2021-2022
04/24/2022 - 04/30/2022
Mr. Salber
Monday
04/25/2022
10th Grade ACT Prep
Learning Objectives
After this lesson plan,
students should be able to:
Define the concept of a
business mission statement
Understand the importance of
a business mission statement
Identify when a mission
statement is too broad, too
narrow, or just right
Create their own appropriate
missions statements using
the knowledge they just
gained on this topic
Direct Instruction
Warm Up
Begin the class with a couple
of questions:
What is a mission statement?
Can someone give me an
example of a mission
statement you may have
heard of?
Guided Practice
Lesson and Discussion
Play the following video
lesson for the class: Business
Plans: How to Develop a
Business Mission Statement.
After watching the video, ask
your students if they have
any question on what they
just saw.
Once all question have been
answered, pose the following
questions:
Tuesday
04/26/2022
10th Grade ACT Prep
Learning Objectives
After this lesson students will
be able to:
Explain the purpose of a
business impact analysis
Describe the components of
the business impact analysis
Construct a business impact
analysis
Direct Instruction
nstructions
Ask students to brainstorm
unexpected challenges of
owning a business.
Expound on student
responses and explain that
preparing for those
unplanned events is
imperative for the success
and continuation of a
business.
Tell students that formally
analyzing how these events
impact a business is called
business impact analysis;
which they will explore further
in this lesson.
Guided Practice
Distribute a copy of the What
Is a Business Impact Analysis
(BIA)? lesson and ask a
student to read the first
paragraph independently.
Then ask the class to answer
the following questions:
What are the elements of
Wednesday Thursday
04/27/2022 04/28/2022
10th Grade ACT Prep 10th Grade ACT Prep
State Testing - Async Project Learning Objectives
After this lesson students will
be able to:
Define competitive analysis
Explore the steps in the
competitive analysis process
Create a competitive analysis
Direct Instruction
Instructions
Ask students to remember a
time when they were in
competition with someone.
Require them to sketch each
step they took, then share
with the class.
After a lively discussion,
explain to students that
businesses must also plan to
compete with their
competitors. This formal
process is called competitive
analysis which we will
discuss in this lesson.
Guided Practice
Distribute a copy of the How
to Conduct Competitor
Analysis text lesson to each
student and ask a student to
read the introduction and
'Competitor Analysis' section
aloud.
On the board, outline a step-
by-step process of
conducting a competitor
analysis as students read
each section. Have the
Page 1 of 4
Friday
04/29/2022
10th Grade ACT Prep
Learning Objectives
After this lesson students will
be able to:
Define competitive analysis
Explore the steps in the
competitive analysis process
Create a competitive analysis
Direct Instruction
Instructions
Ask students to remember a
time when they were in
competition with someone.
Require them to sketch each
step they took, then share
with the class.
After a lively discussion,
explain to students that
businesses must also plan to
compete with their
competitors. This formal
process is called competitive
analysis which we will
discuss in this lesson.
Guided Practice
Distribute a copy of the How
to Conduct Competitor
Analysis text lesson to each
student and ask a student to
read the introduction and
'Competitor Analysis' section
aloud.
On the board, outline a step-
by-step process of
conducting a competitor
analysis as students read
each section. Have the
Week View
2021-2022
Mr. Salber
What is a business mission
statement?
What is the importance of a
mission statement?
What is a mission statement
based on?
Why should you avoid really
narrow mission statements?
What is marketing myopia?
Why are broad mission
statements also bad?
http://study.com/academy/
lesson/business-plans-how-
to-develop-a-business-
mission-statement.html
Independent Practice
Quiz
Once you've completed the
discussion, each student
should take the lesson quiz
as an in-class activity.
Go over the questions and
answers as a class to make
sure everyone understood
the material.
Activity
Form the class into groups of
3-4. Explain that each group
will pretend to be the
founders of a start-up
company and will create their
own business mission
statement.
First, the students need to
decide what kind of company
they are starting. Have them
determine what product or
service they're providing and
choose a company name.
Next, they should work on
BIA?
How does BIA handle
numerous locations; should
we analyze the main location
only or all locations? Why?
If a business has multiple
lines, does BIA focus on the
most profitable line? Explain.
Now ask students to read the
next section and answer the
following questions:
Discuss the importance of the
executives' commitment to
the business impact analysis.
What is a risk assessment?
Policies outlining how to
handle risk occur in which
section of the risk analysis
framework?
Afterward, ask students to
read the next section.
Shoulder pair students and
ask them to respond to these
questions:
Based on the risk analysis
framework discussed in the
previous section, which risks
do you believe are most
important and why?
How should we communicate
risk in the organization?
After students finish, ask
each pair to read the next
three sections, Business
Impact Analysis Tools,
Processes, and Summary
and answer these questions:
What is the purpose of a
SWOT?
What are the four
components of a SWOT?
Page 2 of 4
students record this
information in their
notebooks.
Ask students to identify the
purposes of a competitor
analysis, then ask another
student to read the
'Identifying Competitors'
section.
Shoulder pair students and
pose the following questions:
Discuss the importance of
comparing competitors of
similar segments, products
and customers.
Identify other characteristics
deemed viable to this
analysis, not listed in the
lesson.
