Unit Code and Title: MGT502 Business Communication

Assessment: Annotated Bibliography

Topic: Facebook Business Communication

Student Name:

Professor Name:

Date: 6/23/2021
 1. Soukup, P. A. (2018). Facebook: Changing the face of communication research.
Communication Research Trends, 37(1), 3–42.

The article “Facebook: Changing Face of Communication” is written by Paul A. Soukup,

an assistant professor of communication at University of Santa Clara. He is quite
famous author of Communication and Theology. Under this article, author demonstrated
the communication trends and the intended audience are the businessmen who are
now finding new ways to connect with customers. However, the article examines that
almost one million people are now a registered users of Facebook and it has been
founded by a communication researcher that this shift is been aided by the combination
of digital tools which are helping businessmen to communicate easily with customers
through face-to-face interactions and Facebook is now become a most significant
medium of communication around the world as it has a potential to foster intercultural
communication. Moreover, this article could be compared to the article cited below as
they clearly demonstrate that how Facebook becomes a medium of communication for
businesses in this contemporary world. Furthermore, this article illuminates the topic of
bibliography as it determines the importance of Facebook for business communication
(Soukup, 2018).

2. Ray, J. S. (2015). Facebook: A Case Study of Strategic Leadership. SSRN

Electronic Journal.

The article “Facebook: Case Study of Strategic Leadership” is written by Jeffery Ray, a
Doctor of Management Sciences. The intended audience of this article are the leaders
who are finding new ways to meet the competition in this competitive business
environment. The article determines that Facebook as able to begin from humble origin
and run its competitor i.e., MySpace into ground and replace it as the most popular
alternative of social networking. Facebook had a clear vision to provide better
experience to people and business organizations around the world. The unique focus of
Facebook was a relation management that drew advertisers willing to invest
aggressively and win competition. Facebook has changed the way how people use web
and get access to useful information. Therefore, this article clearly illuminates the topic
of bibliography as it emphasizes on a fact that Facebook provide valid information to
users and increase access to business products. This article can be compared to the
above cited article as Facebook has completely changed the way of using websites by
providing valid information (Ray, 2015).

3. Khashab, B., & Alraja, M. N. (2020). Does Facebook Commerce Enhance SMEs
Performance? Sage Open, Volume: 10 issue: 1.

This article “Does Facebook Commerce Enhance the Performance of SMEs?” is written
by Basel Khashab and Mansour Alraja. Basel is a professor in Dhofar University while
Mansour is an associate professor in MIS, both are scholars and well-known authors
Internet technology. The intended audience of this article are the small business owners
who believes that Facebook is a strong medium for them to be connected with
customers. The authors determines that Facebook advertisement highly contributes in
enhancing the performance of SMEs. The use of Facebook helps SMEs to target their
audience and increase their brand awareness and increase their efficiency by 44%,
flexibility by 26% and responsiveness by 55%. Therefore, this article could be compared
to the article above as they both determines the effectiveness of Facebook for
businesses as it strengthen business-customer relations. Moreover, this article
illuminates the topic of bibliography as it clearly examined that Facebook is effective for
business communication as it increases the efficiency, flexibility and responsiveness of
businesses (Khashab & Alraja, 2020).

4. Mazza, B., & Palermo, A. (2018). Social media content for business and user
engagement on Facebook. Journal for Communication Studies, 11(1):49-73.

The article “Social Media Content for Business and Users Engagement on Facebook” is
written by Barbara Mazza and Alessandra Palermo. Both are a social researcher of
communication and professor of social research and communication in Sapienza
University of Italy. The authors under this article target the new entrepreneurs who are
about to start their business and are finding ways to communicate their business
practices to customers. The article examines that Facebook is commonly used by
businesses to connect with customers while many users only view the official page of
companies and few interact with each other and become co-creators. It has been
analyzed by authors that new businesses can use Facebook for two major purposes
i.e., to increase reputation and credibility to build loyal relation with customers or to
gather useful information regarding the expectations and needs of customers and this
can provide them a competitive edge. However, this article could be compared to the
above cited article as they all determines that use of Facebook strengthen relations and
increase the credibility of businesses. This article illuminates the topic of bibliography as
it emphasizes that Facebook is vital for business communication as it provides
competitive edge to businesses by strengthening their relation with customers (Mazza &
Palermo, 2018).

