Professional Documents
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at Work
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VOL 16 • issue 2
Catherine Gorham on
the many benefits of
making Nature your
coaching co-partner
Let’s get
outside
David B Peterson Race equity Key worker support Let’s talk money
At the cutting edge A wake-up call to Coaching through How do you calculate
of executive coaching tackle racial injustice Covid, one year on supervision fees?
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in Executive Coaching
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as a coach. Live-online or in-person programmes.
ACCREDITED CERTIFICATE
IN COACH TRAINING
Coaching
at Work
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Talking Point
VOLUME 16 ISSUE 2 MARCH/APRIL 2021
ISSN 1748-9113 (print) ISSN 2516-015X (online)
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Coaching at Work Series of Masterclasses 2021
Developing INSIGHTS©: Building Transition
Resilience in the COVID-19 context
Dr Siobhain O’Riordan & Sheila Panchal
Date: Thursday 29th April 2021. (Half Day)
Venue: Online Zoom Platform
Timings: 10:00 am – 1:00 pm
MASTERCLASS OUTLINE
The novel coronavirus has initiated an unprecedented global DR SIOBHAIN O’RIORDAN PHD CPSYCHOL CSCI FISCPACCRED
Siobhain is a Chartered Psychologist, Chartered Scientist, International
transition. This session reflects on the impact of COVID-19 on
Society for Coaching Psychology Accredited Coaching Psychologist and
individuals’ wellbeing. It also considers the INSIGHT (Palmer &
Supervisor and Principal Practitioner member of the Association of
Panchal, 2011 a,b) model of transition resilience to offer ideas and
Business Psychology. She is a Course Co-Director/Trainer on the coaching
strategies that can help promote wellbeing during this challenging
and coaching psychology programmes at the Centre for Coaching and
time. The COVID-19 pandemic has had an impact upon all levels
Centre for Stress Management (UK).
of a nation state, from the people, organisations and
She is a past Editor of the International Journal of Health Promotion
communities to the health, activity and wellbeing of the whole and Education and The Coaching Psychologist. Currently she is Editor of
country, including the short and long-term financial implications Coaching Psychology International and a Co-Editor of the European
of countries in lockdown (Palmer, Panchal & O’Riordan, 2020; Journal of Applied Positive Psychology and the International Journal of
Panchal, Palmer, O’Riordan, 2020). Stress Prevention and Well-being. Siobhain is also the Founder Chair of the
International Society for Coaching Psychology and a member of the
MASTERCLASS AND OBJECTIVES International Research Centre Development Team of the ISCP
During this session we will also explore ways we might leverage International Centre for Coaching Psychology Research (http://www.
coaching psychology techniques, interventions and approaches iscpresearch.org).
that have been successfully applied in many other transition
coaching situations, such as mid-life, becoming a new parent, or SHEILA PANCHAL (CPSYCHOL, MISCPACCRED)
within executive and leadership coaching. Sheila is a business psychologist with 20 years of experience working
across a range of sectors. She specialises in transition coaching, and is
MASTERCLASS CONTENT co-editor of ‘Developmental Coaching: Life Transitions and Generational
Participants will work with INSIGHT© (Palmer & Panchal, 2011) – a Perspectives’ with Professor Stephen Palmer (2011).
model of transition resilience, grounded in coaching and positive
psychology. They will both understand the theoretical basis for the
model as well as exploring practical applications. LOGISTICS
REFERENCES: FEES BOOKING PROCEDURE
1. Palmer, S., & Panchal, S. (Eds) (2011a). Developmental Coaching: Life Transitions and Half-day price: Please fill in an application
Generational Perspectives. Hove: Routledge. £34.99 (subscriber), form on-line at:
2. Palmer, S., & Panchal, S. (2011b). Life Transitions and Generational Perspectives. In S. Palmer &
S. Panchal, (Eds), in Developmental Coaching: Life Transitions and Generational Perspectives. £49.99 (non-subscriber) www.coaching-at-work.com/
Hove: Routledge. All prices include VAT masterclasses
3.Palmer, S., Panchal, S. & O’Riordan, S. (2020). Could the experience of the COVID-19
pandemic have any positive impact on wellbeing? European Journal of Applied Positive Groups of 3+ :
Psychology 4(10). A further 5% discount
4. Panchal, S., Palmer, S. & O’Riordan, S. (2020). Enhancing Transition Resilience: Using the
INSIGHT coaching and counselling model to assist in coping with COVID-19. International is available
Journal of Stress Prevention and Wellbeing 4(3).
contents
march/april 2021 VolUme 16 issUe 2
News
regulars
12 review
Stepping into your Power – An embodied
approach to developing women leaders
13 Opinion: contemplation
contemplating coaching practice.
Part 3: Coaching perspective, by amanda ridings
16 supervision 32
how vulnerability in coaching supervision can
show us what it means to human
40
17 reflections
We must ensure the client can be heard – silence
isn't always golden, says lindsay Wittenberg
18 Troubleshooter
a client's climate agenda becomes a personal
life-changing issue for the coach
48 Opinion: teams
the do's and don'ts of teamwork magic, by
erik de haan and Dorothee stoffels
49 Talking teams
tcs team coaching competencies:
8. Relationship systems
50 Toolbox: roadtest
lego® serious play®
36
52 Toolbox: Tried and Tested
the 3G model of pandemic-related constraints
54 How to…
…coach your clients to delegate
IN THe NexT Issue Climate Coaching Action Day
4 March report – Who did what?
58 The real business of coaching
avoiding the clichés, by Kim arnold
Team coaching supervision
Website: www.coaching-at-work.com
David Clutterbuck and Lise Lewis report
Subscriptions:
59 research
the ethics of coaching clients in 'burn-out', by
Fees
1. Part 2 in our series on fees: coaching
www.coaching-at-work.info
tony Geraghty and adrian myers Contact:
2. Gift-based – an alternative approach
www.coaching-at-work.com/contact-us/
62 It's a funny old world
a round-up of unusual stories
contents
25
44
features
32 Nature's iNVitatioN
Rather than viewing coaching clients
outdoors as coaching plus outdoors, we
should work in alliance with nature, says
catherine Gorham
20
36 raCe CoNsCiousNess
the first in this series of articles about race
equity in coaching by tammy tawadros.
Part 1: Race equity and coaching – a call to
conscientisation?
40 CHarGiNG poiNt
How do you calculate a ‘fair exchange’ ask 18
clare norman and Michelle Lucas in this
series on fees in coaching and coaching
supervision. Part 1: supervision
44 BuilDiNG WellNess
coaching cancer patients has informed a
framework for empowering clients to be
more resourceful and to adapt to change.
Andrew Parsons, sue Jackson and
Jackie Arnold share what they’ve learnt
Up Front
EMCC announces 2020 global award winners
BY LIZ HALL
g
rant thornton
International has won an
award for its efforts
towards creating a
global coaching culture.
the professional services business
was one of 13 individuals and
organisations picking up awards in
the European Mentoring & Coaching
Council (EMCC) 2020 global Awards,
announced last month (February
2021). the award ceremony will
be held virtually during the
27th EMCC global Conference on
12-14 May 2021. Prof. Peter Hawkins has been globally recognised for his contribution to supervision
Last year, grant thornton’s steps in Award category were Coaching essential part of the life-long
growing a coaching culture globally outdoors, recognised for combining development of practising coaches and
included reimagining its global coaching and the outdoors into two team coaches.”
Exceptional Coach Programme as innovative and inspiring programmes tom Battye’s contributions including
solely online. the programme is (interactive and online) as an impactful developing and enhancing the EMCC
designed to complement participants’ and effective way for coaches to Coaching Supervision Framework,
technical skills to enhance agility with reconnect with the natural world. overseeing the development of EMCC’s
talent, teams and clients. the business three individuals also picked up supervision standards and supporting
offers a suite of coach development awards: Ekktaa Daithankar, for helping the development of EMCC’s supervision
programmes including an online to raise awareness around emotional and accreditations.
Manager-as-Coach programme. It has mental health through group coaching, Senior faculty with Coaching
hundreds of partners, senior leaders and Susana Fernandez Casla and Joanne Supervision Academy, Felicia Lauw was
and people managers coaching Wheatley, co-founders of In good recognised for her efforts in spreading
within member firms and on cross- Company, a global coaching training the word about supervision in Asia
border client engagements. this year, provider. Pacific, and Lily Seto, the first EMCC
its goal is to expand coaching tom Battye, Professor Peter hawkins accredited supervisor in Canada, for
throughout the network and to PhD, Felicia Lauw and Lily Seto won raising the profile of coaching
develop new initiatives for CPD for its awards in the Supervision category. supervision in the Americas including
coaching alumni. hawkins, who developed the 7-eyed through facilitating the monthly
Lucy Daykin, coaching lead for the supervision model used throughout the Americas Coaching Supervision network
global network at grant thornton world, was awarded for his thought and co-hosting the annual Americas
International, said “this award leadership and globally recognised Coaching Supervision Conference.
recognises the outstanding work of contribution to the world of supervision. In the Mentoring Award category, red
the grant thornton International A professor of leadership at henley Business Market, Société générale
coaching faculty who have Business School and chairman of global Solution Centre, Elena
demonstrated agility, adaptability renewal Associates, hawkins has been a rodriguez-Vieitez, and gillian Slater
and innovation to develop and coach, psychotherapist, supervisor, team were acknowledged.
strengthen our organisation and to coach, and organisational development Société générale global Solution
realise the firm’s global coaching consultant for more than 40 years. Centre was recognised in part for its
vision during a world pandemic, he said, “It is very rewarding to see highly successful odyssey Mentoring
lockdowns and travel restrictions.” how coach supervision has rapidly taken Programme, and the development of a
other winners in the Coaching off and is becoming accepted as an digital platform.
FREEPIK.COM/PHOTOS/CREATED BY JCOMP
the pain and reward of compassion
BY LIZ HALL maladaptive strategies. PtSD reduces, so self-compassion researcher kristen neff,
does depression and anxiety. At the psychologist tara Brach, and
COMPASSION: A SUPERPOWER same time, it generates positive states of kelly Mcgonigal, a health psychologist
D
eveloping compassion helps mind, including motivation and hope. It and lecturer at Stanford University.
the pain of suffering be less reduces the negative and enhances the the term compassion fatigue was
overwhelming, supporting positive. It’s a superpower!” coined by Charles Figley to describe
work with struggling clients and “If we look at fMrI studies of people what happened as the result of
promoting more adaptive strategies experiencing compassion, they’re secondary traumatic stress among those
and mind states such as motivation feeling the pain, but also their reward caring for people who are suffering
and hope, said researcher Kristen [brain] regions are activated…there’s a (Figley, 1995). But this term implies it’s
neff at the recent Compassion in bitter sweetness. We learn to find compassion itself that’s fatiguing, which
therapy online summit. meaning and value in the love isn’t the case, said neff.
