Professional Documents
Culture Documents
U-2
1.1.1. Sensation vs. Perception
1.2. U-3
1.2.1. Principles of Group Dynamics
The principles are as follows:
1) Principle of Belongingness: In order for a group to function as an effective medium of exchange, the team
members of that group should possess a sense of belongingness. Certain people who possess influence for a
change and those who are changed by this influence have to be intimately involved. This principle aids in
group coordination and therefore also helps to achieve the goals in an effective manner.
2) Principle of Perception: The principle of perception is useful in creating a common understanding of any
change which needs to happen. People perceiving change in a similar fashion, aids in bringing change
within the group.
3) Principle of Conformity: This is the most difficult principle to achieve in a particular group as the
individuals conform to the group if individual subparts are removed continuously.
4) Principle of Change: A certain group has to be well coordinated to bring about change as change is
unplanned in a group. This can be achieved through proper communication and sharing information about
change.
5) Principle of Readjustment: Change is the reason why readjustment takes place. If changes take place in
one part of the group then stress is inevitable in the other part of the group.
6) Principle of Common Motives: A common aim binds a group and is the reason for its formation.
Therefore, all the members of a group work towards the completion of a shared goal.
7) Principle of Power: This is related to the prestigious status of people in the group.an attractive group
exerts some sort of influence on the other group members.
8) Continuous Process Principle: Group members need to carry out the task operation in an uninterrupted
manner.
1.3. U-4
1.3.1. Difference between Organisational Change and Organisational
Development
Basis of Difference Organisational Change Organisational Development
Meaning Organisational change includes changing Organisational development is a planned
organisation’s structure, technology and effort taken to increase the organisation’s
processes, and business model to gain effectiveness and implement the
competitive advantage. organisational change.
Aim Change focuses on moving from current Development focuses on one specific area of
status to a planned better future status. change and facilitates it.
Duration Organisational change has a specific time Organisational development is a long-term
schedule that is a shorter period compare to effort that focuses on human behavioural
organisational development. development.
Agents Organisational change agents are internal Development consultants are mostly external
consultants, managers, or selected executives. consultants.