CHANAKYA NATIONAL LAW UNIVERSITY

FINAL DRAFT SUBMITTED IN PARTIAL FULFILMENT OF THE

COURSE Fundamentals Of Management.

“Case study on importance of Human Skill And Communication

Skill in an Orgaisation”

Submitted By:- Submitted to:-

Ms. Astha Deep - 2611 Dr. Shweta Vats
MR. Devansh Goyal – 2616 (Faculty of Management)

Ms. Anchal – 2608

Ms. Suhani Suman – 2640

Mr. Ratnesh Kumar - 2650

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 Acknowledgement

The completion of this project could not have been possible without the participation and
assistance of a lot of individuals contributing to this project. However, we would like to express
our deep appreciation and indebtedness to our teachers and supervisors for their endless support,
kindness, and understanding during the project duration.

Also, we would like to thank all our relatives, family, and friends who supported us in one way
or another.

Above all, we would like to thank the Great Almighty for always having his blessing on us.

Thanking You

Astha Deep

Anchal

Devansh Goyal

Ratnesh Kumar

Suhani Suman

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 Table Of Contents

S. No Chapter Pg. No

1. Introduction 4

2. Importance of Effective 6
Communication
3. Role of Communication Skills in 8

Business
4. Case Study of Google 9

5. Ways to Improve Communications 13

Skills
6. Meeting Individual and Collective 15

Goals

7. Human Skills – Importance and 16

Relevance in Digital Era

8. Conclusion 19

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 Introduction:
The secret behind Google’s ever zealous workforce is the stupendous quality of human resource
management system that actually decodes the people managing skill at its best . Googlers not
only work hard but also are motivated o a daily basis to give their very best versions. The
exuberance of a creative energy in the work makes it much mire productive and efficient to work
and prosper. There is no hierarchy of one being superior than the other , so even if there is
competition it is for the quality of work you do not to prove your superiority. This culture has
made the radiance and boasted the work ethic of the employees at all levels. All they get to flaunt
is the creative additions they made to the company and the achievements on the same. There is
no red tape-ism and leg pulling, bullying or any complexity tat would hinder the performance
the individual at any cost , this makes it easier to not easier to not only conduct present tasks but
also be motivated for the future tasks to come.. To be a part of the Brand GOOGLE not enriches
you professionally but also makes you personally cognitively developed as a person.. Google
more than a company is a family of dexter individuals trying to give back their loyalty to the
company through the creative capacities.

Obviously, a person can’t manage humans without interacting with them and the key to effective
interaction is communication — both verbal and nonverbal. So if you’re thinking about a career
in human resources, it’s necessary to understand the role that strong communication skills play in
your chosen field.

For example, good communication skills are vital when hiring new employees. Knowing how to
interview candidates to best gauge their fit will ensure you ask the right questions. Furthermore,
a clear job description is the best way to attract qualified applicants who fully understand what
the work entails.

In many instances, effective communication can help solve problems or stop them from
developing in the first place. Employees turn to the HR department when there is a problem with
their job or they have a personal problem that could affect their job performance. In these
situations, an HR executive must know what questions will draw out responses that paint the full
picture.

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If there is a problem between two employees, it is up to HR to negotiate a solution. Skilled
negotiation takes excellent verbal and nonverbal communication skills. Employees feel
comfortable opening up when they sense that they are speaking to someone who cares. When HR
professionals exude trustworthiness, it puts employees at ease and helps them feel confident that
their concerns will be resolved. Likewise, special sensitivity and tact are required during
employee performance evaluations, layoffs or organizational changes.

Aims and Objectives:

 To know the importance of communication and human skills in an organistion

 To know the communication structure of Google
.

Research questions:

 What is the importance of Communication skills and Human Skills?

 What are the ways in which Communication skills can improve?
 How does Google use communication skills to its advantage?
 How to meet collective and individual goals?

Research Methodology:

The methodology of research conducted during the research process is doctrinal in nature
deriving it sources from primary and secondary sources.

Sources of Data:

Secondary Sources
 Blogs
 Research Papers
 Journals

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Limitations of Study:
Due to the meandering effect of COVID-19 and the looming 3 rd wave, the researchers have faced
plausible congestion of resources. The availability of limited resources and restricted movement
might have caused the researchers to suffer and struggle in collecting data. Still, the research
remains unaffected and authentic due to sheer interest in the assigned topic and the subject taught
meticulously.