In her presentation on The Power of accompanying the pain.” “his choice of term was a bit
Self-compassion, neff described unfortunate. Compassion is not
self-compassion as “a mind-state, an COMPASSION FATIGUE OR fatiguing. Empathy is fatiguing...
attitude we take towards ourselves EMPATHIC DISTRESS? because it activates lots of pain centres
when we struggle. When caregivers, including health in our brain,” said neff.
“It feels like a loving connected professionals, therapists and coaches, Brach too highlighted the difference
presence in holding the pain of burn out in the face of the suffering of in impact on brain regions between
ourselves and clients with that. When others, are they suffering from empathy and compassion. She said,
we do that, we feel the pain but it’s less compassion fatigue, or empathic “Empathy involves activity in the limbic
overwhelming. Love is holding the distress? And does compassion system so we can get burnt out.
pain like a buffer,” she said. fatigue even exist? Compassion involves activity in the pre-
“this loving connected presence is these were among the questions frontal cortex – it’s pleasant and
absolutely protective against explored at the Summit, including by rewarding because it serves our species.”
J
enny Garrett has been awarded an women.” these include her late generation to
officer of the British Empire (oBE) grandmother who arrived in the Uk develop
for services to Entrepreneurship in the 1960s from the Caribbean and entrepreneurial
and to Women in Business in the demonstrated courage, hard work and spirit, agility and
2021 Queen’s Honours List. determination: “so i feel i have a bit of flexibility,
“i thought it was a joke at first. when responsibility to empower my character, self-
i realised it was actually real, i was daughter and others.” esteem and good mental
delighted and excited,” said garrett. the leadership coach is a member of health.” it adapted to an online offering
garrett’s contributions have the Company of entrepreneurs’ last year, running webinars and a
included supporting women in outreach committee. she also conference attended by more than
business through women’s leadership co-founded a social enterprise, Rocking 500 students and their teachers. she also
programmes, pro-bono social media Ur teens, to “support the next launched a BAMe coach directory.
events and talks to women’s groups.
“i’ve spent many weekends inspiring AOCS AND AC TO LAUNCH ETHICAL RESOURCES
women and sharing my journey from The Association of Coaching Supervisors and the Association for Coaching have joined
humble beginnings to running my forces to curate and develop a resource to raise the bar in ethical practices for
own business for 15 years,” said garrett. coaching and mentoring supervisors. Ethical Resources will be web-based, sourced
“i didn’t grow up with a role model from across the profession. It’s expected to also be relevant to coaches, mentors and
of women in business and didn’t even coach training organisations to help them explore ethical issues and learn more about
think of it until i was in my thirties. ethical practice. We will explore this further in the next issue of Coaching at Work.
But i come from a line of strong
Reviews
BOOK
AMANDA RIDINGS
W
hen we consider frames such growth. It will be influenced by the readiness
as skillsets, professional and awareness of the potential clients and by
backgrounds, paradigms, our own experience and maturity as a coach.
personal nature and factors Seasoned coaches may regularly have
like location and age, it’s clear there are navigated intricate human systems and
many ways for practitioners to come to become alert to their own blind spots and
coaching work. biases, while those in the early stages of
For some, coaching is a natural extension practice may prefer clear guidelines.
“While all of related fields of learning and development The bottom line is that many ethical
coaches may such as training. Others come from business matters are complex and nuanced, and what
share some or sport, with a desire to help others grow. Yet seems acceptable to one coach may appear
principles and others have roots in fields such as social work, inappropriate to another.
practices, the nursing or therapy. Our context and evolution A further complication is that our
shape our practice, bringing richness and livelihood is linked to our coaching work,
nuance and
diversity to our profession. bringing business ethics alongside those of
emphasis of our I see a parallel with disciplines such as our accrediting body. In addition, we probably
work differ, and t’ai chi or yoga, in which one term embraces have an internal compass of values and
the arenas in many styles of practice, related but not principles that guide our personal integrity.
which we have homogenous. It’s important we recognise this. What we believe to be ethical (or not)
greatest impact A coach who comes from business, for becomes layered and multi-faceted.
example, has a different hinterland from a In a piece entitled ‘Ethical edges’ in my book,
are unlikely to
coach immersed in psychology and/or care. Weekly Leadership Contemplations, I describe a
be the same” While all coaches may share some principles sense of vertigo induced by balancing the
and practices, the nuance and emphasis of our suitability of an assignment and my need to
work differ, and the arenas in which we have earn a living. Trying to square the integrity of
greatest impact are unlikely to be the same. my practice with lucrative work that doesn’t
Our approach to ethical questions may also inspire me can feel like walking a narrow ridge
vary. For example, when offered the – there’s no ‘right answer’ and each choice has
opportunity to work with clients who are a significant downside.
close colleagues or in a line relationship, our In such situations it matters that we
approach will be coloured by our professional understand the factors that shape our
roots. For some, such situations represent a perspective and are clear about our personal
blurring of interpersonal dynamics that is to capacity and limitations. It also helps to keep
be avoided. Others believe that working with our attention on whatever is most important
l Amanda Ridings is a different individuals within a system will be in the long run. l
seasoned executive coach and
coach supervisor based in the developmental for that system provided it is
Cairngorms National Park. handled with careful contracting, rigorous
Weekly Leadership Contemplations CONTEMPLATION
(2020) is her second book. Her ethics and good supervision.
l What is your most common ethical
first, Pause for Breath (2011), Our view may also reflect how we perceive
focuses on leadership dilemma? How does your evolution as a
conversations. the balance between individual and
coach shape your perception of it?
l www.originate.org.uk organisational interests, aspirations and
FENELLA TREVILLION
L
ike many people, George grandmother’s farm. She was visibly possibility of a question arising about
Floyd’s murder last year was a and furiously upset. She told my South Africa and an assumption being
seminal event for me. I can still grandmother who immediately sent made about my racism, I ‘othered’
see the vivid TV footage of fire me to my room. white South Africans and clarified that I
and anger with the message that Eventually my grandmother came in did not support apartheid.
Black Lives Matter (BLM) coming and told me never ever to say that to Ten years later, I stepped into the
across loud and clear. anyone again and particularly not to a racism spotlight again when working in
I reached out to family and friends. I black person. I was perplexed, yet this a residential care home for young black
attended events where this was event made me aware of the difference male adolescents, for my first social
discussed, and the felt senses of shock, in skin colour, and my six-year-old mind work training placement. It was in
anger and unspoken guilt were present. told me I’d seriously done wrong. After Lewisham, London, six months after
‘What can I do?’ I wondered. My a time, I accepted my innate racism. the New Cross fire in which 13 young
inclination was to connect with Black Spending my childhood in a black people died in a racist attack.
and Asian (brown) coaches and ask Relationships with institutions –
them. Over time I realised that the particularly the police – were poor, the
“We need to stop turning
starting point had to be with me and sense of injustice stark. Despite this,
my own racism, and to connect with to our colleagues of colour the young black people, management
white coaches and supervisors over it. for answers and start a and staff at the care home were
When was that ‘aha’ moment? reflection on ourselves as welcoming, and keen to support and
Having joined with many black white coaches and how our educate my fellow white student and I.
people over this, I asked around in the whiteness plays out in our We responded as rabbits in the
white coaching community about what headlights, utterly naïve, with no sense
lives and in our coaching”
we can do to respond. I was met with of the psychological environment, and
comments such as: ‘not sure what BLM endlessly relying on our black
has to do with coaching’; ‘my view is colleagues to navigate us through this
that all lives matter’; ‘actually BLM has privileged liberal South African tricky time. I read avidly about racism
not been a thing for me’; ‘I treat environment meant living with a and black people and gained a much
everyone with the same respect and perpetual sense of discomfort and, at greater understanding about the issues.
“unconditional positive regard”’ times, fear. This was topped up by Over the next few years I worked in
(Rogers, 2004), and ‘I grew up in an area witnessing regular violence against mental health services and occupied
where there were no black people, so black people. An added element was various leadership positions. I raised
racism is not my issue.’ the dissonance within the white race; the issue of racism – often not taken
My visceral response was not to let being liberal brought its own dread particularly seriously by other white
the event pass; this time I had to act. I and sometimes I was the subject of colleagues – and felt an implied
looked back at my history, attempting name calling. message that because I was a white
to understand its significance for me. An opportunity arose for me to move South African, I had an issue about it.
Often the question arises: when did I to the UK, and so, with a deep sense of I came across some who took it
notice the colour of my skin? I grew up guilt, shame, and abandonment, I left. seriously, some who avoided a
in white apartheid South Africa. One Arriving in the UK gave me a sense of conversation about it, and others who
day, I made a racist insult to a member relief. I tried (unsuccessfully) to change were colour blind. I called it out where
of the kitchen staff on my my accent, and when I saw the possible, yet often met with a sense of
JAN BRAUSE
A
s human beings we strive to make supervision it’s an opportunity for us to
meaning of things, often to practise what we preach. Being vulnerable can “Being
support our own view of the be a big ask. If we’ve lived behind our mask for vulnerable can
world. Yet when we pause and many years, what does it mean to show our
take stock, we can be challenged to look at true selves? Will we be liked? Will we be
be a big ask.
the world through a new lens and a judged? This innate fear is laid down in our If we’ve lived
different perspective. early years through the influence of significant behind our
This can take courage and a willingness to others in our lives and childhood experiences. mask for many
be vulnerable, to face our fears, hold them like Supervision supports many areas of our years, what
precious objects with a sense of curiosity and personal and professional development and it does it mean to
compassion, really look at them from all can shine a light on our patterns, particularly
angles, and then choose our next steps. the unhelpful patterns, but only if we’re willing
show our true
I often talk to my clients about vulnerability, to bring all of ourselves to the discussion. selves? Will we
which for me means lowering our guard, Otto Scharmer describes a process of be liked? Will
‘dropping the mask’ to allow our real selves to letting go to let something new emerge. He we be judged?”
be visible. Personally, it has taken me many encourages us to sit with an open heart, mind
years of self-exploration to recognise the and will; to stay with any discomfort, to be
professional mask I wore in my early career. comfortable with not knowing. The quality of
Now I see it for what it is: a pattern I’d become the supervisory relationship is critical here as
used to, that protected me (or so I thought) both supervisor and supervisee are present in
from others and the world. As I learned to drop this place of not knowing together.
the mask, I noticed people warmed to me, I recall a supervision session where I sat with
engaged with me more and felt I was more my supervisee in presence and silence as we
connected with them. By allowing my clients wrestled with a pattern that had presented in
to see all of me, it offered an invitation for a recent coaching session. We were vulnerable
them to do the same. I believe this is a – my client holding their sense of shame and I
cornerstone of our work in supervision. a sense of tension, waiting for what needed to
The challenge is that when we’re under emerge. Both silently acknowledging the Reference
pressure, our old patterns can emerge, often unknown between us, our masks lowered, l S Hill, Where Did You Learn To
from left field, rocking us to our core and ultimately leading to a deeper conversation Behave Like That? A Coaching
Guide For Working With Leaders,
triggering internal language and patterns of with new learning and insight for both of us. Dialogix, 2017
behaviour that hold us back, stifle our Such is the richness of supervision. l C O Scharmer, Theory U:
Leading From The Future As It
relationships or weaken our resolve. I’ve Emerges, Berrett-Koehler
found the work of Dr Sarah Hill helpful in this Find out more Publishers, 2009
context, working with our childhood stories l AoCS is an international
l Jan Brause is a CSA
and narratives that, once we become aware of community of coach supervisors and accredited coach supervisor and a
them, can be subtly changed, allowing us to source of good practice, where you can member volunteer with AoCS:
easily find an experienced, qualified and l https://www.association
practise a new narrative that serves us more ofcoachingsupervisors.com/
often accredited coach supervisor to supervisors/profiles/
usefully as adults.
work with: www.associationofcoaching jan-brause
As coaches we invite our clients to be and can be contacted at:
supervisors.com
vulnerable so when we engage with l jan@janbrause.co.uk
LINDSAY WITTENBERG
A
s I write this, a president of the advantages of our collective intelligence. Yet
US has – uniquely – faced can we afford not to notice and articulate
impeachment twice. difference?
