Professional Documents
Culture Documents
2. From the viewpoint of the reader, how does a white paper differ from a typical sales
brochure?
A sales brochure is more concerned with economic factors than a white paper.
The white paper focuses more on a single issue or product than a sales brochure.
A white paper appears to be more analytical and impartial than a sales brochure.
A sales brochure appears more honest and trustworthy than a white paper.
3. Which paper would engage most readers from beginning to end in a lengthy white
paper?\
"Sorghum Harvests for 2012-2018"
"How to Install Horseshoe Cable Fasteners"
An interested reader would want to understand the complete process you provide in the
paper.
"High-performance sports car price guide 2019 "
"Global Water Quality in the Next Decade"
5. A correlational study will not only point out the trends in your data but can prove causality.
True
Falso
6. A rigorous and well-structured instrument will need to be what two things?
Significant and Ethical
Deductive and Confidential
Correlational and Probabilistic
Reliable and Valid
8. The independent variable is the variable your research will manipulate to see potential
relationships with dependent variables.
True
Falso
9. What makes a research objective different from a research question?
There can only be one research objective.
A research objective is more focused than a research question.
A research objective can only relate to a hypothesis.
The research objective is concerned with the goals of your research rather than
the questions your data collection attempts to answer.
53. What usage of copyrighted materials would be a violation of the fair use doctrine?
Criticism
Marketing
Teaching
news reporting
54. Kara is working on a group research project and needs to create an annotated bibliography
based on the bibliography created by another team member. What does she need to add?
a description of the sources
the authors of the sources
the publishers of the sources
the names of the sources
55. For a work of art, what is contained in an image caption that is not present in an image
citation?
the item's owner
the title of the work
the dimensions
the artist's name
56. When starting your Quick Start Guide, what questions should you keep in mind? A. Are there
steps my user must take to get started? B. How can I make my guide visually appealing? C.
Are there tasks my user may want to complete?
A, C
B, C
A, B
A, B, C
57. Which of the following practices should you follow when annotating screenshots?
Keep annotation style consistent throughout the guide.
Vary the annotation style from one visual to the next
Make the annotation style match the size and color of the actual screenshot.
Annotate each element of the screenshot.
58. Good Quick Start Guides combine _____ language and _____ language
plain; understandable
technical; specialized
plain; technical
59. A good heading should always be what?
specific and descriptive
as concise as possible
seldom using any verbs
written as a complete sentence
60. Which of the following items is the best example of a good step description?
61. Which choice is a reliable way to ensure that your email will be read?
62. How should you structure your document for easy reading?
63. Revise the following sentence to be more concise, but have the same meaning: "The
sales figures that we calculate annually will be given to you sometime on the first day
of the month of July."
64. Which of the following elements do effective business writers always include in their
communications?
a face-to-face component
adjectives and adverbs
topic sentences
compliments to the reader
to discipline a subordinate
to express gratitude
to spread awareness about a new policy
to suggest a new meeting time
69. Noel has a critical meeting with her steering committee. She wants her
communication to succeed so she can move forward with a project. Which tool will
help her achieve this?
using a 5W form
using video conferencing
using a checklist
using email
70. One of the important factors of successful communication is to know your audience
and to have them listen to you. Which of the 5Ws guides you through questions to
get to the results you need from them?
Who
Why
Where
What
71. Mika is getting ready to propose a new solution to her company executives. She
knows there may be resistance. What should she avoid to get her audience to be
receptive?
Articulate what you can do instead of what you cannot.
Bridge with the word "but" instead of the word "and."
Ask yourself, why might my decision-maker say no?
72. Jeremiah just finished a speech with an idea he mentioned in his introduction. This
technique is known as _____.
Bookending
Sandwiching
Alliteration
73. Rafe has less than 10 minutes to get his communication into his audience's mental
door and wanting to know more. Which of the following would prevent Rafe from
connecting with his audience?
75. Mark has a great idea for securing dog crates in a car. Which technique would be the
best way for him to present his idea?
76. You want to create a takeaway people can repeat and have it stay in their minds
when they leave your communication. What should you avoid?
using rhyme
using iambic meter
developing a 50-100 word message
using alliteration
77. Miguel has asked you to help him with his presentation. He wants his audience to be
a part of his story. Which technique would you recommend to him?
78. Dieter has a big communication meeting coming up where he will be presenting his
solution. Which action may inhibit Dieter from being successful?
79. Under copyright law if you have a database of your client contact information, what
is considered protected?
80. If in a work-for-hire agreement, you (the contractor) create something, who will own
the rights to be considered the author?
81. If you are the creator of an asset protected by copyright law, which statement is
true?
If you are authoring for a company, then the copyright is valid for 70 years after your
death.
If you are not authoring for a company, then the copyright is valid for 70 years
after your death
If you are not authoring for a company, then the copyright expires upon your death.
If you are authoring for a company, then the copyright never expires.
TRUE
FALS
83. In order to sue for copyright infringement, you must first do what?
Under copyright law, companies can be liable for all infractions even if they are not
aware of them
Even if you know that an infraction has taken place, you are not liable if a contractor
performed the infraction.
Under copyright law, owners of companies cannot be held personally liable for
infractions.
Under copyright law, companies are never liable for infractions if no one in the
company is aware of them.
a slogan
a brand name
a color
a jump shot
TRUE
FALSE
89. Before adopting a trademark, what is the first thing that you should do?
90. What .gov site provides a searchable database of registered trademarks and provides
forms for registering your own trademark?
USPS.gov
PTOUS.cov
USPTO.gov
USPA.gov
91. What protocol is in place that allows for trademarks filed in the US to be recognized by
some international countries?
International Trademark Act Protocol
Madrid Protocol
EU Trademark Protocol
International Trademark Protocol
92. The broadest trademark symbol is the use of what
Words
logo only
a word in a stylized font
words and logo
93. How many trademark extensions can you file?
1
10
As many as u afford
5
94. In terms of trademarks, infringement
adds value to your trademark.
is an analysis of whether there's a likelihood of confusion between two
different marks.
is a good thing.
95. What is an injunction?
Something usually issued by the USPTO.
Something that happens when you get a shot.
The best way to take a trademark away from someone else.
A requirement from a court that the party infringing on the trademark must
stop.
96. How many years is a patent valid?
15
5
10
20
97. In how many months does a provisional patent expire?
18
36
24
12
98. What change has been made to the America Invents Act in recent years?
Mobile devices were added to list of patentable inventions.
Two creators can now gain patents on identical inventions if both were created within
12 months of each other.
The creator of an article is better protected against infringement.
The first person to file the patent gains the rights versus the first person to
come up with the idea
99. If you share your idea with someone before you file the patent, what is a good way to
prevent the idea from being used by the other party?
Get a verbal agreement from the other party that they will not steal your idea.
Have the other party sign an NDA.
Keep two fingers crossed behind you back as you tell them your secret.
Threaten to sue the other party if they steal your idea.
100. Which is not a good way to research if a patent already exists for your idea?
Search the US Patent and Trademark Office's online database.
Search Google's online patent database.
Phone a friend.
Hire a lawyer to verify that no patent exists.
101. Which of these is not a good way to keep track of your creation?
email notes
keep dated documents on a computer
keep lab notebooks
leverage the poor man's patent
102. A trade secret is
something that is secret but is of no real value.
is worth its weight in gold.
in the name so all trade secrets must have the word "secret" somewhere in the name.
something that is secret and has value.
103. In general, recipes are never protected under the trade secret law.
TRUE
FALSE
104. In order to prove that someone has infringed upon a trade secret, you do not need to
prove it is a secret.
have the name of the party that is infringing.
prove that you took steps to protect the secret.
show that it has value.
105. If you are under an NDA and someone who is not under an NDA discloses a trade
secret to you, you are still bound by your NDA to not disclose the trade secret in
most cases.
TRUE
FALSE
the exploitation of your persona for monetary gain without your permission
the exploitation of your face for monetary gain without your permission.
your freedom of speech
the exploitation of your voice for monetary gain without your permission.
TRUE
FALSE
108. Which of the these is the only subject matter than is patentable?
data structures
electro-magnetic signals
compositions of matter
non-functional descriptive material
109. An inventor comes up with an idea for a self-propelled baseball bat. What
attribute(s) must the idea have to be patentable?
Summary
Claims
Background
Abstract
111. Sue invented a steamer that heats food faster than a microwave. She knows she
can sell the steamer worldwide. Sue is concerned about costs. How should Sue
protect her invention in other countries while she begins marketing her cooker?
Sue should file an international patent application that will protect her invention in any
country she sells in.
Sue should file a PCT patent application, then determine what countries to file in
afterWIPO examines her patent.
Sue should file a patent in the U.S., then file a PCT application to give her time to
determine what countries she should file patents in.
