A PROJECT REPORT

ON
SALASAR AGRO PENAL PVT.LTD
PREPARED BY :
GAMARA RAHUL C.
CLASS :- BACHELOR OF BUSINESS
SEM :- 2
ENROLLMENT NO : 010201192563
ACADEMIC YEAR : 2019 - 2020
GUIDED BY :
Prof. Dipa H. Trivedi
COLLEGE NAME :
Shree M.P. Shah Commerce College

SUBMITTED BY :
SAURASTRA UNIVERSITY RAJKOT
DECLARATION
 I undersigned Gamara Rahul C. a student of
Bachelor of Business Administretion of sem - 2. here by
declare that this project work presented in this report is
prepared by me only, under the valuable motivational
and guidance of prof. Dipa H. Trivedi of shree M.P. Shah
Commerce and BBA College
I further declare that the concern of the content
of this report not been previously submitted by to any
university, for the purpose of any
Examination or test,
Date :-
Place :-
(signature)
Gamara Rahul C.
Shree M.P. Shah commerce college

INDEX
 PAREFACE
I am student of sem-2 of business administration of Shree
M.P.Shah commerce and BBA college. I would like brief idea
about the project report the main intention to make project
report is to give prectical knowledge also. Experience and my
work the project.
In this report there are various chapter, which give idea about
the organisation.
The report gives the idea about funtion of company.
Here this report including the derailed information about the
production, marketing, finance & personnel management of
the company.

I am really thank to be a student of Shree M.P. Shah

commerce and BBA college. That has given to get practical
knowledge in the field of management and I also thank one and
all for the help and co-opaperation, I receved to make this
project and to some value to this Salasar Agro Penal Pvt.Ltd.
Date :-
Place :- (signature)
Gamara Rahul C.

ACKNOWLEDGEMENT
I am much obliged to express my gatitude to all the faculties
who spend their valuable time and gave me help full guidance
for project.
 I am heartily grateful prof. Dipa H. Trivedi and all the of
Shree M.P. Shah commerce and BBA college for their
cooperative, guidance and inspection for creating this report.
I am also thankful to all the Salasar Agro Penal Pvt.Ltd. who
have helped me to make this report or would like to thank
disaster general manager comm. & marketing represantetive mr.
and staff to help to help guide me through training & for giving
time from their busy schedule.
I am grateful to saurastra university for putting on industrial
visit our syllabus and for giving an opportunity to industrial
visit.
My gratitude is due to my family and my relative for helping
me throughout my project work and I am thankful to my friends
who direct or industry helped me.
Date :-
Place :-

Gamara Rahul C.
 (A) History &
Development of
Company

(A) History & Development of Company

The factory name is Salasar Agro Penal Pvt.Ltd it is
partnership firm. It is constuction type industry. This company
incorporated on 08 october 2009. It is classified as non-govt
company and is registered at registar of company, Ahemdabad.
Salasar Agro Penal Pvt.Ltd's annual general meeting (AGM)
was last held on 29 september 2018 and as per records from
ministry of corporate affair (MCA) its balance sheet was last
filed on 31 march 2018. This industry worker are 1548.
 (B) Company's
Information

(B) Company's Information

NAME :- Salasar Agro Penal Pvt.Ltd

ADDRESS :- Hanuman temple, mane highway, navalgadh.
ESTABLISHMENT :- 1991
PROTNER :- Vijay kumar Dindayal Agrawal,
 Shrinarayan Shreekishan Agrawal,
Dinesh kumar Shamkarlal Agrawal
PARTNER :- As above
MAIN OFFICE :- Ahmedabad
OFFICE STAFF :- 26
TOTAL WORKER :- 1548
PHONE NO :- salasaragropenal@gmail.com
WORK :- Furniture product
ASSETS :- 1,38,60,010
CAPITAL :- 20,00,00,000
RECESS :- 1 hour 30 minite
OVERTIME :- Yes, it is.
BRANCH :- No
TAGLINE :- Subject to navalgadh jurisdiction
TAX :- 25,00,000
TRANSPORT :- Expence- 7,00,000
MARKET :- Gujrat and Maharastra
ORGANISATION STRUCTURE

Board of Director (BOD)

(1) General Manager

(A) Production Department

(B) Marketing Department

(C) Finance Department

(D) Human Resource Department

All these workers work under the department

PRODUCTION DEPARTMENT

Introduction of Production Department

Organization Structure
Product
Availability of Raw Materials
Plant Location
Production Process
Plant Lay Out
Inventory Control
Material handling
Quality Control
Time Keeping System
 INTRODUCTION
OF
PRODUCTION
DEPARTMENT

INTRODUCTION

Production management is the process of planning,

organizing, directing and controlling the activities of the
function. production function is the conversion of raw material
into finished goods.