IMPORTANCE OF EFFECTIVE COMMUNICATION

Correspondence, in its easiest structure, implies moving data from one individual to another. It
can happen through verbal means (composing and talking) , nonverbal correspondence (like
looks, non-verbal communication, signs, tone, pitch of voice and conduct, or signals), visual
correspondence (the utilization of text, logo, maps, diagrams, pictures or pictures, like
composition, photography, video, or on the other hand film), and electronic correspondence
(calls, electronic mail, link TV, web-based media, or satellite transmissions). It very well may be
a blend of any of these and may occur in a similar area or across distance and time. With the
development and improvement of media transmission, data innovation furthermore, the
developing contest, the significance of correspondence has expanded complex in a wide range of
associations be it enormous or little. Effective communication does not only mean letting
someone know but also mean to share the feelings and emotions as well. It helps to get through
the tasks of life with ease. At the point when an individual conveys a message to someone else,
the message typically contains two components - content and feeling. The two components are
significant in light of the fact that both give the message a significance, we oRen don't
comprehend others' messages are misjudged by others since we fail to remember that
implications are in individuals, not in words. What does correspondence include?
Correspondence infers that there is a message to be sent and that is gotten and perceived.
Hopefully, the message is acknowledged and, where activity is shown, the ideal move is made at
the perfect opportunity by the ideal individuals. The outbreak of global pandemic has brought
communication into sharper focus in recent months, as a majority of the teams are now operating
entirely remotely. Poor communication, whether this is due to personal reasons or a lack of
sufficient technology, will inevitably lead to unmotivated, ill-informed staff that may begin to
question confidence in their abilities and eventually the organization as a whole.

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Some pints that will help in understanding communication skills are:

1. Team building : Team building plays a Vitol role in effective communication skills. It
improves productivity, increases employee motivation, encourages collaboration and
builds trust and respect among employees. Team building exercises should be held
outside the office and give employees a reason to interact with each other in a non-work-
related environment and encourage them to work together to solve a problem. It will also
help in increasing their self-confidence, motivate them to work hard.

2. Increases productivity: Powerful communication helps increment efficiency of the

association as the workers are all around conveyed concerning the work allotted to them.
They have obvious occupation jobs characterized which thus saves time, cash and
resources. For model, one representative might be more capable at utilizing Excel and
PPT than others; hence, through communication, a director can distinguish this and
errand them with dealing with the bookkeeping pages and getting ready introductions.
Yet, in the event that there was an absence of discussion, the venture would have
endured, and the whole interaction would have dialed back, adversely influencing the
objective of the organization.

3. Trust and confidence: effective communication helps increase the productivity of

viewpoint, idea and suggestion from employees to their manager and this creates a sense
of trust and confidence that their opinion are being equally heard and valued.

4. Problem Solving: effective communication can assist with settling numerous sorts of
issues or questions which occur between the business and the representative. Such sort of
tough spots can be controlled and handled via great communication.

5. Building Corporate Image: effective communication is important tool for any

organization. It assists with creating and keep up with solid and durable connections at all
levels of an association which further assists with building their altruism and notoriety in
the general public. At the point when we say Good Public Relations, it would contain
relations of the association or any undertaking with its various partners who are the
clients, financial backers, outside organizations, and people in general on the loose.
Numerous business undertakings, presently a-days, have a different division which
essentially engages and resolves the issues, grievances of general society

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 ROLE OF COMMUNICATION SKILL IN BUSSINESS