Sue should file a patent in the U.S., then file a PCT application that will provide her with
twenty-year patent protection all countries.
112. Infringement on dependent claims is nearly always found even if the independent
is not infringed upon.
TRUE
FALSE
113. ABC, Inc. is a large multi-national company with numerous product lines. ABC
wants to avoid being sued for intentional patent infringement. What might ABC, Inc.
do to avoid intentional infringement?
Avoid doing patent searches so they do not become aware of a patent they might
infringe.
Avoid producing an item based upon an idea that a patent had been applied for but
abandoned.
Avoid producing a product when a similar product has a patent pending.
Avoid using risk management techniques when proceeding with product development.
114. Mary is working on a new invention she knows is patentable. She is concerned
about keeping her invention secret. What is the only incorrect statement regarding
the legal protections available to Mary?
The information in her patent application will not be published by the USPTO until 18
months after filing.
She can request the USPTO not make the information regarding her invention
public after her patent is issued
She can request the USPTO not publish information regarding her patent application at
any time while it is pending.
If there are other people working on the invention with her she can utilize a
confidentiality agreement
115. When was the copyright clause incorporated into the United States constitution?
1906
1776
1878
1787
TRUE
FALSE
118. You need to have a copyright credit on your image to protect the copyright.
TRUE
FALSE
absolute proof you created the artwork, free access to courts, guaranteed damages up to
$150,000 for willful infringement
legal presumption you created the artwork, free access to courts, guaranteed damages
up to $150,000 for willful infringement
legal presumption you created the artwork, access to courts, presumption of damages up
to $150,000 for willful infringement
122. Copyright.gov is the only online website to officially register your copyright in the
United States.
TRUE
FALSE
123. What is the cost and damages allowed for registering a single image copyright?
124. What is the cost and damages allowed for registering a group of images
copyright?$40 and $120,000 for willful infringement
125. A copyright registration for a single or group of images for an individual lasts a
lifetime plus seventy years.
TRUE
FALSE
126. A copyright registration for a single or group of images for a business lasts ninety
five years.
TRUE
FALSE
127. As long as you change a design in some way you can avoid copyright
infringement.
TRUE
FALSE
130. NASA moon landing pictures are public domain because the public paid for them.
TRUE
FALSE
131. Cease and desist letters are a good method to use for those who ignore a
reasonable response to copyright infringement.
TRUE
FALSE
132. DMCA letters are specifically used to respond to web sites who are infringing
your copyright and asks them to remove and cease using the work.
TRUE
FALSE
133. A DMCA Take Down Notice is sent to website hosting companies letting them
know of copyright infringement by their users and requires them to address the
problem with the infringing web site and its owner.
TRUE
FALSE
4 years\
1 year
3 years\
7 years
135. If you change a design at least 20%, then it’s OK to use it.
TRUE
FALSE
136. A copyright registration in the United States can be universally enforced globally.
TRUE
FALSE
137. An animal’s original creative expression can be owned by the animal who
created it.
TRUE
FALSE
138. Just like normal humans, a Zombie’s copyright lasts a lifetime plus seventy years
TRUE
FALSE
139. Which of the following is NOT part of the core logic of innovation?
creation of variety
scaling up of the best ideas
brutal selection from among the many options
repeating the word innovation again and again
142. Which of the following is NOT an element of the “Design Thinking” process?
143. What is the core logic behind the “lean startup” process?
144. Which of the following would be a poor approach to foster creativity without
risking chaos?
145. Which of the following would be a BAD idea in a dramatic reimagining of the
target customer (e.g., when Apple launched the PC aimed at individual users)?
148. What does frugal innovation (think of Southwest Airlines) refer to?
149. What must you NOT do when figuring out how to dramatically re-engineer the
industry’s value chain?
increased self-confidence
improved quality of health and life
all of these answers
improved problem-solving skills
151. Fixedness is a cognitive bias that _.
limits your ability to see the world around you differently than you’re
used to
really doesn’t impact your creative abilities over time
helps you work better with those who see the world like you
enhances your creative abilities by limiting your mental processes
It’s popular.
It’s useful.
It’s new.\
It’s surprising.
154. When applying the multiplication technique, which product attribute should you
consider when creating a table?
Color
all of these answers
weight
shape
155. When applying the division technique, after dividing a product or its components,
what should you do?
157. After virtually applying one of the SIT methods to a product, what is a good
question to ask?
Subtraction
Multiplication
all of these answers
task unification
159. The hallmark of the attribute dependency technique is the unrelated nature of a
product’s parts.
FALSE
TRUE
160. A key to selecting the best ideas is identifying the most important _ for your ideas
in advance.
cost analysis
people\
timeframe
criteria
161. The best creativity workshops are held in rooms with specialized accessories to
boost innovative ideas.
FALSE
TRUE
164. What type of "shifts" do you need to look out for if your client doesn't support
your proposed solution?
strategy shifts
power shifts
shifty shifts
funding shifts
165. One of the primary purposes for using the managerial and technical roles is to
ensure your client _____.
166. What is NOT something that client's typically look for during the early stages of
your consulting engagement?
168. What are the two types of potential "reviewer" you may be asked to fulfill during
a consulting engagement?
general contractor
project based
S-corporation
staff augmentation
172. _____ sales is where the principals of the firm build relationships with clients,
understand their needs, and sell services to meet those needs.
Subcontractor
DirecT
Commissioned
Partnership
173. Which type of contract governs your entire relationship with the client?
175. What is true about "work made for hire" or "work product"?
177. What drives the number of people you need to staff on your team?
employment law
the amount of work to be done
personalities
contract provisions
178. Which of the following is NOT a good technique for resolving conflict?
179. When presenting your findings, be sure to present your ideas _____.
180. Why should you consult an attorney when you draft a contract?
Balance sheets
Cash flow
Financing
Debt
182. A _____ agreement prevents your employees from pursuing your clients after
they've left your employment.
intellectual property
restriction
project
noncompete
183. What kind of insurance protects you when your work isn't up to standard and it
causes financial damages?
Disability
workers' compensation
Errors and omissions (E&O)
general liability
184. When you hire people to support you, you have to _____ work.
generate more
avoid
do more
DELEGATE
185. Which step of the process will cause you to iterate more than others?
define the question
Select analyses
create the story
discuss and refine the story
186. You should immediately start manipulating data at the beginning of this process.
TRUE
FALSE
187. Poor communication leads to lengthy, inefficient process. You end up doing excess,
irrelevant analysis and the result is weak, convoluted communications. When this happens,
there's a lack of _____ for your ideas. You'll also lose _____ as a thought leader.
excitement; salary
color; schedule opportunities
support; credibility
linear path; clients
TRUE
FALSE
189. You should choose your architecture based upon your audience.
TRUE
FALSE
190. You can never combine a layer architecture with a column architecture.
TRUE
FALSE
TRUE
FALSE
192. You should spend a lot of time perfecting your story at this stage.
TRUE
FALSE
193. When discussing and refining your story, you should get input from many
stakeholders
TRUE
FALSE
194. You should never try to disprove your hypothesis.
TRUE
FALSE
195. You should choose your communication vehicle based upon _____.
your preference
what your boss likes\
how many people are in the room
your audience
196. When defining the problem your company solves, you should look at it through
the perspective of _____.
your customers
your ad agency
your suppliers
your employees
the return your investors make when you sell your company
the profit dollars available in a given market
a measure of how much profit you make
how much of your profits are taxable
Aspirational
your weaknesses versus competitors
spelled out in writing
substantial and meaningful
202. What does the sales section of your business plan explain?
marketing campaign
promise
sales plan
logo
Equity
Bonus
Cash
Perks
short sale
bank refinancing
acquisition
mass layoffs
207. Your financial forecast should be _____.
Question 2 of 5
How can you avoid discontinuities in style when incorporating outside materials?
d) Adapt the materials to your paper’s need, and avoid just copying content from outside
materials.
Question 3 of 5
Question 4 of 5
a) company-related graphics
Question 5 of 5
What is the main benefit of studying examples of white papers in your area of expertise?
Question 1 of 7
d )A conceptual guide introduces main ideas, but a procedural guide outlines steps to
accomplish a task.
Question 2 of 7
Which of the following items best uses plain language to describe an idea?
d) Leave the sample in the lyophilizer until its mass does not change with time.
Question 3 of 7
b) They walk the user through a strict sequence to achieve a desired outcome.
Question 4 of 7
Question 5 of 7
Question 6 of 7
How should you address the user when you are writing a Quickstart guide?
Question 1 of 13
Question 2 of 13
How much of your writing time should be spent planning and revising?
b) 80%
Question 3 of 13
Question 4 of 13
Revise to include all the necessary specifics: We will be having a meeting on Tuesday.
b) Our next staff meeting to discuss flextime and childcare will be Tuesday, November 12, in
Room 101 in our company annex.
