2021 H2 TikTok Ads Rate Card SEA

H2 2021
Rate Card
Overview
TikTok
*H2 2021 rate card remains effective for

executions from 2021/07/01 to 2021/12/31
Q3 2021
Rate Cards
TikTok
*Q3 2021 rate card remains effective for

TikTok Q3 2021 Rate Overview (USD)
Number of Ad
Ad Products Market SOV % Price (USD) Impression
Slots*
5 100% $44,500 32,805,000
Vietnam
1 20% $8,900 6,561,000
5 100% $77,500 83,010,000

Indonesia
1 20% $15,500 16,602,000
2 100% $21,000 8,750,000

Malaysia
1 50% $10,500 4,375,000
TopView 5 100% $50,500 30,560,000

Thailand
1 20% $10,100 6,112,000
5 100% $28,500 26,775,000

Philippines
1 20% $5,700 5,355,500
2 100% $4,800 1,098,000

Singapore
1 50% $2,400 549,000
Cambodia 1 100% $8,800 5,861,000
5 100% $41,500 41,130,000

Vietnam
1 20% $8,300 8,226,000
5 100% $69,500 94,605,000
Indonesia
1 20% $13,900 18,921,000
2 100% $14,800 10,130,000
Malaysia
1 50% $7,400 5,065,000
Brand
5 100% $57,000 38,240,000
Takeover Thailand
1 20% $11,400 7,648,000
5 100% $28,500 35,695,000
Philippines
1 20% $5,700 7,139,000
2 100% $3,600 1,258,000
Singapore
1 50% $1,800 629,000
Cambodia 1 100% $7,700 6,259,000
Notes:
1. If advertisers run a 100% SOV ad with one creative for the whole day, the same creative cannot be used on consecutive days.
2. If advertisers run 100% SOV with multiple different creatives, no limitation on running any of the creatives on consecutive days
3. If advertisers run split impressions/SOV ads (<100%), then there is no limitation on using the same creative on consecutive days.
4. If used in the TopView ad placement, the same creative cannot be used in the in-feed ad placement on the same run date. This applies for any number of TopView slots purchased,
5. Each brand can place a maximum of 2 TopView/Brand Takeover orders per week per market and a maximum of 9 TopView/Brand Takeovers per month per market.
6. As ad policies, creative policies and placement policies can sometimes change, please ask your TikTok representative for the latest policies.
7. Number of ad slots is as of 25 May 2021 and could be subject to change.

Number of Ad
Slots*
5 100% $44,500 24,695,000
Vietnam
1 20% $8,900 4,939,000
5 100% $77,500 66,355,000

Indonesia
1 20% $15,500 13,271,000
2 100% $21,000 7,016,000

Malaysia
1 50% $10,500 3,508,000
TopView with $50,500 24,045,000
5 100%
18+ Targeting Thailand
1 20% $10,100 4,809,000
5 100% $28,500 19,710,000

Philippines
1 20% $5,700 3,942,000
2 100% $4,800 938,000

Singapore
1 50% $2,400 469,000
Cambodia N/A N/A N/A N/A
5 100% $41,500 30,960,000

Vietnam
1 20% $8,300 6,192,000
5 100% $69,500 75,625,000

Indonesia
1 20% $13,900 15,125,000
2 100% $14,800 8,124,000

Malaysia
1 50% $7,400 4,062,000
Brand
Takeover with 5 100% $57,000 30,085,000
1 20% $11,400 6,017,000
5 100% $28,500 26,280,000

Philippines
1 20% $5,700 5,256,000
2 100% $3,600 1,076,000

Singapore
1 50% $1,800 538,000

TikTok Q3 Rate Overview (USD)
Ad Products Market Price (USD) Impression
Vietnam $16,300 12,428,000
Indonesia $26,000 29,291,000
Malaysia $6,800 3,842,000
One Day Max Thailand $16,700 11,164,000
Philippines $7,300 8,881,000
Singapore $1,300 457,000
Cambodia $2,500 2,217,000
Vietnam $16,300 9,355,000
Indonesia $26,000 23,414,000
Malaysia $6,800 3,081,000
One Day Max