Did silence help to bring things It seems to me that relationships resting
to this point? If some of those loyal to a on these incomplete foundations also risk
president behaving in unethical ways had being incomplete – or at the very least may
not been silent, could some of his actions dilute the richness of the relationship. What
have been prevented? Did the silence are the implications for coaching
happen through blind loyalty, fear of the relationships – which at their best are built
threat to individual careers or to status, or on trust, openness and honesty (and in fact
“Cultures in simply not knowing, not seeing that the require these characteristics if they’re to
which it’s hard silence needed to be broken? fully succeed): is there a sense in which
to express, and We sometimes see processes like this in these relationships risk being only partly
to hear, the organisations: a leader may be on a path true?
facts are judged by others to be heading in the wrong Hearing the views and the experiences of
direction, or enacting less than desirable people of colour in these situations has
contexts increased my alertness not only to what I’m
behaviours. What’s obvious may not be
which are articulated – sometimes because it’s so not seeing or hearing in a coaching
psychologically obvious that it doesn’t occur to anyone to encounter (which I’ve written about
unsafe” call attention to it. I’ve found especially elsewhere – for example ‘Inconvenient
useful a perspective that John Whittington, Truths’ in Coaching at Work, Jan/Feb 2019)
in his work on Systemic Constellations, but also to what I’m not saying.
refers to as being ‘radically inclusive’: the Researcher and business author
simple (but not easy) articulation of ‘what is’. Jim Collins calls this “confronting the brutal
A Gestalt approach to coaching also calls facts” and the importance of creating a climate
attention to what’s here in this moment, and in which the truth is heard. Cultures in which
encourages its expression. it’s hard to express, and to hear, the facts are
I hear people of colour expressing contexts that are psychologically unsafe (and
indignation that a white coach may be silent which could benefit from, for example, a tool
about the client’s colour or ethnicity, which such as the Fearless Organization’s
as a defining aspect of their sense of identity Psychological Safety Index). They don’t release
may merit enquiring into as part of the individuals’ thinking, and thus they diminish
coaching. In that silence and lack of the release of the team’s potential.
acknowledgment of ‘what is’ lie Silence is golden in contexts where
opportunities for the coach’s assumptions hearing the coaching client, and enabling
and beliefs not to be surfaced or space for them to hear their own voice, is the
explored – and so to not appropriately most important factor. But in contexts where
l Lindsay Wittenberg is articulate and recognise what needs to be silence is a veil over something or someone
director of Lindsay Wittenberg Ltd.
She is an executive coach who
acknowledged. that needs acknowledging, that gold is
specialises in authentic leadership, In that lack of recognition we stay silent tarnished.
career development and
cross-cultural coaching
about our differences from each other, and I’m not only listening differently these
www.lindsaywittenberg.co.uk so we don’t release the significant days. What I say is changing too.
Journey of awakening
to mark Climate Coaching action Day on 4 March, this issue we focus on a
climate coaching related issue
The Issue
A
coach is working with a senior client who is something they can personally affect and not very
making the transition from the private sector relevant to their coaching practice. They do not see that
into government to lead part of the government their coaching practice needs to change in the light of
response on the climate agenda. The client is also going the climate and ecological crisis, rather, they see they
to be playing a role in the team contributing to the lead should carry on doing what they’ve always done with
up to the COP26 global conference in Glasgow in their clients as it has been incredibly successful to date.
November. The client wants to work on making an As the coaching proceeds, the coach realises she is
effective transition into this very different culture, and struggling. She has some awareness gaps around the
to maximise their impact quickly, as 2021 is such a key policy area, and the international nature of the context,
year to achieve change. but more importantly, she is realising that she has not
The coach becomes aware from their initial really processed her thoughts and feelings around what is
conversation that the coaching client is way ahead of happening to the world. She is emotionally very impacted
them in terms of climate awareness. The coach is aware by the information the client is sharing. Her coaching is
that climate change is a problem but sees it as not affected and she is finding it difficult to focus.
T
his is a really interesting scenario, work with these issues (and their own)? The pandemic will eventually come to
and I believe situations like this will And how likely are coaches to bring an end, whereas climate heating and its
become increasingly common as related issues to supervision, if indeed consequences will take decades to
businesses and other organisations start they have a supervisor? stabilise even if we stop all emissions
the much-needed transition, and the Just as the pandemic has given us the tomorrow (and the oceanic impacts
reality of where we are starts to dawn on unavoidable sense of being in the same much longer) – while the 200 daily
more and more leaders. sea (albeit in different boats) as our species extinctions of the Anthropocene
Like the coach in this scenario, there is clients, and the challenges (and are forever.
a risk that coaches, and other OD/ opportunities) of being impacted by the This is the rest of our lives. And, like the
leadership practitioners, will find same kind of rollercoaster of emotions; coach in our scenario, we all have a great
themselves really challenged. This brings the wider climate and ecological deal to learn to be truly in service to our
up a range of questions as well as growth emergency (of which Covid is a clients, communities, the human family,
opportunities for our profession. symptom) does this ten-fold. to those yet unborn and to life on earth.
O
ur climate and living to step into a wider sense of self, into a
environment is not something and yet it can overwhelm. Grief is what I deep ‘interbeing’ with humans and
‘out there’. It’s not separate to us, am sensing in this scenario. How you other sentient beings, offering
it’s everything: the air we breathe, the meet that grief may be a street fight a new way of being and acting.
food we eat, the water we drink. We can’t or acceptance. Doing this work in community is
choose whether it’s in our coaching This journey from eco-curious to eco- incredibly helpful.
practice, we can’t choose whether it’s on engaged is ongoing, and developmental, Knowing she is on her own journey
the agenda – it’s there already. and the work needs to be done outside of awakening and sense making with
Going through our own awakening your coaching practice. others, may allow this coach to find a
will come, we have all already started Working with this coach, I might invite way to continue to sit with and partner
that journey – consciously or not. her to participate in a mindfulness her client, unsticking, refocusing and
Conscious connection to our exercise shared by Macy and Johnstone becoming the coach her client needs.
unravelling systems and the depth of (2012). Rather than trying to hold this l J Macy and C Johnstone, Active Hope:
‘what is’ brings grief. The emotional grief, I would invite the coach to step into How to face the mess we’re in without going
impact experienced is not surprising the flow of grief, allowing the grief to fill crazy, New World Library, 2012
the
iCe man
David B Peterson has been at the cutting edge of executive
coaching since the 1980s, helping leaders go from good to
great. His knack for reinvention is a valuable asset in today’s
rapidly change environment. Liz Hall reports
Q
uestioning primary influencers, both for his early model” mean in coaching and
assumptions influence on the emergence of executive leadership?
and active coaching in the 1980s, and for “it got me thinking about the future.
experimentation continuing to shape the field as how fast do i need to be to change? it
are at the core someone “on the cutting edge of the became clear that as the [tech] industry
of coaching but profession, doing and saying surprising when through different stages of
David B Peterson, former head of and thought-provoking things”. disruption, all of these changes in
executive coaching and technology changed the leadership and
development at Google, and from GooD to Great organisation. and are coaches learning
Coaching at Work award winner, in a bid to work out what would help faster than the pace of change? no,
takes these to a whole new level. coaches embrace mastery, Peterson they’re still coaching on topics they
throughout Peterson’s working life, “began seriously experimenting”. started with. So i started talking about
he’s set about provoking new thinking, “When i talk about leaders as coaches, the future of coaching, and how coaches
and enabling shifts from mediocrity to they want to try something that will need to evolve.
mastery – in his leader clients and work. [But] when i talk about “i started saying six years ago that in
in coaches. experimenting in coaching, i’m talking five years’ time, the value of coaching
“My whole career i’ve been focused on about things that might not work. if we will be different, the needs of learners
uncovering the real dynamics of what’s talk about powerful questions, for will be different.”
going on,” he says. he’s currently on a example, i want to experiment with he looked at lots of masters
major mission to support coaches to be extended silence, interrupting people, programmes but “couldn’t find any i
great: “it’s clear that most are mediocre”. asking ‘stupid’ questions.” thought were addressing how do you
last year, Peterson received a lifetime in his own journey as a coach, there help really good coaches be great ones”.
achievement award in the Coaching at have been “several critical moments”; he So he launched 7 Paths forward with
Work 2020 Editor’s Awards for his says. he watched as coaching became David goldsmith as executive director
contributions to executive coaching. what he saw as “more bloated and to help good coaches develop mastery
the award recognises him as one of the expensive”. faster. “We just saw a huge need for
coaching profession’s pioneers, with a “i wanted to be faster, lighter, to add good coaches who want to be
knack of not taking things for granted, more value by the minute.” great to find a community for their
asking at times uncomfortable his thinking was prompted by development, and how coaching
questions, and shaking things up. in her working with clients in technology needs to be part of the pace of
recent history of the field of coaching, companies including hewlett-Packard – change to be more efficient.”