Question 5 of 13
You send an email to your coworkers telling them to meet at the hotel conference room at 9
a.m. for a meeting.Considering the 10 Cs, what piece of information are you forgetting to tell
them?
b) The meeting’s purpose is to discuss a marketing plan for your new product.
Question 6 of 13
a) a clear introduction
Question 7 of 13
a) The room is already booked on the 11th, but it is available on the 12th.
Question 8 of 13
Which of these should be included in a report for a client unfamiliar with your company?
Question 9 of 13
d) concrete request
Question 10 of 13
How can you ensure your recipient will read your email quickly when she receives it in her
inbox?
Question 11 of 13
Question 12 of 13
“Although I’ve already reviewed the slide deck I am still planning on attending the live
presentation.”
Question 13 of 13
Your employee’s writing skills have improved. Because of this improvement, she is being put
on a new account.Considering coherence, which of the following is the most effective way to
inform her of this?
a) Your writing skills have improved tremendously. Consequently, you are being assigned to
the Johnson account.
Preparing for Successful Communication
Question 1 of 9
You are in a meeting with your boss and need to ask for a raise. Which tip would you use to
reinforce that you are worth it?
Question 2 of 9
When interviewing for a job or selling an idea, what should you refrain from doing?
a) Talk about the various positions you have had in your career.
Question 3 of 9
Taylor is using a technique in her communication that will help her audience follow her
points. Which of these would confuse her audience?
Question 4 of 9
Chloe has created a communication she will give to her team. She has identified the goal in
one sentence. Which of the following is the next logical step in the process of creating
relevant communication?
Amy is applying the technique called _ in her communication so that the audience will picture
what she is saying and feel they are part of her story.
a) SCENE
Question 6 of 9
Kurt is fielding questions from an audience after his company just implemented some recalls
on a product. What would make the person complaining angrier?
Question 7 of 9
c) empathy telescope
Question 8 of 9
If you are fielding questions from an audience and someone asks a question you do not want
to answer, what would be the best approach in this situation?
Question 9 of 9
b) inspire action
Understanding Patents: A Deeper Dive
Question 1 of 7
“Patent prosecution” has what meaning in the process of submitting patent applications?
b) Patent prosecution is the process of moving an application through the patent office by
addressing refusals until a patent is issued.
Question 2 of 7
Jane believes she has a patentable idea. What timeframe applies if Jane decides to apply for a
utility patent?
b) Jane must not have disclosed her idea publicly more than a year from filing her application.
Question 3 of 7
ABC Corp. copies XYZ Corp’s patented wheel-lock for its new trailer. The wheel-lock is only
$12 of the $3,000 dollars the trailer will sell for. ABC has not yet started selling its new trailer.
Has ABC infringed on XYZ’s patent?
d) ABC infringed on XYZ’s patent when it used XYZ’s patented idea for its own wheel-lock.
Question 4 of 7
While working for XYZ Corp. Carl patents a new process for painting sheet metal. XYZ claims
they are entitled to the benefits of the patent. What is the only legally accurate scenario
regarding patent rights and benefits?
b) Carl assigned the rights to any inventions to XYZ when he was hired. His name remains on
the patent but the benefits are in the name of XYZ.
Question 5 of 7
Edgar has come up with a X-shaped steering wheel for cars. He knows the X-shape will be
popular with drivers who buy sports cars. What type of patent should he apply for?
d) a design patent because it protects the X-design which is more important to Edgar than
the function of a steering wheel that turns a car
Question 6 of 7
If a patent examiner refuses an application because the idea in the application is “obvious”,
that does this generally mean?
Question 7 of 7
When you are searching a database to determine if there is an existing patent for an idea,
where should you focus your search?
d) in claims, to determine if your idea might infringe on an existing patent and be barred if
the claims are the same
Critical Roles Consultants Play
Question 1 of 9
Being a good “follower” is needed to show you can work within what aspects of your client’s
environment?
Question 2 of 9
Switching between roles in a manner that doesn’t confuse your client is important. Which of
the following is NOT a good practice when switching between consulting roles?
c) Move quickly from one role to the other so your client doesn’t lose patience with you.
Question 3 of 9
When executing change management, working backwards from your “change picture” and
determine what steps your client needs to take is sometimes called what?
d) outcomes mapping
Question 4 of 9
Which of the following is one of the elements to look for when determining the appropriate
roles that will satisfy your client?
a) The degree of process focus your client has in your technical area.
Question 5 of 9
The best signal that you have support from your client is when your client management team
_ on the recommendations you make.
a) acts
Question 6 of 9
Which of the following is not recommended for setting yourself up for future consulting
engagements with your client?
Question 7 of 9
There are two critical characteristics to ensure success as a consultant. What are they?
Question 8 of 9
Question 9 of 9
When playing the role of reviewer, you typically analyze a potential solution for which two
characteristics?
a) Reviews need to confirm how to integrate solutions with those of your client, and review
deliverables for suitability.
Consulting Foundations
Question 1 of 16
Which revenue model is one where you get paid based on the number of hours you work?
a) fee-for-service
Question 2 of 16
Which of these is a downside to staffing your team with contractors instead of employees?
Question 3 of 16
_ marketing is an approach where you share ideas and perspectives to interest your buyers.
a) Content-based
Question 4 of 16
Question 5 of 16
A _ is when a client pays you a fixed fee for a time period regardless of how much or little
they use your services.
a) retainer
Question 6 of 16
When licensing your intellectual property to clients, which of these actions should you take?
Question 8 of 16
Question 9 of 16
d) as often as possible
Question 10 of 16
Question 11 of 16
What’s a possible risk of staying on with the client to implement the recommendation?
Question 12 of 16
d) a single employee
Question 13 of 16
When using _ accounting you record the income or expense as it’s incurred.
a) accrual
Question 14 of 16
d) benefits
Question 15 of 16
Which of the following is a common certification you can get for your business?
d) veteran-owned
Question 16 of 16
Question 1 of 17
a) invert it
Question 2 of 17
c) core idea
Question 3 of 17
Question 4 of 17
a) complete
Question 5 of 17
When converting a column architecture to a story, what comes first in the story?
Question 6 of 17
Question 8 of 17
b) why
Question 9 of 17
b) background
Question 10 of 17
Question 11 of 17
Question 12 of 17
What tells you which facts to include or exclude from your recommendation?
a) architecture
Question 13 of 17
Question 14 of 17
Question 15 of 17
Why should you get input from stakeholders when refining your story?
Question 16 of 17
b) question
Question 17 of 17
Question 1 of 12
Question 2 of 12
Question 3 of 12
Question 4 of 12
Which of the following is not a type of revenue model?
b) positive amortization
Question 5 of 12
Question 6 of 12
Question 7 of 12
What is the most important thing your product delivery plan should focus on?
Question 8 of 12
Question 9 of 12
What are two things you must know about your capital on hand?
Question 11 of 12
Question 12 of 12
Why should you have expert advice when it comes to HR and legal issues?
c) to prevent major regulatory and legal issues from harming your business
1. Being a good "follower" is needed to show you can work within what aspects of your
client's environment?
2. Switching between roles in a manner that doesn't confuse your client is important. Which
of the following is NOT a good practice when switching between consulting roles?
Move quickly from one role to the other so your client doesn't lose patience with you.
3. When executing change management, working backwards from your “change picture” and
determine what steps your client needs to take is sometimes called what?
Outcomes mapping
4. Which of the following is one of the elements to look for when determining the appropriate
roles that will satisfy your client?
The degree of process focus your client has in your technical area.
5. The best signal that you have support from your client is when your client management
team _____ on the recommendations you make.
acts
6. Which of the following is not recommended for setting yourself up for future consulting
engagements with your client?
7. There are two critical characteristics to ensure success as a consultant. What are they?
8. Before implementing your solution, your extended stakeholders need to understand _____.
9. When playing the role of reviewer, you typically analyse a potential solution for which two
characteristics?
Reviews need to confirm how to integrate solutions with those of your client, and review
deliverables for suitability
S-corporation
13. _____ sales is where the principals of the firm build relationships with clients, understand
their needs, and sell services to meet those needs.
Direct
14. Which type of contract governs your entire relationship with the client?
measurement is difficult
16. What is true about "work made for hire" or "work product"?
18. What drives the number of people you need to staff on your team?
19. Which of the following is NOT a good technique for resolving conflict?
20. When presenting your findings, be sure to present your ideas _____.
21. Why should you consult an attorney when you draft a contract?
22. _____ tracks money coming into your business and going out of it.
Cash flow
23. A _____ agreement prevents your employees from pursuing your clients after they've left
your employment.
Noncompete
24. What kind of insurance protects you when your work isn't up to standard and it causes
financial damages?