Thailand $16,700 8,784,000
with 18+ Targeting
Philippines $7,300 6,538,000
Singapore $1,300 391,000
Cambodia N/A N/A
Notes:
1. Premium Badge can not be used at the same time with in-feed card ads and Super Like.
2. For Infeed Add-Ons, the maximum continuous delivery time is 7 days, and the non-continuous delivery of the same campaign shall not exceed 15 days.
3. Super Like must be used with In-Feed One Day Max or Brand Premium, Account format only, and reach the threshold price by market.
4. Super Like cannot be used at the same time with In-feed card ads (Display, Voting, Interactive cards) and Premium Badge.
5. Creative needs to be submitted 10 business days in advance of campaign flight launch. View creative specifications here.
6. For Brand Premium buys, a minimum of 100,000 impressions per ad/creative per day is required.

Vietnam $1.58/CPM
Indonesia $0.84/CPM
Malaysia $2.00/CPM
Minimum Order $800 (USD).
In-feed Brand Premium Thailand $1.35/CPM Minimum of 100K impressions
per ad per day.
Philippines $0.95/CPM
Singapore $3.00/CPM
Cambodia $1.10/CPM
Ad Products Market Minimum Order Threshold (USD) with In-Feed ads

Vietnam $32,600
Indonesia $52,000
Malaysia $13,600
Super Like / Premium Badge Thailand $33,400
Philippines $14,600
Singapore $2,600
Cambodia $5,000
Notes:

Hashtag Challenge with Minimum Ad Spend
Commercial Privileges 3 Days Minimum Ad Spend Total Price
Ad Products Market
(USD) (USD) (USD)
Vietnam $12,400 $24,600 $37,000
Indonesia $17,400 $39,900 $57,300
Malaysia $11,800 $16,200 $28,000
Hashtag Challenge Thailand $12,800 $28,100 $40,900
Philippines $19,600 $13,000 $32,600
Singapore $8,700 $3,100 $11,800
Cambodia $7,600 $10,200 $17,800
Hashtag Challenge Additional Features

Ad Products Market Total Price (USD)
Explore tab Vietnam, Indonesia, Malaysia, $2,000

(Formerly Hashtag Challenge Plus) Thailand, Philippines
Minimum spend on >20% of Hashtag Challenge package price on

Hashtag Emoji SEA Standard Ads to be eligible for Hashtag Emoji
$127 per day

Hashtag Challenge Page SEA for up to 70 days in total campaign length
Hashtag Challenge Notes:

1. We allow multiple campaigns to be running at the same time.
2. Only one Hashtag Challenge campaign can start once per day.
3. Standard Ads for a Hashtag Challenge campaign must start during the Hashtag Challenge campaign dates.

Premium 2D 3D
Ad Product Market (2D / 2D Pro) (3D / Special effects / Gamified)
(USD) (USD)
Vietnam $27,000 $57,000
Indonesia $33,400 $63,400
Malaysia $24,400 $54,400
Branded Effect Thailand $27,000 $57,000
Philippines $39,800 $69,900
Singapore $20,500 $50,600
Cambodia $22,100 $52,100
Branded Effect Notes:

1. TikTok does not support third party tracking. Advertiser needs to pass advertiser's qualification review to purchase a Branded Effect. All assets need to
be approved by TikTok Ad review team.
2. If the same Branded Effect (without any asset modification) is launched in multiple markets: Production fee is only charged once. Please add up all the
package charges and minus the production fee for the second market onwards.（2D: $15,000；2D Pro: $15,000；3D: $45,000)
3. For localisation of Branded Effect design (language and/or colour edits within the BE design itself): Full production fee charged for the first market and
20% of production fee charged for each additional market (E.g 2D: 20% * $15,000)
4. For ‘Must-Buy’ Effect or mass Tikcode/QR code dissemination, additional fee applies; please check with Local PSO.
5. Branded Effect can be used with the in-feed ads. Clicking on the infeed ads can direct users to branded effect shooting page.

