55 million

target 2% firm
awwareness 5% ITC sales
market presence 80% ebitda
HUL sales
ebitda
44000

format turnover no of % market %presence market

store share share effectivenss
reliance fresh 285 90 35.63% 37.50% 0.95
big bazaar 350 100 43.75% 41.67% 1.05
more retail 165 50 20.63% 20.83% 0.99
800 240

bank deposits investmentadvances total market share relative market share

SBI 10436 3122 8676 22234 41.70% 100%
BoB 3849 832 2874 7555 14.17% 33.98%
CB 3271 1021 2325 6617 12.41% 29.76%
Axis 2201 932 1698 4831 9.06% 21.73%
ICICI 2467 975 1954 5396 10.12% 24.27%
HDFC 2555 1596 2537 6688 12.54% 30.08%
53321

Survey Score
Firm 0-3 4-6 7 8 9 10
Fedex 14 32 14 13 25 22
DHL 11 33 15 18 22 21
Blue Dart 8 35 14 16 24 23

1 15% 0.0225
2 35% 0.1225
3 12% 0.0144
4 18% 0.0324
others 20% 0.04
Cost 70
Selling 140

margin retailer 28 20.00% 0.4

man-retailer 42 30.00% 0.6

industry segment segment shHul marketeffective market share

household care 10% 38% 3.8%
tobaccoo 15% NP 0%
F&B 53% 40% 21.20%
personal care 22% 47% 10.34%

35.34%

Tx 400
avg tx size 150 1800000
avg margin 20% 30 360000 360000
desired profit 200000 180000
tx in month 12000
monthly expense total reve 1800000 20000
rent 30000 margin 360000
manpower 120000 666.666666666667
utility 30000

total 180000 new tx 12666.66667

total reve 1900000
desired revenue 380000 margin 380000
200000

Price 0 2 4 6 8 10
qty 9000 7500 6000 4500 3000 1500
27000 24000
VC 2

profit -2 0 2 4 6 8
qty 9000 7500 6000 4500 3000 1500
total profit -18000 0 12000 18000 18000 12000
target household 30 million
population 225 million
awareness 10%

response crepsonse %prob of purchase

will definit 20% 40%
probably wi 50% 25%
may/may n 30% -

Month 1 Month 2 Month 3

240000
375000

615000 492000 442800

A 12 lakhs 23.08%
B 18 lakhs 34.62%
C 22 lakhs 42.31%
52

D 15 lakh
market share
B' 12 22.43%
A' 8.25 15.42%
C' 18.25 34.11%
D 15 28.04%

53.5

Company 2013-14 2014-15 Growth %

Airtel 208.75 220.6 5.68%
Vodafone 166.62 178.75 7.28%
Reliance 112.13 107.48 -4.15%
BSNL 113.14 98.32 -13.10%
Idea 135.79 150.54 10.86%
Tata 64.55 67.78 5.00%
Aircel 70.15 78.67 12.15%
others 61.88 68.83 11.23%
Total 933.01 970.97 4.07%
 2009 2010 2011 2012
15388 18153 21168 24798 17.24%
4859 6074 7153 8474 20.37%
20501 17764 19691 22116 2.56%
2703 2576 2377 3292 6.79%

PromotersDetractorsNPS
39.17% 38.33% 0.83%
35.83% 36.67% -0.83%
39.17% 35.83% 3.33%
 1820000 364000
184000

12
0

10
0
0