Delegate
• Question 1 of 16
Which revenue model is one where you get paid based on the number of hours you work?
fee-for-service
• Question 2 of 16
Which of these is a downside to staffing your team with contractors instead of employees?
• Question 3 of 16
_____ marketing is an approach where you share ideas and perspectives to interest your
buyers.
Content-based
• Question 4 of 16
• Question 5 of 16
A _____ is when a client pays you a fixed fee for a time period regardless of how much or
little they use your services.
retainer
• Question 6 of 16
• Question 7 of 16
When licensing your intellectual property to clients, which of these actions should you take?
• Question 8 of 16
• Question 9 of 16
as often as possible
• Question 10 of 16
• Question 11 of 16
What's a possible risk of staying on with the client to implement the recommendation?
• Question 12 of 16
a single employee
• Question 13 of 16
When using _____ accounting you record the income or expense as it's incurred.
accrual
• Question 14 of 16
benefits
• Question 15 of 16
Which of the following is a common certification you can get for your business?
veteran-owned
• Question 16 of 16
• Question 1 of 12
• Question 2 of 12
When choosing suppliers, you should select the one that is _____.
• Question 3 of 12
• Question 4 of 12
positive amortization
• Question 5 of 12
• Question 6 of 12
• Question 7 of 12
What is the most important thing your product delivery plan should focus on?
• Question 8 of 12
• Question 9 of 12
• Question 10 of 12
What are two things you must know about your capital on hand?
your burn rate and runway
• Question 11 of 12
• Question 12 of 12
Why should you have expert advice when it comes to HR and legal issues?
to prevent major regulatory and legal issues from harming your business
1. Which step of the process will cause you to iterate more than others?
2. You should immediately start manipulating data at the beginning of this process.
FALSE
3. Poor communication leads to lengthy, inefficient process. You end up doing excess,
irrelevant analysis and the result is weak, convoluted communications. When this happens,
there's a lack of _____ for your ideas. You'll also lose _____ as a thought leader.
support; credibility
TRUE
TRUE
FALSE
TRUE
8. You should spend a lot of time perfecting your story at this stage.
FALSE
9. When discussing and refining your story, you should get input from many stakeholders
TRUE
10. You should never try to disprove your hypothesis.
FALSE
11. You should choose your communication vehicle based upon _____.
your audience
S-corporation
15. _____ sales is where the principals of the firm build relationships with clients, understand
their needs, and sell services to meet those needs.
Direct
16. Which type of contract governs your entire relationship with the client?
measurement is difficult
18. What is true about "work made for hire" or "work product"?
20. What drives the number of people you need to staff on your team?
24. From the viewpoint of the reader, how does a white paper differ from a typical sales
brochure?
A white paper appears to be more analytical and impartial than a sales brochure.
26. What type of "shifts" do you need to look out for if your client doesn't support
your proposed solution?
power shifts
27. One of the primary purposes for using the managerial and technical roles is to
ensure your client _____.
28. What is NOT something that client's typically look for during the early stages of
your consulting engagement?
29. Which of these actions is not recommended when positioning your deliverables for your
client to provide “care and feeding" after your engagement is concluded?
Respond to and correct any issue your client may bring to your attention.
30. What are the two types of potential "reviewer" you may be asked to fulfill during
a consulting engagement?
32. Which of the following is NOT part of the core logic of innovation?
33. Which of the following would be a poor approach to foster creativity without
risking chaos?
35. Which of the following is NOT an element of the “Design Thinking” process?
Question 6 of 6
38. Which of the following would be a BAD idea in a dramatic reimagining of the
target customer (e.g., when Apple launched the PC aimed at individual users)?
39. How might you dramatically redefine the notion of customer value (e.g., when
Microsoft launched Office as an integrated bundle of key applications)?
40. What must you NOT do when figuring out how to dramatically re-engineer the
industry’s value chain?
41. What does frugal innovation (think of Southwest Airlines) refer to?
43. Which of the following is NOT a sensible approach when driving for both
consistency as well as innovation?
2. If in a work-for-hire agreement, you (the contractor) create something, who will own
the rights to be considered the author?
As a contractor, it will be the party that is paying you to do the work.
3. If you are the creator of an asset protected by copyright law, which statement is true?
If you are not authoring for a company, then the copyright is valid for 70 years
after your death.
11. Before adopting a trademark, what is the first thing that you should do?
Determine if you can adopt this trademark without infringing upon any prior
existing use of the trademark.
12. What .gov site provides a searchable database of registered trademarks and provides
forms for registering your own trademark?
USPTO.gov
13. What protocol is in place that allows for trademarks filed in the US to be recognized
by some international countries?
Madrid Protocol
14. The broadest trademark symbol is the use of what?
Words
12.
20. What change has been made to the America Invents Act in recent years?
The first person to file the patent gains the rights versus the first person to come up with
the idea.
21. If you share your idea with someone before you file the patent, what is a good way to
prevent the idea from being used by the other party?
22. Which is not a good way to research if a patent already exists for your idea?
Phone a friend
23. Which of these is not a good way to keep track of your creation?
25. In general, recipes are never protected under the trade secret law.
False.
26. In order to prove that someone has infringed upon a trade secret, you do not need to
27. If you are under an NDA and someone who is not under an NDA discloses a trade secret
to you, you are still bound by your NDA to not disclose the trade secret in most cases.
False.
28. Rights of publicity usually do not cover
True.
30. Which of the these is the only subject matter than is patentable?
compositions of matter
31. An inventor comes up with an idea for a self-propelled baseball bat. What attribute(s)
must the idea have to be patentable?
32. In what component of a patent application does the applicant identify the relevance of
the invention and the motivation for coming up with the invention?
Background
33. Sue invented a steamer that heats food faster than a microwave. She knows she can sell
the steamer worldwide. Sue is concerned about costs. How should Sue protect her invention
in other countries while she begins marketing her cooker?
Sue should file a patent in the U.S., then file a PCT application to give her time to
determine what countries she should file patents in.
34. Infringement on dependent claims is nearly always found even if the independent is not
infringed upon.
False.
35. ABC, Inc. is a large multi-national company with numerous product lines. ABC wants to
avoid being sued for intentional patent infringement. What might ABC, Inc. do to avoid
intentional infringement?
Avoid doing patent searches so they do not become aware of a patent they might infringe.
36. Mary is working on a new invention she knows is patentable. She is concerned about
keeping her invention secret. What is the only incorrect statement regarding the legal
protections available to Mary?
She can request the USPTO not make the information regarding her invention public after
her patent is issued.
37. When was the copyright clause incorporated into the United States constitution?
1787
False.
39. What does DMCA stand for?
40. You need to have a copyright credit on your image to protect the copyright.
False.
42. What types of tangible creative expressions (work) can you copyright?
legal presumption you created the artwork, access to courts, presumption of damages up
to $150,000 for willful infringement
44. Copyright.gov is the only online website to officially register your copyright in the United
States.
True.
45. What is the cost and damages allowed for registering a single image copyright?
46. What is the cost and damages allowed for registering a group of images copyright?
47. A copyright registration for a single or group of images for an individual lasts a lifetime
plus seventy years.
True.
48. A copyright registration for a single or group of images for a business lasts ninety five
years.
True.
49. As long as you change a design in some way you can avoid copyright infringement.
False.
52. NASA moon landing pictures are public domain because the public paid for them.
True.
53. Cease and desist letters are a good method to use for those who ignore a reasonable
response to copyright infringement.
True.
54. DMCA letters are specifically used to respond to web sites who are infringing your
copyright and asks them to remove and cease using the work.
True.
55. A DMCA Take Down Notice is sent to website hosting companies letting them know of
copyright infringement by their users and requires them to address the problem with the
infringing web site and its owner.
True.
3 years
57. If you change a design at least 20%, then it's OK to use it.
False.
58. If you created it you own the copyright as soon as the pen leaves the paper.
True.
59. A copyright registration in the United States can be universally enforced globally.
False.
60. An animal's original creative expression can be owned by the animal who created it.
False.
61. Just like normal humans, a Zombie's copyright lasts a lifetime plus seventy years.
False.
63. Which of the following is NOT part of the core logic of innovation?
64. Which of the following would be a poor approach to foster creativity without risking
chaos?
65. What is the core logic behind the “lean startup” process?
all of these answers.
66. Which of the following is NOT an element of the “Design Thinking” process?
69. Which of the following would be a BAD idea in a dramatic reimagining of the target
customer (e.g., when Apple launched the PC aimed at individual users)?
70. How might you dramatically redefine the notion of customer value (e.g., when Microsoft
launched Office as an integrated bundle of key applications)?
71. What must you NOT do when figuring out how to dramatically re-engineer the industry’s
value chain?
72. What does frugal innovation (think of Southwest Airlines) refer to?
73. designing an ultra-low-cost business model by eliminating “waste” across the entire system
74. Which of the following is NOT a sensible approach when driving for both consistency as
well as innovation?