Q4 2021
Rate Cards
TikTok

Number of Ad
Slots*
5 100% $53,000 35,350,000
Vietnam
1 20% $10,600 7,070,000
5 100% $112,500 93,645,000
Indonesia
1 20% $22,500 18,729,000
2 100% $27,000 9,690,000
Malaysia
1 50% $13,500 4,845,000
TopView 5 100% $71,500 32,595,000
Thailand
1 20% $14,300 6,519,000
5 100% $33,500 29,750,000
Philippines
1 20% $6,700 5,950,000
2 100% $6,400 1,234,000
Singapore
1 50% $3,200 617,000
Cambodia 1 100% $9,700 6,080,000
5 100% $50,000 44,315,000

Vietnam
1 20% $10,000 8,863,000
5 100% $110,000 106,730,000
Indonesia
1 20% $22,000 21,346,000
2 100% $21,000 11,218,000
Malaysia
1 50% $10,500 5,609,000
Brand 5 100% $78,500 40,780,000
Takeover Thailand
1 20% $15,700 8,156,000
5 100% $39,000 39,665,000
Philippines
1 20% $7,800 7,933,000
2 100% $4,800 1,414,000
Singapore
1 50% $2,400 707,000
Cambodia 1 100% $8,500 6,493,000
Notes:
5. Each brand can place a maximum of 2 TopView/Brand Takeover orders per week per market and a maximum of 9 TopView/Brand Takeovers per month per market.

Number of Ad
Slots*
5 100% $53,000 26,610,000
Vietnam
1 20% $10,600 5,322,000
5 100% $112,500 74,855,000
Indonesia
1 20% $22,500 14,971,000
2 100% $27,000 7,770,000
Malaysia
1 50% $13,500 3,885,000
TopView with
5 100% $71,500 25,645,000
1 20% $14,300 5,129,000
5 100% $33,500 21,900,000
Philippines
1 20% $6,700 4,380,000
2 100% $6,400 1,056,000
Singapore
1 50% $3,200 528,000
5 100% $50,000 33,360,000
Vietnam
1 20% $10,000 6,672,000
5 100% $110,000 85,315,000
Indonesia
1 20% $22,000 17,063,000
2 100% $21,000 8,996,000
Malaysia
1 50% $10,500 4,498,000
Brand
Takeover with 5 100% $78,500 32,085,000
1 20% $15,700 6,417,000
5 100% $39,000 29,200,000
Philippines
1 20% $7,800 5,840,000
2 100% $4,800 1,210,000
Singapore
1 50% $2,400 605,000
Notes:
5. Each brand can place a maximum of 2 TopView/Brand Takeover orders per week and a maximum of 9 TopView/Brand Takeovers per month.

Vietnam $20,000 13,391,000
Indonesia $37,000 33,045,000
Malaysia $9,850 4,254,000
One Day Max Thailand $24,400 11,906,000
Philippines $9,950 9,868,000
Singapore $2,000 513,000
Cambodia $2,750 2,300,000
Vietnam $20,000 10,080,000
Indonesia $37,000 26,415,000
Malaysia $9,850 3,411,000
One Day Max

Thailand $24,400 9,367,000
with 18+ Targeting
Philippines $9,950 7,265,000
Singapore $2,000 439,000
Cambodia N/A N/A
Notes:

Vietnam $1.65/CPM
Indonesia $0.88/CPM
Malaysia $2.10/CPM
Minimum Order $800 (USD).
In-feed Brand Premium Thailand $1.45/CPM Minimum of 100K impressions
per ad per day.
Philippines $1.00/CPM
Singapore $3.15/CPM
Cambodia $1.20/CPM
Ad Products Market Minimum Order Threshold (USD) with In-Feed ads

Vietnam $40,000
Indonesia $74,000
Malaysia $19,700
Super Like / Premium Badge Thailand $48,800
Philippines $19,900
Singapore $4,000
Cambodia $5,500
Notes:
1. Brand Premium pricing and product might experience changes in Q4 2021. TikTok reserves the right to make any changes to Brand Premium product at any time.