Compelling communication is a fundamental essential for the accomplishment of

authoritative objectives. No association, no gathering can exist without communication.
Coordination of work is incomprehensible and the association will breakdown for
absence of communication. Participation likewise becomes unimaginable on the grounds
that individuals can't impart their requirements and sentiments to other people. Each
demonstration of communication impacts the association in somehow. It is a string that
holds the different associated portions of an association together. At the point when it
stops, association action stops to exist. Indeed, even a good thought becomes until it is
sent and perceived by others. At the point when communication is compelling, it will in
general empower better execution and occupation fulfillment. Individuals comprehend
their positions better and feel more involved. It is through successful communication that
a chief at last finishes work by others. Accordingly, a fruitful chief should know the
specialty of communication. In addition, communication is a method whereby the
representative can be appropriately roused to execute organization designs eagerly. It is
the means by which conduct is adjusted, change is affected and objectives are
accomplished. The primary chief capacity is to create and keep an arrangement of
successful correspondence. It is normally said that what nerves are to human creature,
interchanges are to a modern framework. Since the board has been depicted as finishing
works by individuals, it is important to impart what the the board wishes to achieve by
the different errands which the association has attempted. communication is likewise an
intra the executives issue. It is the power that ties individuals of an association together.
Through correspondence they can accomplish a typical perspective and comprehend and
collaborate to achieve hierarchical goals. Great correspondence surmises a two-way
stream of data starting from the top and from the base up. It very well may be contrasted
with a strong waterway on the banks of which business life is assembled. McGregor
considers all to be as a central point in affecting others. All friendly cooperation include
communication. In association communication is a two way traffic whereby targets,
requests and approaches are send escending and wants and dis-fulfilments are
communicated vertically. A fruitful leader ought to can get, dissect and send data.
Subsequently, compelling correspondence is an significant expertise of the executives.
communication is the connection among information and data. Ownership of information
is of no utilization until it is changed over into data. Consequently, information alone isn't
satisfactory for administrative achievement; what is required is information in addition to
capacity to convey precisely. The well known saying 'information is power' ought to be
adjusted to 'applied information is power', and to apply it requires viable correspondence.
In association, correspondence sends orders for work, supports accomplishing the work,
purchasing unrefined substances and in promoting and selling the item. It is the means
utilized available, fire, advance, acclaim, encourage, reprimand, convince, etc.
Correspondence assumes a significant part in managing boss representative relations
issues, representative usefulness, so, with all human relations matters. Awful

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 correspondence is frequently the main driver of numerous issues. Mystery breeds bits of
hearsay and secretive disposition breeds hurtful reports. As far as could really be
expected, the executives should supply all important data to representatives. The
representatives of an association have extraordinary interest to know how the
organization will manage, say, PCs or reward or DAs. On the off chance that the
administration doesn't give data, the workers will create data through grapevine bits of
hearsay, which might have harming results for the organization. To stay away from such
issues, it is the obligation of the administration to supply all the pertinent data through
proper media at the right time. Correspondence isn't bound exclusively to workers. The
board should speak with its clients, proprietors, the local area just as its imminent and
present workers. Yet, our conversation is confined to relational correspondence and the
hierarchical correspondence measure.

STUDY ON GOOGLE

Objective of the study

To carry out the study of Google we framed the following objectives:
1. What are the processes of communication skill.
2. How Google adopted methods to establish good communication skill.
3. To provide suggestion and recommendation from the study

PROCESS OF COMMUNICATION SKILL

The process of communication implies the existence of a sender, a receiver, amessage
and a motivating climate for it. The process includes the following steps :
1. Clear Perception of the Idea or Problem: No message can be communicated
appropriately except if the thought or issue is detailed with consistent focus and
insight with respect to the communicator. It is as it were based on unwavering
discernment that the communicator can settle on the necessary resources to be
embraced to pass on the message.
2. Participation of others Involved : The subsequent stage is to get the investment
of different people in the choice to impart a message. This might be useful in
explaining the thoughts through connection with others, assembling novel

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 thoughts and ideas, and in establishing a propelling environment for getting
positive reaction to the message.

3. Transmission of the Message : What to impart to whom, when and how are
relied upon to be chosen prior to real transmission of the message. Real
transmission includes setting up the matter and the type of correspondence
(known as 'encoding' the message) and choosing the medium or method for
correspondence (oral or composed) keeping in see the idea of people or gatherings
to be tended to.

4. Motivating the Receiver of the Message : The communicator can't rely upon the
message alone to get a fitting reaction from the beneficiary. He/she should
guarantee that the collector of the message isn't simply ready to decipher the
message effectively but on the other hand is ready to act as indicated by it.
Accordingly, aside from the clearness of the message, it should rouse the
beneficiary to do or act as wanted by the sender of the message.

5. Evaluation of the Effectiveness of the Communication : After the message has

been sent and acknowledged by the recipient, it stays for the communicator to
discover and assess the idea of the correspondence. This decides if and how much
the recipient has decidedly reacted to the message.

MOST APPROPRIATE METHODS OF GOOGLE

Google conveys a wide assortment of specialized instruments, like email, texting, video and long
range informal communication. The advantage of utilizing Google for a piece of your
interchanges routine is that you can get to each of the apparatuses through a solitary username,
with consistent information combination between the different devices. The specialized
techniques you use rely upon what you need to achieve.