2. From the viewpoint of the reader, how does a white paper differ from a typical sales
brochure?
A sales brochure is more concerned with economic factors than a white paper.
The white paper focuses more on a single issue or product than a sales brochure.
A white paper appears to be more analytical and impartial than a sales brochure.
A sales brochure appears more honest and trustworthy than a white paper.
3. Which paper would engage most readers from beginning to end in a lengthy white paper?
"Sorghum Harvests for 2012-2018"
"How to Install Horseshoe Cable Fasteners"
"High-performance sports car price guide 2019 "
"Global Water Quality in the Next Decade"
5. A stakeholder who is quoted in a paper should be given the opportunity to review _____.
the section containing the quotation
the quotation only
the quotation and the executive summary
the entire white paper
6. How can you avoid discontinuities in style when incorporating outside materials?
Limit the outside material to footnotes or sidebars.
Present all graphics in an appendix.
Incorporate materials with explanatory text rather than just graphics.
Adapt the materials to your paper's need, and avoid just copying content from
outside materials.
9. What is the main benefit of studying examples of white papers in your area of expertise?
You can learn how to format content listings and titles.
You can understand acceptable variations in paper length
You can find suitable examples that fit your purpose.
You can find the accepted format standard in your area.
10.A correlational study will not only point out the trends in your data but can prove
causality.
TRUE
FALSE
11.A rigorous and well-structured instrument will need to be what two things?
13.The independent variable is the variable your research will manipulate to see potential
relationships with dependent variables.
TRUE
FALSE
14.What makes a research objective different from a research question?
Yes, because social science research can cherry-pick its findings to match an
ideology.
Yes, because subjectivity as a social science research term is about the human
condition.
No, because objectivity must be more than a research framework.
No, because objectivity is at the forefront of the scientific method.
18.Which of the following IS NOT a consideration when narrowing your research topic?
Relationship of Variables
Aspect
Validity
Methodology
19.You should start writing your problem statement from the place you feel the most
comfortable.
TRUE
FALSE
Criticisms
Problem Statement
Methodology
Analysis
TRUE
FALSE
Statistical means the findings are relevant; practical means the probability of results
left to random chance is low.
Statistical means the probability of results left to random chance is low; practical
means the findings are relevant to use in your field.
There is no difference.
Statistical means the probability of results left to random chance is low and the
findings are relevant; practical means the cost is low.
Show data patterns in columns rather than rows because most people read down
rather than across.
More smaller tables are better than one very large table.
Simplify numbers to the fullest extent, even if that means using scientific notation.
Make sure to share your data from the highest number to the lowest.
TRUE
FALSE
TRUE
FALSE
Informed consent
Validity
Avoiding harm while doing good
Confidentiality
30.Which of the following studies would NOT require Institutional Review Board approval?
33.All of these are great sources for your article content EXCEPT _____.
something you saw with your own eyes
something you heard from a friend
something you read in a major news outlet
an interview you did with an expert
36.Use your creativity to keep the reader engaged in all parts of your article EXCEPT _____.
Transitions
the ending
quotations
the "lede" or beginning
37.When editing your article, what should you NOT be looking for?
Roman numerals
Clichés
fussy language
unnecessary words
41.Aaron plans to do some research on the Industrial Revolution in the university library's
archives. How would what he finds there differ from research on the same topic in a
general library's collection?
The materials are more likely to be digital than materials in a general library
collection.
The materials were all created by scholars who studied the Industrial Revolution.
Some of the relevant materials were created during the Industrial Revolution.
There are many more copies of archival materials than materials in a general
library collection.
42.Margot travels frequently for work. Why might she choose to use an online library to
conduct research for a project she's working on?
She needs to use books written by an author who's still living.
Only online libraries have free books.
She can access the books remotely.
She only needs books in the public domain.
43.A train derailed outside of Philadelphia on Monday. Based on the information cycle,
where would you read about this story on Tuesday?
Internet
reference book
newspaper
academic journal
45. How are social media sites today being used as a trusted source of information?
They're used to connect classmates and coworkers.
They're used to share personal videos.
They're used to update communities about natural disasters.
They're used by organizations to push a political agenda.
46.Nan is a school administrator trying to estimate how many school-age kids will be living
in her district in five years. What type of research resource should she use to help her find
the answer?
Maps
statistical database
objects and artifacts
materials collections
47.As a visually literate researcher, which action can help establish the credibility of an
image?
Find an image with an online search.
Identify the images needed.
Evaluate the image source.
Put the image in context.
48.Felicity wants to use some photos of the New York City skyline in her presentation. What
type of images should she look for to ensure she can use them without permission?
images in the public domain
images from a library's archives
images from the Library of Congress
images that appear in Google search
49.For a class assignment, Nelson needs to use a periodical source that has been peer
reviewed. Which source should he use?
Newspaper
trade journal
general magazine
scholarly journal
53.What type of search terms can help you find similar or related terms grouped together?
free language terms
subject headings
authority headings
keywords
54.If you aren't able to find enough source material when you start researching a topic, you
should consider _____ your topic.
Narrowing
giving up
expanding
abandoning
55.Malik's instructor is requiring that students use two primary sources for their end-of-
semester project. What sources should he choose?
autobiography and biography
news article and diary
diary and description by a witness
magazine article and encyclopedia
56.Cecily is searching for sources for a paper she's writing on the Mediterranean diet. In
what circumstance would she choose a popular publication as a source?
She needs a bibliography to refer to.
She wants to use peer-reviewed information.
She is unfamiliar with the jargon in the field.
She needs credible citations.
57.Dylan wants to use a sentence from a history book in his paper. What action would be
considered plagiarism?
Using the sentence with quotation marks around it.
Just changing the word order of the sentence.
Restating the sentence in his own words.
Crediting the original source of the sentence.
58.What usage of copyrighted materials would be a violation of the fair use doctrine?
criticism
marketing
teaching
news reporting
61.When starting your Quick Start Guide, what questions should you keep in mind? A. Are
there steps my user must take to get started? B. How can I make my guide visually
appealing? C. Are there tasks my user may want to complete?
A, C
B, C
A, B
A, B, C
62.Which of the following practices should you follow when annotating screenshots?
Keep annotation style consistent throughout the guide.
Vary the annotation style from one visual to the next.
Make the annotation style match the size and color of the actual screenshot.
Annotate each element of the screenshot.
63.Good Quick Start Guides combine _____ language and _____ language.
plain; understandable
technical; specialized
plain; technical
65.Which of the following items is the best example of a good step description?
Turn on ventilation system before starting any other steps.
Ventilate the laboratory.
The necessity of proper ventilation
Before starting any other steps, turn on the ventilation system.
67.Which of the following items best uses plain language to describe an idea?
Lyophilize the sample until its mass becomes constant.
Remove as much water as possible from the sample by lyophilization.
Freeze dry the sample until no more water sublimes.
Leave the sample in the lyophilizer until its mass does not change with time.
71.How should you address the user when you are writing a Quickstart guide?
with the phrase "the user" throughout the guide
with second-person pronouns or the imperative mood
with a fictional user and giving that user a name
with third-person pronouns and the indicative mood
73.Which choice is a reliable way to ensure that your email will be read?
Use a comma after the recipient's name to convey respect.
Use a compelling subject line.
Close out the email with a heartfelt expression like "Very truly yours."
Give all the critical information in one paragraph so the reader will have fewer
paragraphs to read.
75.Revise the following sentence to be more concise, but have the same meaning:
"The sales figures that we calculate annually will be given to you sometime on the
first day of the month of July."
You will receive our annual sales figures July 1.
We will give the sales figures that we calculate annually to you on July 1.
On the first day of July, you will receive the sales figures that we have calculated.
You will receive from us before the close of our work day on July 1 the annual
sales figures.
76.Which of the following elements do effective business writers always include in their
communications?
a face-to-face component
adjectives and adverbs
topic sentences
compliments to the reader
82.How much of your writing time should be spent planning and revising?
50%
80%
None
30%
83.What question should you ask yourself to write in a conversational style?
What are the most important pieces of content to include in this email?
Would I say this to someone if I were speaking to them face to face?
By when do I need this correspondent to send her reply?
How can I make this email formal enough to sound impressive?
84.Revise to include all the necessary specifics: We will be having a meeting on Tuesday.
Next Tuesday we'll meet to discuss some items in Room 101.
Our next staff meeting to discuss flextime and childcare will be Tuesday,
November 12, in Room 101 in our company annex.
We are writing you to tell you that our Tuesday meeting's plan is to discuss
flextime and child care.
We will have a meeting next Tuesday at 10:00.
85.You send an email to your coworkers telling them to meet at the hotel conference room at
9 a.m. for a meeting.
