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Company Profile

OVE RVIE W TARG E T MARKE T SA LE S TA C TI C S & V A LUE PRO PO SI TI O N

Sales Quick • Established in 1981 in the UK Sage is the world’s


third-largest supplier of ERP software (for SMBs)
• Size: Small and Medium businesses; 1-
500 employees
• Projecting Sage as a strong partner of small businesses for the last 30 years (Company story
says “We started small too”) and ready to grow with you.
behind SAP and Oracle, the largest supplier to small
Reference Card businesses, and has 6.1M customers worldwide.
Sales in Canada amounts to ~$4.5million/year
• Geo: Canada; +23 other countries
including USA and UK
• Large portfolio of solutions designed for small and/or medium business (up to 500 EEs), that
address a number of business needs: accounting, HR, ERP system, inventory management,
supply chain management, CRM software, payment processing
• Verticals: Construction, Manufacturing,
• Sage sells accounting and finance solutions to small • Solutions that are quick to implement, easy to use and configure to suit your business needs,
SA GE businesses; HR and Business Management solutions Wholesale Distribution, Chemicals, Food
costs effect (highlight ROEI – return on employee investment)
& Beverage, Professional Services, Non-
to medium businesses
Profits, Startups • Small business can easily add payroll solution to accounting software (Sage50, desktop
software, connected to the cloud)
• Sage HRMS is an on-premise HR solution (recruiting, benefits, payroll, time, talent); Likely
being phased out for Sage People a cloud solution (global HR and people system built on
Product Salesforce platform)

• Sage X3 and Sage 300 Cloud – finance and operational management, positioned as more
flexible, efficient and cost effective for SMBs compared to traditional ERP solutions
• Sage offers free trials and gives promotional discounts of up to 50% for the first twelve
TEC HN OLOGY HCM Modules months
Recruiting, Benefits, Payroll, HR, Time & Attendance, Talent

TEC H + P EOP LE
Assessment
THE IR G APS THE IR PRICING TH E D I FFE RE N TI A TI O N
STRE NG THS WE AKNE SSE S

P AR TIAL • Several services offered through • Accounting: • Competitive pricing for small
• Aggressive pricing • Reliance on 3rd parties for extended
OU TS OU R C IN G third party, for e.g. tax forms $14.00/month (promo) businesses
functionality
supported by Aatrix Software, time • Easy integration to accounting
• Sage 50 Accounting + • Comprehensive accounting package + • Sage People has an archaic UI, built on
and attendance by Delphia Consulting • Investment in research and
Payroll: $18.00/month HCM + payment solutions Salesforce platform
• No HR advisory solutions like ADP’s (promo) I $30.00/month development; focus on artificial
FU LL
• Solutions in the cloud, on-premise, or intelligence • Payroll can be an expensive add on and not
OU TS OU R C IN G HR Assist (regular). PEPP ranges
both offered with the standard packages.
from $1.27 to $0.40 • Solutions in the cloud, +3000 ISV
• Basic payroll offered in Sage 50
depending on the size of • Sage University (on-line product partners on AppExchange • Must PAY for Service Plan & Training which
accounting package (no money the organization training) (marketplace) costs extra in order to use Payroll features
movement, year-end is DIY)
GLOB AL • Local experts and certified • Added fees for direct deposits
• Business Management solutions: ERP
• Sage does not move money- they do consultants to advise on compliance
software, supply chain management, • Limited control on product due to involvement
not take care of garnishments and
CRM software, inventory management • High retention rate (98%) of third party
remit money to government agencies
on your behalf • Large portfolio of solutions • Full year contract to be purchased upfront

Copyright © 2020 ADP, Inc. ADP Confidential Internal Use Only June 2020
The success I have had against Sage has been speaking to two things: First, being able to cut down their cost of multiple transitions either from
EFT’s or cheques. Secondly, the more functional point is that by using Sage and EFT’s or cheques, the payroll person has to transfer the data from
Sage to the payment method. I speak to the fact that this opens up the chance for a possible manual error. Most clients I have dealt with have

Sales Quick admitted that at one point in time they have made an error transferring the data and then must make an adjustment or reconcile the error. This can
be true for paying employees or sending in remittance amounts. TeamPay eliminates the chance that they can make a mistake inputting the data

Reference Card into a second system (as they only have to input once). I will also speak to how we integrate with Sage using GLI and that wecan export a file that
will update their GL (another manual entry).
SA GE
— District Manager, SBS Inside

Playing Offense Playing Defense


Successful DM Winning Tips
ADP offers an unmatched combination of product depth, breadth and expertise. Over the
last four decades we have been working helping small/medium Canadian businesses meet Leaders in payroll H A ND LI NG O BJE C TI O NS
their payroll and compliance liabilities. With over 40 years of experience and $2 trillion paid annually, ADP is a market leader in payroll
management. There is no other Canadian provider pro-actively offering a fully managed payroll
and HCM solution. ADP pricing is much higher
PRO BING Q UE STIO NS
Product gaps ADP provides a more comprehensive solution as we’ve
ADP’s selling process is based on comprehensive client diagnostic. We act as your complete highlighted a number of service and solution gaps. ADP’s
outsourcing partner, managing every aspect of payroll, including garnishments, and remitting to offers end-to-end payroll management and provides you
Does your fee include Sage charges extra for support, sold in three different
plans. You may have to pay extra for payroll when you statutory bodies, letting you focus on your core business function. Money movement is our key with comprehensive HR advisory.
unlimited support? strength, wherein we move your money to employees accounts and government bodies.
buy their HCM suite. The Sage Payroll Pay card is an
additional add-on.
Highlight ADP’s Comprehensive Small Business Bundles Sage offers a simple, cost-effective solution and
Payroll, time tracking and HR solutions to save you time, sold as a comprehensive bundle with a
transparent all-inclusive price, without any hidden or added-on fees
integrates my accounting to payroll
Have you considered how you Sage does not movement money and will not support Sage does not have direct ownership on all its services- for
organization will manage garnishments, CRA tax filings. In addition, ROEs are Service Term example its time & attendance solution is managed by
client’s responsibility. ADP offers competitive rates with no fixed terms or cancellation fees (N/A WFN Comp
payroll compliance and the Delphia Consulting thus inviting more stakeholders. ADP’s
regulation changes? Services); We earn your business with each payroll run! offerings are fully owned and maintained by ADP and our
Money movement and compliance is ADP’s key strength.
We make sure your business is informed and protected. Canadian service team can fully integrate our solution with
Commitment to service excellence your system.
ADP service offerings and industry expertise have proven to be a game changer! Our Canadian
Service Team includes 900+ members in our client services group (no 3rd parties), ENG & FRE
resources, extensive experience, product knowledge, and commitment to continuous
improvement.

The service team provides dedicated services, and includes the highest number of CPA certified
employees. ADP's commitment to service excellence is reinforced by our ongoing investment in
Copyright © 2020 ADP, Inc. ADP Confidential Internal Use Only people, resources, tools and technology. June 2020
.

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