Shyam furniture are a symbol of Ahemdabad tredition.

They were used in Ahemdabad from 100s of year ago. This
project is meant to setup manufacturing unit of shyam furniture
such as chair, coat, windows and door etc. the unit will
undertake the job work also. The unit envisages manufacturing
of Shyam furniture on different designs out of quality wood like
teak Anjili, Rose wood etc. but mainly on teak wood.

ORGANISATION
STRUCTURE
 BY
PRODUCTION

Organisation structure

Production organisation structure is a framwork in which a

business is separate divisions, each focusing on a different
product or service and functioning as an individual unit within
the company.
The structure may have serval layers of manager and
employes. Each layer ( ie division ) can have its own marketing
team, and so on. A manager typically reports to the head of the
company by project type, eg sporting goods, housewares and
general merchandise. certain key function ( finance or human
resources ) may be provided centrally.
Exampales , Among they type of organisation structure, 3
of them stand out, with the first one presenting 3 subtypes.well
discuss their characteristics and exemplify some business areas
that best fit these different organisation structure.

PRODUCT
Salasar Agro Penal Pvt. Ltd a product furniture and refers
to movebal objects intended to support varius human activity
such as seating in product bed, boxes, chirs, stools, sofas, table
and other production . Home furniture, Ofice furniture,
Industrial furniture, Modular furniture, Hospital furniture,
School furniture.
All indian furniture industry is estimated at around Rs
35,000 crore (Rs 350 billion) eighty five per cent of this falls
into the unorganised sector.
The market of Salasar Agro Penal Pvt. Ltd industry shere
of nearly Rs 30 crore india was the biggest furniture import in
2004 - 05 with a 17 % shere in furniture import wordwide.

Chair

Closet

Tebal
 Availebility
of
Raw materials

Raw material is the most important part of any production

in industry. Moreover, the cost factor for production raw
materials must be kept in mind. Inventory turnover is totally
based on procurment of raw materials. The supply of raw
materials must be available to the firm in such a way that its
inventory cycle must not get disturbed.
 Raw material are used in SALASAR AGRO PENAL
PVT.LTD is meitioned below with their source :-

(1) Mingle Plast Pvt.Ltd Area : - Himatnagar

(2) Aakash Enterprise
Area : - Vadodara
(3) Shri Devikrupa Timber
Area : - Gandhinagar - Dehgam

PRODUCTION

PROCESS
Cut logs are carried to the sawmill, which obtains its
primary inputs from the machinery sector. from there, sawn
timber moves to furniture manufacturers who, in tum,obtain
inputs from the machinery, adhesives and paint industrys and
also draw on design and branding skills from the service sector.
Depending on which market is served, the furniture then process
to though various intermediary stages until it reaches the final
customer, who after use consigns the furniture for recycling or
refise.

(1) Forestry :- Seeds, Machinery, Water

(2) Sawmills :- Chemicals, Machinery, Logistics quality

(3) Furniture manufacturers :- Design, Machinery, Paint

adhesives, etc.

(4) Buyers :- Domestic wholesale, Foreign wholesale,

Domestic retail, Foreign retail
(5) Consumers :- Recycling, Refuse
 MATERIAL
HANDLING
IN
PRODUCTION
Material management is concerned with planning,
coordinating and control of acquisition, storege, handling and
movement of raw material purchese parts, semi finished goods,
tools and other materials that are an integral part of a production
process or service opration.

In other furniture words material management is restoring

raw material till untilyzed also maintaining semi finished goods
till they reach to consumer.

SALASAR AGRO PENAL PVT.LTD is production chair,

tebal, closet and so does not have to take much precaution
which is to be taken for perishable goods hence they pack their
product in boxes and store in their warehouse.

Quality Control

Furniture quality to survive in the intergrated world

market, best quality in SALASAR AGRO PENAL PVT.LTD .
the industry has to focus on the international standerds of quality
and excellence. to achieve internationally comparable and
quality standerd finished goods, it has to be ensured that quality
parameters are maintened at each level of production from raw
material to the finished product. introduction of latest
technology can provide world class quality in this industry.

