Key Partners Key Activities Value Proposition Customer Customer Segments

Stockholder: Bkash  Provide simple and  Provide Relationships  Kbash subdivides

limited efficient mobile convenient,  Launched mobile marketing objects
(support the fund), a banking service. efficient financial recharge service and develops
subsidiary of BRAC.  A lot of service service based on customer corresponding
Important supplier: don’t need to  Support the relationship: In marketing
Money charge additional solution of 2014, bKash strategies. For
in motion, money, such as financial service launched the “buy example,
Robiaxiatam online payment.  Built highly safety call time” service, according to job
limited, Grameen  Bkash has good and reliable allowing bKash breakdown,
Phone. relationship with currency transfer wallet users to students,
(support the mobile the mobile network. recharge Ballalink, entrepreneurs, and
internet) operators, so  Fast to move the Robi and Airtel ordinary workers;
Another partner: Bkash can be used money by the numbers through according to the
Fundamo Ltd, a in whole phone. bKash. usage rate, it is
subsidiary of Visa. Bangladesh.  Low price to pay  Bkash signed an divided into high
(support the platform)  Bkash has good the fee. agreement with frequency,
relationship with  Easily to use the university. For ordinary, low
the cuetonmer. example, bKash is frequency;
 Bkash has a a new convenient subdivided
hotline, 16247, and efficient according to social
open to users of its mobile payment class, high school
mobile operator option for DIU and low level.
partners, such as students. In 2014,
Grameen Phone, DIU signed a
Airtel and BTCL (MoU) with bKash.
numbers, from 8 Under the
am to 10 pm. They agreement, all DIU
have customer students will have
service in cities in the opportunity to
Bangladesh. pay registration
fees, semester
fees and all other
fees, and use
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 other mobile
financial services
provided by bKash.
Key Resources Channels
 Bkash has a strong  bKash has a
customer base. As number of channel
of February 2014, partners to meet
Bkash Limited the customer's
currently has service needs.
approximately 6 bKash has 80,000
million users in the agents and 6
mobile finance customer centers
industry, with a and 3 other
total of distributors as
approximately support partners
13.2 million to provide services
subscribers, which and provide after-
is twice the sales customer
number of service. At the
subscribers in same time, mobile
2013 and three operators are
times the number allowed to use
of customers in bKash wallets for
the industry's business
second largest payments, such as
company. the purchase of
 BKash has strong talk time.
financial
resources. For
example, it has
strong interests
and resource
relationships with
BRAAC Bank,
Money in Motion,
International
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 Finance
Corporation and
the Bill & Melinda
Gates Foundation.
 Bkash has built a
strong network of
agents. As of
February 2014, it
already has more
than 85,000
agents. This
means that bkash
currently has an
agent in every
village in rural
Bangladesh.
Cost Structure Revenue Streams
 Pay the agent's commission. For example, every 1000  Consumers use Bkash accounts to transfer money.
tk, the agent will get 20tk.  Consumers need to pay the fees when they bring out
 Give money to the mobile operator. For example, four the money from Bkash account.
mobile operators provide value-added service technical  Consumers need to pay the fees when they bring out
support to bKash in exchange for fees. the money from ATM.
 Bkash must spend a lot of money to check the security
of system.
 In order to maintain its leading position in the industry,
bKash needs to invest funds for advertising.

Recommendations to the CEO:

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