COMPUTER

CONCEPT
AND
APPLICATION
M-COMMERCE
 M-Commerce is the use of a mobile device to communicate ,
inform , transact , and entertain using text and data via a
connection to the public and private network.
 Many businesses use M-Commerce as a competent process of
meeting the demand of their customers. That is the reason
why mobile phones and PDAs have become so popular. M-
Commerce has been adopted by banks and many financial
institutions to access account information.
 M-Commerce includes all those monetary transactions done
through mobile phones or similar mobile devices.
Mobile commerce is an advancement of E-commerce that
enables customer to buy and sell things from almost anyplace
by the use of mobile phones or mobile tablets
DEFINITION
 M-commerce is the use of a mobile device to communicate ,
inform , transact, and entertain using text and data via a
connection to the public and private network
. __ J.P. Morgan
 Business to consumer transaction conducted from a mobile
device. __ Duelacher
 Mobile commerce refers to any transactions with monetary value
that is conducted via a mobile telecommunication
network. ___ m
obileinfo.com
  Doing transaction through mobile commerce is very convenient and
users friendly .
 It has broad reach .
 Information sharing does not take boundaries , nationalism into
consideration .
 The reach of mobile commerce is very wide .
 Mobile commerce is a new generation marketing tool.
 For companies , the cost of doing business is very less as it does not
BENEFITS OF require offices and staff to handle and remunerate .

MOBILE  It also reduces or eliminate the requirement of physical warehouse or

go--downs.
COMMERCE  Customers find it a fast method of purchasing .
 Mobile apps enhance customer experiences.
 Mobile commerce eliminates the need of intermediaries as direct
connection is maintained between customers and company .
 With mobile devices , customers can keep track record of their
purchases.
  Use of mobile devices

 It has broad reach

 It is normally 24X7 service

NEED OF MOBILE  Processing is very fast
COMMERCE
 It reduces business costs in absence of office space

 Very less need for maintenance

 It is technology based service platform

 M-COMMERCE

Advantages Disadvantage

 The mobile phone can be personalized as per the mobile
owners preference and also have full control over data.
 Cost savings, innovative business opportunities and
customers satisfaction can be ensured.
 Improved , quicker and efficient linkage with clients can
be provided by M-Commerce.
 The buyer and the seller can be brought closer through
M-commerce thus facilitating higher profits and better
customer relationship
 With the help of the light-weighted device, M-commerce
can be used anywhere and anytime.
 Since mobile phones come with small screens ;
it limits the intricacies of the applications.
 Mobile phones contain graphics or
processing power that are limited in
comparison to a PC .
 Some overheads are added due to security
problems ,
 Different networks have different aproaches
towards M-commerce.
 TYPES OF M-COMMERCE

1. Mobile Money Transfer

2. Mobile Ticketing
3. Mobile Vouchers , Coupons and Loyalty Cards
4. Content Purchase and Delivery
5. Location-Based Services
6. Information Services
7. Mobile Banking
8. Auctions
9. Mobile Browsing
10. Mobile Purchase

11. In-Application Mobile Phone Payment

12. Mobile Marketing and Advertising
13. Mobile Marketing
TYPES OF MOBILE MARKETING

 App-Based Marketing: such as Facebook and Twitter

 In-Game Mobile Marketing

 Location-Based Marketing

 Mobile Search Ads

 QR Codes

 SMS: SMS Marketing