SALASAR AGRO PENAL PVT.LTD has combaind

best machinery, best management and best process. they are
very conscious about their production process. they keep proper
size, weight, across corner, plane in producing furniture product.
 MARKETING
DEPARTMENT

Marketing is an future of every economic activity the

term marketing and marketing began with the start of economic
activity and will continue a long as these activities in the society
remain as its integral part.

The marketing department's main objective is to promote

the products of the company most of the marketing is done by
visual media. The company even uses various advertising
stretegies so as to promot the product.
Acording to philip kotler,
" Marketing management is the process of planning and
executing the conception, pricing and promotion and
distribution of goods, services and ideas to create exchanges
with target groups that satisfy customer and organizational
objectives."
Marketing management is the process to identify the potential
customer's satisfy them by conveting them into goods and
services.

Marketing management process

The marketing management process is hard to pin down.

marketing managers come in a bewildering variety product
marketer's online marketer's channel marketer's public relation
manager's and so forth. they manage an even more bewildering
variety of marketing project from blog poststo products
launches. is there a method to their madness ? can be define a
uniform marketing management process that applies to all
marketing managers .
 the strategic planning process consists of devloping the
company's mission objective and goal, business portfolio, and
funtion plans. controlling require's that various relavant aspects
of performance be measured and compared with corresponding
aspect of the plan.

ADVERTISIMENT

Advertising is the action of calling public attention to an

idea, good, or service through paid announcements by an
identified sponsor.

An advertising model is the strategic use of an advertising

medium, with the goal of reaching a specific target audience.
An advertising meduim is the type of media or vehicle the
advertising is paced on.

Understanding the target market helps to create an effective

message and helps to determine the appropriate advetising
medium. In order for a model to be effective, you must clearly
understand the advertages and limitation of each medium.

FURNITURE INDUSTRY ANALYSIS

The furniture industry encompasses the creation and sale of

furniture for offices, hotels, homes, schools and businesses. The
industry also includes accompaniments for those pieces of
furniture, for instance, upholtery, mattresses, and furnishings.
skilled workers in the industry use various machines, tools and
CAD/XAM to contribute to the design and manufacture of the
furniture. A wide array of materials are used to create the
furniture, including metal, plastic, rattan, wood, and even silver.
Wood furniture is often the most preferred in both production
and exportation.
 An ever-evolving industry, the furniture market
continually strives to evolve and present pieces that will appeal
to a variety of individuals and lifestyle on a global market. many
fectors need to be considered by those in the industry, including
cosumer income additional economic factores, shifting
lifestyles, and changing urban landscap. consumer expretions
and consuption habits in different regions are also importans
pieces of data to consider. workers in the furniture industry often
act as their own negotiators in debates between the
manufacturers and retailers.

FURNITURE PROMOTIONAL STRATEGY

Using wood to create gorgeous pieces of furniture takes

skill, artistry and craftsmanship. You also need to implement
promotional strategy to find buyers who appreciate the quality
and workmanship that goes into your furniture. whether you sell
wood kichen cabinets, living room and bedroom sets or office
furniture from your workshop or from a storefront, a mix of
internet and traditional promotions for making furniture into a
successful business.
FURNITURE PRODUCT BRANDING AND PACKAGING

There are several products of the same kind but from

different manufacturers. A manufacturer, therefore, should
differentiate his product from other producers with an intention
to make it identifiable to the consumers so that they can
differntiate it from the products of other competitors in the
market. for this purpose the manufacturers give their products a
brand name which may consist of words, letter, group of words
or letters, sign, design or a combination of them.

Almost every concern wants to name its products. these

names given are brand names. Branding plays more role than a
mere name is quite different from ordinary name.
 FINANCE
DEPARTMENT

Cncept of Finance Department

Henry Ford once remarked, ''Money is an arm or a leg. you

either use it or loss it.''
Finance management can be defined as the management of
finances of a business organization in order two achieve
financial objective. Financial management is concerned wit
planning, organizing, directing and controlling of finance
activities in a business.
 According to soloman Financial management is concerned
with the effcient use of an important economic resource,
namely, capital fund.
According to James Hurne, '' Planning is an inextricable
dimension of financial management. The term financial
management cannot that funds flow and directed according to
some plan.''
Thus, Financial management is that part of management
which is concerned mainly with raising funds in the most
economics and suitable manner.