Vikki Brock listed Peterson as one of its what would “following the computer one problem is that good coaches
the real conversation, learning what’s really and supply the “most competent, most
effective coach” rather than the most
going on…. It’s all about efficiency and impact” expensive. the portfolio included
external coaches and internal coaches,
some of whom were professional
will get “great feedback”, he says, but included being able to accept feedback coaches who came into their own when
“their client doesn’t know what great and criticism openly and non- internal knowledge was required and
coaching looks like”. defensively. the research design used the coaching was around more
“Starting faster, going deeper and each participant’s individual objectives internally confidential matters.
ending stronger is the essence of the as the primary evaluation measures. the organisation invested strongly in
approach, amplifying the value”, “i think it was an incredibly developing its internal coaches, and
he says. well-designed piece of work. it was “matched and invested in matching
“time is so valuable in people’s lives hard to get controlled groups so we participants based on their needs”.
and we don’t have time to build trust used control items (things that “google was growing really fast and a
slowly. You need to get [quickly] to a don’t change).” lot of googlers wanted to be coaches.
level where you’re having the real thus participants, bosses and coaches We channelled them to where they’d be
conversation, learning what’s really were able to distinguish what changed most effective. When i started, there
going on here so you can spend time on as a result of the coaching (coaching were very few accredited coaches, and at
what really matters the most…. it’s all items) and the control items. least 100 certified coaches when i left.
about efficiency and impact.” Peterson has also been a pioneer in We also had three internal professional
supporting coaches to help individuals coaches full time.”
Pioneer manage their environments, teaching the coaching strategy was a success:
Peterson is widely acknowledged as an them to interview all the stakeholders “the ratings of all our coaches was
influencer and a pioneer. he developed and work with the feedback. incredibly high for many years, typically
the first leader-as-coach training, for “nobody was talking about this at the 4.9 out of 5 for internal coaches, 4.95 for
example, and his book, Leader As time, and my company was seen as quite external coaches.”
Coach: Strategies for Coaching and revolutionary... . equipping people to be he points out that much of the
Developing Others, co-authored with more effective and better learners, that coaching work at google was carried
Mary Dee hicks, is a classic. was implicit in my approach all along. out effectively via videoconference,
he’s proud of his trailblazing David Clutterbuck talks about coach whereas for some this has been a newer
multi-year research carried out between maturity; it’s a similar thing.” element as a result of the pandemic.
october 1987 and august 1992 “So many people resisted and
(Peterson, 1993). the longitudinal study GooGle struggled with that, but it’s just
was carried out among 370 coaching Peterson joined the technology different. You learn how to be effective.”
participants in an intensive one-to-one company, google, as director,
coaching programme, called individual leadership and coaching. his role saw CoaChinG
Coaching for effectiveness (iCe), him provide coaching to senior leaders, Peterson became a coach by accident,
covering at least a one-year time period oversee internal and external coaching having joined Personnel Decisions
for each participant. the study programmes, hire coaches and support international, later known as PDi nh
“established there was pretty significant a range of executive development and (ninth house), one of the first
impact in [participants’] resilience and organizational learning. companies to start an executive
effectiveness at work.” When he joined, there were many coaching programme. at that time –
the iCe programme consisted of coaching programmes with different 1985 – coaching didn’t even exist as a
diagnostic assessment, coaching and managers and processes so he launched profession.
follow-up ranging from six to 12 a coaching strategy that was more By 1990, Peterson, who earned a
months. individuals’ objectives integrated. People saw it as “the most PhD in Counseling and industrial/
make sure we’re aware of our own goals, so Virtuoso programme draws on music.
for example, neil Young’s music is
we don’t “blindly impose them on the client” woven into the coach development
programmes: “he [Young] reinvented
himself any number of times over the
example, but we all have lots of goals. as varieties of wine grape – Cabernet (who years and exemplified that challenging
coaches we need to make sure we’re died recently) and Pinot. of the status quo, experimenting.”
aware of our own goals, so we don’t “there are two main parts to my love Peterson also makes an effort to
“blindly impose them on the client”. of wine. the intellectual challenge: there regularly listen to a range of new artists
is so much to learn and understand from different genres. he believes
Client voiCes about it, and the social component: people benefit from exposing
another area in which Peterson’s been a drinking with friends as an aspect of themselves to new challenges.
pioneer is in privileging the client’s community [pre-pandemic, Wine Peterson also loves quotes. one,
story. “for many years, only coaches Wednesday was a regular feature in his which he includes on his website,
were telling the story, so i launched a and wife, alexis Shoemate’s social highlights the kind of person Peterson
campaign to get clients’ voices out calendar]. the hedonistic component clearly is not. he cites french romantic
there. i invited some of my clients to comes only third.” artist, eugène Delacroix: “Mediocre
speak at conferences, including one on art and music, too, have been sources people have an answer for everything
the east Coast. a Coo from Capital one of inspiration in his life. in an interview and are astonished at nothing.”
spoke about how the first thing they for Forbes magazine, Peterson is quoted in these times of rapid change and
realised was that your coach isn’t your as saying he wanted to be a rock star unpredictability, it’s the Petersons of
friend. Your coach has to be able to piss when he was younger, and “had a love of our world, with their curiosity,
you off.” the creative process, a love of words, and willingness to confront and challenge,
in 2005, he published an article a sense of fun”. (Cohn, 2018) and their knack for reinvention that
co-authored with a client, Jennifer “i love music. it’s always been a may just see us through.
Millier (Peterson & Millier, 2005). Millier
began the coaching in 2000, and over
the subsequent five-year period she was
promoted three times, including to a
references and further info
l A Cohn, ‘Embracing the future of leadership and coaching’, in Forbes, 2018
significantly more challenging role.
http://bit.ly/3aI6ZcF
Prior to the coaching she hadn’t been
promoted for years. “She was working l D B Peterson, ‘Measuring change: A psychometric approach to evaluating indi-
very hard to be good at her [current] vidual coaching outcomes’ In annual conference of the Society for Industrial and
job, not the next job.” Organizational Psychology, April 1993
to help her get promoted, Peterson l D B Peterson and M D Hicks, Leader As Coach: Strategies for Coaching and
encouraged her to seek out and solve Developing Others, Personnel Decisions Inc, 1996
problems, and find projects to realise. l D B Peterson and M D Hicks, ‘Just enough to be dangerous: The rest of what
“rather than being known as you need to know about development’, in Consulting Psychology Journal, 49(3), 171-
someone who is good at following 193, 1997
orders, she became someone good at l D B Peterson and J Millier, ‘The alchemy of coaching: You’re good, Jennifer, but
solving gnarly problems which got her you could be really good’, in Consulting Psychology Journal: Practice and Research,
promoted to a senior leader [role].” 57, 14-40, 2005
l D B Peterson and M D Hicks, Development First: Strategies for Self Development,
who is peterson? Personnel Decisions International, 1995
Peterson is known for his love of wine, l 7 Paths Forward, www:7pathsforward.com
even calling his tibetan terriers after
M
any of us
remember
vividly when we
first registered
the severity of the
threat posed by Covid-19. When
we realised just how tough it
was going to be for health
professionals in particular.
And when we decided we wanted
to be of service.
For Mark McMordie, the call to action
came when he watched a video of
medical professionals working in
tragic conditions in northern italy
during the first wave. Many coaches,
including myself, were moved to
respond to his subsequent Linkedin
post inviting coaches to step forward.
i found myself recalling that oft-
Covid:
mentioned question, ‘where were the
coaches as the banks crashed?’ i knew
simply re-painting my walls or tidying
my drawers just wasn’t going to cut it
when i reflected later on what i did as
the pandemic struck. and it seemed
obvious that coaching would have so
much to offer.
a year in coaching
Within days of posting on Linkedin,
McMordie was joined by fellow
leadership coaches Carole osterweil,
Lindsay Wittenberg and myself
[Liz hall], and we’d set up a scheme to
speedily roll out pro-bono coaching to
frontline workers, eventually as
One year on, Coaching through Covid continues to
Coaching through Covid (CtC).
Wittenberg says, “i was struck, in
offer pro-bono coaching to NHS and other key
particular, by the personal price that
some clinicians were already paying.
workers, and to role model agile compassionate
i was hugely engaged by the role that leadership. Coachees report benefits such as reduced
excellent coaching could play.
a compassionate, listening ear could anxiety, and greater levels of resilience and
provide opportunity for them to
express what working with Covid self-care. Volunteers are benefiting too, reporting a
meant – at an emotional, psychological
and professional level.” greater sense of purpose, tapping into community,
She had another compelling reason
too: “My own son – a consultant learning and even joy. Liz Hall reports
March/april | Vol 16 issue 2 © 2021 | www.coaching-at-work.com CoaChing at Work 25
COvid-19
“i had a sense of wanting to support l My coach was an amazing listener and very compassionate.
those who were on the frontline... l I used to stress about shifts before they happened. Now I am learning mindfulness
drawing on skills i had…. i didn’t want techniques and ways of approaching this.
to just be an onlooker in such a l I am noticeably calmer, more resilient.
challenging situation.” l It’s had an incredibly positive impact on all areas of my life.
For turner there were other reasons l I had a high degree of anxiety and was finding it difficult to manage the
for getting involved: “People i uncertainty and the difficult emotions that I was feeling…., I am now much
respected had launched CtC, and i more mindful and generally I feel calmer and more able to cope with the
trusted in their plans and their frequent changes at work. My relationships at work and at home are also
passion. and this was borne out by more positive and I feel more able to cope with the uncertainty.
the adult-adult nature of all the l A new-found layer of resilience.
relationships, the way we were valued l Strength to get through the immense challenges within my roles.
and made to feel partners.” l The programme has been a life-saver for me and the way it was designed and
implemented has provided me with vital support – I don’t know how I would have
HigH quality, coped without it.
appropriate service
While we were motivated to roll up our Dr Kate Sherratt, consultant anaesthetist, and a member of the CtC core team, shares
sleeves and roll out the service rapidly, how coaching helped her offload and process what’s going on: https://bit.ly/36lngS2
we knew we couldn’t compromise on
quality, safety or fitness for purpose –
particularly given the conditions faced CtC had clear values developed from CtC values, leadership and service, CtC
by potential coachees. We knew from McMordie’s vision of what a “healing has offered three compassion
the outset that mental health challenges organisation” and psychological safety cultivation training (CCt)
would be part of the territory. might look like. these values are: be of programmes. one was gifted by the
With this in mind, we developed a service, reduce suffering, do no harm, Compassion institute to clinicians at
rigorous on-boarding process. it be agile, courage, ethics and integrity- the royal Free London nhS Foundation
requires all our coaches to be highly check intentions, do the right thing, trust, and two were offered pro-bono
experienced and highly accredited, collaborate, compassionate leadership, to CtC coaches either directly by the
under personal supervision and to inclusiveness and diversity. Compassion institute or by a teacher
have requisite professional insurance. Wittenberg talks of humility, of trained by the institute. all have
We were seeking what “ego-free and adaptive leadership”, of received wonderful feedback.
