FINAL YEAR BBA(H) STUDY PAPER ON

“CORPORATE SOCIAL RESPONSIBILITY ARE RISING CONCEPT WITHIN THE PUBLIC SECTOR UNIT”.

SUBMITTED BY: -

GROUP MEMBERS

SUSHMITA SATPATHY - 15405015062

UMANG SINGH - 15405015067

BUMBA GHOSH - 15405015007

RITUPARNA DAS - 15405015034

STREAM: -BBA(H)

YEAR-3rd (THIRD) SEMESTER: -6TH (SIXTH)

SESSION: -2015-2018

COLLEGE: - DINABANDHU ANDREWS INSTITUTE OF TECHNOLOGY AND MANAGEMENT

UNVERSITY: - MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHONOLOGY WEST BENGAL

ACKNOWLEDGEMENT: -
“Acknowledging the debt is not easy for us as we are
indebted to so many people”
I take this opportunity in expressing the fact that this
project report is the result of incredible amount of
encouragement, co-operation and moral support that I
have received from others.
Words alone cannot express my deep sense of gratitude
to MRS.ANWESHA MUKHERJEE who provided me an
opportunity to do a project on” corporate social
responsibilities are the raising concept within the public
sector unit”. Her valuable guidance and support made
this project work an enlightening educational experience.
her consistent support and co-operation showed the way
towards the successful completion of the project.
I would like to express my deep sense of gratitude to all
the members who directly or indirectly helped me during
my project work.
INTRODUCTION: -
The government of India in 1976 had inserted the term
“socialist “in the preamble of country’s constitution
thereby committing itself to ensuring the development
process. But post liberalization (1991) can be seen in the
context of the larger role being conscious carved for the
private sector in any economy which was earlier largely
controlled and managed by the state now, increasing
acceptance of CSR by large no of corporate.
The idea of CSR first cane up in 1853. The world business
council for sustainable development defined CSR as “the
continuing commitment by business to behave ethically
and to contribute to economic development while
improving the quality of life of the workforce and their
families as well as the local community and society at
large.”

“CSR IS ABOUT HOW COMPANIES MANAGE THE

BUSINESS PROCESS TO PRODUCE AN OVERALL POSITIVE
IMPACT ON SOCIETY”
“Corporate social responsibility is a management
concept whereby companies integrate social and
environmental concerns in their business operations and
interaction with their stakeholder”.
CSR is generally understood as being the way through
which the companies achieves a balance of economic,
environmental and social imperatives.
WHY CORPORATE SOCIAL RESPONSIBILITY IS
IMPORTANT?
Corporate social responsibility (CSR) is a broad term used
to describe a company’s efforts to improve society in
some way. this effort can range from donating money to
non-profits to implementing environmentally friendly
policies in the work place.
Top CSR statistics
17.8 billion

The amount that corporation gave to charities last year.

55%

Consumers are willing to pay more for products from

socially responsible companies.
93%

Of the world’s largest 250 companies now publish CSR

report.
 WHY CORPORATE SOCIAL
RESPONSIBILITY

 Satisfied Employees.
Employees want to feel of the organization
they work for. An employee with a positive
attitude towards the company is less likely to
look for a job elsewhere. It is also likely that
you will receive more job applications because
people want to work for you.
More choice means a better workforce.
Because of the high positive impact of CSR on
employee wellbeing and motivation, the roll of
HR in managing CSR projects is significant.
 Satisfied Customers.
Research shows that a strong record of CSR
improves customer`s attitude towards the
company. If a customer likes the company,
he/she will buy more products or services and
will be less willing to change to another brand.
 Positive PR.
CSR provides the opportunity to share positive
stories online and through traditional media.
Companies no longer have to waste money on
expensive advertising campaigns. Instead they
generate free publicity and benefit from worth
of mouth marketing.
 Cost Reductions.
A CSR program doesn`t have to cost money. On
the contrary. If conducted properly a company
can reduce costs through CSR
Companies reduce costs by:
 More efficient staff hire and retention
 Implementing energy savings programs
  Managing potential risks and liabilities
more effectively
 Less investment in traditional
advertising.
 More Business Opportunities.
A CSR program requires an open, outside
oriented approach. The business must be in a
constant dialogue with customer, suppliers
and other parties that affect the organization.
Because of continuous interaction with other
parties, your business will be the first to know
about new business opportunities.
Long Term Future for Your Business. CSR is not
something for the short term. It’s all about
achieving long term results and business
continuity. Large businesses refer to- Shaping a
more sustainable society.
SIGNIFICANCE OF CSR: -
1. CSR helps in strengthening the relationship
between companies and stakeholders.
2. It enables continuous improvement and
encourages innovations.
3. Attracts the best industries as a society
responsible company.
4. Provides additional motivation to the
employees.
5. Mitigates risk as a result of its effective
corporate governance framework.
6. Enhance ability to manage stakeholder’s
expectation.
DRIVES OF CSR: -
 Care for all stakeholders.
 Ethical functioning.
 Respect for worker’s right and welfare.
 Respect for human rights.
 Respect for environment.
 Activities for social and inclusive development.
OBJECTIVE OF THE STUDY: -
The main objective of the study is confined to various
corporate social responsibilities at NTPC LTD and BHARAT
PETROLEUM CORPORATION LTD. Hence the topic under
the study required the deep analysis of both the positive
and negative aspect and is usually wide as the research
preferred to home through discussion about the
corporate social responsibility.
THE PURPOSE OF THE STUDY: -
 To determine the activities undertaken by the NTPC
& Bharat petroleum ltd. as a part of CSR.
 To observe whether the people are satisfied with
the facilities being provided as the part of CSR by
NTPC & Bharat petroleum ltd.
 To analyze whether the CSR is the raising concept
within the public sector unit.
PUBLIC SECTOR UNDERTAKINGS:-
The Government owned company
corporations are termed as public
sector undertakings PSUs in India. In
a PSUs majority (51% or more) of the
paid up share capital is held by
central government or by any state
govt. or party by the central govt.
and partly by one or more state govt.