Gmail
Gmail is Google's Web-based email client. Anyone can get a free account in the form of
username@gmail.com. Businesses can use the Gmail interface through their own domain
name. Gmail is the most appropriate communications method to use when you want to write a
single message to one or more recipients. Gmail archives all email conversations by default,
allowing you to search old conversations inside Gmail.

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Google Chat
Google Chat is an instant messaging, voice, and video calling system available across many
Google products, including Gmail, the Google Talk chat client and the iGoogle customizable
Web portal. Use Google Chat when you want to exchange instant messages with another user,
or when you want to make free computer-to-computer voice or video calls. If you want to call
someone on Google Chat, it is good etiquette to first send an instant message to your contact to
ask if he is available to talk live.
Google Voice
Google Voice gives you a free telephone number that routes through your computer. You can
also set it up to forward to any other telephone number. Voicemail, call waiting, call screening,
voicemail transcription and SMS text messaging are some of its prominent features. Use
Google Voice as you would a regular telephone number. It is best used when real-time
communication is important to either party.
Google+
Google+ is a social network that lets users place their contacts into "circles." A circle is a
group of people you can label, such as "Business Contacts," "College Buddies,"
"Acquaintances" and anything else you can think of. Google+ lets you post written thoughts,
links, images and videos. You can share your posts with the whole world, or you can designate
which specific circles or individuals can see each of your posts. Google+ is the most
appropriate Google communications tool for sharing things with customized networks of
people. The simplest way to think of Google+ is as a blend of blogging and highly flexible
group emailing.
Self-Publishing
When you want to communicate publicly or semi-publicly one-way, but leave your audience
the option to respond, Blogger and YouTube are the most appropriate communication methods
when signed in to Google. Blogger is a free, customizable blogging platform, while YouTube
is a free video sharing platform. Both have social networking capabilities, meaning you can
aim your communication at the public or just specific users. In both cases, users can generally
leave comments in response to your posts.
Dozens More
Google's product line contains dozens of actively managed services, many of which have
communications purposes built into them. Google Maps lets you share maps with contacts.
Google Reader lets you click a button to share documents with your Google+ circles. The
combinations of ways in which you can interact with other people through Google are
limitless. To simplify matters, the question you should ask yourself when choosing an
appropriate communications method for Google products is this: "Is what I'm sharing relevant
to the people I'm sharing it with, in the way that I'm sharing it?" If the answer is yes, your
methods are probably appropriate.

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Findings

The best way to learn the art of Storytelling is for participants to be given multiple opportunities
to tell stories. Humans are innate storytellers. It’s in our DNA. All too often socialising from
young age and moving into the corporate environment can stifle our creativity and confidence for
telling stories. The good news is that it doesn’t take long for us to discover effective and
authentic ways to tell stories that not only suit the content but leave a lasting impact on those
around us. this is the way in which Google did. Through a progression of pleasant activities the
gathering investigated how to utilize story strategy unhesitatingly to give shape and shading to
dry substance and pass on complex data in a compact and incredible manner Google did. The
group additionally partook in the experience of cooperating inventively – a significant result to
encourage imaginative and creative thinking collectively.

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 Ways to Improve Communication Skills
Whether you’re building relationships, managing conflict, or explaining clear objectives: you set
the tone when it comes to learning why good communication skills are important. 2 While it’s
easy to say communication is essential, it’s not always easy to bring better communication to
your team. What do you, as a manager, do when your team doesn’t interact well with one
another? What about if you’re not interacting well with your team? You’re responsible for
setting the tone in both cases.1 Here, we list out the various ways in which a manager can
improve communication skills in his workplace.
1. Provide Role Clarity - One of the most effective structural ways to improve the content of
communication on your team is to invest in role clarity. It helps everyone on the team
know from the beginning which content is most relevant to discuss with different team
members. One of the simplest ways managers can promote role clarity is by explaining to
each employee what metrics will be used to define success in their role. Role clarity also
has the added benefit of happier team members. 

2. Face to Face Communication - Using tools like Slack and email is efficient, however,
they’re not the most ideal for building lasting connections. It’s important to remember
that face-to-face communication holds a great amount of value when it comes to sincerity
and authenticity. Part of effective communication is human interaction. This will further
facilitate getting to know your team’s body language, personality, and tone. It’s
especially helpful when it comes to giving feedback.