David Clutterbuck has described as “[having] no agenda around ‘being to help bring his vision to life,
mature systemic eclectic coaches – right’.” McMordie provided a clear framework
highly experienced, able to work it’s helped that the team was united for team meetings. these started with a
systemically and not be wedded to a around a very strong common mindfulness practice and were
single approach. Working relationally, purpose. CtC expressed this as: followed by check-ins from everyone.
they’d be able to offer generative To be of service to NHS and care sector another regular feature was ‘inquiring
attention and unconditional presence front-line staff…by offering high quality into what was emerging’, using
– even when faced with a coachee’s very professional coaching and timely, demand nancy kline’s timed rounds.
challenging experiences. led resources which are bespoke to this approach allowed the disparate
individual needs and schedules…in a way group of people, some of whom had
learning in an that is relational, compassionate and never met, let alone worked together,
emergent system tangible…in order to support staff to find to come together quickly as a high-
Compassion, mindfulness and meaning, learning and growth from their performing team.
psychological safety are at the heart of experiences, attend to their own wellbeing
CtC’s coaching and are central to the and deliver sustainable care to those they test and learn
way the team has created and serve. We described our approach as ‘test and
embedded a learning culture. as well as compassion being part of learn.’ it felt ok to make mistakes, to
including greater wellbeing and strong and looking after others impaCt on volunteers
resilience, and an ability to cope in struggling to focus on self-care CtC is also having a positive impact on
challenging working conditions. it’s l Systemic racism many volunteers, offering community,
also having a wider impact, including these themes have helped informed meaning and purpose, learning and
on volunteers, and beyond. next steps. For example, the theme of growth, and joy, even in the midst of
as one coachee says, “if this is the systemic racism has prompted us to trauma and crisis. this has certainly
impact it has had on me, my family, my step up what we’re doing in the area of been my own experience, and that of
colleagues, my organisation and my diversity and inclusion. We’re trying others too.
patients then the collective impact harder to reach out to communities
must be phenomenal.” including midwives, nurses, porters Joy
in addition to the coaching itself, it and cleaners who may be from BaME reducing the likelihood of empathic
seems CtC’s way of working has rippled backgrounds, which have been at times distress is likely to have been the case
out, as we’ve consciously focused on harder hit by Covid-19. for a number of the volunteers as well
nurturing relationships, including We realise that in these communities, as coachees. health psychologist and a
within the team, between coaches and coaching may not be known about or co-creator of the Stanford Compassion
coachees, between the team and our trusted. Ella Clark, core team CtC Cultivation training programme,
organisational sponsors, and in member, and a coach, is boosting kelly Mcgonigal, in her presentation at
alliances with professional bodies coverage on mainstream social media to the online Compassion in therapy
and others. promote CtC, with stories being Summit on 30 January, distinguishes
Wittenberg says, “i suspect that the gathered from BaME coachees. between empathic distress and
ethos of the team transmitted itself to We try to recruit coaches of colour compassion fatigue. But she says that
the coaches, and from them to the where possible and we’ve identified “even if we’re doing everything right”,
coachees. it’s helped to resource and which of our coaches have experience we can tip into compassion fatigue if
strengthen not only coachees, but their in coaching coachees of colour. hall we feel our system is unsupportive.
families and their teams – enabling and Panchal are currently exploring antidotes include tapping into
learning that can sustain them.” further steps as part of the CtC Working community, and accessing joy, both of
We’ve also consciously sought to group on this topic. We’re following which CtC have fostered, almost as
take a systemic stance, outside and up a well-received webinar in 2020 by-products.
within team meetings, and acted with from leadership coaches of colour osterweil says she’s accessed “joy on
agility where needed. Jackee holder and Jenny garrett, with a daily basis” through participating.
as well as offering a safe space for webinars from Salma Shah, and and Lodge says, “i have experienced
coaches to explore difficulties, and Jenny Plaister-ten. the joy of working with a team whose
nature’s
invitation
Rather than viewing coaching clients outdoors as
coaching plus outdoors, we should work in alliance with
nature, says Catherine Gorham
A
s the last waves of the a myth among fellow practitioners that Co-Partner. While considering the gift
ebbing tide lapped coaching clients outdoors is simply that a tidal causeway offers
across the causeway in coaching + outdoors. My passion now practitioners as a transition tool,
the morning sun, and is to dispel that myth, inviting others to symbolising a threshold between one
Nature (which I experience first-hand the complexity experience and another, i was drawn to
capitalise intentionally when and huge benefits of integrating the concept of ‘liminal space’.
personifying) opened her arms to nature in a tripartite alliance – client, ironically, my google search produced
invite me and my participants on to coach and nature (Berger & McLeod, an example of a physical liminal space
St Mary’s Island on the North East 2006) while being aware of the as a non-functioning lighthouse –
coast, I was moved by the sheer important risks to be managed in order ‘Without a light, a lighthouse provides
beauty and magic of the location. to maintain psychological safety. no function’ (http://bit.ly/3auvZCM).
Since training in ecotherapy six years When a fellow coach suggested her in the case of our workshop, the
ago, i’ve been integrating this local lighthouse at Whitley Bay, i lighthouse provided the perfect oasis
approach into my own coaching and immediately knew this was the perfect away from the buffeting wind to create
supervision practice, whenever it’s spot for my next experiential a safe container for our work together –
appropriate. along the way, i identified masterclass on Nature as Dynamic the circular space inviting us to hold
each other energetically. the eight
“The dynamic quality of working outdoors participants represented a mix of
modalities, including a leadership
means we’re forced to confront our coach, an art therapist and a holistic
health coach. this mix enabled rich
edges much more frequently than if we were experiences in the pair work.
became a tool, helping us notice our of the day was not to feel overwhelmed
personal points of physical contact by what’s available – less is more – thus
with the natural world and reminding
us to soften the boundaries between
retaining the sense of spaciousness that
can be more immediately accessible by references
the inner and the outer. in one exercise, working this way. l R Berger and J McLeod,
race
consciousness
36 CoaChing at Work March/april | Vol 16 issue 2 © 2021 | www.coaching-at-work.com
OPINION
O
ver the past year, followed saw numerous corporations to be ‘race conscious’, is to be aware of
major world events and institutions take serious, concerted the historic roots and the pervasive,
have brought crisis and corrective action to address racism systemic nature of oppression, in
and bewildering and social inequity. touch with social reality, and open to
uncertainty to our the importance of race, (albeit that it
lives. They’ve offered many of us A wAke-uP cAll is an artificial construct closely
glimpses of the possibility that this confluence of global forces has associated with the transatlantic
longed for and hitherto elusive been a catalyst for real change and slave trade).
change might happen; and amounts to a further wake-up call for race equity is not achieved through
hope that new solidarities many professions, including coaching, a focus on diversity (representation
would be kindled in our shared to move towards critical consciousness and demographic difference) or
vulnerability to the virus and its and a truly relevant, engaged practice inclusion (individual behaviour).
impacts. that centres on race equity and these are important but they do not
Social media made us witness to addresses race inequity. lead to equitable outcomes because
the brutal, blunt, murderous a race inequity framing regards they do not address the central issue
manifestations of racism. We saw the racial injustice as arising from of racial injustice.
Black Lives Matter movement re-assert structural and institutional systems the discourse of social justice and
itself and throw the unpalatable that disadvantage members of human rights resonates powerfully
history and present-day realities of minoritised groups and privileges the and inescapably with countless
racial injustice and inequity into rights of those who belong to the numbers of Black People, People of
sharp focus, drawing our attention (white) dominant social group. Colour and white allies to the
to the enduring and pervasive race cannot be ignored because it is movement and cause, in the world of
nature of racism in the fabric a significant dimension of experience coaching, as it does with many others
and structure of our societies. and of our socio-political condition. in the helping professions.
the huge shift in consciousness that in the context of equity-mindedness, Yet to date, activist, scholar and
regardless of the form – 3. Legitimising and foregrounding profession, or it may see us turn away
institutional or interpersonal – the the experiences, narratives and and perhaps later “look in vain for
outcomes of injustice are the same. voices of Black People and People of progress in the larger world” (Eleanor
they damage the individuals involved Colour as a source of knowledge and Roosevelt, 1958).
and threaten the future of the ensuring that these reflect not only
profession’s viability by denting its the difficult histories and troubling What’s NExt?
credibility and limiting its realities of social injustice but also in subsequent articles in the series,
contribution to social change. the positive lived experience of tawadros will explore a range of topics
pride, strength and triumph. relating to race equity in coaching.
2. Challenging the business-as- at a time of acute disruption and these will include an exploration of
usual, ingrained Eurocentric extreme anxiety, it can be hard to ethics and the psychology of guilt,
assumptions, belief systems and pause, to think without defensiveness, reparation and responsibility;
dominant models that inform and about what we might gain from empowerment and ‘critical humility’:
bias coaching practice. paying greater attention to race equity balancing empathy and confrontation,
these privilege an individualistic and in coaching, whether in our own clarity and reflexivity; how to recognise
narrow view of what constitutes success practice, or in the profession as and work with micro-aggressions in
and effectiveness in coaching. Moreover, a whole. the coaching relationship; and living in
they perpetuate asymmetrical power as the Covid-19 pandemic enters its the shadow of denial – a personal
and maintain non-conscious, taken-for- second year, it looks set to cause reflection on the role of trauma in
granted oppressions intact. the lasting upheaval and uncertainty. this working with race inequity.
psychological and relational wounds may deepen our empathy and sharpen
that result, and often go unrecognised, our appetite to engage with the l Tammy Tawadros is a coach, coach
have enduring negative consequences liberating potential of race equity, supervisor, OD consultant and work
for the health and well-being of Black close to home, as a key pillar of our psychologist. She is a member of faculty
People and People of Colour. practice and our endeavours as a for the AMEC programme at Ashridge.
