A PROJECT REPORT

ON

“MARKETING MIX OF KAWASAKI”

A Project Report Submitted in the Partial Fulfillment of the

Requirements for the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

IN

BANKING AND INSURANCE

Under the guidance of

Ms. RIPLEEN MAAM

Submitted By

RISHABH DHUPAR

Enroll No. : 02290201819

(2019-2022)

SRI GURU TEGH BAHADUR INSTITUTE OF MANAGEMENT AND

INFORMATION TECHNOLOGY

( Affiliated to GGSIPU )
 DECLARATION

I hereby declare that this project entitled “MARKETING MIX OF

KAWASAKI” is an original work done by me under the guidance of Ms.
MANDEEP KAUR faculty member, Sri Guru Tegh Bahadur Institute of
Management and Information Technology and the same has been submitted to
Guru Gobind Singh Indraprastha University for the degree.

.............................................

(Signature of the scholar)

RISHABH DHUPAR

Enrolment No. 02290201819

ii
 CERTIFICATE

This is to certify that RISHABH DHUPAR, Enrolment No. 02290201819,

student of BBA(B&I) 6th semester of SRI GURU TEGH BAHADUR
INSTITUTE OF MANAGEMENT AND INFORMATION TECHNOLOGY
affiliated to “Guru Gobind Singh Indraprastha University” has completed his
project on " MARKETING MIX OF KAWASAKI " under my supervision. He
made this project with my complete satisfaction and as per the requirement of the
course.

...........................................

Signature of Head Of Department

(Dr. Bipasha Choudhary)

............................................

Signature of Project Guide

(Ms. Ripleen Kaur)

.............................................

(Signature of Scholar)

RISHABH DHUPAR

Enrolment No. 02290201819

iii
 ACKNOWLEDGMENT

With an overwhelming sense of gratitude, I acknowledge the valuable guidance

and consistent encouragement extended to me by our knowledgeable faculty
members Ms. Ripleen Kaur with whose guidance, I am able to accomplish this
endeavour. Their technical acumen and years of experience have provided me with
crucial inputs at a critical stage.

I am especially thankful and grateful to my project guide who motivated and

helped me in completing my project.

..............................................

(Signature of Scholar)

RISHABH DHUPAR

Enrolment No. 02290201819

iv
 TABLE OF CONTENTS

S.NO. Topics Page Number

1. DECLARATION

2. CERTIFICATE

3. ACKNOWLEDGMENT

4. CHAPTER 1:
 INTRODUCTION OF INDUSTRY

 INTRODUCTION OF COMPANY
5. CHAPTER 2:
 INTRODUCTION OF MARKETING STRATEGY
OF KAWASAKI
6. CHAPTER 3:
 RESEARCH METHODOLOGY
7. CHAPTER 4:
 FINDINGS AND DISCUSSION
8. CHAPTER 5:
 CONCLUSION
9. CHAPTER 6:
 SUGGESTIONS AND RECOMMENDATIONS
BIBLIOGRAPHY