3. Open Door Policy - Having an open-door policy is one of the most classic tools used to
promote communication. When a manager’s door is open, members of his or her team
can provide or request feedback, ask for advice, or share concerns. This policy promotes
a sense of transparency and openness between you and your team. Effective open-door
policies don’t obliterate productivity. Instead of a casual open-door policy, in which those
squeaky-wheel employees are pestering you all the time and timid employees don’t want
to disturb you, opt for setting specific office hours on your calendar.
4. Cultivate Intra Team Communication - When cultivating intra-team communication, it’s
your job to make sure everyone is heard. This means making sure that those who are less
likely to speak up are able to express themselves. There are times where someone is
interrupted while speaking To address this challenge, a manager could implement a “no
interruptions” rule for meetings to encourage equitable contributions.
__________________________________________

https://medium.com/pathlight/7-simple-ways-managers-can-improve-team-communication-cf37b34ad785
https://officevibe.com/blog/improve-communication-at-work

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5. Set aside time for non-work-related discussions - Employees are multidimensional
people. That person from marketing might have interesting travel stories, or that new
person on your team might be working towards a big personal fitness goal. Whatever the
case may be, knowing that you’re communicating with people initiates empathy. Talking
about topics beyond the scope of work leads to positive relationships and strong team
dynamics.

6. Use Data Whenever Possible - Once your team’s roles are clearly defined, then use data-
and evidence-driven conversations to create a culture of accountability. When providing
feedback (whether positive or constructive), managers using concrete examples of their
direct report’s performance will have much clearer and more meaningful conversations.
When discussing goals, managers who connect expectations to team- and organization-
wide strategy help their team members understand how their contribution supports a
bigger vision.

7. Embrace Personal Feedback - Managers should encourage their direct reports to give
feedback of their performance as a supervisor — it’s the best way for you to get better.
Soliciting, embracing, and acting upon the feedback you receive will improve
communication and increase morale and output. That mentality will increase the richness
of your communication with every member of your team.

8. Hold weekly team meetings - In addition to monthly one-on-one meetings, schedule the
same sort of initiative but for the whole team in an open forum. During prolonged times
of uncertainty, having more frequent meetings will be helpful to re-communicate goals,
objectives, collaborate on projects and discuss shifts in strategies. This is also a great time
for the team to ask questions and get on the same page.

9.  Create a communication-friendly culture - To make sure your day to day is

communication-friendly, set your team up with the right tools for online communication.
Apps like Slack and Zoom are great for staying connected with remote employees and make
communication feel accessible and collaborative even from afar. In a communication-
friendly culture, it’s essential to emphasize the importance of expressing emotions, ideas,
and being unafraid to bring up difficult conversations.

10.  Prioritize workplace communication training - Emphasize the importance of

communicating effectively with your team. This is especially important for managers to
nip bad habits in the bud. Holding regular workshops and communication activities
engages the employees and help them learn the importance of communication. It also
keeps the dullness in the work environment and keeps the employees active

Managers who constantly seek to improve their team’s communication (and set the right
tone themselves) create a happier working environment for their employees and deliver

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 better business outcomes. Challenge yourself to incorporate these tactics into your team’s
routine and set the standard for great communication in your organization
.

Meeting Collective and Individual Goals

Goals can come in many shapes and forms. There are goals the company has set, goals for
departments or teams, goals for individual employees, and goals at the campaign or initiative
level3. Meeting goals is not possible without effective communication. Every organization
understands the importance of goal setting, but setting goals is not enough. It’s imperative to
align employee goals to team goals, and team goals to organizational goals.

