As the Dean of Faculty of Economics and Business, I am very

supportive towards events organized by students, one of which is

PARADIGM. This particular event has been the pride of the faculty
as a prestigious business competition among students. With a
long track record that spanned for years, PARADIGM has proven
itself with its constant improvements in quality. In fact, PARADIGM
managed to win the Best Event award in the 2019 FEB Unpad
Awards.

In the midst of a pandemic like today, The 5th PARADIGM is able

to adapt and innovate by diversifying its series of events without
compromising the standards and qualities set by the previous
iterations. With a familiar theme for today’s business landscape,
which is the Creative Industry, I am very certain that PARADIGM
is the right platform for students to sharpen their knowledge and
showcase their creative ideas through The 11th Padjadjaran
Business Case Competition and The 10th Padjadjaran Tourism
Marketing Competition. Therefore, I really support PARADIGM
which has many benefits for students to develop themselves.

Prof. Dr. Hj. Nunuy Nur Afiah, SE, M.Si, Ak, CA

Dean of Faculty of Economics and Business
PARADIGM is an established signature program conducted
annually by Management Students Association Faculty of
Economics of Business Padjadjaran University. The 5th
PARADIGM (2021) is filled with a series of events that consists of
Pre-Event, 11th Padjadjaran Business Case Competition, 10th
Padjadjaran Tourism Marketing Competition, and Grand Seminar
that will be held periodically from July through November 2021
using the e-conference platform. These series of events are
designed to improve the students’ various skills to help them
compete and solve various business-related problems.

With Creative Industry as its theme, The 5th PARADIGM is

expected to enhance awareness regarding the role of art and
business in the creative industry to rejuvenate the economic
recovery during this pandemic. Through one of its competitions,
which is The 11th Padjadjaran Business Case Competition and
The 10th Padjadjaran Tourism Marketing Competition,
PARADIGM can be a platform for students to showcase their
innovative ideas and provide alternative solutions to various
ongoing business problems. Therefore, both competitions can be
utilized by students from any major and country to hone their
problem-solving skills which are needed to face real problems in
the industry.

Dr. Wa Ode Zusnita Muizu, SE., MSi.

Head of Undergraduate Program
.
Benefit

Company name featured with PARADIGM 2021

Vania Citta Mufarrihati (082240863800)
Alya Magnisa Pohan (082274232920)
paradigmunpad2021@gmail.com

@paradigmunpad @ong5723t
Paradigm Unpad Paradigm Unpad
paradigmunpad.com @paradigmunpad