Hashtag Challenge with Minimum Ad Spend
Commercial Privileges 3 Days Minimum Ad Spend Total Price
Ad Products Market
(USD) (USD) (USD)
Vietnam $12,400 $25,600 $38,000
Indonesia $17,400 $41,900 $59,300
Malaysia $11,800 $21,000 $32,800
Hashtag Challenge Thailand $12,800 $30,000 $42,800
Philippines $19,600 $14,300 $33,900
Singapore $8,700 $4,000 $12,700
Cambodia $7,600 $11,250 $18,850
Hashtag Challenge Additional Features

Ad Products Market Total Price (USD)
Explore tab Vietnam, Indonesia, Malaysia, $2,000 per campaign

(Formerly Hashtag Challenge Plus) Thailand, Philippines
Minimum spend on >20% of Hashtag Challenge package price on

Hashtag Emoji SEA Standard Ads to be eligible for Hashtag Emoji
$127 per day

Hashtag Challenge Page SEA for up to 70 days in total campaign length
Hashtag Challenge Notes:

1. We allow multiple campaigns to be running at the same time.
2. Only one Hashtag Challenge campaign can start once per day.
3. Standard Ads for a Hashtag Challenge campaign must start during the Hashtag Challenge campaign dates.

Premium 2D 3D
Ad Product Market (2D / 2D Pro) (3D / Special effects / Gamified)
(USD) (USD)
Vietnam $28,400 $58,400
Indonesia $37,300 $67,250
Malaysia $25,400 $55,400
Branded Effect Thailand $28,400 $58,400
Philippines $43,200 $73,200
Singapore $21,000 $51,000
Cambodia $22,700 $52,700

20% of production fee charged for each additional market (E.g 2D: 20% * $15,000)
4. For ‘Must-Buy’ Effect or mass Tikcode/QR code dissemination, additional fee applies; please check with Local PSO.

Other Details
Targeting
Creative Policies
Ad Specs
Currencies & Payment Method

Targeting
TopView & Brand Takeover Targeting Capabilities
Targeting Vietnam Indonesia Malaysia Thailand Singapore Philippines Cambodia
Age 18+ √ √ √ √ √ √ ✕
* No extra charge on applying targeting (i.e. same prices with or without targeting).
In Feed Ads One Day Max Targeting Capabilities

Targeting Vietnam Indonesia Malaysia Thailand Singapore Philippines Cambodia
Age 18+ √ √ √ √ √ √ ✕
* No extra charge on applying targeting (i.e. same prices with or without targeting).
In Feed Ads Brand Premium Targeting Capabilities

Targeting Vietnam Indonesia Malaysia Thailand Philippines Singapore Cambodia
OS √ √ √ √ √ ✕ √
Gender √ √ √ √ √ ✕ √
Connection √ √ √ √ √ ✕ √
Type
Age √ √ √ √ √ ✕ √
States √ √ √ √ ✕ ✕ ✕
City ✕ ✕ ✕ ✕ ✕ ✕ ✕
Trending √ √ √ √ √ ✕ √
Interest √ √ √ √ √ ✕ √
Device √ √ √ √ √ ✕ √
Brand
Device Price √ √ √ √ √ ✕ √
Carrier √ ✕ √ √ √ ✕ √
Language √ √ √ √ √ ✕ √
* No extra charge on applying targeting.

* For In Feed Ads Brand Premium buys, a minimum of 100,000 impressions per ad/creative per day is required.
* For detailed ad specs for In Feed Ads Brand Premium, please refer here.
Creative Policies &
Placement Policies
TopView & Brand Takeover

Creative Policies
● If advertisers run a 100% SOV ad with one creative for the whole day (by buying all ad slots in the same
day), the same creative cannot be used on the day before or day after (cannot be used on consecutive days).
● If advertisers run 100% SOV with multiple different creatives, there is no limitation on running any of the
creatives on consecutive days.
● If advertisers run split impressions/SOV ads (<100%), then there is no limitation on using the same creative
on consecutive days.
● If used in the TopView ad placement, the creative cannot be used in an In Feed Ad (Brand Premium or One
Day Max) on the same run date. This applies for Topview SOV of 25%, 50%, 75% or 100%.
Placement Policies
● A brand can place a maximum of 2 TopView/Brand Takeover orders per week (Monday to Sunday week).
● A brand can place a maximum of 9 TopView/Brand Takeover orders per month.
● If a brand puts in the maximum of 9 TopView/Brand Takeover orders in a month, the same creative cannot
be used in any of the 9 TopView/Brand Takeover, regardless of the number of slots bought per orders (this
policy takes precedence over other creative policies).
● The maximum number of orders apply regardless of the number of slots bought per order.
● If 2 consecutive days of TopView/Brand Takeovers are bought, then a minimum of 4 days must be between
these TopView/Brand Takeovers and any other TopView/Brand Takeovers following that.
In Feed Ad One Day Max