Everyone should be working to achieve the organization’s overall strategy, and aligning goals
gets everyone on the same page and moving in the same direction.4
It's easy for an employee to feel lost and become disengaged when they don't understand where
they fit in the organizational hierarchy. But when their goals are aligned with those of the
company, they see the impact of their actions. It gives everyone a role to play and promotes
accountability while providing natural points for recognition and celebration of good work.
Alignment connects employees and teams to the organization and helps everyone get on the
same page. Employees become disengaged when they feel they're a one-man crew. But when
everyone understands how their work is contributing to the organization's main goals, bonds
form as everyone works together towards common goals. This only works when the
organisation’s communication structure is good enough. Aligning your organization requires
strong communication, leadership, and buy-in at every level.
When goals and accountabilities are clear, employees are 2.8x more likely to be highly engaged.
Yet only 40% of employees across organizations know what their company’s goals are. How can
you get alignment and execute your objectives if more than half of your organization doesn’t
know what they’re all working toward?
The key is strategic, clear, and consistent communication at every level of your
organization. Make goals a regular part of leadership meetings, team meetings, employee one-
on-ones, and performance reviews. Connect company initiatives and decisions to the underlying
organizational goals. As you build goal conversations into your regular communications and
messaging, you will reinforce, remind, and align employees across the organization.
____________________________________________________________
3. https://www.dockethq.com/resources/how-to-run-a-goal-setting-meeting/
4. https://www.quantumworkplace.com/future-of-work/how-to-align-organizational-goals
HUMAN SKILLS-IMPORTANCE AND RELEVANCE IN DIGITAL ERA
HUMAN SKILLS: Introduction
Human skill or soft skill is the ability of one to interact with other people ,it includes
teamwork,interpersonal skills & communication etc. Employers look for these skills since these
skills are hard to teach and unlike hard skills it is not job specific or technical also it helps in long

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term. Also nowadays people prefer to interact or trust companies which are good at soft skills
and interact with their costomers well,including present costomers and future as well.

In a professional world of cut-throat competition and strictly performance-based assessments,

soft skills might appear to be an understated requirement . however , one cannot do without them
. A candidate might be programmer , an engineer , a writer or a sales person , but he/she is first a
human being with an emotional quotient . Human skilla are technically not considered a part of
professional talent ; yet even the best professional talent is futile without essential soft skills. but
if you are insincere , unable to communicate well with your team , lack the ability to collaborate
and fail to maintain a good equation with your clients , your technical ability or hard skills is
going to get you only so far . Increasingly , organizations are realizing that without the necessary
human skills , professionals talent too has its limitations . if ana employee lacks technical skills ,
training and experience can help improve it . However , when it comes to attitude and aptitude ,
these are soft skills that cannot be taught or ingrained .

WHY SOFT SKILLS MATTER?

It is not difficult to understand why soft skills are as or aven more important than hard skills
when it comes to having a sustainable work environment . Soft skills include a series of
personality traits that enable an individual better navigate his/her environment and handle
difficult situations with grace . These human traits include social and communication skills ,
sincerity towards commitment , emotional intelligence , negotiation , conflict resolution as well
as people to people skills . Empathy , patience , flexibility , tolerance and an ability to
communicate in difficult situations without arousing tempers are a bunch of very important skills
sets . Soft skills also include an ability to work upon oneself with endurance and constantly
upgrade your capacity . As a social animal , human beings spend a large part of their navigating
through people . This is why the ability to get along with people is one of the most important
factors that determines the amenability of an individual or an employee . While your hard skilss
will help you get a job and establish yourself , but as you move up the professionals ladder you
will have to muster more and more of human skills to run efficient teams .

_________________________________________________

https://www.indiatoday.in/education-today/featurephilia/story/the-importance-of-soft-skills-organizations-are-increasing-realizing-the-need-to-
assess-human-skills-in-recruits-1609081-2019-10-14

https://www.forbes.com/sites/charlestowersclark/2020/12/10/human-skills-will-be-most-important-in-the-digital-future-of-work/?
sh=336d7c917721

Importance in digital era

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To be a leader: Transition into management isn’t as simple as getting a new title, being a people
manager isn’t the same as doing your old job. Most of the traits that characterize great managers
are the intangibles associated with strong soft skills.

The soft skills to focus on as you build yourself into management material, or work your way up
from bbeing an okay manger to a great one, revolve around leadership and emotional
intelligence. As a manager, you assume responsibilities that are hard to plan for, like motivating
your team, having difficult conversations and fostering an environment of inclusiveness and
innovation. You have to get comfortable in these situations.

As a manager, you’ll probably also find yourself more often in the position of giving
presentations and speaking in public. You’ll probably spend more time interviewing job
candidates, too. Successful managers tend to be outstanding communicators who know what to
say (or what not to say) and how to say it.

Even if don’t want to be a manager

Individual contributors shouldn’t skimp on soft skills either. Leadership, empathy, emotional
intelligence – you’ll be more valuable in your role if you shine in these areas too. We all can
think of someone we’ve considered a leader even without “manager” in their title.