Organization Structure in Finance Department

Furniture industry and all industry important department in

finance department.

Informatoin about job roles, relationships and communication

patterns lies behind the boxes and conection that make up an
organizational structure. just as the size of your business
determines its initial organizational structure, the size of each
department also determines how it is initially organized the
impact the finance department has on daily operations and in
meeting long - term goals makes adopting a formal structural
model vitally important.

Finance Department Roles

The roles assigned to finance department employees create

the base of its organizational structure. For most small
businesses, these involve bookkeeping payroll, financial and tax
reporting, financing and assisting in long-term business
planning. Because small- business finance department are as
susceptible to fraud, theft and abuse of business resources as
larger business, the need to support internal controls plays a role
in defining the model of the organizational structure. Among
the most important are separetion of duties, authorization and
transaction verification.
 Reporting authorities and communication patterns turn a flat,
basic structure into with multiple levels. Small-business start-up
finance department generally begin with a simple structure
having a maximum of two or three levels. The department
manager occupies the first level, key accounting employees
occupy the second and administrative employees-if there are any
- occupy the third level. problems with this model including
informal communication patterns and difficulties in suporting
internal financial and controls, which expand as the business
grows- most often result in adopting industry.

Working Capital Management

Working capital management in a business need to be

noticed. For it concerns with its countinuity. S.C kuchhlal cited
in matarneh argues that '' working capital is a business enterprice
may be compared to the blood of the human body ''working
capital become power source that can run a business.
For successful working of a business organization fixed and
current assets play a vital role as organization generally invests
in these options. An attempt has been made in this paper to
study the working capital components and the effect of working
capital management policies on profitability of 10 industry. The
power also tries to study the correlation between liquidity,
profitebility and profit before tax of selected industry.

QUICK RATIO ANALYSIS

On the trailing months basis current liabilities decreased faster

than furniture industry SALASAR AGRO PENAL PVT.LTD
cash, this led to improvement in furniture industry quick ratio to
0.49 in the 4 q 2019 , above furniture industry average quick
ratio.
 Ratio

Capital Structure

Capital structure for business is very important for achiving

success, especially when talking for the small and medium
enterprises (SME). This paper aims to study capital structure
determination for furniture production enterprises in india. The
puepose of this paper is to investigate how the theory proposed
determinants such enterprice size, enterprise, profiteblity and
enterprice assets structure affect on the capital stucture
depended verius that are short- term debt and long term debt.
 the furniture enterpriseover the selected and the wood
processing and furniture production is an impoirtant sector in
india. which has bees tranformed and devloped in the past five
years since there is lake of other studies on this particular area,
assosieted with informelity, this study aims to use the secondery
data in order to conducten emprical study on determinant of
capital structure in furniture industry in india.

Financial Analysis

Furniture sector performance analysis of key financial data of

more than 1800 balance sheets, 2006- 2010. overview of total
sample in term of profiteblity turnover indicators, employment
and productivity, financial structure and analysis by company
size analysis by geographical area. This capter breks down the
total 1200 companys by contries areas highlighting top player
key finacial data for each area.

Analysis of furniture sector perfomance by segment. Each

company was classified according to its core activity. The
following furniture segment were identify home furniture,
kitchen furniture, bathroom funiture, upholstered furniture
beding products outdoor furniture, contrect furnitureoffice
furniture, shop fitting, healthcare, ranking in relation to the main
industry from the balance sheet analysis. For each veriabal
companys are ordered in descending order and renked updated
company profils of larges in salasar agro penal pvt. ltd and this
industry great financial analysis.

“BALANCE SHEET”
Liabilities 2017 2018 2019
Capital 10,00,000 12,00,000 15,00,000

Creditor 3,25,000 3,75,000 4,25,000

Bills payables 50,000 65,000 75,000

Provident fund 45,000 55,000 80,000

Loan form KBS - 2,00,000 2,75,000

Bank loan - 1,25,000 1,55,000

Net profit 42,000 50,000 65,000

TOTAL 14,62,000 20,70,000 25,75,000

 ASSETS 2017 2018 2019
Goodwill 2,25,000 2,95,000 3,20,000

Machinery 5,57,000 7,50,000 9,00,000

Furniture 4,25,000 6,00,000 7,50,000

Computer 25,000 55,000 75,000

Closing stock 45,000 85,000 1,25,000

Bank 70,000 95,000 1,35,000

Cash 25,000 55,000 75,000

Outstanding rent 45,000 60,000 90,000

Bills receivable 55,000 75,000 95,000

TOTAL 14,62,000 20,70,000 25,75,000

HUMAN RESOURCE

DEPARTMENT
Introductoin

Human Resource Management is opration in companies

designed to maximize employee performance in order to meet
the employers strategic goals and objective. More precisely,
HRM focuses on management of people with company
emphazing on policies and systems.