Considering the 10 Cs, what piece of information are you forgetting to tell them?
They should bring writing utensils to take notes.
The meeting's purpose is to discuss a marketing plan for your new product.
The new hire, Janet, will also be there.
The hotel recently received national recognition.
93.Your employee's writing skills have improved. Because of this improvement, she is being
put on a new account.
Considering coherence, which of the following is the most effective way to inform her
of this?
Your writing skills have improved tremendously. Consequently, you are being
assigned to the Johnson account.
Your writing skills have improved tremendously. However, you are being assigned
to the Johnson account.
Your writing skills have improved tremendously; additionally, you are being
assigned to the Johnson account.
Your writing skills have improved tremendously. You are being assigned to the
Johnson account.
94.Noel has a critical meeting with her steering committee. She wants her communication to
succeed so she can move forward with a project. Which tool will help her achieve this?
using a 5W form
using video conferencing
using a checklist
using email
95.One of the important factors of successful communication is to know your audience and
to have them listen to you. Which of the 5Ws guides you through questions to get to the
results you need from them?
Who
Why
Where
What
96.Mika is getting ready to propose a new solution to her company executives. She knows
there may be resistance. What should she avoid to get her audience to be receptive?
Articulate what you can do instead of what you cannot.
Ask yourself, why might my decision-maker say no?
Bridge with the word "but" instead of the word "and."
97.Jeremiah just finished a speech with an idea he mentioned in his introduction. This
technique is known as _____.
bookending
sandwiching
alliteration
98.Rafe has less than 10 minutes to get his communication into his audience's mental door
and wanting to know more. Which of the following would prevent Rafe from connecting
with his audience?
Link the word "imagine" to three benefits of your product.
Open with three "did you know" questions.
Segue into what's next by saying, "you don't have to imagine it."
Provide the audience with a two- or three-sentence overview of the company.
100. Mark has a great idea for securing dog crates in a car. Which technique would be the
best way for him to present his idea?
Use a slide show.
Use a prop and act out the scenario.
Explain the problem and solution you have.
101. You want to create a takeaway people can repeat and have it stay in their minds when
they leave your communication. What should you avoid?
using rhyme
using iambic meter
developing a 50-100 word message
using alliteration
102. Miguel has asked you to help him with his presentation. He wants his audience to be a
part of his story. Which technique would you recommend to him?
Add "you" type questions.
Add a Q and A.
Tell them your story.
Pause after every slide and ask if anyone has questions.
103. Dieter has a big communication meeting coming up where he will be presenting his
solution. Which action may inhibit Dieter from being successful?
Rehearse in front of some people.
Go for a walk and rehearse your presentation.
Practice your delivery in front of a mirror.
104. You are in a meeting with your boss and need to ask for a raise. Which tip would you
use to reinforce that you are worth it?
End sentences with downward inflection.
Project your voice to all four corners of the room.
Tower instead of cower.
Project a voice of authority.
105. When interviewing for a job or selling an idea, what should you refrain from doing?
Talk about the various positions you have had in your career.
Share a unique credential.
Give a specific example of a problem you solved.
Relate relevant experience to benefits to your audience.
106. Taylor is using a technique in her communication that will help her audience follow
her points. Which of these would confuse her audience?
Highlight your numbered points when you mention them and in your summary.
Preselect a precise number of ideas to cover in your allotted time.
Name your step-by-step process with an alliterative word.
Color code your process steps.
107. Chloe has created a communication she will give to her team. She has identified the
goal in one sentence. Which of the following is the next logical step in the process of
creating relevant communication?
You are right to show you understand their cares and concerns.
Share the good news of how you have already addressed their cares and concerns.
Address their cares and concerns.
Anticipate your decision maker's cares and concerns.
108. Amy is applying the technique called _____ in her communication so that the
audience will picture what she is saying and feel they are part of her story.
SCENE
SEGMENT
SEQUENCE
SENSE
109. Kurt is fielding questions from an audience after his company just implemented some
recalls on a product. What would make the person complaining angrier?
Apologize.
Explain why it happened.
Agree.
Act.
110. The _____ says we can identify with an individual, not an idea.
empathic medium
sympathy telescope
empathy telescope
social medium
111. If you are fielding questions from an audience and someone asks a question you do not
want to answer, what would be the best approach in this situation?
Tell them you cannot answer that one.
Say you don't know.
Redirect the conversation.
Tell them that is a bad question.
113. Under copyright law if you have a database of your client contact information, what is
considered protected?
only individual confidential data records
combination of phone number and client contact name
only the entire database not individual data
neither the data nor the database is protected
114. If in a work-for-hire agreement, you (the contractor) create something, who will own
the rights to be considered the author?
As a contractor, it will be the party that is paying you to do the work.
As an contractor, you always are considered the author.
As an employee, you are always considered the author.
As a contractor, both parties will have joint authorship rights.
115. If you are the creator of an asset protected by copyright law, which statement is true?
If you are authoring for a company, then the copyright is valid for 70 years after
your death.
If you are not authoring for a company, then the copyright is valid for 70 years
after your death.
If you are not authoring for a company, then the copyright expires upon your death.
If you are authoring for a company, then the copyright never expires.
117. In order to sue for copyright infringement, you must first do what?
have a registered copyright
you can sue before you register the copyright
have all your confidentiality agreements prepared to be signed
register for a trademark first
123. Before adopting a trademark, what is the first thing that you should do?
Look for a similar trademark and copy it closely.
Determine if this trademark will look good on social media.
Determine if you can adopt this trademark without infringing upon any prior
existing use of the trademark.
Register the trademark.
124. What .gov site provides a searchable database of registered trademarks and provides
forms for registering your own trademark?
USPS.gov
PTOUS.cov
USPTO.gov
USPA.gov
125. What protocol is in place that allows for trademarks filed in the US to be recognized
by some international countries?
International Trademark Act Protocol
Madrid Protocol
EU Trademark Protocol
International Trademark Protocol
134. Which is not a good way to research if a patent already exists for your idea?
Search the US Patent and Trademark Office's online database.
Search Google's online patent database.
Phone a friend.
Hire a lawyer to verify that no patent exists.
135. Which of these is not a good way to keep track of your creation?
email notes
keep dated documents on a computer
keep lab notebooks
leverage the poor man's patent
137. In general, recipes are never protected under the trade secret law.
TRUE
FALSE
138. In order to prove that someone has infringed upon a trade secret, you do not need
To
prove it is a secret.
have the name of the party that is infringing.
prove that you took steps to protect the secret.
show that it has value.
139. If you are under an NDA and someone who is not under an NDA discloses a trade
secret to you, you are still bound by your NDA to not disclose the trade secret in most
cases.
TRUE
FALSE
142. Which of the these is the only subject matter than is patentable?
data structures
electro-magnetic signals
compositions of matter
non-functional descriptive material
143. An inventor comes up with an idea for a self-propelled baseball bat. What attribute(s)
must the idea have to be patentable?
It must be useful, novel, and obvious.
It must be a an idea for a product that can be sold to the public.
It must have merit as determined by a patent attorney.
It must be useful, novel, and non-obvious.
144. In what component of a patent application does the applicant identify the relevance of
the invention and the motivation for coming up with the invention?
Summary
Claims
Background
Abstract
145. Sue invented a steamer that heats food faster than a microwave. She knows she can
sell the steamer worldwide. Sue is concerned about costs. How should Sue protect her
invention in other countries while she begins marketing her cooker?
Sue should file an international patent application that will protect her invention in
any country she sells in.
Sue should file a PCT patent application, then determine what countries to file in
after WIPO examines her patent.
Sue should file a patent in the U.S., then file a PCT application to give her time to
determine what countries she should file patents in.
Sue should file a patent in the U.S., then file a PCT application that will provide
her with twenty-year patent protection all countries.
146. Infringement on dependent claims is nearly always found even if the independent is
not infringed upon.
TRUE
FALSE
147. ABC, Inc. is a large multi-national company with numerous product lines. ABC wants
to avoid being sued for intentional patent infringement. What might ABC, Inc. do to
avoid intentional infringement?
Avoid doing patent searches so they do not become aware of a patent they might
infringe.
Avoid producing an item based upon an idea that a patent had been applied for but
abandoned.
Avoid producing a product when a similar product has a patent pending.
Avoid using risk management techniques when proceeding with product
development.
148. Mary is working on a new invention she knows is patentable. She is concerned about
keeping her invention secret. What is the only incorrect statement regarding the legal
protections available to Mary?
The information in her patent application will not be published by the USPTO until
18 months after filing.
She can request the USPTO not make the information regarding her invention
public after her patent is issued.
She can request the USPTO not publish information regarding her patent
application at any time while it is pending.
If there are other people working on the invention with her she can utilize a
confidentiality agreement.
149. "Patent prosecution" has what meaning in the process of submitting patent
applications?