The fact of the matter is that technology is reshaping pretty much everyone’s job these days.
Moreover, in some cases, automation is actually replacing humans in preforming certain tasks, if
not entire occupations.

In this environment, successful employees will be those who excel in areas where the robots and
algorithms can’t. So far, computers are no match for people when it comes to critical thinking,
creativity, judgement and the like.

Become your best self

Them there are the professional skills that form the foundation of every successful career, the
strengths that can take an employee from satisfactory to outstanding. You won’t always see these
skills in job postings, but they’re the things colleagues remember when they provide references
and reflect on why you were so great in your role compared with others.

For example, there are few positions where being good at managing your time and maintaining
focus wouldn’t be appreciated. Both of these skills boost productivity. To your coworkers, some
with these skills is someone they can count on to meet important deadlines and deliver what’s
expected. Communication, both written and verbal, is another soft skill most of us could
improve.

Finally, if you don’t think stress management is a soft skill worth developing, think again. You
can’t reach your potential if you’re distracted, burned out and mentally fatigued. But, you can

17
learn strategies for finding a healthy balance in your workday, so stress doesn’t undermine your
performance.

The secret to mastering soft skills is to practice applying them in real situations. For example,
you can’t sit in a classroom for a few hours and learn how to be an effective leader; you need to
put what you’ve learned into action over and over again. If you’re not sure which soft skills
employers are looking for, you can find guidance in the trending topics on my company’s
learning platform.

Relevance in digital era

Human skills,not technology alone,will help us through the ‘double-disruption’ of Covid and
automation. A new report by the World Economic Forum(WEF) on theFuture of Jobs has
highlighted the need to build on self-management and critical thinking skills,so that we can
harness an increase in automation and an impending Covid-triggered irecession to usher in a new
wave of jobs that take advantage of both automation and human creativity and adaptability.
As the pandemic has pushed many people into working remotely and using many different
technologies to work and relax,the importance of wellbeing as well as the utility of technology
have come into stark focus,and created a unique foundation on which to build new jobs and a
new way of working.

working through a double –disruption

For many years,automation technologies have been changing how we work, by taking on more
of the mundane,repetitive tasks that they are designed for.In fact,according to the WEF study, in
the US around 2.6 million jobs were displaced between 2007 and 2018 as technologies became
more user-friendly and more capable of handling mundane tasks,leading to a “rising demand fo
employment in nonroutine analytics jobs accompanied by significant automation of routine
manual jobs” according to the WEF report.THhis decade of course opened with the devastating
global financial crash of 2007-8 which sae a peak unemployment rate of nearly 10% by June
2009 in the US,increasing interest in in automation technologies to help rebuild the economies of
a globalized world.
In 2020, however,the impact of the Covid-19 pandemic will be significantly worse,”destroying
mor jobs in two months than the Great Recession did in two years”says the WEF report,with US
unemployment exploding from 3.5% in February to 14.7% in April 2020.According to IMF
analysis,an estimated 97.3 million individuals or roughly 15% of the workforce acros 35
advanced or emerging countries are at high risk of furlough or redundancy in the current context.
The WEF report also cites evidence that 43% of businesses surveyed indicate that they are set to
reduce their workforce due to technology integration,suggesting a similar move towards
automation to mtitgate the effects of recession. The world we live in today is different from the
world ten years ago,however ,and the immediate response to the pandemic by many businesses
indicates that we will see a more collaborative working relationship with technology,and
overcome this”doble –disruption” much more effectively than we did in 2009.

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 Conclusion

Nobody can deny the importance of communication in the workplace. There are
many things which would be left incomplete and the workplace would be a
complete mess.

The trick to being a good communicator is being mindful of yourself (or people
you need to connect with) and the people around you.

Improving your communication skills is one of the best ways to achieve an edge in
the field.

Everything tends to depend on how you communicate with your superiors and
subordinates. Importance of communication is essential for every profession. There
is a sweet spot between someone being taken seriously and being unapproachable.
This spot is never found by most people and either become unreasonably friendly
or just plain rude. Find this same sweet spot and the work environment becomes
your comfort zone.

To conclude, without an effective communication structure, the organization would

cease to exist.

Bibliography
https://www.forbes.com/?sh=1e2322f2254c
https://www.indiatoday.in/

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https://www.investopedia.com/
https://www.dockethq.com/
https://www.quantumworkplace.com/
https://www.officevibe.com/
https://www.medium.com/

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