5. Escobar-Rodríguez, T. (2017). Facebook practices for business communication

among fashion retailers. Journal of Fashion Marketing and Management, Vol. 21
No. 1, pp. 33-50.

The article “Facebook Practices for Business Communication Among Fashion Retailers”
is written by Tomas Escobar-Rodriguez, a well-known author and professor in
University of Huelva. The author targets the retailer business organizations in this article
to inform them that they can build their relations through social media platform i.e.,
Facebook. The author examines that Facebook is now become a vital tool as it helps
retailers around the globe to build a brand community. The fashion retailers can use
Facebook for purpose of marketing such as sharing photos and videos with customers
that ultimately help them in building loyal customers and increase their presence among
world. Therefore, this article cold be compared to the above cited articles as they all
determines the role of Facebook and its importance for connectivity with customers.
Moreover, this article clearly illuminates the topic of bibliography as it provides a way
that how retailers can attract more customers by having communication through
Facebook pages (Escobar-Rodríguez, 2017).

6. Fink, M. (2020). Effective entrepreneurial marketing on Facebook – A

longitudinal study. Journal of Business Research, Volume 113, Pages 149-157.

The study “Effective Entrepreneurial Marketing on Facebook” conducted by Mattias

Fink, a corresponding author at IFI Institute for Innovation Management and a professor
in Anglia Ruskin University. The intended audience of this article are the entrepreneurs
who are finding effective medium of communication for their business practices. The
article examines that Facebook provides various opportunities for entrepreneurial
marketing that leverage the power of communities combined with traditional approaches
such as celebrity endorsement by Facebook effects the purchase intentions of buyers
and attract customers in wider way. This article can be could be contrasted to the above
articles as all the above cities articles only determines the effectiveness of Facebook for
businesses but this article provides a strategic way that how Facebook could be
potentially used to attract customers. Similarly, this article illuminates the topic of
bibliography as it depicts that Facebook is a strategic tool of marketing that emphasize
on business communication which is helpful in changing buyer’s intentions (Fink, 2020).

7. Haigh, M. M. (2013). Facebook: examining the information presented and its

impact on stakeholders. Corporate Communications: An International Journal,
Vol. 18 No. 1, pp. 52-69.

The article “Facebook: Examining the Information Presented and Its Impact on
Stakeholders” is written by Michel Haigh, a well-know author of Management Sciences.
The intended audience of this article are the business stakeholders who can leverage
the benefits of using Facebook in business practices. The article examines that
Facebook is a best strategy of business communication as it impacts on the profitability
of stakeholders and the intentions of buyers. Through Facebook, business
communicate the significance of tehri products for customers and in return attract them
in profitable way. This article can be compared to the article cited by Mattias Fink who
examines that Facebook has a valuable impact on the intentions of buyers.
Furthermore, this article illuminates the topic of bibliography as it depicts that Facebook
develops strong customer relations and enhance the scale measures for business by
playing a role of mediator between customers and organizations (Haigh, 2013).

8. Al-Hadban, N. (2017). The Effectiveness of Facebook as a Marketing Tool

(Saudi Arabia case study). INTERNATIONAL JOURNAL OF MANAGEMENT &
INFORMATION TECHNOLOGY , 10(2):1815-1827.

This study “The Effectiveness of Facebook as a Marketing Tool” is designed by Al-

Hadban, an assistant professor of Marketing in UAE and a well-recognized author of
business communication. The author targets the business owners of Saudi Arabia in
this study and inform them about the significance of Facebook as a best marketing tool
for their business practices. The author examines that advancement in technologies
have altered the way of doing business and their way of communication. Among them
Facebook is a major tool as its developers have created an advertising system which
allow their business to use information of users. it simply provides an ideal platform for
direct communication between customers and organizations. This study can be
compared with the above cited articles as it determines that Facebook is a tool that
develop strong relations with customers. However, this article illuminates the topic of
bibliography as it briefly examines that Facebook is a best tool for business
communication in this contemporary business world (Al-Hadban, 2017).