ROLE OF PUBLIC SECTOR UNDERTAKINGS: -

building Public
sector undertakings have
laid a strong foundation for the
industrial development of the
country. The public sector is less
concerned with making profits. Hence
they play a key role in nation activities
which take the country in the right
directions.

CORPORATE SOCIAL RESPONSIBILITY OF

PUBLICSECTOR UNDERTAKINGS: -
The govt. has issued the guidelines
on corporate social responsibility
for central public sector enterprise
following the committee on public
undertakings (1993-1994)
recommended a number of
measures in its 24th report on social
responsibilities and public
accountability of public
undertakings.
PUBLIC SECTOR UNDERTAKINGS
OBJECTIVES: -Maximize social welfare and
ensure balanced economic development
Ownership:-owned by government
Management: -managed by government
Capital: -raised from govt. sometimes through
public issues.
Area of operation:-operation in basic and public
utility sectors.


 COMPANY PROFILE:-

Formally called National thermal power

corporation Ltd
Type Public sector
Industry Electric utility
Founded 7 November 1975; 42
years ago
Headquarters NTPC Bhava, scope
complex, institutional
area, New Delhi
Area served INDIA
Service Electricity generation
and distribution natural
gas exploration,
production.
Vision: -
“TO BE THE WORLD’S LARGEST AND BEST POWER
PRODUCER, POWERING INDIAN’S GROWTH”

MISSION: -
“Develop and provide reliable power, related products and
services at competitive prices, integrating multiple energy
sources with innovative and eco-friendly technologies and
contribute to society.”

OBJECTIVES: -
•Make available reliable and quality power in
increasingly large quantities at competitive
prices and ensure timely realization of
revenues.

•Adopt a broad portfolio including

hydropower, LNG, nuclear power and non-
conventional and eco-friendly fuels.

•Develop a strong portfolio of profitable

business in overseas market including
technical services, generation assets.

“CSR in NTPC is a deeply ingrained belief of

doing business by adding value to the
community and society on a sustainable basis
through dedicated policies, institutional
setup and engagement process to promote
inclusive growth
 CSR CD COVEAGE
COMPANY PROFILE: -
Type Public

Traded as BSE:500547
NSE:BPCL
Industry Oil and gas
Headquarters Mumbai, India
Key People D Raj Kumar
Products Petroleum, natural gas, and
others
owner Government of India
Website www.bharatpetroleum.co
m
VISION: -
“TO BE A MODEL CORPORATE ENTITY WITH
SOCIAL RESPONSIBILITY
COMMITTED TO ENERGIZING LIVES THROUGH
SUSTAINABLE DEVELOPMENT “
MISSION: -
“TO CREATE A POSITIVE IMPACT IN ALL THE
COMMUNITIES
WHERE WE OPERATE “
•To transform 150 villages from water scare to
water positive
•To enable education of more than 10lakh
children.
•To create a resource of expert panel on issues
pertaining to our thrust areas.
•To encourage employees volunteering through
our corporate culture and have a minimum of
10% of employees volunteering in the next five
years.
RESEARCH METHODOLOGY: -
This study paper consists of the secondary
data collected from the internet, books and
magazines. This paper only focuses on the CSR
activities taken by the respective companies
towards the social satisfaction, growth and
development of the society.
CORPORATE SOCIAL RESPONSIBILITY IN
BHARAT PETROLEUM LTD.