Creative Policies
● If used as a In Feed One Day Max ad, the creative cannot be used in the Brand Premium ad placement on the
same run date.
● The same creative can be used on consecutive days.
In Feed Ad Brand Premium

Creative Policies
● Advertisers can run multiple creatives per day, up to a maximum of 5 creatives.
● Each Brand Premium ad/creative must meet a minimum of 100K impression per day (i.e. per ad ID per day).
● Brand Premium ads with same or overlapping targeting must not use the same creative on the same day. If
the targeting is different and there is no overlap, then an advertiser can use the same creative.
● The same creative can be used on consecutive days.

Ad Specs
Ad Specs & Ad Preview

● Please refer here for all TikTok reservation ads ad specs.
● Please refer here for Asset Studio Ad Preview Tool.

Detailed Ad Specs
Hashtag Challenge Commercial Privileges

Vietnam, Indonesia, Malaysia, Thailand, Philippines, Singapore, Cambodia
Inventories Ad Placement & Details Duration Data Report
1. Tap and direct to the customized challenge page.

2. Ad Placements: 2nd placement for the first day, 4th placement for the second day, and 6th
Banner placement for the last day. 3 days /
3. Positions on screen may change due to product updates.
1. Tap and direct to the customized challenge page or watch the official video directly.
2. Ad Placements: 2nd placement for the first day, 4th placement for the second day, and 6th
Hashtag 3 days Impression, click
placement for the last day.
3. Positions on screen may change due to product updates.
Challenge Page
Custom profile picture (Can be different from background picture) 3 days
Profile Picture
Challenge Page
Custom background picture (Can be different from profile picture) 3 days
Background Picture
Challenge Page
Custom Hashtag Challenge description 3 days
Description
Optional placement for contest rules with pop-up page consisting of four sections:
a. Heading: Contest Details
b. Contest Description Challenge page view,
Contest Details Page 3 days video view, video
c. How to Participate
d. Judging Criteria creation, like,
e. Prizes comment, share
Account Button Optional button below hashtag name that links user to advertiser’s account page 3 days
1. Custom CTA name and landing page link

CTA button 3 days
2. Landing page may direct to either advertiser's official website or H5 page, no deep link available
1. Custom landing page link and content display.

External link 3 days
2. Landing page may direct to either advertiser's official website or H5 page, no deep link available
Video view, like,

Pinned Official video 1-6 official videos can be pinned to top 3 days
comment, share
1. Official music will be featured prominently on the challenge page: Once users visit the
challenge page and choose to record a video, the advertiser's music will be first recommended as
they select a soundtrack for the video, boosting usage of the official soundtrack.
2. It’s recommended that official music authorized duration be consistent with validity period of
Video post with
Music Recommendation hashtag challenge. After music license expires, all the videos using this music might be invisible. 3 days
official music
3. It's recommended that official music authorized markets need to be consistent with hashtag
challenge targeted markets. In unauthorized markets, videos that using this music might be
invisible.
4. Actual format may vary.
All videos on the hashtag challenge page will be monitored by Special Content Protection team to
Special Content Protection 3 days /
avoid being restricted for commercial element purpose.
Within the 60 days after Banner and Hashtag go offline, the challenge can still be found on the
platform through searching. In the case of no change of product features and UI, pinned official
videos, hashtag challenge description, profile picture, background picture, landing page display
Rights Extension 60 days /
and special content protection will be retained for 60 days.
If more than 1 Hashtag Challenge campaign is bought consecutively, the 60 days will start
counting after the last campaign is over.

