Merae

a9neement to
O
merer exislma COmpemiep

unite
Cne
a
(Ombon
bu (0npanj
Componied. \eng Orpom
to exomd hein nea ,
a V
mourue one A merern

to Cmbine with onothen

CoTDOTt as a shgR eaai e
COm DO Ond 0Dertoe
COmpo an OwsH
ditferwnt om
A meren morie Compomie
(omponie
wheto
happen
eneru
Mererus
orm a neuo
en
e mhh
tytu
U ,h
heen
neea
aA

Comone td takeoerL a Compoanmy

acwisiHom is he

nother
n e n e r a , the moHves
COmVoneo
omone

enhone the COmehtvenes O neu

hernges, o w t h k
enh the gDUm

Motves Voehind ergers

OmergieA or
TiS is he mbs Common nego0
erpected that when tuo c0m)owime
(Ompoujjey

merert. ew

to tonun o 8fn C o p A , h e vawe, d tud

vlwe
enhty w o e mome hon he tomoine.ooune A
two
ore tog
Seporiat copoies. tremena l hene
&here hot ne a d n
 xCos herjes
keNee Snenes

Repiad Cnroom
Marue Pouwen
mique Copaiutie.
Overusjca fton.
Tox issues
A)lerrama mcontves ton momaeru
UMLDchh Hiddeny a
ThherunocHma bals.

Lpes enaena
( lonhetke. .
Herirzontad Mertaern
This volues too kirums Operan9
he me knd o oushes ackv.Bom arunna
he toriget COm oelmto Soe dlurn
venHCoX
This
er er
This oCCuU euoeeNims olsenend

aes
Steaes Proolaham operai n.

mamernode
This OC otweeM ompa oges
Ho two wweloo hdustugs Coalbtmero
merer nepnesets a mergen d hrum engaged

nelokes es
Value Cnon
OHmuonte wergen
horizome meTaen, 1+) ou!
In a

ce gmeuler a n 2

-naneabe mare hone eoae (an

he houre
2-Fwthen uue
emamies Sale (y
3-Pncneoe diverujatim
-Reoli ze emomies , scupe
ghoune Cmp Womenteu il nebouney.
-

2)VerthCol ergen
vertical megeT baical Comb

hevouue (projt) hthe Procith eha no

thein oA nUreaA h the value
CmTvol cMmut er hput s-
22 no) oLteAs to dskenent rue

3-Thunegse he RoveMe stnreom

associaeo wt
-Timnales Hhe nusk
re m &temo Spien
S-Tmlaines the nesohej (Oe
h e tuwo compomi
A) Alomertale hHergr
**e giru to
Longlomerate mergert oMo)s
henel expooling
exponcliMa

n e poob Cubtomerb,
oppUYtumt aJlous he
a
aLtess neu
0ase.This
its Customert heu0 pvoclnUs, leadmng
to mounket aUloss- Sell
hrum
muneuseo revemues.

hen esme
wexmeM sk
Colomerotes oun aper
hrougm oivestihkiaim

0loomha Compamies wMose hones ame

ore

a M muneane earmn
n earmna
Slousned,neulha
he (nomeroe.
A neued nh does mone tam e ge
towh he
enhi.2ormgs gnerjies
Sue earmínas
merged Comp
The compo has he Choice w monaers
h it oushe TT VeUious mdushnues hey
ane ne9uinedtze This nesuls he be
Abe huumo capite

"nneoses manAet gheurte

2- Redues Hhe. Cos operakid)s.
3-Auoida mepli cakim)
-Expovmols ouaMess mto eanaphic
aneoA
-Pmevets closune an wproihaole
ousmesS
 Dis-duhajes
-Rase prues O proclatSeruicA
0m

2- Cneaes aap Comn)wniCouiM

,3Cneatey, wnemp?oymed
1-hevems elmoe) Scale.

OnquisiiOM nekens to a anuovake

aCoo puruase ap
wherneivM
CT hane aseh
emkhe othen cpew
proe>sed to
tee o
acwhiom cdea0l
Smpoy Stnengms seize Shene
he
he teunget
Access to capital
2- Lange poo o e Tdent
3-Pmprovedaruet powert

Lmalaam auH
melgewwuton
hern
lousheASeJ
heirn ousheses
whith tuOO Omonne COpomea Jom
M enhinelnew ompo enhm.T M
Cneae
0 mme (0mpeies ma
anroMewmemt
adequae Mdustu h àwnalgamki
Opertote e Sõme
0peroutimal
vitad rule M neduuuhathe
lou
o a
-Operah Cconomi
(ost
2- Phoonua PerAs
J-Speed Oowth
YActesto ekhectaal momogejal
n t e n a Fack
OH Cos
e s prod
omutag inpu
96acosResbured:

