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4.

ARTIFICIAL INTELLIGENCE ROLE IN BUSINESS


Artificial Intelligence is defined as any software program that has the ability to engage in a
humanlike activity. Essentially, it involves depicting human intelligence in a computer
program, and activities revolve around planning, predicting, or solving a particular problem.
These software programs do not require any human interference for coming to a solution
about an issue once they have been given the necessary information. This is a major reason
behind the technology’s increasing relevance in organizations worldwide.
AI has been at the forefront of the digitalization of businesses. By far, Artificial Intelligence
solutions have demonstrated enhanced decision-making abilities as compared to other
traditional software. The power of making decisions on its own gives the platform an edge
over different technologies and solutions, allowing enterprises to perform increasingly
complex tasks by the day.
AI is playing an integral role in automating and improving Customer Relationship
Management (CRM). Usually, businesses rely on CRMs to manage teams and employees in
order to avoid micromanagement. Incorporating AI into CRMs assists businesses with
relevant updates on a regular basis, minus any human intervention. This setup also generates
automatic updates to the resources in charge, ensuring that everything remains streamlined
and under control. A self-correcting system layered on top of the management system takes
the strain off project managers and improves the overall work lifecycle.
In a nutshell, the scope of AI in business transformation is constantly growing, and there are
no signs of it coming to a halt anytime soon. The role of robotics and the Internet of Things in
our daily life is not just a concept anymore, and AI is closely related to both of these
technologies. At some point in time soon, any organization failing to capitalize on AI might
not be able to stay relevant or competitive in the market. This technology not only improves
your overall working techniques; with intelligent automation, you no longer need to rely on
traditional or outdated systems.
The future is definitely gravitating towards automation. Artificial Intelligence will be the
driving force behind eliminating the human error factor from business operations.
Personalization techniques will become powerful enough to predict customer needs with
remarkable accuracy. It is expected that customer services chatbots will take over and provide
help 24/7, allowing you to strategize for any possible outcome way ahead of time. Extensive
and complex data sets are already being analyzed within a matter of minutes, and useful
insights can be churned out more easily. AI has already changed the way we do business and
it is going to accelerate operations in more innovative ways that will benefit entrepreneurs in
the long run.

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