Should analysts examine
internet companies, if their
company is a brick and
mortar store? Why or why
not?
Reconvene the class and
have a student read the
'Direct Competitors' section.
Then with the same shoulder
partners, assign these
questions:
Define direct competitor.
What are some ways to
identify direct competitors?
Ask another student to read
the 'Indirect Competitors' and
'Lesson Summary' sections
and pose the following
questions to the class:
Provide an example of
indirect competitors
Discuss the importance of
04/24/2022 - 04/30/2022
students record this
information in their
notebooks.
Ask students to identify the
purposes of a competitor
analysis, then ask another
student to read the
'Identifying Competitors'
section.
Shoulder pair students and
pose the following questions:
Discuss the importance of
comparing competitors of
similar segments, products
and customers.
Identify other characteristics
deemed viable to this
analysis, not listed in the
lesson.
Should analysts examine
internet companies, if their
company is a brick and
mortar store? Why or why
not?
Reconvene the class and
have a student read the
'Direct Competitors' section.
Then with the same shoulder
partners, assign these
questions:
Define direct competitor.
What are some ways to
identify direct competitors?
Ask another student to read
the 'Indirect Competitors' and
'Lesson Summary' sections
and pose the following
questions to the class:
Provide an example of
indirect competitors
Discuss the importance of
Week View
2021-2022
Mr. Salber
crafting an appropriate
business mission statement
for their company.
Each group should pitch their
company and mission
statement to the class.
After all statements have
been given, the class can
vote on which mission
statement is the most
balanced of all.
Homework
Extension
For this extension, student
can work alone, in pairs, or in
small groups of 3-4. Have
students find an example of
each of the following:
A real-life mission statement
that's too narrow
A real-life mission statement
that's too broad
A real-life mission statement
that's just right
They should present their
findings to the class and
explain why each one of them
is either too narrow, too
broad, or just right.
Define each component.
Discuss effective methods of
reporting a company's
business impact analysis.
Then, distribute a hard copy
of the lesson quiz to confirm
understanding.
http://study.com/academy/
lesson/what-is-a-business-
impact-analysis-bia.html
Independent Practice
Activity
Ask students to discuss why
a business impact analysis is
important.
Divide the class into four
groups and assign one of the
following industries to each
group:
Technology - Social Media
Healthcare - Hospital
Retail - Clothing
Education - University
Require each group to create
a business impact analysis
and include the following:
Risk analysis
Risk assessment
Risk management policies
Communication process
Data collection tools
Strengths, Weaknesses,
Opportunities, and Threats
Effective reporting methods
Require each group to create
a visual presentation and
present; ensure each student
participates.
Page 3 of 4
analyzing indirect competitors
Identify other factors not
listed in analyzing indirect
competitors and explain the
significance
Afterwards, distribute a hard
copy of the lesson quiz to
confirm understanding.
http://study.com/academy/
lesson/how-to-conduct-
competitor-analysis.html
Independent Practice
Activity
Explain that competitive
analysis is essential to a
business' success. As
mentioned in the lesson, any
size or type of business is
susceptible to failure if their
competitors are not seen as
potential risks.
Using the same shoulder
pairs, assign one of the
following industries to each
pair:
Social Media
Healthcare
Electric automobile
Clothing retail
Fast food restaurant
You may use the industries
more than once or create
your own.
Require students to construct
a presentation with the
following deliverables:
Identify two competitors
Complete a competitive
analysis (use the steps
outlined in the lesson and the
04/24/2022 - 04/30/2022
analyzing indirect competitors
Identify other factors not
listed in analyzing indirect
competitors and explain the
significance
Afterwards, distribute a hard
copy of the lesson quiz to
confirm understanding.
http://study.com/academy/
lesson/how-to-conduct-
competitor-analysis.html
Independent Practice
Activity
Explain that competitive
analysis is essential to a
business' success. As
mentioned in the lesson, any
size or type of business is
susceptible to failure if their
competitors are not seen as
potential risks.
Using the same shoulder
pairs, assign one of the
following industries to each
pair:
Social Media
Healthcare
Electric automobile
Clothing retail
Fast food restaurant
You may use the industries
more than once or create
your own.
Require students to construct
a presentation with the
following deliverables:
Identify two competitors
Complete a competitive
analysis (use the steps
outlined in the lesson and the
Week View
2021-2022
Mr. Salber
notes in their notebooks). At
a minimum, students must:
Identify if these competitors
are direct or indirect
Identify these competitors'
target customers
If they are direct competitors,
what could each do to make
their product stronger than
their competitor in the
market?
If they are indirect
competitors, what could they
do to 'keep' their customers?
Which company has a higher
competitive advantage?
Explain
Allow students to present
their presentations and
ensure all students
participate
Page 4 of 4
04/24/2022 - 04/30/2022
notes in their notebooks). At
a minimum, students must:
Identify if these competitors
are direct or indirect
Identify these competitors'
target customers
If they are direct competitors,
what could each do to make
their product stronger than
their competitor in the
market?
If they are indirect
competitors, what could they
do to 'keep' their customers?
Which company has a higher
competitive advantage?
Explain
Allow students to present
their presentations and
ensure all students
participate
Week View