The term “artificial intelligence” was coined in the 1950s, and was defined as the developed tendency

of machines to use language and reasoning, draw on past experience, devise abstract ideas to solve
problems, be upgraded on their own, and, simply put, to be intelligent.
AI-powered tools offer companies the speed to save a lot of time and on manual work, the accuracy to
draw actionable insights while avoiding human error, and the learning ability to improve over time
with increased usage. Quite simply, if you’re not using AI marketing, you’re likely going to fall
behind your competitors. Artificial intelligence is no longer a luxury, but a necessity in any marketing
strategy. Artificial intelligence (AI) technologies have opened up countless new opportunities for
every size business across the globe. AI is providing deep insights like never before, and it is helping
turn many business processes more efficient. Whether you are a freelancer with a one-person business
or in charge of multiple employees, there are many tools that can improve your operations.
Following are few tools of AI used in businesses:
1. Textio
Textio is an AI tool that relies on predictive technology to improve job listings. It analyzes every
word, recognizes over 5,000 phrases, and scores documents based on their capability to attract users.
At the same time, the tool helps eliminate gender bias in the hiring processes by detecting it in job
descriptions. Textio is used by major companies like Twitter, Microsoft, Square, and Starbucks.
2. Instatext
InstaText is an easy-to-use writing and editing tool that helps you rewrite your text so that you are
understood and perceived as a professional. InstaText improves styling and word choice, corrects
grammatical errors, and enriches your content to make it more readable and understandable in ways
we haven’t seen from any other product. InstaText makes it easy to take rough drafts of articles and
marketing copy to the next level without nearly as much time and effort. In fact, Instatext was used to
update this article itself, and we’ve used it for most of the content we’ve published since we
discovered this amazing tool.
3. MarketMuse
MarketMuse helps content marketers drastically reduce the time spent on competitive analysis, SEO,
and content research. Using artificial intelligence, this tool reads your content to check the relevance
of a page for your primary keyword. It then provides keyword insights along with recommendations
for improvement, ultimately improving search rankings and driving increased organic traffic.
MarketMuse can also help with content creation. You can provide the AI marketing platform with a
topic, and it will provide a full outline for a new article, with relevant sections and headings that save
content creators a lot of time in the research phase.
4. Bizzabo
Bizzabo’s Event Experience Operating System helps deliver engaging and impactful human
experiences. The data-driven open platform allows individuals to manage events, engage audiences,
and grow communities through its central command center, which is where you can synthesize event
data. You can also analyze cross-event insights and set up payment processors.
5. Legal Robot
Another top AI business tool, Legal Robot makes legal support far more accessible for every size
company. It helps individuals understand what they’re signing by deciphering complex legal
contracts. The tool relies on NLP and deep learning to create legal models from a large database of
contracts and legal scenarios. Legal Robot can also be used to improve the readability of contracts you
create, helping employees have a full understanding of what they’re signing.
6. Grammarly
Grammarly is an intelligent proofreading tool. Unlike the spell-checker on your word processor,
Grammarly can be plugged into your browser, flagging typos on emails and blog posts. Their app
experience can go beyond simple editing, giving tips on engagement, delivery, and clarity. Plain and
simple, this tool will make you a better writer. Beyond checking for grammar, this AI tool can also
customize recommendations based on the goal of the piece. This will help inform recommendations,
maybe being more lenient on an informal/friendly article, but stricter on a formal/academic piece.
7. Timely
Timely is an AI business tool that helps shorten the time it takes for time tracking and timesheet
creation. Through the use of AI, Timely processes recorded information and generates draft timesheet
entries for the team, freeing up employees to work on other tasks. Team activities like payroll,
employee performance, and project management can be managed in a single smart space.
9. NetBase
Brands have been utilizing social media listening for years, but NetBase takes it a step further by
amplifying it with machine learning and deep learning. Its AI-powered technology analyzes millions
of social media conversations to provide real-time insights to audience reactions to your latest brand
news and updates. These learnings can help marketers protect brand health, improve crisis
management, or boost campaign performance. This is used by companies like Netflix.
8. Genesys DX
Genesys DX is an intelligent web chatbot that uses NLP to understand customers’ intent. It doesn’t
require any keyword matching and can remember entire conversations while responding to users. It
answers questions in a natural way while also allowing customers to purchase products through the
chatbot.
9. Sage AP Automation
Sage AP Automation is useful for those who work with freelancers and external contractors. The AI
business tool automates the recording of outgoing and incoming expenses while also performing
banking reconciliation. It enables users to spend time on other tasks rather than manually entering
data.
10. Augmentir
Augmentir is aimed at industrial companies. It is a suite of AI-powered connected worker tools that
help improve safety, productivity, and quality of the frontline workforce. By providing deep insights
into operations based on human activity data, companies can identify where they can improve in the
areas of productivity, quality, and cost reduction.
11. Chatbot by LiveChat Software
Chatbot by LiveChat Software automates key tasks by creating multipurpose chatbots. It can be
connected with many different tools and platforms through one-click integrations, and it enables
businesses to improve conversational experiences with customers. Chatbot creates responses that
encourage customers to chat and interact, and it allows organizations to highlight their brand,
products, and services by mixing text, images, quick replies, buttons, and more.
12. Bizplan
An AI business tool meant to attract investors, Bizplan provides companies with everything needed to
create an effective business plan. Some of its features include drag-and-drop modules, automated
financial projections, and collaboration capabilities. With a monthly subscription, you also gain access
to the crowdfunding platform Fundable, making it a great choice for startups.
13. ProWritingAid
Clear and effective communication is fundamental to a successful business. The last AI business tool
we’ll cover here, ProWritingAid helps achieve this as a spell-checker and editing tool. It helps guide
your writing by pushing active voice while avoiding jargon and plagiarism. The AI tool is essential for
any business looking to automate parts of the content creation process.