Detailed Ad Specs
Branded Effect Commercial Privileges (2D Premium, 3D or Gamified)

Vietnam, Indonesia, Malaysia, Thailand, Philippines, Singapore, Cambodia
Placement Details Duration Data Report
1. TikTok designer or TikTok’s appointed third-party creative agency will
product the Branded Effect design
2. If the Branded Effect design elements involve the advertiser's
Branded effect design copyright, TikTok needs to get the authorization from the client
/
and setting 3. Branded Effect set up is handled by internal staff of TikTok
4. All design elements or animations surrounding an advertiser’s brand
logo and/or product with corporate identity guidelines must be provided
by the advertiser in full .png sequences
1. User can click on the Branded Effect on the effect panel to shoot
videos with this Branded Effect
2. For all SEA markets except ID: Branded Effect will be placed on the
first screen of the effect panel, 1st row (4th placement) for the first three
days, and 3rd row (5th placement) for the last three days
Branded effect panel 3. For ID market: Branded Effect will be placed on the first screen of
the effect panel, 1st row (4th placement) for the first and second day, 3rd 1. Impression of the Branded Effect on the effect
row (5th placement) for the third and fourth day, and 6th row (1st panel
placement) of the the fifth and sixth day. 2. Number of unique users that view the Branded
3. Placement on screen may change due to product updates or inventory Effect on the effect panel
availability. 3. Clicks of the Branded Effect on the effect panel
4. Number of unique users that click on the Branded
1. Mandatory for ID, MY, SG, TH, VN. Effect on the effect panel
2. When selecting the Branded Effect in the effect panel, the advertiser's 5. Number of videos using the Branded Effect
Sponsor mark customized picture or text can be continuously displayed in the upper left 6 days 6. Views of videos using the Branded Effect
corner of the shooting page; the customized picture or text disappears 7. Likes of videos using the Branded Effect
after closing the effect panel or selecting other effects 8. Comments of videos using the Branded Effect
9. Shares of videos using the Branded Effect
10. The page view of the Branded Effect page
1. User can click on the branded effect magic icon to jump to the branded
Branded effect magic
effect page
icon
2. Placement on screen may change due to product updates
1. Branded effect page is the page which aggregates videos with the
effect
2. Information displayed on branded effect page can be customized by
Branded effect page
the advertiser, and it includes: effect icon, effect name, advertiser's name
display, effect description, external link, and 1~6 official videos
1. ‘Branded effect magic icon’ and ‘Branded effect page’ will be valid for
Rights Extension 60 days
another 60 days after the first 6 days of campaign.

20% of production fee charged for each additional market.

Currencies &
Payment Methods
Accepted currencies for each payment method and market
Market Contract Credit Card Bank Transfer
Currencies Currencies Currencies
Vietnam USD/VND USD/VND USD
Thailand USD/THB USD/THB USD
Philippines USD/PHP USD/PHP USD
Indonesia USD/IDR USD/IDR USD/IDR
Singapore USD/SGD USD/SGD USD/SGD
Malaysia USD/MYR USD/MYR USD
Cambodia USD N/A USD
● Invoice currency must match contract currency.

● Credit card payment is not supported for agencies currently.
● For Indonesia, currency used depends on TikTok contract entity.
● Payment by VND, THB, MYR, PHP is only applicable for agencies that are - (1) domiciled in that
respective market (2) making payment via credit card (3) making pre-payment of media company's
fees.

H2 2021
Rate Card
Overview
Ulike

Ulike H2 Rate Overview (USD)
Brand Takeover Vietnam $1,000 517,000
Display on the splash screen when users

open Ulike, 100% SOV Thailand $500 297,000
Super Focus Vietnam $2,000 4,800,000
Displayed in the shooting page,

above the shooting button Thailand $1,000 1,600,000
2D 2D Pro 3D
Branded Look Vietnam $12,000 $27,000 $37,000
Thailand $10,000 $25,000 $35,000
• In terms of creatives ad specs, please refer to our ad specs for more details.

Detailed Ad Specs
Branded Look Package (2D/2D Pro/3D)