9. Fowdar, S. (2015). The Implications of Facebook Marketing for Organizations.

Contemporary Management Research , Vol. 9, No. 1; Pages 73-84.

The article “Implications o Facebook Marketing for Organization is written by Sooraj

Fowdar, a professor in Queensland University. The author targets the business
organizations in this research who are using Facebook as a traditional tool of marketing.
The paper articulates that although Facebook is now increasingly adopted mode of
communication for internet audience but the fact cannot be neglected that majority of
Facebook users use this site to socialize and rarely think of buying anything. People
sometimes feels stressed from these Facebook adds and get irritated. Therefore, to
achieve its effectiveness, it is vital that business organizations must create a sperate
group page and arrange direct connection with community that are having common
interest. This article is contrasted from the above cited articles as above all article
determines the significance of Facebook for business communication but this article
determines the implications of using this site which could be stressful for customers.
similarly, this article illuminates the topic of bibliography as it provides solutions to
organizations to effectively use Facebook as a mean of communication (Fowdar, 2015).

10. Sakas, D. P. (2015). The Development of Facebook's Competitive Advantage for

Brand Awareness. Procedia Economics and Finance, 24;589-597.

The article “Development of Facebook’s Competitive Advantage for Brand Awareness”

by Damianos Sakas, a professor at Agricultural University of Athens and a social
researcher in Marketing and Intrapersonal Communications. The intended audience of
this article are the businesses who are having competitive advantage over their rivals
due to the utilization of Facebook. The article demonstrates that use of Facebook is
helping business owners to increase their brand awareness that increases the
customer’s engagement and geographical presence of business that ultimately provides
them a competitive advantage. The development of Facebook provides competitive
advantage to businesses as it is an inexpensive way for promotions at lower costs and
investment in such engine help one website to increase its rank on Google. However,
the article can be compared to the article presented by Barbara Mazza and Alessandra
Palermo as they both emphasize that Facebook not only increases customer’s
engagement but also increase the geographical presence of company. Furthermore,
this article illuminates the topic of bibliography as it widely determines that Facebook is
a mean of competitive advantage for businesses (Sakas, 2015).
References:

Al-Hadban, N. (2017). The Effectiveness of Facebook as a Marketing Tool (Saudi

Arabia case study). INTERNATIONAL JOURNAL OF MANAGEMENT &
INFORMATION TECHNOLOGY , 10(2):1815-1827.

Escobar-Rodríguez, T. (2017). Facebook practices for business communication among

fashion retailers. Journal of Fashion Marketing and Management, Vol. 21 No. 1,
pp. 33-50.

Fink, M. (2020). Effective entrepreneurial marketing on Facebook – A longitudinal study.

Journal of Business Research, Volume 113, Pages 149-157.

Fowdar, S. (2015). The Implications of Facebook Marketing for Organizations.

Contemporary Management Research , Vol. 9, No. 1; Pages 73-84.

Haigh, M. M. (2013). Facebook: examining the information presented and its impact on
stakeholders. Corporate Communications: An International Journal, Vol. 18 No.
1, pp. 52-69.

Khashab, B., & Alraja, M. N. (2020). Does Facebook Commerce Enhance SMEs
Performance? Sage Open, Volume: 10 issue: 1.

Mazza, B., & Palermo, A. (2018). Social media content for business and user
engagement on Facebook. Journal for Communication Studies, 11(1):49-73.

Ray, J. S. (2015). Facebook: A Case Study of Strategic Leadership. SSRN Electronic

Journal.

Sakas, D. P. (2015). The Development of Facebook's Competitive Advantage for Brand

Awareness. Procedia Economics and Finance, 24;589-597.
Soukup, P. A. (2018). Facebook: Changing the face of communication research.
Communication Research Trends, 37(1), 3–42.