10 VIRAL-WORTHY

REEL FORMULAS
 #1 Before and After

A "Before and After" Reel hooks the viewer with a "before" photo or
video and then keeps them watching to see the transformation.
Use text overlays to capture the attention of the viewer and make
sure that they stick around to see the final result. Conclude the
Reel with a strong CTA.

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#2 Tutorial
Share a tutorial that establishes yourself as an authority in your
niche, brings value to/simplifies the life of your viewer, and compels
them to follow for future content.

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© Copyright Christina Galbato LLC

 #3 Unexpected Twist

Watching a Reel multiple times helps its performance with the

algorithm, so by adding an unexpected twist at the end, you will
compel your audience to watch your Reel more than once.

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#4 "Watch to the End"

Watching a Reel all the way to the end boosts its performance with
the algorithm, so make sure your audience watches all the way to
the end by starting your Reel with telling them what they can
expect to learn by the end of the video.

EXAMPLE 1 EXAMPLE 2 EXAMPLE 3

© Copyright Christina Galbato LLC

 #5 Under 7 Seconds

A Reel that lasts under 7 seconds is more likely to be watched to

the end and watched multiple times due to its short length. Make
the most of your seven seconds or less by utilizing text overlays,
high-value captions, and trending audios.

EXAMPLE 1 EXAMPLE 2 EXAMPLE 3

#6 Montage
Reels with video or photo montages are not only easy to create but
also have a lot of visual interest which is likely to keep the viewer
watching to the end. Make sure to include a strong CTA and use
trending audios to increase views.

EXAMPLE 1 EXAMPLE 2 EXAMPLE 3

© Copyright Christina Galbato LLC

 #7 Conversation Starter
This is your chance to be totally unique. Whether you want to
debunk a popular myth, create a new trend, introduce an original
audio, show off a new transition, or just do the unexpected,
creating a Reel that stimulates conversation will result in increased
saves, shares, comments, and overall performance. This can be a
great opportunity to encourage your audience to use your new
audio or "Duet" your Reel.

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#8 Share a useful tool/tip in your

niche that provides a quick win/fix

Similar to the tutorial but the point of a quick win is to give your
audience something actionable that they can use, implement, and
see results immediately. For example: The one tool I use to create
graphics, OR How I use a VPN to score cheap flights.

EXAMPLE 1 EXAMPLE 2 EXAMPLE 3

© Copyright Christina Galbato LLC

#9 React to news/updates in your niche
(PREFERABLY IN AN EDUCATIONAL OR HUMOROUS WAY)

Reacting to news/updates within your niche is a great way to

connect with your target audience. Not only will they be buzzing
with excitement over the announcement, they'll likely relate to the
thoughts/emotions you share in your Reel. For example: Me when
Instagram offers a Reels bonus of $35k

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#10 Read the caption

Hook the viewer into your Reel by sharing some important info, a
fun fact, or debunking a popular industry myth, then encourage
them to "read the caption" at the end of the Reel. Make sure this
caption is packed with value so your audience is more likely to save
your post.
BONUS: while they are reading your caption, your Reel will
continue to play on a loop in the background. This will increase
your number of views and overall performance with the algorithm!

EXAMPLE 1 EXAMPLE 2 EXAMPLE 3

© Copyright Christina Galbato LLC