Learning Resources Management and

Development System
PRINCIPLES OF MARKETING
Quarter 1 – Week3- Week 4
Name: ____________________________________________ Score: ___________________________
Grade and Section: ________________________________ Subject number:__________________
Date Received:_____________________________________ Date Returned: ___________________

WRITTEN W O R K ASSESSMENT 2

Most Essential Learning Competencies:

 Define “relationship marketing
 Explain the value of customers.

MODIFIED TRUE or FALSE

Directions: Write Correct if the statement regarding customer value is true and correct but
write the correct word/s if the statement is false.

____________________ 1. Simply stated in a mathematical equation: Benefits – Cost = Customer

Satisfaction.
____________________ 2. Customer service is the act of taking care of the customer’s needs by
providing and delivering professional, helpful, high quality service and
assistance before, during and after the customer’s requirements are
met.
____________________ 3. Loyalty Rewards – loyalty programs encourage shoppers to return to
stores where they frequently make purchases.
____________________ 4. Pyramiding, online and off, can be a powerful relationship marketing
Technique. This is not just for job seekers! Think about the interests
that you have as a business, and then join groups that share your
affinities.
____________________ 5. Promptness using the customer’s name is very effective in producing
loyalty. Customers like the idea that whom they do business with
knows them on a personal level.

Directions: Read each statement below carefully and fill in the blanks with correct answer.

Customer Relationship Marketing Customer Value Communicate Often

Customer Service Professionalism Politeness

____________________ 1. Relationships are based on communication. Your customers and users

want to communicate with you, so be sure to communicate with them
often.
____________________ 2. It is the act of taking care of the customer’s needs by providing and
delivering professional, helpful, high quality service and assistance
before, during, and after the customer’s requirements are met.
____________________ 3. It is almost a lost art. Saying “hello,” good afternoon,” “sir,” and “thank
you very much” are part of good customer service. For any business,
using good manner is appropriate whether the customer makes a
purchase or not.
COMPETENCY-BASED ASSESSMENT SY2021-
JHONSON JAY REYNALD P. ALVAREZ
2022
____________________ 4. It is the relationship between benefits and the costs including money,
stress, and time to sacrifice that is necessary to get those benefits.
____________________ 5. It includes activities aimed at developing and managing trusting and
long term relationships with larger customers.

Prepared by: Reviewed and quality assured by:

JHONSON JAY REYNALD P. ALVAREZ

Subject Teacher ______________________________

COMPETENCY-BASED ASSESSMENT SY2021-

JHONSON JAY REYNALD P. ALVAREZ
2022