Professional Documents
Culture Documents
2021-2022
Micro Project Report
On
“Case Study on Rolls-Royce”
Submitted in partial fulfillment for ‘I’ Scheme fifth semester of
Diploma in
MECHANICAL ENGINEERING
By
In Pursuit of Excellence
Certificate of Completion
This is to certify that Mr. Nanak Shinde, Vrushab Annadate, Aryan Borude
We would like to express our gratitude towards guide Prof. Shingare R.P. for
the useful comments, remarks and for giving his valuable guidance and
inspiration throughout the learning process of this report.
Furthermore, we would like to thank our Prof. B. D. Bhalekar (HOD)
for making available all the facilities for the successful completion of this work
and other staff members of Mechanical Engineering Department for their
valuable help.
It is with humble gratitude & sense of indebtedness, We thank my
respected and esteemed Dr. B. M. Patil (Principal) for his valuable guidance,
suggestion and constant support which lead towards successful completion of
this work.
Date: / / 2021
Place: Aurangabad
INDEX
Sr. No. Content Page no.
9.0 References 18
Case Study on Rolls-Royce
1. Brief Introduction
1 Nanak Shinde,
Finalization of Micro Project Vrushab
Team Annadate, Aryan
Borude
2 Nanak Shinde,
Vrushab
Finalization of Topic
Annadate, Aryan
Borude
3 Nanak Shinde,
Vrushab
Literature Survey
Annadate, Aryan
Borude
4 Nanak Shinde,
Submission of Micro-Project Vrushab
Proposal Annadate, Aryan
Borude
6 Nanak Shinde,
Collecting Resources Vrushab
Required (raw material) Annadate, Aryan
Borude
7 Making of Chart - - -
8 Nanak Shinde,
Submission of Micro-Project Vrushab
Report Annadate, Aryan
Borude
3 http://www.Rolls-
Reference _ –
Royce.com/
**************
1-Cost– Rolls Royce is a high-end brand car, which takes high amount
in its manufacturing and much more to get launched into the market.
Keeping everything running smoothly Rolls Royce across manufacturing
to further facility keeps its cost high. Cutting edge technology which
means most of the parts of Rolls Royce are handmade which make its
price high on sky. These strategies pursue customers to get attracted
towards new technology and they wills to pay higher amount in order to
get this car. (Rolls Royce in Contemporary Business Environment,
2019).
OPERATION STRATEGY
well to decrease the extra cost. The resources that Rolls Royce require
include materials, top quality management and human resource which
could work together for the development of the new strategies to bring
changes.
Resources
Profit before tax is 1071 million pounds, 55000 employees are employed
worldwide.
Market
Competitors
Businesses
Core Business
Business Environment
4-Psychological expression “higher the price, better the car”, this gave
Rolls Royce the competitive advantage.
Supply Chain:
Supply chain deals between the parties who provide supply inputs who
are the resources provider and in return achieve outputs during the
operation of the production in the company. Along with the resources, it
also involves distribution to customers. (Barnes 2008)
₹ 9.50 Crore
Variants:
Market introduction:
Powering the Rolls Royce Phantom VIII is a 6.8-litre, V12 engine that is
capable of producing 653bhp and 900Nm of torque. This engine is
paired with an eight-speed automatic transmission that sends power to
the rear wheels.
Exterior design:
On the outside, the Rolls Royce Phantom VIII features the signature
Pantheon grille flanked by sleek Laser LED headlamps on either side.
Sitting proudly above the grille is the Spirit of Ecstasy hood ornament,
while the posterior features a new set of LED tail lights. A few other
notable features of the model include electrically-controlled air springs,
active anti-roll bars, and adaptive dampers which are called Magic
Carpet Ride in Rolls Royce speak.
The interiors of the Rolls Royce Phantom VIII are equipped with suicide
doors, an LCD screen replacing the analogue console for the instrument
cluster, a Hi-Res HUD, second-row seats with reclining function, dual
infotainment screens, and a drinks cabinet in the centre.
Engine 6749 cc
DriveTrain RWD
2. Rolls-Royce Wraith
₹ 5.45 Crore
Engine 6592 cc
DriveTrain RWD
3. Rolls-Royce Dawn
₹ 6.42 Crore
Variants:
The Rolls Royce Dawn is propelled by a 6.6-litre, V12 petrol engine that
produces 563bhp and 820Nm of torque. Power is sent to the rear
wheels via an eight-speed automatic transmission.
Exterior design:
Inside, the Dawn, just like most Rolls Royce cars across the world, can
be customised in numerous combinations and textures. The soft-top can
be opened or closed in 22 seconds, up to speeds of 50kmph. A few
other notable features of the model include dynamic cruise control, a 16-
speaker bespoke tuned music system, an HUD, and a hidden 10.25-inch
HD screen that can be controlled via a touchpad.
Seating capacity:
Engine 6598 cc
DriveTrain RWD
4. Rolls-Royce Cullinan
₹ 7.50 Crore
Variants:
Market introduction:
Exterior design:
On the inside, the Rolls Royce Cullinan comes equipped with a leather-
wrapped dashboard, adaptive cruise control, a rear partition wall
separating the second-row passengers from the luggage compartment,
suicide doors, chrome AC vents, and a ‘recreational module’ that
electronically deploys a picnic bench in the rear luggage compartment.
Seating capacity:
Rivals:
The Rolls Royce Cullinan rivals the likes of the Bentley Bentayga.
Engine 6749 cc
DriveTrain AWD
Under the hood of the new Rolls Royce Ghost is a 6.7-litre, V12 petrol
motor that produces 563bhp and 850Nm of torque. This engine is paired
exclusively to an eight-speed automatic transmission that sends power
to all four wheels via the all-wheel-drive system.
Exterior design:
Design-wise, the Rolls Royce Ghost gets a revised chrome radiator grille
that has grown in size, a reworked air dam, new LED laser headlamps
with integrated LED DRLs, new LED tail lights, as well as a tweaked rear
bumper.
Inside, the Rolls Royce Ghost will get features such as electric opening
doors, an illuminated dashboard, a starlight headliner, multiple interior
themes, customisable inserts, a 360-degree camera, active cruise
control, and a Hi-Res Heads-Up-Display (HUD).
Seating capacity:
By Warren G. Bennis)
(FINANCIAL
INTELLIGENCE
Reference books 2 –
By Karen Berman and Joe
Knight)
8.0 Conclusion
Without doubt the next few years are going to be very difficult for
Rolls Royce. With the worsening economic climate and a
dwindling order book, the main focus is how can the company hold
on to its highly skilled workforce. Rather than downsize or
restructure, it could be possible to redeploy technicians to other
sections of the company. As previously stated these technicians
are amongst the most highly skilled and regarded in the world and
much sought after, so the company would do well to hang onto
them.
The company needs to plan for the long term, by investing heavily
in R&D and young people through its apprenticeship scheme.
9.0 References:
● Websites:
https://project-management-knowledge.com/definitions/o/output/
https://en.wikipedia.org/wiki/Management
https://www.Rolls-Royce.com/
https://www.indeed.com/hire/c/info