Signifier Concept Library DRAFTv1

CULTURE SIGNIFIERS
Decisions Attitude Experience
Rational action Control Needs of the present
Self-reflection Intuitive Vulnerability Indifference Values of the Opportunities

response past in the future
Motivation Actions Focus
Decisiveness Values and principles Recognising contribution
Empathy Necessity Drive to Procedures or Engaging Meeting

achieve processes everyone schedules
© 2017 Cognitive Edge Pte Ltd. and/or Bangor University. All Rights Reserved. Protected in part by copyright, patent and trademark and other law. DRAFT v1.0 13 Jun 2017
1
CULTURE SIGNIFIERS
Influence Attention / improvement Situation
Quality demands Processes or procedures is in the present
Schedule Resource Tools, People (skills, has been in the likely to be in

pressures tensions equipment, or behaviours, past the future
technology relationships)
Work was done Pressure Success

according to rules, policies, or
procedures from co-workers Better people
with a high with from self-imposed Better Better

level of considerable supervisors or processes structures
confidence care or caution managers
2
CULTURE SIGNIFIERS
Justice Attitude Responsible

everyone should be treated the individual is solely
get your own back, revenge the same responsible
restorative, deterrence some people diversity is a the way people Upbringing yes,
reconciling are worth more good thing were brought but also choice
up
Action motivated by Important that people Reason for action
They just did it, no reason acted intuitively, instantly whatever worked
On unchanging Adapted to the analysed the thought deeply, had a higher they were
principles realities of the issue, logically value-based reason or cause doubting and
situation decision skeptical
3
CULTURE SIGNIFIERS
Why it happened
shaped by action
pre-ordained circumstancial
4
LEADERSHIP SIGNIFIERS
Qualities/Characteristics Decision-making style Communication conveyed
realistic and pragmatic Authoritative - they called it clarity
political and passionate and Analytical - Consultative - honesty concern

cautious transformational used logic and sought others’
evidence opinions
Message Focus Contribution

customers/consumers/
Do the same things citizens setting goals
Do different Do things corporate staff or generating connecting

things differently stakeholder employee ideas people
5
LEADERSHIP SIGNIFIERS
Effectiveness
vision and passion
innovation and critical

enterprise reasoning
6
PLANNING & SITUATIONAL ASSESSMENT SIGNIFIERS
Changes/ideas Mindset Events guided by
gaining traction maintain current state people on the street
just emerging been around build new imagine new technical inspirational
for a long time systems possibilities experts leadership
Change driven by Influential actors Situation

acceptors - adapt change to
community/groups suit them aspirational
individual/self society resistors - put accelerators - possible probable

the brakes on pour gasoline
change on change
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Opportunity for Level of potential impact Situation
deliberate disruption inconsequential stable
supporting engineering a many pervasive, incremental turbulent

emergent change new solution components, irreversible
manageable
Principal actor Impact felt Improvement
political leaders Economic Cost reduction
grassroots technocrats Social Environmental Process Innovation

improvement
8
Who to involve Lesson applies to
internal to us present
partners customers past future
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KEY SIGNIFIER SET (MAKING OF MEANING PROJECT)
Action Decision-Making Responsibility
Capacity Reason Individual
Motivation Ethics / Intuition Destiny; divine Relational Structural

Obligation fatalism
Transformation Voice Identity
Somatic Negotiated Personal
Perceptual Environmental/ Heard Represented Social Institutional

other
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Imagined Futures Time/ Memory Technology

Maintain the
current state Evolving Augments
Build new Imagine new Shared Universal Replaces Transforms

systems possibilities
Power Belonging Information
Narrative self Procedural
Material Intellectual community or place Embodied Expert

tribe experience knowledge
The material in this presentation may be copyright © Cognitive Edge Pte Ltd. or Bangor University. All Rights Reserved. Protected in part by copyright, patent and trademark and other law.
Images courtesy of “DeathtoStock”. Our mailing address is: emergentmeaning@gmail.com
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Experience Knowledge Values
Physical Emergent Curiosity
Spiritual / Emotional Distributed Routine Future-thinking Immediate

meta-physical satisfaction
The material in this presentation may be copyright © Cognitive Edge Pte Ltd. or Bangor University. All Rights Reserved. Protected in part by copyright, patent and trademark and other law.
Images courtesy of “DeathtoStock”. Our mailing address is: emergentmeaning@gmail.com
12

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CULTURE SIGNIFIERS

Decisions Attitude Experience

Rational action Control Needs of the present

Self-reflection Intuitive Vulnerability Indifference Values of the Opportunities

Motivation Actions Focus

Decisiveness Values and principles Recognising contribution

Empathy Necessity Drive to Procedures or Engaging Meeting

Influence Attention / improvement Situation

Quality demands Processes or procedures is in the present

Schedule Resource Tools, People (skills, has been in the likely to be in

Work was done Pressure Success

with a high with from self-imposed Better Better

Justice Attitude Responsible

Action motivated by Important that people Reason for action

Qualities/Characteristics Decision-making style Communication conveyed

realistic and pragmatic Authoritative - they called it clarity

political and passionate and Analytical - Consultative - honesty concern

Message Focus Contribution

Do different Do things corporate staff or generating connecting

vision and passion

innovation and critical

Changes/ideas Mindset Events guided by

gaining traction maintain current state people on the street

Change driven by Influential actors Situation

individual/self society resistors - put accelerators - possible probable

Opportunity for Level of potential impact Situation

deliberate disruption inconsequential stable

supporting engineering a many pervasive, incremental turbulent

Principal actor Impact felt Improvement

political leaders Economic Cost reduction

grassroots technocrats Social Environmental Process Innovation

Who to involve Lesson applies to

partners customers past future

Action Decision-Making Responsibility

Capacity Reason Individual

Motivation Ethics / Intuition Destiny; divine Relational Structural

Transformation Voice Identity

Somatic Negotiated Personal

Perceptual Environmental/ Heard Represented Social Institutional

Imagined Futures Time/ Memory Technology

Build new Imagine new Shared Universal Replaces Transforms

Power Belonging Information

Narrative self Procedural

Material Intellectual community or place Embodied Expert

Experience Knowledge Values

Physical Emergent Curiosity

Spiritual / Emotional Distributed Routine Future-thinking Immediate

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