G
etting practitioners to Individual supervision Group supervision
talk transparently
about rates is not Independent coaches Between £85 and the Between £45 and £125 per
without discomfort. Lowest to highest rates coach’s standard hourly fee hour per person
We started to explore plus 10%
this delicate issue because we noticed
that there was an apparent discrepancy Internal coaches Lowest Consultancy day rates: £800 - £2,300
between the charges for coaching and to highest rates (depending on sector)
those for coaching supervision. We were
personally able to charge more for range from £25 to £500 per hour. because, typically it was delivered
coaching than we were able to negotiate Similarly, fees charged to organisations weekly. Coaches now have more
for supervision and that appeared to be for supervision of internal coaches vary supervision choice than ever, and while
similar for other people who offered depending on its industry sector. that choice includes more
both coaching and supervision. interestingly, in our research and therapeutically orientated supervisors,
So how did this come about? network discussions it was very rare to the price that coaching supervisors can
We decided to get curious. find individuals paying a high-end rate charge will be suppressed.
in an unregulated market where for supervision. one established While coaches who invest in
much of the work of independent practitioner commented, “only one of supervision would not be without it,
practitioners is won through my individual supervisees pays me a there isn’t that much data about its
relationship, how do we know what to rate which is equivalent to what i could benefits. the professional bodies differ
charge? neither coaches nor earn as an executive coach for the same in their position on its importance.
supervisors have a benchmark against session time.” Some see it as fundamental and
which to guide their fee structure. a supervisor’s earning power was incorporate it into their accreditation
additionally, fees are rarely only maximised in the domain of processes (aC, EMCC and aPECS). the
transparent, whether in the coaching corporate-facing work, charging day iCF values mentor coaching (observed
arena, supervision or team coaching. rates in high margin sectors for group coaching with feedback benchmarked
While more research-orientated supervision. against iCF core competencies) as
coaches might ask their network You might imagine that less- formative for iCF credentialing and
contacts, our typical British reserve experienced supervisors charge at the recommends supervision as part of a
stops many practitioners asking the lower end of the spectrum, following coach’s CPD.
question – indeed, not everyone is the similar pattern that new coaches in some regions, an absence of
willing to provide answers. the result? tend to charge rates also at the lower trained professional supervisors has led
the practitioner ends up doing a bit of end, but we found little evidence for to an increase in peer supervision –
guesswork about what fee is this among supervisors, with even very generally reciprocal and unpaid. Some
appropriate for their client base. experienced supervisors charging at will conclude it’s not worth paying for
So how do we take the guesswork out the lower end of the spectrum. something you can get for free.
of determining our fees? Let’s look at the case for the different
in this series, we’ll be looking at the cost models. l encouraging early adoption
current fee structures for supervision, ideally, for the reputation of the
coaching and team coaching and we charGinG less fOr profession, the safety of the client and
will explore what factors are suPervisiOn than the benefit of the practitioner, we want
influencing pricing strategy. We start cOachinG to encourage more coaches to “stay
with supervision fees (in the Uk.) l Maturity of the coaching sharp and stay safe” (Norman, 2016)
having done some desk research supervision market from the moment their practice
(scouring supervisor directories and When coaching supervision emerged breathes. if we want coaches to have
Istockphoto.com/aurielaki
websites to find practitioners willing to as an offering, it was usual for the supervision as soon as they get their first
go public about their rates), this is supervisor to have a therapeutic clients, it needs to be accessible when
what we found (see box above). When background. therapeutic professions they’re not bringing in much income
considering fees that independents are have historically commanded lower themselves. So, keeping the cost down
charged for supervision, the issue is fees for their client services than may encourage them to buy it sooner,
complicated by the vagaries of the coaches, partly because of the with sooner-seen benefits. What we do
coach’s hourly rate, which itself can perceived ‘wellness’ of their clients and know is that once the benefits are
accreditation or credential level? time spread among multiple supervisees Professional coaching supervisors will
since training? income? hours of and satisfies a need for connection. have spent additional time and money
coaching completed? While the new ideally, this makes it more cost- becoming trained and qualified or
coach might jump at this opportunity effective for the supervisee and offers a accredited as supervisors. Coaching
at the beginning of the supervision more lucrative proposition for the supervisors are often seasoned
relationship, as the coach’s rates supervisor. this will appeal to coaches practitioners with more experience to
increase with confidence and with a small budget for supervision draw on. Many supervisors journeyed
experience, why would they then offer and indeed enables more coaches to into supervision training to extend
to pay more for the same service? access supervision than if only their practice beyond being a master
individual supervision were available. coach. in any other business model,
l Cost of sale this ignores the added complexity of these costs would be accounted for in
When we compare the lifespan of the supervising a group though. the the charging-out of services. the
supervision relationship, it can often supervisor must take account of the concept of paying more for someone
continue over a much longer duration extra effort in group contracting and with more experience is familiar to
than a coaching one. typically, a managing group dynamics. there’s an most of us. So, as a coach, isn’t it
coaching assignment might involve six argument that while group work is reasonable to expect your supervisor to
to ten sessions over a year. in more efficient, it’s harder work for the have higher fee structures that will
comparison, once a supervision supervisor. to do it well the supervisor account for their additional expertise?
relationship is established, it’s not may need even more training or
unusual for a supervisee to remain with experience in facilitation and/or group l ratio of coaching hours to
that same supervisor for the rest of dynamics. there are also the additional supervision hours
their coaching (or more often their marketing and administration costs in We should also consider the ratio of
supervisor’s) career. bringing a group of people together. how much supervision is
coaches are likely to have fewer funds it would also mean that consumers the coach’s coaching rate + 10%
to pay for more intensive supervision. would be choosing suppliers based on l if we say the coach’s corporate rate is
nonetheless, multiple hours of ‘best fit’ rather than price. Can you £400 per session (to make the maths
coaching fees will contribute to the imagine how much easier responding easy)
cost of one hour’s supervision. to tenders would be if the market rate l then the coach’s coaching rate +
for the work was already established? 10% for supervision = £440
l The client’s perspective in many organisations, there’s a
how would clients feel if coaches in yearly exercise where the For argument’s sake, let’s say the coach
supervision charged an explicit levy, a compensation and benefits team has 10 clients a month, so £4,000 per
supplement, with the cost of benchmark employee’s roles against month coaching income.
supervision being passed to the client? roles in other companies in similar and if we suggest one supervision session
Ultimately, the client benefits from a different industries and come up with every other month, that is one session
coach who is in supervision whether or salary ranges. if we were to take an for 20 sessions of coaching, which
not their work is discussed in approach similar to the ‘salary survey’ would be £440 out of £8,000 income.
supervision. this might also help clients benchmarking of organisations, we that’s roughly 5.5% of the coach’s
understand the value in working with would need the following: income being spent on supervision.
an accredited coach (where supervision is 5.5% fair? how might we compare
is mandatory to maintain status) l a research organisation skilled at this investment to what we’re willing to
compared to one who is not. developing salary surveys pay for other CPD?
l a means of funding the research as coaches and as supervisors, we’d
a m0re robusT l Support from professional bodies love to hear what you think is fair. Put a
pricing sTraTegy and key stakeholders in the market to figure on it.
this illustrates the complexity of what promote participation
appears at first to be a simple question l Engagement of practitioners to share conTacT us
– and we’re wondering why as their data knowing that it will be l Michelle Lucas: michelle@
Building
wellness
Coaching cancer patients has informed a framework for empowering
clients to be more resourceful and to adapt to change. Andrew Parsons,
Sue Jackson and Jackie Arnold share what they’ve learnt, drawing on
the book they’ve edited, published last month to mark World Cancer Day
on 4 February 2021
W
e’re parallelS in THe (healthily) to their situation. in positive
professional Wider SySTem psychology, this state is often spoken of
coaches who the current pandemic has brought as one in which people flourish or
volunteer our significant uncertainty to many across thrive. in our work, this feels a
services to the the globe. With the challenges of misnomer. no-one has chosen their
Fountain Centre, a charity that remote working, isolation and lack of cancer diagnosis or to live through a
supports cancer patients, carers social interaction, many feel in survivor pandemic. Certain aspects of our lives
and other family members in mode. in this situation, as we see in our will change forever and are beyond our
the nHS. The coaching service work with cancer patients, the ability to control. however, by developing
was developed to support cope and adapt is even more important. awareness, knowledge and resources we
clients to play a fully active role Some 78% of business leaders have can build ‘wellness’ in these situations.
in their lives and to live well, reported an increase in negative health in 2020-21, living in volatile,
both with and beyond cancer. behaviours, including self-medication uncertain, complex and ambiguous
the diagnosis of cancer creates a with alcohol and drugs as a (VUCa) environments has become the
whole new perspective in a moment. maladaptive coping response (HR norm for many more people globally.
Many people say they can remember magazine, 2020). the initial concept of VUCa was
exactly where, when and how they in 2018-19, stress, depression or introduced more than 40 years ago to
were told. nothing is ever quite the anxiety were responsible for 44% of all prompt strategic leadership in the
same again as they enter a complex, cases of work-related ill health and 54% military. recently, new perspectives of
ambiguous, uncertain world where of all working days lost due to health Vision, Understanding, Courage/
they feel a loss of control. issues in the Uk, according to Mental Clarity and adaptability/agility
Significant changes in their physical health First aid. as we’ve read in the (VUCa 2.0) were introduced.
abilities, and social relationships at press, mental health issues are even
home and at work can impact the more commonplace in the pandemic. THe CyCle oF
emotional, cognitive and spiritual in our experience, coaching builds empoWermenT
aspects of their lives. this can result in a the skills of resilience and these perspectives are built from the
life of high complexity and uncertainty resourcefulness so individuals become Cycle of Empowerment (see Figure 1,
for those individuals we support. empowered in their lives and adapt page 46), first presented by
resistance to change and any fears Foundation Trust. He runs Reciprocal member of the UK ICF and of the
and emotions that arise as a result, Minds Limited with his partner and won an Association of Coaching Supervisors, an
given how comfortable we are with award for Best Corporate Wellness accredited coach and coach supervisor. She
the familiar. Coaching Company 2020. He is co-author holds a Cancer Certificate for Primary Care
it’s vital to learn how to explore of Leading With Presence: What it is, Practitioners from Melbourne University.
uncertainty and to ‘be with’ the why it matters and how to get it. She’s trained in methodologies such as
unknown. to act compassionately and Clean Language, EI and CBT and is an NLP
with curiosity embracing different l Sue Jackson is the principal of practitioner. She works as a coach and
cultures and styles will enable us to Whitespace Coaching. She’s an accredited supervisor at the NHS Fountain Centre. She
develop collaborative and sustainable master executive coach, coach trainer and is co-author of tomorrow’s global
relationships. in times such as these we supervisor, and is trained in mindfulness- Leaders today: Working Wisely in
need to be reflective and mindful based approaches. Sue coaches at all levels turbulent times with Elaine Patterson.
partners alongside the individuals and
teams we support.