Patent prosecution is the process of appealing the refusal of a patent application to
the federal courts.
Patent prosecution is the process of moving an application through the patent office
by addressing refusals until a patent is issued.
Patent prosecution is the process of reviewing prior art noted by the examiner when
refusing an application.
Patent prosecution is the process of having a patent examiner expedite the review
process.
150. Jane believes she has a patentable idea. What timeframe applies if Jane decides to
apply for a utility patent?
Jane must not have not disclosed her idea publicly within the year before filing her
application.
Jane must not have disclosed her idea publicly more than a year from filing her
application.
Jane must have disclosed her idea publicly regardless of time limit before filing her
application.
Jane must have disclosed her idea publicly at some time more than a year before
filing her application.
151. ABC Corp. copies XYZ Corp's patented wheel-lock for its new trailer. The wheel-lock
is only $12 of the $3,000 dollars the trailer will sell for. ABC has not yet started selling
its new trailer. Has ABC infringed on XYZ's patent?
ABC will infringe on XYZ's patent once it begins selling trailers with the XYZ
patented wheel-lock.
ABC will only infringe on XYZ's patent if it sells the wheel-locks separately from
the trailers.
ABC has not infringed because it did not use the wheel-locks sold by XYZ but
made its own locks.
ABC infringed on XYZ's patent when it used XYZ's patented idea for its own
wheel-lock.
152. While working for XYZ Corp. Carl patents a new process for painting sheet metal.
XYZ claims they are entitled to the benefits of the patent. What is the only legally
accurate scenario regarding patent rights and benefits?
XYZ Corp. licensed any rights to inventions to Carl when he was hired. XYZ
Corp's name will be on the patent.
Carl assigned the rights to any inventions to XYZ when he was hired. His name
remains on the patent but the benefits are in the name of XYZ.
Carl licensed his patent rights to XYZ. When he licensed his rights, XYZ Corp's
name replaces Carl's on the patent.
YZ Corp. is the named inventor because XYZ furnished the facilities in which Carl
developed the new painting process.
153. Edgar has come up with a X-shaped steering wheel for cars. He knows the X-shape
will be popular with drivers who buy sports cars. What type of patent should he apply
for?
a utility patent because utility patents protect the aesthetics of an invention rather
than the invention's functionality
a design patent because once Edgar protects the X-design his patent will also
protect the function of turning the car's front wheels
a utility patent because a utility patents protects both the design and the
functionality of an invention
a design patent because it protects the X-design which is more important to Edgar
than the function of a steering wheel that turns a car
154. If a patent examiner refuses an application because the idea in the application is
"obvious", that does this generally mean?
The examiner found there is no usefulness to the idea.
The examiner determined the idea is not novel.
The examiner identified similar products in the marketplace.
The examiner discovered there is prior art for the idea.
155. When you are searching a database to determine if there is an existing patent for an
idea, where should you focus your search?
in abstracts, because abstracts contain the most complete information regarding
novelty or obviousness
in background, because a patent that satisfies a particular need bars other patents
that satisfy the same need
in drawings, to determine if your product's utility and design is sufficient to be
issued a patent
in claims, to determine if your idea might infringe on an existing patent and be
barred if the claims are the same
156. When was the copyright clause incorporated into the United States constitution?
1906
1776
1878
1787
159. You need to have a copyright credit on your image to protect the copyright.
TRUE
FALSE
160. How soon is copyright ownership attained by the creator?
as soon as the creator registers his copyright
as soon as the government sends them a copyright registration certificate
as soon as the creator signs his creation
as soon as the pen leaves the paper
161. What types of tangible creative expressions (work) can you copyright?
Words or Names
Photographs, Drawings or Designs, Music or Songs, Sculptures, Story
Ideas or Concepts
163. Copyright.gov is the only online website to officially register your copyright in the
United States.
TRUE
FALSE
164. What is the cost and damages allowed for registering a single image copyright?
$35 and $150 for willful infringement
$35 and $150,000 for willful infringement
$40 and $120,000 for willful infringement
165. What is the cost and damages allowed for registering a group of images copyright?
$55 and $120,000 for willful infringement
$75 and $120,000 for willful infringement
$55 and $150,000 for willful infringement
166. A copyright registration for a single or group of images for an individual lasts a
lifetime plus seventy years.
TRUE
FALSE
167. A copyright registration for a single or group of images for a business lasts ninety five
years.
TRUE
FALSE
168. As long as you change a design in some way you can avoid copyright infringement.
TRUE
FALSE
171. NASA moon landing pictures are public domain because the public paid for them.
TRUE
FALSE
172. Cease and desist letters are a good method to use for those who ignore a reasonable
response to copyright infringement.
TRUE
FALSE
173. DMCA letters are specifically used to respond to web sites who are infringing your
copyright and asks them to remove and cease using the work.
TRUE
FALSE
174. A DMCA Take Down Notice is sent to website hosting companies letting them know
of copyright infringement by their users and requires them to address the problem with
the infringing web site and its owner.
TRUE
FALSE
176. If you change a design at least 20%, then it's OK to use it.
TRUE
FALSE
177. If you created it you own the copyright as soon as the pen leaves the paper.
TRUE
FALSE
178. A copyright registration in the United States can be universally enforced globally.
TRUE
FALSE
179. An animal's original creative expression can be owned by the animal who created it.
TRUE
FALSE
180. Just like normal humans, a Zombie's copyright lasts a lifetime plus seventy years.
TRUE
FALSE
181. Which of the following is NOT part of the core logic of innovation?
creation of variety
scaling up of the best ideas
brutal selection from among the many options
repeating the word innovation again and again
185. What is the core logic behind the “lean startup” process?
Conduct lots of experiments.
Think of the term “lean” as eliminating wasted time, effort, and resources.
Design each experiment to answer a specific question.
all of these answers
186. Which of the following would be a poor approach to foster creativity without risking
chaos?
urging creativity while also severely punishing any failure
setting up well-defined sandboxes for innovation
investing in deeper understanding of customers’ needs
engaging routinely and actively with young startups
187. Which of the following would be a BAD idea in a dramatic reimagining of the target
customer (e.g., when Apple launched the PC aimed at individual users)?
Analyze why these customers remain unserved.
Brainstorm business model changes to make them relevant customers.
Identify currently unserved markets/customer segments.
Ignore eventual profitability.
190. What does frugal innovation (think of Southwest Airlines) refer to?
offering copycat products or services at somewhat lower prices
creating products or services that are cheap and ignoring everything else
acting tough with suppliers and employees to drive the cost down
designing an ultra-low-cost business model by eliminating “waste” across the entire
system
191. What must you NOT do when figuring out how to dramatically re-engineer the
industry’s value chain?
Ignore the impact of transforming some activities on other related activities.
Focus especially on activities with the biggest impact on total cost or delivered
customer value.
Examine how technology could dramatically transform the entire value chain (or a
part of it).
Map out the entire value chain from one end to the other.
192. How might you dramatically redefine the notion of customer value (e.g., when
Microsoft launched Office as an integrated bundle of key applications)?
all of these answers
Look at products and services from the lens of end users.
Assess whether they would prefer a more complete solution.
Examine the possibility of tailoring your offering to each user’s unique needs.
193. Which of the following is NOT a sensible approach when driving for both consistency
as well as innovation?
Create well-defined sandboxes for experimentation.
Much like a train station, think in terms of a stable platform coupled with dynamic
action.
Switch randomly between consistency and innovation.
Set up simple rules for allocation of time between routine tasks and
experimentation.
194. What is an advantage to learning to be creative?
increased self-confidence
improved quality of health and life
all of these answers
improved problem-solving skills
198. When applying the multiplication technique, which product attribute should you
consider when creating a table?
Color
all of these answers
weight
shape
199. When applying the division technique, after dividing a product or its components,
what should you do?
Seek consultation from an R&D specialist.
Rearrange them back into the product.
Apply a second technique to the product.
Get a pricing quote from a potential manufacturer.
200. The subtraction technique is defined as the removal of an essential component from a
product.
FALSE
TRUE
201. After virtually applying one of the SIT methods to a product, what is a good question
to ask?
Does the concept help people in any way?
Can this product bring in enough profit within the current fiscal year?
Would I buy this product?
Will this product be popular enough with consumers?
204. A key to selecting the best ideas is identifying the most important _____ for your ideas
in advance.
cost analysis
people
timeframe
criteria
205. The best creativity workshops are held in rooms with specialized accessories to boost
innovative ideas.
FALSE
TRUE
206. Functional diversity means that _____.
team members have different technological skill sets
team members can interchange their team role when asked
team members come from different parts of the company
team members should be okay working various times of the day
(Reason: This is the recommended action provided in the course to help ensure
interested parties all understand the contract.)
