You are on page 1of 3

Empathy and Research

UN Goal and Target 12: Responsible consumption and production.


12.5
By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse.

What / Who / How is this problem already being solved? Research three existing solutions – eg three alternative ideas this could include
apps, government programs, alternative products.

Solutions that already exists: name of Return and earn National Recycling Week Cleanaway
company or provider
What are they providing? Every eligible container is worth 10 Improvements in their waste Cleanaway provide a
cents. You can keep the refund or management programs. comprehensive waste education
donate it to a worthy cause. schools programs and
complement national and state
syllabuses while incorporating
local council requirements.
Cleanaway collaborate with
teachers to deliver an engaging
session. Cleanaway encourage and
inspire student to become active,
informed and sustainability -
minded citizens.
Who are their target audience? – eg. age Their target audience includes Their target audience is the Their target audience is children
group / culture / government / school / schools, sports clubs, community entire population of Australia. of all schools and ages.
community group groups and businesses.
Are they free / what do they charge for this Free or charge for the consumer. Government has committed to committed It Is part of the NSW
service or product?- what would it cost to However, there would be a $167 million Australian Environment Protection
access this solution? maintenance and set up costs for recycling investment plan to Authority’s Waste Less, Recycle
the reverse vending machines increase Australia’s recycling More program. The program
which the government would waste and litter, accelerate offers participants two free waste
finance. work on new recycling assessments.
schemes, and continue action
to halve food waste by 2030.
What gaps do you see in their service or Children who are not old enough Not enough exposure. Needs to There are only sustainable waste
product? – who misses out with this service? must rely on parents to take them be implemented in schools and programs from pre-school to
to return station. workplaces. TAFE.

The elderly may not be fit enough


to return it themselves.
Other insights Impressive website – user friendly Top 7 busted myths. Cleanaway stock price on the ASX
and extremely informative website. is currently $3.12 and up 9.68% in
Provides education about what For example: the last month.
items are and are not refundable.
Simply type in your post code to Myth: All plastic with a triangle
find the nearest return station. symbol can be put in a kerbside
recycling bin.
While I was in Gerringong, I
discovered that the entire town Truth: The Australiasian
combined all their cans and they recycling label is the only
raised enough money to buy an evidence-based recycling label.
insulin pump for a young girl living
in the suburb which was a fantastic
idea.

You might also like