Rainwater harvesting “project boond”

“project boond aims to make the seasonally water-scare
tribal region of western Ghats water sufficient by
repairing wells and constructing bunds”
This area falls in the rain-shadow of the western Ghats,
and while it receives adequate precipitation during the
monsoon season it becomes completely parched by feb-
march, remaining that way till the next monsoon. The
main objective was to make this seasonally water-scare
tribal region water sufficient, provide safe drinking
water, enable perennial agricultural and reduce distress
and out mitigation etc.
The work undertaken to meet these objectives
included: -
 Repairs and leak proofing of wells
 Repairs of existing washed out wells
 Underground bunds
 Construction of Kolhapur type bund on river
 Reducing water seepage from ponds
 Building of gabions on the monsoon streams.
CORPORATE SOCIAL RESPONSIBILITY IN NTPC
Rajiv Gandhi combined cycle power
project: -
Rajiv Gandhi combined cycle power project (NTPC
kayamkulam) is a power generating company with
installed plant capacity of 360MW.It is situated in
Alappuzha district of Kerala state. The plant works on
combined cycle principle. And there are two gas turbines
with 115.20MW capacities. These turbines work on
Brayton cycle principle. And also a Strems turbine which
works on Rankine cycle and has an output capacity of
129.117.
UNIQUE FEATURES OF RGPPCC
 First coastal based project of NTPC
 First fully liquid fuel(Naphtha)based project power of
NTPC.
 First NTPC power project where filling was done by
dredging followed by dynamic compaction.
 First NTPC project where ground improvement was
done by sand piling at the plant site.
 First to have a 245kv gas insulated switch yard.

Being a responsible corporate citizen, NTPC formulated a

comprehensive corporate social responsibility-
community development(CSR-CD) plan. At RGCCPP,
kayamkulam,CSR-CD activities are being under taken
based on the need assessment survey conducted from
time to time in association within the district
administration/local panchayat/villagers and various
stake holders.
During the construction phase of the project, an
extensive R and R programme was implemented for
project affected persons and launched various self
employment and income generating schemes for their
benefit, which have since been completed.
IMPLEMENTED WORKS IN 2010-2011 ARE-:
Eye Camp-
Two eyes checkup camps were organized during 2010-
2011 by “Samunnathi” an NGO promoted by NTPC, in
association with Arvind eye hospital.
Construction of bicycle shed-:
A bicycle shed was constructed with the financial
assistance of NTPC under its CSR-CD programme in
government girls high school, Haripad.
Flood relief materials-:
Flood relief materials in the form of provisional items
were distributed to the flood affected person of Pallipad
villages in association with “Samunnathi”
Construction of roads-
Construction of roads in Chignolin, Chapped and Pallipad
panchayats were also undertaken under CSR-CD
initiatives.
Other CSR activities
 Construction of tube wells and water tanks for
providing drinking water.
 Drains to prevent water logging.
  Village roads, waiting shed, street lightning,
donation of furniture to school and hospitals.
 Scholarship to the IIT students.
Major CSR-CD initiatives of NTPC-RGCCPP in taking care
of the health of coastal village in Thrikkumaputha and
Arattupuzha villages has become a reality. Launching of
two mobile medical units to provide free medical
facilities to the people of Tsunami effected areas has
also been undertaken. Mostly they are Prom to-
 Fever
 Asthma
 Joint pain
 Tonsil
 Heart problem
 Cancer etc.
DATA ANALYSIS-
RGCCPP NTPC-
There are two mobile medical units each consisting of a
doctor, a pharmacist and a nurse covered towards per
day. In a survey it was found that
Level of satisfaction
Level of satisfaction No of patients
Highly satisfied 68
Fairly satisfied 32
Not satisfied 0

80

70

60

50

40

30

20

10

0
HIGHLY SATISFIED FAIRLY SATISFIED NOT SATISFIED

NO.OF PATIENTS
Analysis: -
 68% of the patients are highly satisfied with the
mobile medical facilities provided by RGCCPP, NTPC
Kayamkulam.
 32% of the patients are fairly satisfied.
 0% not satisfied
Interference: -
Hence max no of patients are highly satisfied with the
facility provided by RGCCPP, NTPC Kayamkulam.