IntegratIon
references and further info
l B George, ‘VUCA 2.0: A Strategy For Steady Leadership In An Unsteady World’, in
We believe the ultimate goal of
Forbes, 2017. https://www.forbes.com/sites/hbsworkingknowledge/2017/02/17/vuca-
coaching for resilience is one that
2-0-a-strategy-for-steady-leadership-in-an-unsteady-world/#725a041613d8
develops empowerment in health and
l B Jackson, ‘Business leaders self-medicating with drugs and alcohol to cope with
wellness – the title of our recently
mental health problems’, in HR Magazine, 9 December 2020
published book – by bringing
https://www.hrmagazine.co.uk/hr-knowledge-bank/editorial/business-leaders-self-
together all three pillars of awareness,
medicating-with-drugs-and-alcohol-to-cope-with-mental-health-problems,
information and learning. as
l V Merk, Creating the new normal with the new VUCA in Corona-times, 2020.
individuals become empowered, they
https://www.linkedin.com/pulse/creating-new-normal-vuca-corona-times-vincent-
utilise their Vision, Understanding,
merk/
Clarity and agility to:
l A A Parsons, S Jackson and J Arnold (Eds), Empowerment in Health and Wellness,
l Withstand the turbulence and
Panoma Press, 2021
overwhelm of rapid change
l A A Parsons, Translating empowerment. XVI CONFERENZA ICF Italia, Firenze,
l Enhance resilience and regain balance
2019
for wise decision-making
l A L Stanton, J H Rowland and P A Ganz ‘Life after diagnosis and treatment of
l Feel more motivated to survive in our
cancer in adulthood: Contributions from psychosocial oncology research’ in
increasingly GVD environment
American Psychologist, 70(2), 159, 2015
l R Stelter and V Andersen, ‘Coaching for health and lifestyle change: Theory and
Post-Covid, there’s likely to be an even
guidelines for interacting and reflecting with women about their challenges and
greater key role for coaches, mentors,
aspirations’, in International Coaching Psychology Review, 13(1), 61-71, 2018
hr professionals and leaders/
l The Fountain Centre https://www.fountaincentre.org
managers using coaching approaches
l The Parliamentary Review, Reciprocal Minds Limited. Education Services, 27-29,
to build resilience and empower both
2019 https://www.theparliamentaryreview.co.uk/organisations/reciprocal-minds-ltd
individuals and teams. the resulting
l WE Whiteman, Training and educating army officers for the 21st century:
benefits in health and wellness from
Implications for the United States. Military Academy. Fort Belvoir, VA: Defense
the development of this new VUCa
Technical Information Center, 1998
perspective will be important in, and
for, all our communities.
Upwards communication
The pandemic has brought challenges to teamworking, including a shift to
the virtual space. What are the do’s and don’ts of teamwork magic?
A
s a result of the pandemic, teams from clear boundaries but also from good
and how they work together relationships with other teams.
were in the spotlight after
teamworking went online pretty the dOn’ts
much overnight. 1. Don’t work in ‘yet another team’ unless you
We’ve seen so many inspirational and absolutely have to: Research has shown that
hopeful messages about teams in this everyone in a team is at least 25% less
challenging time that we felt moved to share productive than working by themselves,
our thoughts and experiences based on our through communication losses, social loafing, “The best use
work, both as team coaches, but also as and other challenges.* If you don’t need a of team time is
members of faculty for the Team Coaching team, or don’t need to meet, then don’t. for the leader to
programme at Ashridge Business School. 2. Don’t let the leader speak. If the leader listen, and be
Some of these might feel quite radical and speaks it’ll be mostly to share what she or he swayed”
our intent is to provoke you to stop and think, already knows – and most of it the rest of the
re-evaluate and decide how you and your team will know already too. We’re biologically
clients want to show up in teams. wired to be very attentive to our leaders. The
best use of team time is for the leader to listen,
the dO’s and be swayed. Upwards communication is
1. Realise the survival value of teams for us all: the sole added value of a team.
we were formed over millions of years to live 3. If you carry on working in the team, don’t
and work in small groups, to be part of use a facilitator or team builder. Again, they’ll
something, to belong! only take up time, complicate communication
2. Nurture the team back – the team is further, and, like the leader, might say what
nurturing you biologically, so take some time everyone already knows. Engaging a team
to celebrate what is good about your team, coach, whose aim it is to help the team reflect,
and give as much explicit support and praise learn and raise awareness of patterns and
to others on the team as you can. ultimately become redundant, is a much
3. Provide and ‘be’ the stability your better use of limited time and resources.
team needs – with stability and 4. If you, or a client, are still working in your
containment, the best work of individuals team and it’s not going well, don’t worry; try to Reference
* E de Haan, Team Coaching
can emerge. As you feel how teams have the reflect. Reflection is the single known improver Pocketbook. Alresford:
potential to nurture you and others, you of teams. It makes a team make better Management Pocketbooks, 2017
realise how much you need them to be decisions (building on upwards
stable and there for you. Be available for communication) and demonstrably makes the l Erik de Haan and
Dorothee Stoffels are both
others: allowing open conversations; team more innovative, resilient and productive. members of faculty and
providing and receiving challenge to and 5. If you’re still working in a team, you’ve done programme directors of
very hard work and you need to be rewarded Ashridge’s Team Coaching
from the team. Programme for Organisational
4. Look upon your team members with for it. Regular breaks, informal moments, Consultants. For further
celebrations, appreciations for all the team. information, see
forgiveness and benevolence: as Aristotle https://www.hult.edu/en/
noticed, our intentions are ‘towards the good’ They deserve it: they’ve overcome natural executive-education/
selfish-gene tendencies to do something for programs/organizational-
even if they don’t always work out that way. development/team-
5. Look after ‘us’ and ‘them’: teams benefit the whole. And it sure hasn’t been easy. coaching-consultants/
your hands
tool to aid problem solving using
Lego pieces
grief or guilt
Jenny Bird share their 3g model
for exploring responses to
Covid and related constraints,
including lockdown
W
hen we first entered the distress and recrimination. reports this may be a kind of whistling in the
strange new world of began to emerge about irritation and dark or a signalling to others that they’re
distancing, face masks, snappiness, reduced motivation and aware of their benefits and blessings.
hand sanitising… and fear, which productivity, pressure on relationship, almost a superstitious warding off bad
marked spring 2020, we began to mental health problems. as we heard karmic effect, an avoidance of
notice a pattern of responses from more and more of the pattern of loss complacency or entitlement, an
many of our coaching clients, and luck, grief and gratitude, we made acknowledgement of their privilege.
supervisees, friends, relatives and a Venn diagram, Grateful, Grieving and of course, this stretch between
others around us. Guilty, animated by shoulds and awareness of privilege and personal
Conversations often started with shouldn’ts, to illustrate to our clients sadness or stress happens in many
expressions of gratitude, the feeling the apparently conflicting feelings we contexts, and many of us are used to
that we’re lucky because, for example: heard in them. hearing it from clients or of navigating
we aren’t ill, we feel safe (ish), we have a having a visual representation it ourselves.
garden, the school is still open, we can stimulated awareness and helped
get the food we need. and then these untangle cycles of emotion. We shared Using the model
expressions of gratitude were rapidly and tested out the original version of First, we note that for many people, just
undercut with less upbeat feelings. this model both in a CiPD webinar on being offered the idea of the three
there would follow some truth and resilience in april 2020 and with emotions co-existing is a relief. it
then some shouldn’ts: colleagues and clients. acknowledges the emotional
“i’m feeling so constrained but i recently a coach colleague, Claire gymnastics which many of us are going
shouldn’t because i’m lucky!” norman, pointed out that there are in through, at some expense to our
“i shouldn’t say it because i’m lucky fact 3 gs here: Gratitude, Grief and Guilt. wellbeing and mental energy. it
really but i’m so pissed off at missing the We’re indebted to her for prompting us normalises our inner turmoil and gives
gig/ the party/ the show/ the holiday” to name this: the 3G model. us permission to feel bad, grumpy or
and some shoulds: deprived. it says it’s ok to mourn your
“i should be grateful, but i just feel Grateful, Guilty, Grieving – losses, even when they’re fewer or less
low all the time.” the 3 Gs of pandemic-related intense than the ones we see daily in the
“i should be thankful but i miss my constraints Covid statistics and news reports. My
friends so much.” the model aims to show that the three grief at not seeing my friend is real even
states co-exist and overlap in various though it’s not life threatening.
What began to emerge were feelings of combinations and to various extents. it We know from other coaching
grief and loss, of deprivation and also allows us to recognise and explore approaches that just naming something
curtailment, of impotence and cycles or patterns. makes it more manageable. Seeing an
uncertainty, of a sort of survivor guilt at and it’s debatable whether people illustrated model stimulates us to use
being untouched by the virus, yet actually feel grateful a lot of the time. other parts of the brain to assimilate the
miserable and self-castigating about it seems more likely that sometimes idea and so we’re more flexible in
these deep and heartfelt responses they just feel that they should feel exploring what it means and how to
because “i should be grateful”. grateful. they feel huge pressure to manage ourselves in the situation.
We began to recognise the pattern of remind themselves and others of the this acknowledgment allows us to
people revolving and ricocheting from bad things which haven’t happened to stay with our real experience rather
one of these responses to another, them. they list the good things that than constantly putting energy info
churning in a paralysing cycle of they have. denying and debasing it.
to delegate
are good at getting things
done. But once there, they
must learn to delegate that
responsibility
By Catherine Stothart
O
ne of the most common the rapid impact Coaching
issues that arise for leaders (Landsberg, 2003) technique enables the “Leaders may
I coach is how to become client to make these psychological lack skills –
more comfortable with delegating. shifts. Figure 1 illustrates the steps the
not quite
typically, they’re promoted because coach works through with the client.
they’re good at getting things done and it’s important to do them in the
knowing how
they achieve results. But often the numbered order. to ask someone
results are achieved by working long the method starts on the left with the to take
hours and doing a lot themselves. as client outlining the issue that is causing responsibility,
they become more senior, this isn’t dissatisfaction. You then move to step 2 or not being
sustainable – they need to develop on the right with your client and help
able to
different skills to succeed at higher them express their vision of what they
levels, including delegating effectively. would like it to be. this movement to the
flex depending
this article outlines some of the right picks up the technique from neuro- on the
approaches i take when i coach leaders Linguistic Programming of putting the person’s
to delegate. they may lack skills – not past on the left and the desired future on situation”
quite knowing how to ask someone to the right – as most people in Western
take responsibility, or not being able to culture seem to think of it in this way
flex depending on the person’s situation (McDermott & O’Connor, 1996).
– but skills can be taught and developed in step 3, you come back to the middle
through practice. More often, what to explore the barriers that are stopping STAGE 1:
stops them delegating is either their the client moving towards their vision. What is the issue?
beliefs about leadership or their fear of it’s important to articulate these fully i ask the client to describe the problem
trusting others. before moving on to step 4, and this is where they articulate, often
So how do i help the client uncover brainstorming options, and finally to for the first time, their dissatisfaction
their underlying beliefs and fears and Step 5, deciding on actions. with the current situation.
change their behaviour? i usually stand at a flipchart alongside Prompts might include:
the client as we work through the stages, l How do you know this is a problem?
Make it work but during lockdown i’ve successfully l What impact does it have on you?
as with any change, there are three used this technique remotely, using a l What impact does it have on others?
prerequisites (Beckhard & Harris, 1987). virtual whiteboard. l What are the consequences of not
For the client to be motivated to change, as with any coaching technique, the delegating?
they must: biggest insights come from asking
l feel dissatisfied with the current powerful questions at each stage. What Fatal flaw
situation follows is an example of the questions i Assuming you and the client both know
l have a vision of how it could be better ask at each stage of a client who says they what the problem is and rushing on to the
l identify some actionable first steps find it difficult to delegate. next stage.