LExerm fockor
-widened Challenaed o
OGnloloclisa fioy
proless
edhvolny -Complexiohitad Pm
Yhouds

ustumer- Custmier nules »he

3Auoakeme
o mS- irOment,aoour
(SThent et.
toxatitn, a l
m- neduced
Ceotiue dextrutki
Twnouakim pvodantk ije ccle

ne Cmpehion
 pourt2

popeive
AStrodea
mos popuar
aA ane e

COTUpOae nehuwhuruA O ousiness eOmloo JHon ,n.

kon
oelieved thad mergens 3 'aquisHo ane StTadege
deusin keadna to tmemoximi2aHm e
he
strade
Cmpo

opertatMs. The akhes

teaso) w
O
Considered to shrakgu a okesis oane
.. meudes huae amouunt wetne
ono the loeheti aneLOna ternm
r m hh nah
matun

haMma auenleram a,Cm

TOthparuicdarn whon he ntenuneu
guth ä (oMsidered o e to 3(aru4
nesourtes

Enhou rohii
DvertkcakimRisK '
the (O
mit he seer C0mpehtm
MuneaAa the . monue pouen
eduna tax Dabiluty
ShTakREM torunuoujm a Sequerial proeS
tnshs oshrralee Situaim maa
Onith S eoMt
(po Mass the
pnese ario, s Steng e
the putn with Me, OPpovtuan
moten
hnea
e marue
*he amais hnoy p
StrakeL ohoite
owina SemoD Douldn
 omoiso Hhe tompou to hene doe
see itells nthe tuhne;whut nd
hd Coponilhy

o u l t o neal hot
how holol i alobt
kselk p unt
owdhaA thoe CacuiHes,

hdushtu ke oncle
uuru
utAmPhoneerha Shoge Decthe

horoulterusHs
D0 Read moue
Soles ane lad
Tmpovtant ritg Srtotedz
keauso gon meran

d e y Ceaed irus sel to outside lorger loure

Fiony Mn matune OT eana mdwa
mdawsa
taue ploue
to haue oetten
Huzmta Mergen
omaneent utii2akm kesourtes

2 mowh Shogre
chanattesustHs
k
oemaud prodat
9Thcneased
2) noreaed saes m produt

COmpeitoTUA
4CampeHHon Pui
Ouenco Phicna
Rean bm hernaer
)Pmospete Gnoudh.
2) Hoti arge CapaKequirnement.
3ouri
Chatotesis' '
Sheg

saturraim pomt
)DemoMd Reuhes
Cmpekim
)Tou
Froout dsenen bim

easm 5m merye
hieve Emomies
scale
SGPls
9Roundma ot mamoement
oase '
Boacer honcial

1) Declie
ChouaeAhic)
Seles oeg o gull.
2) Avoulash neud aduounued procult
3)Price mon pdemeAsed
Reasm
The Suruiva 4 me girma
ncneaNe Ebtiuency o i t marg
 SuOTANALYSTSs
weakneAS , pPoYhwnitie
Stmengths,
apea o
be esi alloplua.
e s i allompua

on4meaks wod uolveo. whfe pponunba

oppovtwn.ha
is hv olveoi.
cos mie Canebu
mw sulojethivery
HOueNer
mOAexst,the duygenene oppYoa
appYoa
oalonuë, his
On oalonue,
.On his
Considerrouhi)
obum a
babnha steurhhaA
or pom
pon
moponde a usekn H i m d a j e struse
sHimuloe
s
mo pYoceAs o
Stneic
plamn
yonish)

aComs
mterma
m lenma
a ne
One
weaknes)
ShnenathA Could oe yo speuodist
sttrenath
Fon exampee he
be h e loek
wamess Cou
expenhse.
monuema
C
exhemoa
e xmak
ane
a ne
hneats
a s
hunihies md
Oppuv
be a
fackm OppYumihes
Coulal
m me Tnemet
exanle
Fon
Fom
chae
Su
sum a

oleypna oustu'auhi h o t pahenhal

hot poente
cmumer
ibesyles
PYoot.
n Chogma Com (Ceane0
(enpesay
a e
Yu
demomo 50
e
hene oe Couo oe on a
hhegy
Axistyammasu

prooluut
mo mpavieuMT mauu eis
Competon
olDKLal vnomges ht ha
att

poenha dosolpke .

