IDEA

NOTEBOOK
JOHN MATTHEW B. JOBO
COBFSDS-K31
 Idea #1:
Little Pinkhouse
 CONCEPT STATEMENT
CONCEPT STATEMENT:
A customized cost-friendly pink house dome for
plantitos and plantitas who loves growing plants and
LITTLE PINKHOUSE
crops at home.

SHORT DESCRIPTION
Inspired by pink house vertical farming, the
product is a smaller version that utilizes blue and
red wavelengths only instead of ROYGBIV
(expensive lights).
Since not all people have gardens or enough
spaces to grow crops and plants, the little dome

can be used even without the presence of sunlight.

TARGET MARKET
Primary Target Market: Millenials (26-41 years old); Work at
Home; Middle-Upper Middle Class
Secondary Target Market: Gen X (42-57years old; Work at
home; Middle-Upper class
Idea #2:
Ring it on

 CONCEPT STATEMENT
A high-tech
CONCEPT multipurpose
STATEMENT:ring that serves as a substitute
for a desktop mouse, as a storage of files, and as a transit
pass for companies, travel pass, and contactless payment.
RING IT ON
SHORT DESCRIPTION
Inspired by smart ring technologies, the product
combines several functions of smart rings.

With the threat of pandemic, this serves as a

technology for contactless transactions and other
activities.
Instead of using computer mouse, this a better
product to control and hover around the screen.

TARGET MARKET
Primary Target Market: Millenials (26-41 years old); Work ing
at home or in companies; Upper Middle-Upper Class
Secondary Target Market: Gen X (42-57years old; Work at
home or in companies; Upper Middle-Upper class
 Idea #3:
MagneJackets

 CONCEPT STATEMENT
CONCEPTTraditional
A modernized STATEMENT:
Chinese Medicine (TCM) based
MAGNEJACKET
customizable jacket to alleviate back pain and support
posture

SHORT DESCRIPTION
Inspired by Magnetic Spine Support, jackets are now
fused with orthopedic magnets to support a person's

spine and relieve back pain.

Since many people are working or studying at home,
this will help to ergonomically correct bad posture
habits.
Improvement of sleep quality

TARGET MARKET Magnets Inside

Primary Target Market: Millenials (26-41 years old); Work ing
MJ
at home or in companies; Middle-Upper Class
Secondary Target Market: Gen X (42-57years old; Work at
home or in companies; Middle-Upper class
Idea #4:
Emobrella

 CONCEPT STATEMENT
CONCEPT
A high-tech STATEMENT:
umbrella that uses lights to change colors,
EMOBRELLA
portray a specific emoticon, and be adjusted to match
another umbrella.

SHORT DESCRIPTION
Unlike the existing umbrella with LED lights, this is a
variation in which specific lights will be enabled to show
specific emotion (e.g. :) for happy)
The color of the umbrella can also be changed andcan
be used for matching couple umbrellas
Aside from its psychological/emotional appeal, the

umbrella can be used not just daytime but also in the

evening.

TARGET MARKET
Primary Target Market: Millenials (26-41 years old); Work ing
at home or in companies; Middle-Upper Class
Secondary Target Market: Gen X (42-57years old; Work at
home or in companies; Middle-Upper class
Idea #5:
Avelina's

 CONCEPT STATEMENT
CONCEPT
A Filipino STATEMENT:
restaurant ready to serve low-cost, healthy, and
AVELINA'S
delicious local dishes originated from different parts of the
country.

SHORT DESCRIPTION
Avelina's would promote various dishes from different
cities where they originated.
Avelina's

Instead of traveling or going too far places, Avelina's

would already save time, cost, and energy by letting the
customers taste the food whether in the restaurant or
through delivery.
Local sources of ingredients (to help the local farmers)

TARGET MARKET
Primary Target Market: Millenials (26-41 years old); Food
enthusiasts; Lower Middle-Upper Class
Secondary Target Market: Gen X (42-57years old; Food
enthusiasts; Lower Middle-Upper class
REFERENCES
Doucleff M. (2013). Vertical 'pink houses:' The future of urban farming?. NPR.
https://www.npr.org/sections/thesalt/2013/05/21/185758529/vertical-pinkhouses-the-
future-of-urban-farming
Nurmimaki, N. (2021). What are smart rings? How do they work?. Smart Ring News.
https://www.smartringnews.com/posts/what-are-smart-rings-how-do-they-work
Chyi L., Wen-Chun L., Jen-Jiuan L., Liang-Wen H., Jaung-Geng L. (2013). The stimulation
effect of auricular magnetic press pellets on older female adults with sleep disturbance
undergoing polysomnographic evaluation. Evidence-Based Complementary and Alternative
Medicine. https://doi.org/10.1155/2013/530438
Lumisonata. (n.d.) LED light up umbrella. http://www.luminous-
clothing.com/ProductDetail/led-light-up-umbrella-in-glow-in-the-dark_3289.html