best converting traffic.

What level of Search Engine Optimization (SEO) have We followed the yoast onsite SEO rules and we built high-quality guest posts for backlinking..
you performed?

Have you had any issues with Google Search updates? We have not had any issues with IQ Option Wiki, Binomo Demo, or Olymp Trad Wiki. Since the beginning, our strategy
had been to keep the website updated with the latest Google requirements for healthy SEO.

As of the start of January, we are optimizing our website of the new Cumulative Layout Shift ranking factors. We built
these websites to last for the long term, so we have never used backlinking or other practices. The only thing we do is add
one guest post per week from a knowledgeable writer on a given financial topic.

On Investingstockonline.com we did a lot of automated link building using software like senuke and money robot. Google
gave us a penalty for that. After a Google algorithm update in mid-2018 we experienced a significant drop in traffic.

What can be done to get InvestingStockOnline.com Investingstockonline.com is a broker review website. It would be a good idea to add new broker reviews and update the
back to its previous performance? current reviews with the latest updates. Additionally, the homepage could use some design changes, and a social media
campaign.
GROWTH & MARKETING: QUESTION & ANSWER 29

Do you run any display advertising campaigns? We only run Google ads to promote our Android app.

Describe any paid search campaigns the business has We have spent ~$81k to generate 371,518.00 installs for our IQ Option Wiki Android app.
run in the previous 12 months.

List any previous and current referral / affiliate We only work with the IQ Option, Binomo, and Olymp Trade affiliate programs. Revenue is generated by active traders
relationships and describe how each work. who trade on the platforms. We keep earning as long as a trader stays active.

Which countries require a finance license to run Most counties require this. Currently, we run ads in Brazil and Peru.
Google Ads?

A large portion of your traffic comes from Brazil and Mostly it’s because of advertising, but it also helps the ranking in those countries for a boost in organic.
Peru. Is this all due to advertising?

Do you track the number of new & total traders each Yes. The Affiliate platform provide a very detailed analytics display of all data of all traders over total lifetime of the
month? trader (this can be shown in the zoom screen share call if needed).
GROWTH & MARKETING: QUESTION & ANSWER 30

Are there activities which represent significant 1. Running more google ads in different countries to the app (Finance license needed).
underutilized or untapped growth opportunities for
the business? 2. Make website copy to different domain without brand name iqoption to be able to run ads directly to articles.
It’s not allowed to run direct google ad traffic to iqoptionwiki.com because that is against their policy.

3. Add social media marketing to the marketing mix. We have not done anything serious with that.

4. Start mastermind trading group. Hire a good trader who can give real time trading signals.

5. Grow the YouTube channel and run ads with the videos.
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TECHNICAL
PACKAGE & GENERAL

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TECHNICAL: QUESTION & ANSWER
What programming language is each product the
business sells created with?
How often is content updated?
Please detail the maintenance process for each
product.
Which third party services or API’s do your website
and/or products utilize?
Where is the site hosted and does this need to
change after purchase?
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WordPress.
We add one article per week and update older content if needed. The affiliate manager will let us know when we
need to update certain things to stay up to date with trading rules and regulations.
Just keeping the Wordpress/Theme/plugins up to date.
For sign-ups using popovers we use OptinMonster.
Our websites use the Gtranslate.io Plugin. This automatically translates the content into other languages with an A.I.
trained translation system. However, you can adjust pages with manual translations as well. Editing machine
translations is a piece of cake and can be done with a very simple editor.
Siteground (Google cloud hosting server) Change of ownership is easy.
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PACKAGE & GENERAL

LEGAL

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LEGAL & OTHER: QUESTION & ANSWER 34

Do you own any other internet-based businesses? If Torodemotrading.com (different platform).

so, are any of them related to the website being
sold?

Do you own 100% rights to the website content? Yes. All content is ours and all content images are bought from Shutterstock.

Are you willing to sign a 3-year non-compete We run similar websites for different brokers. So we can only sign a non-compete contract for the brokers included
contract in the industry that the website operates in this portfolio.
in?

Will you provide 1-3 months of post-sale support & Yes.

training, in order to ensure that the buyer is able to
fully take over the business and its operations?

Are there any geographical limitations to the No.

potential buyer of the business

Have you experienced any legal issues pertaining to No.

the business for sale?
REQUEST MORE INFORMATION 35

If you would like to inquire about this business or request more

information, including a walkthrough of analytics, an up-to-date
version of the profit and loss statement, or any other specific
reports or information, please reach out to me directly.

Nick Brown
SENIOR M&A ADVISOR
+1 (415) 655-1095
Skype: NickBrownFlippa
nick.brown@dealflowbrokerage.com
DealflowBrokerage.com

CONTACT ADVISOR