eas to (nsicden nexr paR )

 wLve

Shmen
a w e a k n e s s

oenge wpovdan i

Tecwmolptals weak lonomos

)Leadanp onoas dslnub

aues to
Yaon
DxStniouhiy chowme Lou ustumen neklimk

Cutomer lpa umealble prouud) Struie

Relakimgip )
Su-scale
)roelhin quay
emosemend

SCale
oogement

ppovtunih ed
Threas-
Cnbromen 4de.
Cubdume
Chomgema
oeOaaphuc morke
taste
qesgrap)cosimg
F
lisation
Libnalsa q
Tecmolugial adenes
monnes
Tetmolojcal advonces

-)Chomaes
noud
Gou po
Chempe p Poi
)nnease TOX
LDoen perona hen.
U h o m o e p a p a A o

) Chomaes ppulaH)

e-TuCtune
Oe nueune
Deu distribuHY New distriouAm
ohounne Chcmels
 ( Mamux ( Bosn Comsudtmg Urioup

Norux a
olru thout
he
reaued bnue
thot u o s Sharts

D.Hendlensdn gm e Bastoy .--4

Consuhanroup Puslined Co
M eassa alled peryehes 7
Shane
M1968 to help Cpooh Mun Ke

to Oanale thein ouAmes umh, hat , hon

allo cakt
pvocunt he. Thi helps he (ompm
omauhatoo{
nesore i s wed as am
Mloroud maruelma, pvodut mwmogement, Stmag
mompgemem puvtolo mayais
Shers S r Whose
hhane h gTowy
marie
kuutwne. Proouus h m Canouwty
him
moae houne
houne
oi H

2 Cam Cous nds ttn thauk

Cows
ho sp movek
Ymay4e
Cax owh
nlo
rowth. Proou amoun+ a(am
eeoex(es amownt h
kwne
ne h a n e . ( e e o e r e S

maunue
wt him

3QwestiM) morus Cmueruhea

Mto s a
rus to be
n g
wi he added hunos Prool maurus
m
hoe.QUesHaM

louy mowuet
m a n e t uwith oletevmhe,uhehe
to
oe dnoued Coane
Mvder
loe yememt ne9ined o
wovm he
he ane
meure nAMe
 Cpet)
produut m Lo
0 roUt)
gtoUt)
hee ane
mone Charu tablu Cadled
wure Morne O0g
ane mds wi ovo manneF ane aune
These wn Pilau "e
oMaMowstruy
Cous
eve", eheraa aneln enpu
the OusmeA &noune. TrbuM 00n
oneoheveM wmit PYouioe the Social oenelsit
Synerge hat ossish
s possilble

other ouahes3 u , tnom M

Vie 3Ch a wwi t wvthlexS, b eMerakh
Cm bum he C The depness a pcle
CCmm refuuy n aukseks a ue Vou
omony
mm
pu we is oena

wOmaed.Doa its Amoght &roud Sold

ne hav me hauvesHng nas e e meYmize
Voee
Povhert's he lnve Analusis-
Ponens Hve m ua ouseA

omais modelha helps to erMs vnds

molshrue one wle to Suptem dbtorend level
eel
phohtaJoili The model was punismed dhael
EPovterus ooak "Competive shTa Tecn aea
T AagzhgMdsrue d
(0mpeHtoru " im q.

The ive onte model i d e y used t ownaee

the molu hthne OaCmpomA a we a
Hra
Sppliens

Dnoashru
Thneat o e Aiuru Thmeat SwaHh
thtuMS

Boryn pouwen oyeu |ntomeru

Phouattu mpeätive Kivalru

Fo most hdrues the Hnsit
COmpehnve he leleruminants
uvetr agrer
the CompeithuemesS hee duahruy Houma odes am

d n ruvals is uiteu to SuCIesFu00n marueha

produu poathomma olepend n oD ethe puol
distinguhes ma hcu
peneve a pYoduct
Compehtmu
CCpetiTOTUAn muust be awane
e nechue
necrve
also
OrAeHUshTaJeae a Pu Lna
weeKiuadr onna Cmpefun
O
tnendto the Cutoat hdnstr rohtwi
wle ponbena factos
 n i 22

onuote Ke-Construwhin

Meouma
.Orypovate
Rees kexruthunna ne-anro.n
ne-anna
m neas 1h ehce.
Compom
owes
0nd ol tuloit
Chogm me s
. a a method
vcern to athiove me straten aoa