Regularity
Regularity No of patients
Yes 92
No 8
 100
90
80
70
60
50
40
30
20
10
0
YES NO

NO. OF PATIENTS

Analysis: -
 92% of the patients believe that NTPC is regular with
the mobile medical checkup.
 8% is irregular.
Inference: -
Thus most of the patient believe that NTPC is regular
with the mobile medical checkup.
Duration of medicine provide to patients
Duration No of patients
1 day 0
3-5 days 95
10-15 5
1month 0
100
90
80
70
60
50
40
30
20
10
0
1 DAY 3-5 DAYS 10-15DAYS 1 MONTH

NO.OF PATIENTS

Analysis: -
 0% of the patients agrees with the fact that the
duration of medicines provided to them are for 1
day.
 95% for 3-5 days
  5% for 10-15 days
 0% for 1month

Inference: -
Most of the patients agree with the fact that the
duration of the medicines provided to them are for 3-5
days.
Perception on health improvement of people after
lunching of the mobile medical units by RGCCPP,
NTPC:

Perception No of patients
Yes 55
To some extent 45
No 0
 60

50

40

30

20

10

0
YES TO SOME EXTENT NO

NO.OF PATIENT

Analysis: -
 55% of the patient feel that yes there is a change in
the health of the people after launching of the
mobile medical units by RGCCPP, NTPC.
 45% to some extent.
 0% no change.

Inference: -
Most of the patient feel that there is a change in the
health of the people after launching mobile medical units
by RGCCPP, NTPC Kayamkulam.
THE RAINWATER HARVEATING “PROJECT BOOND”
Perception on health improvement of people after
launching of the project boond.
PERCEPTION NO.OF PEOPLE
YES 55
TO SOME EXTEND 45
NO 0

NO.OF PEOPLE
60

50

40

30

20

10

0
YES TO SOME EXTENT NO

ANALYSIS:-
 55% of the people feel that yes there is a change in
the health of the people after the launching of the
project boond.
 45% of the people to some extent
 0% no change
Awareness level amongst women and their greater
participation in village development.
Awareness level No.of people
Yes 76
To some extent 23
No 0

NO.OF PEOPLE
80

70

60

50

40

30

20

10

0
YES TO SOME EXTENT
FINDINGS & CONCLUSION: -
The major CSR-CD initiatives taken by the NTPC in
RGCCPP was the launching of two mobile medical facility
units each consisting of a doctor, nurse and a pharmacist
that would run into thrikkunnaphuza village providing
free medicines as they are tsunami affected areas.
Overall they have 12 words each day they cover 2 words
and around 40-50 patients visit each time due to drastic
climatic changes and located near the coast, they are
mostly prone to tuberculosis and cancer. And 90% of the
patients were happy and highly satisfied with the facility
being provided by the RGCCPP NTPC.
The rainwater harvesting “project boond” initiative taken
by Baharat petroleum led to reduction in water carrying
drudgeries thereby improving health of entire family,
especially women.it led to higher awareness level
amongst women and their greater participation in village
development .it led to improved school attendance of
girls from these villages.
SL NO. Name of Year Total fund Percentage Funds
the CPSE allocated of profit utilization
for CSR after tax ( for CSR (IN
(RS pat) of CRORE)
CRORE) previous
year
1 Bharat 2009 37.69 1.28 46.85
petroleum 2011 131.11 1.28 128.41
ltd. 2012 95.60 1.28 48.80

2 NTPC ltd 2009 16.74 16.74 0.20

2011 72.37 72.37 0.83
2012 45.52 45.52 0.50
Hence we can conclude that corporate social
responsibility are the raising concept within the public
sector units.
The companies in their CSR activities should give more
preference for education, environmental issues, poverty
elevation programme, employment generation, roads
and power etc. in order to move from theory to concrete
action, many obstacles need to be overcome. a key
challenge facing business is the need for more reliable
indicators of progress in the field of CSR, along with
dissemination of CSR strategies. lack of transparency is
another issue which needs to be focused. this is mainly
due to the fact that there is little need of knowledge
about the CSR within the local communities since no
sincere efforts has been made to create awareness about
the CSR and win the confidence of the local communities.
Lastly but not least there is a need to increase the
understanding and active participation of business in
equitable social development as an integral part of good
business practice.
SUGGESTION: -
Each and every company should undertake the element
of corporate social responsibility into consideration.it is
for the benefit of the company’s long life and consistent
growth.
As we have seen in both the company NTPC LTD & Bharat
petroleum ltd. Have conducted a no of social
responsibility activity it has gained a good reputation in
the globally competitive market.
In these days more social responsibility you undertake,
more you will get consumer’s loyalty.
As the business is being operated within the society, it
become compulsory to conduct CSR activities to win
consumers’ confidence and represent a global brand
image.
At last to say “we should give back to the world, what we
take from it.”
BIBLIOGRAPHY: -

 www.wikipedia.com
 www.indianngos.com
 www.bharatpetroleum.in
 www.NTPCltd.in