GYNEEN MEYERS gyneen@comcast.

net
(201) 341-6707
Maplewood, New Jersey
www.linkedin.com/in/gyneenmeyers

BRAND PROFILE CONSUMER AND AFFILIATE MARKETING EXECUTIVE

Savvy Marketer
Creative Marketing executive with a demonstrated record as a brand-builder, motivator, strategist and
innovator of creative solutions.
Enterprising
Respected Talented project manager with the vision to develop creative, on-target, on-budget B-to-B and
Leader consumer marketing and promotional strategies from project inception to completion.
Problem-Solver
Collaborative Demonstrated ability to successfully lead team members, clients, vendors, and internal
Dynamic departments to develop strong marketing strategies that exceed goals. Passionate about
mentoring individual team members to reach their potential and motivating teams to success.

EXPERIENCE The Promotional Edge 2005 – 2011

Long-Term Consultant: Director of Marketing/Marketing Services
“Gyneen has a Managed numerous marketing initiatives and promotional projects for major media network
knack for creative groups and independent networks including MTV, Fox, Turner, NBC Universal/Comcast,
brainstorming, Discovery, Scripps, AETN/Lifetime, NFL Network and GSN.
generating As project manager, oversaw all aspects of affiliate and consumer marketing programs from
powerful ideas proposal development to project completion: overall strategy development, marketing ideation,
that embrace our sales presentations, vendor management, copywriting, budget management. Supervised the
clients’ goals and activities of team members and vendors on over 30 promotions and 25 projects including:
brands. • NFL Network Thursday Night Rush Football Promotion: managed successful 2010 Mark
She is a very Award-winning campaign for the past 2 of its 3 years. Multi-layered consumer marketing
strong Project promotion has grown over 45% in both participation and media value since the first year.
Manager who • NFL Network RedZone Red Turf Affiliate Mailer: this 2010 Mark Award-winning B-to-B
always keeps campaign supporting the launch of NFL RedZone had a 47% redemption rate; turnaround
projects on track time from concept through delivery was 4 weeks.
with both budget • FOX News Channel Breakfast with FOX & Friends: launched and managed the most
and timing.” successful promotion for FOX News Channel for over 4 years with 1MM+ consumer entries.
• GSN Big Saturday Night Affiliate Promotion: created program from strategy through
– Lara Salamano fulfillment, securing over 180 participating markets reaching 43MM+ subscribers.
VP, Sales &
Marketing • Comcast Spotlight Simply Balanced, Home In On It, RecRoom.com, Be a Holiday Helper:
The Promotional orchestrated all aspects of these month/yearly promotions for over 4 years, including partner
Edge sell-in, vendor management and copywriting.

here! Networks 2005 – 2007

Long-Term Consultant: Director, Affiliate Sales and Marketing
Drove distribution through delivery of customized sales presentations, negotiation, and execution
of carriage agreements with cable and satellite operators. Developed marketing strategies to
build consumer brand awareness and excitement in partnership with local cable systems to drive
subscription sales.
• Secured contracts with 25+ systems, generating over $3MM in annual revenue.
• Championed creation of affiliate marketing site and managed entire endeavor.
• Devised and managed all aspects of industry trade show booth for 2 years.
Gyneen Meyers (201) 341-6707

MTV Networks (a division of Viacom International Inc.) 1997 – 2004

Director, TV Land and Nick at Nite Affiliate Marketing (2001 – 2004)
Set strategic vision and implemented overall brand strategy for $84MM+ department of 4. Used
full spectrum of marketing tools to meet business goals via affiliate distribution, initiative support
for ad sales ratings, and consumer local brand awareness. Set trade communication and
promotional strategies and led team in development of all components.
• Core member of senior management Strategy Team that developed overall network strategy.
• Achieved multiple successes for the TV Land Awards, the network’s largest initiative, with an
ROI of 25+ each year. Earned ratings in participating Nielsen markets that were 47% higher
than in non-participating markets – double any LAS promotion to date.
• Generated $11MM+ cumulative media value with ROI over 300; co-conceived and
developed Mark Award-winning spots that directly increased client’s sales – for 3 years.
• Realized over $55MM cumulative media value through affiliate partnerships.
• Exceeded aggressive distribution goals each year.
• Spearheaded cross-channel team of 8 that addressed staffing cuts following downsizing;
increased group staff by 20% in strict “no-growth” atmosphere.

Manager, Nickelodeon Affiliate Marketing (1999 – 2001)

Managed and implemented sales, marketing and LAS initiatives to meet channel and affiliate
“Gyneen is a great business goals for Nickelodeon, Nick at Nite, TV Land, GAS, Noggin, and Nick Too. Partnered
promotions and with Southeastern Region Sales staff to develop comprehensive marketing plans supporting the
marketing manager launch of all networks.
with the ability to • Directly gained distribution in 11 markets and garnered $750K media value by developing
maximize and managing GAScaster kid reporter promotion.
resources, stay on • Earned Cox Communications $500K+ LAS revenue and realized $800K media value
budget and exceed partnering on Double Dare 2000 mall tour.
expectations. • Negotiated profitable joint venture between AT&T and K*B Toys for extra-value opportunity.
K*B Toys and Nickelodeon received $300K+ media value and AT&T saved $100K fee.
She works well with • Spearheaded very successful Western Show booth, promotions and events, with heavy
internal press coverage, hot-ticket VIP dinner and multiple talent events.
stakeholders,
meets client Manager, Special Markets and Viacom Retail Stores (1997 – 1999)
business objectives Directed $100MM+ retail Consumer Products segment for Nickelodeon’s Recreation and Retail
and produces businesses: Viacom Entertainment and Nickelodeon Stores, Paramount Parks, Universal Studios
positive results.” and Live Tour partners.
– Kathy Hatala • Increased departmental revenue 30% in 1998 and 45% in 1999 by restructuring licensee
VP, Affiliate program.
• Reduced corporate expenditures significantly by designing and implementing plan utilizing
Marketing,
MTV Networks/ Nickelodeon stores to test-market new properties to determine viability.
Nickelodeon • Created most successful live tour merchandise program to date with Rugrats Live.
Supervised merchandise production partners; established product mix/budget; facilitated
purchase of licensed product.

EDUCATION / New York University

AWARDS / B.S. Marketing: Stern School of Business, cum laude 1991
AFFILIATIONS CTAM Mark Awards: NFL Network’s Thursday Night Rush Promotion, 2010; NFL RedZone Red
Turf Affiliate Mailer, 2010; TV Land/Cox Communications Batman Telephony Spots, 2010.

Member: CTAM and WICT