2 the pYOAS mom

T e ousheAJs
oheA
ComposiHm r m sirums one m o
a mne Yohitalle
povtoiOs rcem o hove
enherprise
Cost edulhvM mprouina ei,
.2}ocpes
prolgi tauiu
me pvocess neca
estruuturna
.oTpooui
One moe aspes 4 oC Cpo

eeds
on Cme ompeteme, Operotimal s
Cost nedutHon a chuent alocatim
pao h e .
mnsun
lolome uHLi2ai0m 0uailable
nesOqtes
(3emomies SCale b xpomai) tu expib+
demosH hemhuma maruets-
9Rexival nehaoilitatim a SiCk wnt b adw"
ose
Osse thye Si uit ut pri a heal (om
 r
(CACuAruh COnstnd s l
naeah emolejcad delapmon ts.
10 Suenthht

aprpnak, mik loan

nestmuttuha
Capha the toSseva
neoate
enu kunds to
mpYoe eurm m
pta empaad
to achie (pehidwe
omovove Dpovake Penkoumome
te nadical Chowaek brot
odvantage adoph
npenumaHh m
Pollowinaseps e toe
folovoed h a
The
TesmutnaProess

0Deltnmimoh
Tdehhaom(idemhl Sengs *eoneAs

Dmnlamentahm
ost-mplemertahim maus
Evaluokidn Resruthanh
Punpoxe (mpoct Resnutunng.
oushess,apihalmix, oonexsp A
Asse
tolho
annngemen o gnd appovhumi e to mneak

une nololen s value

Metyoo oroke RestnuCtuhg

0omt ventunes O
M t e nitd povnew-ps-
Eloyee Stock ouneri
Oveitunes plouns (ESOP)
Ety (orue ot (EL0)
everaed o onts (LB0)
-Jomt Vemtune
venues
Ohed loy two on mone pauíüpont, They ne ho
OFLUheo 3peual purpose n ca mited
mite
a Cmoha tiDm suase Osset
C0OMvid
CMhNib

tuoO mme oushes enthes taSpeontla

Pwpove &a mited ouraimn
a ousihess annoMae

peurhe aTee to poc thein

tuo0 mUTie
SOT7re purposa LLOmLisa
nesowi(e
3peugia tan(taan ton be he Noe
u h e s ohut

neponsie npant, s e ,, \ (ogt asoyad

tomhon e y pannen up ui
&la lousmess to enle a omei mane

0buila
Spheadn (Osts s
PmpvOu MateAs to huncalnexowIeJ
Eongmiesaoale t adwneges si2e
chnol ie Cutmels
ACress to nnoveHve momagena prCiteA
 one ve deli
weatupedia
2-Spm- neo aincdepenadent
(mpo Cnesk
a
whe
when o
oustrukouing yed
Mune i
Como e l a Compom
CA spmgs
exish
exishha ouuexy, +is (alleo
petkha
a pCm hdepenoent ettu
spn ou tew lours
Mtoc mew
uosioliaru
Spn-s to tum
a

Cum. o1 the Anent mpo

sepande

Krotess s a
ousheas
ouseAs dvilin.
dvii0
dede to sp
0 The Cp pafernuovk
w
h He
e
h e neressar
The parent (o 6iles

o
ouOn m mu ile
leo fike
eso
The sm oecme a (0 i s
wim he St B
Pelu potemt
me distuouhed t
he TeD CO
&heureb
heuneholdkru
puuwoic to he
re
disuote
ne
ONOiCe hat
me

Tem (0 Maneholokeu

2-Se ye
O
Me

Sellhg a pant ertu

V

uqwioouhon, spin-ot
So on.
megnA ale
"6oT7
Me

oueshitute pvkal
dohonspor&
eo Sade,iqu whem a
vouwne
arge volum
oLwny
sel-
selI- he
Solo M a&hov penuoo
e ,Cous
seuruie ane
Sutexsi mOne
mme
Seuty to l rid
Price a aeept,He
henou t wima 0
mowe PspobemS peinih
&hame e UKkered
m acteleroue as
ceclane Pi(e
 sel nekert t donov pneuce 6
prute , autompAshied o honeuig
vowme uO ie
Roukrunae-
Shroe a Sulosicdiar CmaChiee
ivebtmo
'
uwh u
ovaue ST eiL dbjecHves ,

Unlouwha hoblem ualwe

vertaificauim
vsti tukima) spon&orgP
Puc Cunnena
Moivou Magement
CumaFha disswmerMA
hi-trws
pUrate okekonse

5-Jivebtued