E-commerce and Web Technology Integration

Prepared by : AMELITA DELOS REYES

Essay and discussion questions:

1. For an organization you are familiar with, examine the alternative business and revenue
models afforded by the Internet and assess the options for the type and location of
e-commerce transitions.

Answer: In a school setting, the Mail Order model can be adopted where it is composed
of using mail catalogs or TV to attract clients and display the courses offered by the
institution. This type does not include staff that generate sales through school to school
marketing, instead they can send emails to prospect enrollees, specially that is
PANDEMIC.

2. For a manufacturer or retailer of your choice, analyze the balance between partnering
with portals and providing equivalent services from their website.

Answer: Dell is all about technology and computers. It’s one of the largest technology
corporations in the world with a market share of 21.8% securing the 2nd position in the
market as of 2021. It is currently the best laptop brand for its after-sales services and the
quality of the product they provide. Its business model , direct model selling, is about the
elimination of middlemen leads to discount-priced products for the customers. This
strategy gained many customers over the years. It has provided the best after-sale service
for its customers in the market which helped it grow in the market with low cost and high-
profit margins. It has its own portal, the Dell Technologies Partner PORTAL offered to
other business entities:
https://www.delltechnologies.com/partner/en-us/partner/partner.htm

3. Contrast the market potential for B2B and B2C auctions.

Answer: B2Bs are businesses that target their sales to other businesses. B2B companies are
usually specific to a niche area of products and/or services. It refers to the form of business,
where direct transaction between an enterprise is conducted. It includes e-commerce
transactions and several other transactions in practice, from consulting, quotes to making
contracts, buying and selling products. The B2B model is growing more and more when
businesses have been using commercial websites as the main mode of communication and
advertisement. The proportion of websites targeted at organizations and businesses has
been increasing.

On the other hand, B2C is a term often used in business and marketing or Business to
Customer. This refers to businesses that sell products or provide services to end-users.
Although consumer-driven businesses exist both online and offline, they primarily used to
describe companies that operate online e-commerce. B2C is one of the most popular and
 widely known sales models in the world. Traditional B2C is but shopping at malls, dining
at restaurants, paying for watching movies, etc. However, the rise of the Internet has
created an entirely new B2C business channel in the form of e-commerce or selling goods
and services over the Internet. Any business relying B2C sales must maintain a good
relationship with their customers to ensure their customers will come back.

4. Select an intermediary site and assess how well it makes use of the range of business
models and revenue models available to it through the Internet.
Answer: FOODPANDA is very much well known as an online food delivery marketplace
that connects users to thousands of local food points. During the pandemic people
depended on their app for food delivery services from different food chains and restaurants
where consumers can order food online through its mobile app or website and receive their
food at their doorsteps. It is a global ordering platform active in many cities and countries
with a large number of restaurants from where customers choose their food. Users can
browse through various menus and place orders for home delivery/pick-up at the best
prices. And it takes just a few clicks.
Foodpanda Marketing Strategy includes Digital marketing, that plays a huge. The
company periodically introduces food festivals, offers, and incentives for its customer base
through email marketing. Foodpanda uses social media platforms to launch its
advertisements: Facebook page for regular updates and interactions as well as to maintain
visibility and brand value.
Foodpanda's promotional programs have been seen on television, radio, cinema,
magazines, newspapers, train hoardings, bus hoardings, and in shopping malls. The
company struck a deal with the Indian railways in December 2015. Under this arrangement,
it allows travelers to order food online using the Indian railway's platform.