Vietnam, Thailand
Placement Details Duration Data Report
1. Ulike designer will in charge of the Branded look design 1. Impression of the branded look on the look
Branded look 2. If the Branded look design elements involve the advertiser's panel
/ 2. Number of unique users that view the
design and setting copyright, Ulike needs to get the authorization from the client
3. Branded look set up is handled by internal staff of Ulike branded look on the look panel
3. Clicks of the branded look on the look panel
4. Number of unique users that click on the
1. User can click on the Branded look on the look panel to shoot branded look on the look panel
videos with this Branded look 5. Number of Videos/photos with the Branded
Branded look 2. Branded look will be placed on the hot panel inside looks look
6 days
panel section from homepage, 5th placement for the first 3 days, and 6. Number of Videos/photos created by unique
7th placement for the last 3 days users with the Branded look
1. Badge will be displayed when user clicks on the look. It will 1. Impression of the badge
display as open mode at first 3 seconds, and it will become 2. Number of unique users that view the badge
In-camera 6 days
closed mode after that. 3. Clicks of the badge
conversion badge
2. Click on the badge, and the user will be directed to the 4. Number of unique users that click on the
landing page badge
1. Display branded look icon at looks icon position in 1. Impression of the icon
homepage, user will be directed to branded look shooting page 2. Number of unique users that view the icon
Homepage looks
after clicking. 1 day 3. Clicks of the icon
icon
2. After users clicked the homepage looks icon, the homepage 4. Number of unique users that click on the
icon will turn into default non-commercial icon icon

H2 2021
Rate Card
Overview
BaBe

BaBe H2 Rate Overview (USD)
Indonesia
Ad Product Price (USD) Impressions
Brand Takeover 100% SOV, CPD $1,120 720,000
Ad Product Format Placement Details
● Creative assets cannot be

changed or replaced
during the campaign
● The same creative can not
be used for 2 consecutive
days
3-5 seconds video or Display on the splash screen
Brand Takeover ● The creative assets will be
static image when users open BaBe app
reviewed by Babe within
2 days; Babe is not
responsible for any issues
caused by late asset
submission
● Full specifications here


2021 H2 TikTok Ads Rate Card SEA

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2021 H2 TikTok Ads Rate Card SEA

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Available Formats

H2 2021

*H2 2021 rate card remains effective for

*Q3 2021 rate card remains effective for

5 100% $77,500 83,010,000

2 100% $21,000 8,750,000

TopView 5 100% $50,500 30,560,000

5 100% $28,500 26,775,000

2 100% $4,800 1,098,000

Cambodia 1 100% $8,800 5,861,000

5 100% $41,500 41,130,000

Cambodia 1 100% $7,700 6,259,000

*Q3 2021 rate card remains effective for

5 100% $77,500 66,355,000

2 100% $21,000 7,016,000

5 100% $28,500 19,710,000

2 100% $4,800 938,000

Cambodia N/A N/A N/A N/A

5 100% $41,500 30,960,000

5 100% $69,500 75,625,000

2 100% $14,800 8,124,000

5 100% $28,500 26,280,000

2 100% $3,600 1,076,000

Cambodia N/A N/A N/A N/A

*Q3 2021 rate card remains effective for

Vietnam $16,300 12,428,000

Indonesia $26,000 29,291,000

Malaysia $6,800 3,842,000

One Day Max Thailand $16,700 11,164,000

Philippines $7,300 8,881,000

Singapore $1,300 457,000

Cambodia $2,500 2,217,000

Vietnam $16,300 9,355,000

Indonesia $26,000 23,414,000

Malaysia $6,800 3,081,000

One Day Max

Philippines $7,300 6,538,000

Singapore $1,300 391,000

Cambodia N/A N/A

*Q3 2021 rate card remains effective for

Ad Products Market Minimum Order Threshold (USD) with In-Feed ads

Super Like / Premium Badge Thailand $33,400

*Q3 2021 rate card remains effective for

Indonesia $17,400 $39,900 $57,300

Malaysia $11,800 $16,200 $28,000

Hashtag Challenge Thailand $12,800 $28,100 $40,900

Philippines $19,600 $13,000 $32,600

Singapore $8,700 $3,100 $11,800

Cambodia $7,600 $10,200 $17,800

Hashtag Challenge Additional Features

Explore tab Vietnam, Indonesia, Malaysia, $2,000

Minimum spend on >20% of Hashtag Challenge package price on

$127 per day

Hashtag Challenge Notes:

*Q3 2021 rate card remains effective for

Vietnam $27,000 $57,000

Indonesia $33,400 $63,400

Malaysia $24,400 $54,400

Branded Eﬀect Thailand $27,000 $57,000

Philippines $39,800 $69,900

Singapore $20,500 $50,600

Cambodia $22,100 $52,100

Branded Eﬀect Notes:

*Q3 2021 rate card remains effective for

*Q4 2021 rate card remains effective for