MARKETING PLAN

Executive Summary:

5 c’s Chicken Unli Wings is an open restaurant that located at Tagbilaran Old
Airport. These chickens are raised and remote farm in Loboc is bought directly from the
farmers. Our target market are the people that can shell out a minimum amount of money to
have a scrumptious meal. With our product offerings, we are targeting people who are
adventurous enough to try something new. It has a reasonable value that can't influence
customer spending plan. to fulfilled customers longings, it has 4 distinctive flavors. We will give
customer with the capacity to pick either unique wing surfaces and flavors. We are not just
giving the wings portion of the chicken it likewise has another piece of the chicken. Our chicken
unli wings is diverse in light of the fact that we likewise offer free 1cup of rice and 1 glass of ice
tea.

Situational Analysis:
EA: our chicken unli wings is different from other restaurant because it has an original flavor
plus located at wide space where people where people enjoy eating and have a comfortable
place to bond together with their family, friends or someone.
Key Factor to Success: Increase people expectation, Good customer service, and Strategic
Focus.
Strengths

 Price is affordable
 Approachable Staff
 Customers are able to choose their flavors
 Comfortable place
Weaknesses:

 New Venture since 5c’s chicken unli wing is new to people we are afraid that we don’t
have a customer.
 Service time since customer can choose what flavors they want.
  Competitors

Opportunities:
The point where it located is a good place since it’s near to the city. And many people
will saunter there. And these are the foods that people like now since it’s suitable for
everyone.
Threats:

 Some people are deviating from eating high-fat, high-calorie foods.

 If there’s a storm we are not open since it’s located in an open place.
 Competitors
A market segmentation analyzes the target customers for an organization by specific
categories such as geography, demographics, psychographics, and purpose of trip. For
5c’s the geography targeted is the area at Tagbilaran old airport
The demographics targeted are families, mid – 20s females, males,
and children. The psychographics targeted are adventurous enough to try something new and
finally the purpose of their trip is to enjoy our unli chicken wings.
Objectives:

 Satisfy customers cravings

 Increase sales
 Strengthen customer service
GOALS:

PRODUCT POSITIONING:
Chicken Unli wings is A uniquely delicious total sensory experience enjoyed by the
whole family: Crispy, juicy, and delicious. Satisfies not only your family’s craving for a
delicious chicken meal but also your family’s needs for bonding moments.

CUSTOMER SATISFACTION STRATEGY:

5c’s will satisfy customer with good services, serving good taste of foods a comfortable
place to eat and the accommodation facilities. And we make sure we keep them happy
by engaging with them regularly, and ensuring that they are satisfied.
 PREFFERED BRAND STRATEGY:

CONTINGENCY PLAN
The products that we offer on our food business are chicken wings. This product is very
important in order to continue are operation. We need to prioritize this product and secure
that our supplier will continue supplying us good chicken wings.
The risks on our business are:
-If there is a spread of disease on chickens like bird flu, our costumer might be scared on eating
chickens because of the disease.
-If the supply of our supplier will decrease and may not enough to achieve the number of
chicken wings that we needed
If there
Our contingency plan if these risks will occur are:
-In first risk, we will ensure that the chicken wings that we are providing to our costumer is
fresh and safe to eat.
-We will make sure to have at least two or more supplier so that if ever our one supplier
doesn’t have enough supply of chicken, we can still contact another supplier.