Make it work
an effective way to challenge these
beliefs is to ask the client about each one:
l How does this belief help you?
l How does this belief hinder you?
generically yours
How can we hope our audience remains safe and well through the pandemic,
while also avoiding Covid clichés that lessen the impact of the message?
A
year after we boarded this But what are you supposed to write instead?
nauseating coronacoaster, I didn’t How do you avoid getting stuck in the cliché
think I’d still receive emails from quicksand when you’re trying to be genuine?
anonymous CEOs, to reassure me The trick to writing any powerful letter,
they were there for me ‘in these email or piece of communication is to make it
unprecedented times’. feel personal, even if you’re writing to
Or that I’d still get thinly disguised sales hundreds or thousands of people. Here’s how.
messages ‘reaching out’ to see if their emails
find me ‘safe and well’ in ‘these very strange/ 1. Write to one, not mAny “We don’t just
strange and difficult/unusual times’. If you’re writing to a group, think of just one have Covid-19 to
As Eva Wiseman wittily noted in her column person to write to. Put their name at the top of blame for cliché
for the Guardian: “The email sender often the page with ‘Dear x’ and write as if it’s a overload. Pre-
hopes, too, that ‘you are keeping safe’, a phrase letter to them. (Delete their name once you’ve
pandemic, we
which, were these not ‘strange and difficult finished writing.) It will create a feeling of
times’ would have caused cold shivers and a intimacy and a personal connection.
were firing out,
doublelocking of the door.” ‘I hope this
I’d hoped these Covid email clichés would 2. SAy it out loud email finds you
be redundant by now. That we could lock them Ask yourself: what would I say to this person/ well’, 15 times
safely up in the 2020 shop of horrors and sink people if I were in the room with them? Write a day”
them to the bottom of the Pacific Ocean’s it down. It’ll be warmer and more natural.
Mariana Trench. I don’t know about you, but ‘unprecedented’
And yet, here we are. The New Normal is doesn’t normally trip off my tongue. I don’t
hanging around like a commuter with week- normally ‘reach out’ either, unless it’s across
old armpits. And the old one isn’t coming back my husband to get to the Pringles. So watch
any time soon. out for the buzzwords.
But what if you really do hope your audience
is safe and well? Are clichés really so bad after 3. mAke it perSonAl
all? Well…yes. (in A good WAy)
The problem with clichés is (obviously) that If you’re writing to one person, what can you
we’ve heard them too many times before. And say that’s personal to them only? Can you ask
l Kim Arnold helps
when we feel we’ve heard something over and about their dog/kids/partner/hobbies? individuals and companies
over, it no longer feels personal to us; it If you’re writing to a large number, what do stand out, connect with their
audience and make their
becomes white noise. We block it out; it they have in common that’s unique to them as messages stick. She works
doesn’t connect. a group? Could you refer to the overload of with coaches, entrepreneurs
and scale ups, as well as global
And we don’t just have Covid-19 to blame customer enquiries they’ve been getting? Or organisations including
for cliché overload. Pre-pandemic, we were celebrate the fact they’ve got a new IT system Accenture, UBS Asset
Management and JP Morgan.
firing out, “I hope this email finds you well”, in place? Or acknowledge their worries about She is author of a new book,
15 times a day, with all the carefree abandon the impact of the coming year on their work? Email Attraction – Get What
You Want Every Time You Hit
of a debutante in Regency era Bridgerton. Harness these tips to ditch the clichés, Send (2021).
Clichéd communications are like ‘one-size- communicate with heart and connect with
l Sign up for free
fits-all’ jumpers – they’re so generic they don’t your audience. And promise me you’ll never weekly tips at:
work on anyone. say ‘unprecedented’ ever again... . www.kimarnold.co.uk
H
ave you felt whether to provide coaching or to goals. the coaches usually identified
outside of your encourage a client to seek specialist these symptoms in an initial chemistry
comfort zone advice and support poses a real meeting. these were taken as possible
when a client dilemma. indicators of burn-out and were
presents with what the challenge of knowing when to discussed in supervision.
appears to be ‘burn-out’? provide coaching is even more All participants strongly emphasised
the International Classification of challenging given the prevalence of the importance of supervision.
Diseases (ICD; World health mental health difficulties. MInD (2021) supervision ensured the ongoing
Organization: WHO, 2021) describes cites evidence of one in four people assessment of the likelihood of the
burn-out as an “occupational experiencing some sort of mental client’s mental health being more severe
phenomenon”. It’s characterised by health difficulty each year in england, than was apparent, or of needing
feelings of exhaustion, job-related and which one might suppose is likely specialist intervention. supervision
negativity and reduced professional to be common across the United ensured that contractual commitments
efficacy; it’s not classified as a medical kingdom. the British health and safety were clearly agreed between coach and
condition (WHO, 2019). the challenge executive report states that 828,000 client and that they were modified as
in a coaching context is whether a workers suffered from work-related necessary in order to clarify and
client’s issues as presented, are stress, depression or anxiety for the year formalise how the coach and client
outside the professional boundaries ending March 2020. Furthermore, would work together to address the
of the coach. 17.9 million working days were lost for client’s experience of burn-out. this
Many stress-related disorders are these reasons (HSE, 2020). enabled the provision of a supportive
classified as medical conditions (ICD, the first author of this article,
WHO, 2021) and wouldn’t be the supervised by the second author, carried
legitimate territory of coaching. the out a study to explore how coaches
nhs (2021) provides advice about decide whether they can work with
how to manage the symptoms and someone seemingly presenting with
“Supervision
causes of stress ranging from practical burn-out and if and how they should ensured the
advice to the specialist support of work with them. ongoing
health professionals and counsellors. the researcher used a qualitative assessment
A recent study has reported that methodology using constructivist of the
almost half of intensive care unit (ICU) grounded theory method (Charmaz, likelihood of
and anaesthetic staff surveyed 2014). this involved in-depth
reported symptoms consistent with a interviews with six coaches, all of whom
the client’s
probable diagnosis of post-traumatic had worked with clients they had mental health
stress disorder (PtsD), severe considered to be showing signs of what being more
depression, anxiety, or problem they would understand as burn-out. severe than
drinking (Mahese, 2021). these are All coaches noticed that their clients was apparent”
very challenging mental health showed low energy, work-related
problems requiring specialist support. negativity (attitude), and lacked
In a context of ambiguity, deciding capacity to move forward with coaching
Figure 1: How coaches work with clients with burn-out. (Authors’ own diagram derived from research)
context while ensuring the coaches as part of the research, the coaches or approaches they may use. They
didn’t work beyond their skill-set. were asked if Who’s description of could discuss what balance might best
ongoing supervision ensured that burn-out would be helpful in be established between levels of
supervisor and client gave careful recognising the symptoms of burn- support and challenge. Finally, they
consideration as to whether specialist out. The description was considered could also discuss with their supervisor
help was required. supervision also to be of considerable help, not only how they might broach the issue of
helped the coaches to attend to self- for their own client assessment but a possible referral and how to do
care given that working with a client also as a framework for discussion this sensitively.
whose energy levels were low and in supervision. When the coach and client agreed
whose attitude was often very negative Diagnosing mental health difficulties that they were working within the
could affect them as coaches. is notoriously difficult, even for trained coach’s boundaries, a supportive
a coach is expected to be energised, mental health practitioners (Bachkirova person-centred style of working with
in a positive state of mind and focused and Baker, 2019). nevertheless, an the client often seemed very helpful,
on their client for effective coaching opportunity for a sensitising framework including listening attentively to the
(Bachkirova, 2016). It follows that the to alert a coach to a possible mental client and providing a holding
restorative role of supervision seems health difficulty, seemed to be very environment.
important, not only as an end in itself important as a basis for personal The coaches often asked their clients
for the coach but it is also in the reflection and an essential topic for to rate their progress verbally using a
interests of the client for the coach to discussion in supervision. simple scale (1-10) to check in on
be in a positive state of mind. The coaches reported that whether the client was making
supervision therefore played an supervision could also help them to progress from one session to the next
important role in safeguarding the reflect on their own capabilities to as an indicator of coaching being
client as well as the coach. work with clients and to reflect on tools helpful. This approach seemed to
listening Clutterbuck (eds), The Complete Handbook of Coaching (3rd ed). London: Sage,
pp500-517, 2018
attentively to
l K Charmaz, Constructing Grounded Theory (2nd ed.) London: Sage, 2014
the client” l R Hawley, ‘Coaching patients’, in C Van Nieuwerburgh (ed), Coaching in
Professional Contexts. London: Sage, pp115-129, 2016
l International Classification of Diseases, WHO (2021). International Statistical
Classification of Diseases and Related Health Problems 10th Revision (ICD-10) Version
for 2010. Available from: https://icd.who.int/browse10/2010/en#!F43.0
l I Iordanou, R Hawley and C Iordanou, Values and Ethics in Coaching.
prompt the client to reflect and
London: Sage, 2017
become aware of his or her own energy
l P Jackson and E Cox, ‘Developmental coaching’, in E Cox, T Bachkirova and
levels, attitude towards coaching and
D Clutterbuck (eds), The Complete Handbook of Coaching (3rd ed). London: Sage,
ability to move forward.
pp215-230, 2018
the main findings are summarised in
l M P Leiter and C Maslach, ‘Latent burnout profiles: A new approach to
Figure 1.
understanding the burnout experience’, in Burnout Research, 3(4), 89-100, 2016
overall, the research raised very
l E Mahese, ‘Covid-19: Many ICU staff in England report symptoms of PTSD, severe
interesting questions about the role of
depression, or anxiety, study reports’, in BMJ 2021;372:n108. Available from:
a coach, whether a coach can provide a
https://www.bmj.com/content/372/bmj.n108
supportive context, and help clients
l C Maslach, W B Schaufeli and M P Leiter, ‘Job burnout’, in Annual Review of
address burn-out while safeguarding
Psychology, 52(1), pp.397–422, 2021
both the client and the coach.
l Mind, Mental health facts and statistics, 2021. Available from:
the answer seemed to be ‘yes’,
https://www.mind.org.uk/information-support/types-of-mental-health-problems/
provided the coaches discuss the
statistics-and-facts-about-mental-health/how-common-are-mental-health-problems/
challenges of the clients in ongoing
l NHS, Stress, 2021. Available from: https://www.nhs.uk/conditions/stress-anxiety-
supervision and work within their
depression/understanding-stress/
boundaries and capabilities with
l World Health Organization, Mental Health, Evidence and Research, 2019.
clear contracting while ensuring that
Available from: https://www.who.int/mental_health/evidence/burn-out/en/
the clients’ challenges are not so
l World Health Organization, International Statistical Classification of Diseases and
severe as to need specialist
Related Health Problems (ICD), 2019. Available from: https://www.who.int/standards/
intervention.
classifications/classification-of-diseases
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promoting the cognitive behavioural approach for over 30 years
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