Marketing DEVELOPMENT

EXECUTIVE
 Spearhead functions to provide support for the company’s high-profile partners.
 Communicate new product developments to prospective clients and facilitate complex decision-
making processes.
Key Achievements:
*Monitored metrics pertaining to feedback, promotions, queries, follow-ups, and lead generation
to consistently achieve monthly and quarterly renewal targets.
*Conducted tough negotiations and conquered obstacles that hindered new business
opportunities through the use of determination, innovation, and complex problem-solving.
*Collaborated with the Marketing Operations team on aspects of campaign strategy including
vertical targets, content and messaging, direct-mail, and telemarketing.

Utilized industry best practices, in-field experience, and the ability to foster and sustain relationships
to strategically develop a new sales territory from the ground up. Forged strategic relationships with
influential decision makers and built a bountiful pipeline through the development and
implementation of new sales strategies. Conducted sales meetings and weekly forecasting sessions
to keep the team abreast of goals and objectives.
Key Achievements:
*Achieved the largest sale of any executive in the company in 2017, resulting in a promotion to
Strategic Business Development in 2018.
*Oversaw 500+ accounts with a total addressable market (T.A.M.) of more than $30M in potential
revenue.
*Traveled extensively to present at state and national conferences as an industry leader.
*Implemented solutions for human resources, professional growth, and special education as an
education insights partner.