According to Dum and Stephens, '' Human Resource

Management is the process of attraction. Holding and
motivation people involving all manger line and staff."

Human resource are the most important assets of an

organizetion. The ability of an organization to achive its goal
depends upon the quality of its human resources. If right kind of
employees are not available, it will lead to wastage of materials,
time, effort and energy, resulting in lower productivity and poor
quality of products.

Human Resource Management

Human resource is used to describe both the people who

work for a company or organisation and the department
responsibility for managing resource related to employees. The
term human resources was first coined inthe 2002s when the
valie of iabor relation began to garner attention and when
notions such as motivation organisational behaviors and
selection assement began to take shape.

Human resource management is a contemporary, umbrella

term used to describe the management and development of
employees in an organisation. Also called personnel or talent
management human resource management involve oveseeing all
things related to managing an organization human capital.
Organisation Structure HRM

One of the most important decision that must make is to

determine the new structure of the human resource department.
Organisational structure is the manner in which the activities of
the organisation are organized, controled and in order to achieve
an organisational goals. Currently the human resource
department is run by a small group of people that prrety much
serve as a jack of all trades with on areas of specilisation. The
current structure is very flat with no clear lines of authority.

Given the growth of the company and growing demands

placed on human resources. shes going to divide the human
resource department into sperate units that specialize on key
human resource management funtions. In other word, funtion
will goven the sructure. this will allow generalists to become
specialists and should increase productivity and quality.

Training and Developmsent

HR department want to have seprate training and

development unit in her HR department. these HR specialists
will focus on runing new employee orientation. It will
development and implement a program of continuous traning
and education for employees to keep their skills sharp and up to
date. The unit will also coordinate with the compantion and
benefits administretion unit regarding any reimbursements
offered to eligible employees for outside education and training.

This in dependent department looks after functions such as

recrutments, training & development, compention and benefits
industrial relation ect. These centers work in the close
coordination with HR front office and HR back office while try
to get the best out of employees throgh excellent HR practices
and procedures.

Human Resource Devlopment

A human resource development is set or planned and
systematic activity designed by an organization to provide
opportunities to its members to learn skills necessary for the
present and future job requrements. The process of HRD
involves the development of expertise in the employee through
organizational development and training and development. The
aim of the employees. The three main areas of human resources
management quality improvement and career
deveiopmenTraining and development is aimed at improving or
changing the knowledge skills and attitudes of the empioyees.
While training involves providing the knowledge and skills
required for doing a particular job to the employees,
developmental activities focus on preparing the employees for
future job responcibilities by increasing the capabilities of an
employee which also helps him performs his present job in a
better way. These activities start when an employee joins an
organizational in the form of orientation and skills training.
After the employee becomes proficient the HR activities fours
on the development of the employee through methods like
coaching and counseling.

Idustrial Relations and Human Resource Management

Industrial Relation and Human Resource Management (IR &
HRM) builds your skills through paper in education studies
human resource management labour studies and psychology.
This interdisciplince approch gives you a multi- perspective
understanding of legislation frames IR&HRM the relationship
between education and training and employability in a
globalised environment.
We gear programe content and learning experiences to
prepare for emploment as well as for those who want to further
their studies. You benefit from combined lerning with the labour
studies and social policy programmes in economy, education
studies, geography, psychology, sociology and women and
gender studies.
 FUTURE PLAN

Salasar Agro Penal Pvt.Ltd future plan the technological

advancements such as availability of high speed internal
network such as smarts gadget is boosting the e-retail sector in
india. These advancement futher provide ease to the customer to
buy furniture through online channels. In adition the risint
number of smartphone users across the country and online
shoping is encorging the furniture industry players to introduct
their products through online channels. this industry use a future
advance technologica machinery and high level prodution in
furniture and high profit business level.