208. What type of "shifts" do you need to look out for if your client doesn't support your
proposed solution?
strategy shifts
power shifts
(Reason: Power shifts between managers and their teams can be a substantial
roadblock to acceptance of your deliverables, and must be discussed.)
shifty shifts
funding shifts
209. One of the primary purposes for using the managerial and technical roles is to ensure
your client _____.
understands your deliverables
(Reason:This is a primary purpose for using the technical and managerial roles.)
210. What is NOT something that client's typically look for during the early stages of your
consulting engagement?
Your social status within the client environment.
(Reason: While you should get along with the client team, your "social status"
amongst that team isn't typically considered to be relevant.)
211. Which of these actions is not recommended when positioning your deliverables for
your client to provide “care and feeding" after your engagement is concluded?
Define any operational risks that may surface for your client.
Respond to and correct any issue your client may bring to your attention.
(Reason: This is the correct answer. You should only respond to issues that were
caused by your deliverables. You should not respond to issues caused by lack of
ownership on the part of your client.)
212. What are the two types of potential "reviewer" you may be asked to fulfill during a
consulting engagement?
validating and critical
(Reason: This is the correct answer, as this represents the two objectives of a
review you may be asked to conduct.)
213. Being a good "follower" is needed to show you can work within what aspects of your
client's environment?
The pace and industry of your client.
You like the food in their cafeteria so you are happy to meet clients there.
The culture and expectations of your client.
The meeting structure and collaborative nature of your client.
214. Switching between roles in a manner that doesn't confuse your client is important.
Which of the following is NOT a good practice when switching between consulting
roles?
Justify the role before you switch to it.
Use dialog to set up your role changes.
Move quickly from one role to the other so your client doesn't lose patience with
you.
Assess your effectiveness when switching roles.
215. When executing change management, working backwards from your “change picture”
and determine what steps your client needs to take is sometimes called what?
solution verification
business analysis
painting the picture
outcomes mapping
216. Which of the following is one of the elements to look for when determining the
appropriate roles that will satisfy your client?
The degree of process focus your client has in your technical area.
The length and detail included in your consulting contract.
The presence (or not) of potentially competing consultants on your client site.
The enthusiasm your client has for the technical products you are producing.
217. The best signal that you have support from your client is when your client
management team _____ on the recommendations you make.
Acts
Meets
Questions
debates
218. Which of the following is not recommended for setting yourself up for future
consulting engagements with your client?
Understanding your client's business strategy.
Understanding what your client plans for their next major initiative.
Constantly learning more about your client.
Giving your client detailed plans for multiple new initiatives.
219. There are two critical characteristics to ensure success as a consultant. What are they?
Broad technical skill and mastery of tools.
A keen ability to listen and change the minds of your client.
Communication skills and contract management background.
Expertise and the right attitude.
220. Before implementing your solution, your extended stakeholders need to understand
_____.
all the possible errors that might surface
your background so they know what to expect from your leadership
when you will leave so they know when to take over your role
the risks and benefits to expect
221. When playing the role of reviewer, you typically analyze a potential solution for
which two characteristics?
Reviews need to confirm how to integrate solutions with those of your client, and
review deliverables for suitability.
A review of personnel assigned to the project and the skills they bring to the
initiative.
Reviews need to confirm the latest techniques are applied to derive a solution, and
that the senior leader understands the approach.
A review of planned deliverables, and to ensure the approach matches what you
would do as a consultant.
staff augmentation
(Reason: Concentrate your marketing where your buyers tend to be. That maximizes
the value of your marketing investment.)
225. _____ sales is where the principals of the firm build relationships with clients,
understand their needs, and sell services to meet those needs.
Subcontractor
Direct
(Reason: Direct sales models focus on building strong relationships between the
consulting firm's principals and primary clients.)
Commissioned
Partnership
226. Which type of contract governs your entire relationship with the client?
Master Services Agreement
( A master services agreement governs all aspects of your relationship with your
client.)
Purchase Order
Statement of Values
Task Order
228. What is true about "work made for hire" or "work product"?
it becomes your intellectual property
the client owns it after the engagement
(Reason: Work made for hire and work product almost always become the client's
property.)
it doesn't need to be defined in the contract
you get paid a higher rate for it
230. What drives the number of people you need to staff on your team?
employment law
the amount of work to be done
(Reason: The amount of work to be done should drive the number of people you
need on the team.)
personalities
contract provisions
231. Which of the following is NOT a good technique for resolving conflict?
act passive-aggressively and hope the client gets the point
(Reason: Ignoring conflict and acting passive-aggressively will make the conflict
worse.)
incorporate a client's ideas into the project
reduce the client's workload
give the client a visible role on the project
232. When presenting your findings, be sure to present your ideas _____.
in the right format
(Reason: Choosing the right format makes it easier to understand and approve your
recommendation.)
after you leave the project
with as much data as you can find
like you're the expert
233. Why should you consult an attorney when you draft a contract?
to protect your interests and reduce risk
(Reason: Attorneys will help you identify and mitigate risks in a contract. They'll
also protect your interests in negotiations.)
because the client has an attorney
to lower your profits which reduces your taxes
so your contracts sound intimidating in negotiations
234. _____ tracks money coming into your business and going out of it.
Balance sheets
Cash flow
(Reason: Cash flow is the movement of money into your business as revenue and
funding and out of your business as expenses.)
Financing
Debt
235. A _____ agreement prevents your employees from pursuing your clients after they've
left your employment.
intellectual property
restriction
project
noncompete
( Reason: Noncompete agreements prevent your employees from going after your
clients after they leave your company.)
236. What kind of insurance protects you when your work isn't up to standard and it causes
financial damages?
disability
workers' compensation
Errors and omissions (E&O)
(Reason: E&O insurance covers situations where mistakes you make cause
financial damages to your client.)
general liability
237. When you hire people to support you, you have to _____ work.
generate more
avoid
do more
delegate
(Reason: Delegate work to the people you hire to support you. That gives you more
time to work on higher value tasks.
238. Which revenue model is one where you get paid based on the number of hours you
work?
fee-for-service
unit pricing
project-based
ancillary fees
239. Which of these is a downside to staffing your team with contractors instead of
employees?
your workforce could be less stable and predictable
you don't have staffing flexibility to add or remove staff quickly
you carry a large fixed cost by doing so
you don't have to pay employment taxes
240. _____ marketing is an approach where you share ideas and perspectives to interest
your buyers.
Content-based
Interest-based
Buyer-focused
Digital
243. Why is the first deal you negotiate with a client so important?
it generates a lot of revenue
it sets precedent for future deals
it proves you have a real business
it keeps your competitors away
244. When licensing your intellectual property to clients, which of these actions should you
take?
define the license fees the client needs to pay
define whether or not they can modify your IP
specify how they can use the IP
all of these answers
250. When using _____ accounting you record the income or expense as it's incurred.
Accrual
Economic
Cash
algorithmic
252. Which of the following is a common certification you can get for your business?
fast-growing
profitable
multilingual
veteran-owned
253. Focusing too much on delivering services can cause what issue?
micromanagement and overtime
not spending enough time selling
completing projects too quickly
reduced employee morale
254. Which step of the process will cause you to iterate more than others?
define the question
select analyses
create the story
discuss and refine the story
(Reason: Discussing the story with others can cause many iterations due to varied
opinions.)
255. You should immediately start manipulating data at the beginning of this process.
TRUE
FALSE
(Reason: Don't get into the data until you have a well-defined hypothesis.)
256. Poor communication leads to lengthy, inefficient process. You end up doing excess,
irrelevant analysis and the result is weak, convoluted communications. When this
happens, there's a lack of _____ for your ideas. You'll also lose _____ as a thought leader.
excitement; salary
color; schedule opportunities
support; credibility
(Reason: Clear communication builds support for your ideas and improves your
credibility.)
linear path; clients
258. You should choose your architecture based upon your audience.
TRUE
FALSE
259. You can never combine a layer architecture with a column architecture.
TRUE
FALSE
(Reason: Layer and column architectures can be combined depending upon the
needs of your audience.)
261. You should spend a lot of time perfecting your story at this stage.
TRUE
FALSE
(Reason: Time spent perfecting your story can be wasted effort because future
analyses might change your answer.)
263. When converting a column architecture to a story, what comes first in the story?
column 2
the core idea
column 3
column 1
264. How many analyses should you conduct to prove your case?
as many as you can possibly think of
as many as are required to prove the architecture
as few as you can get away with
six
270. What tells you which facts to include or exclude from your recommendation?
Architecture
Analysis
Background
stakeholders
273. Why should you get input from stakeholders when refining your story?
to get them to do the analysis
to know what concerns to avoid
to build support for your idea
to keep them from stealing your idea
276. When defining the problem your company solves, you should look at it through the
perspective of _____.
your customers
(Reason: If your customers see your product as the solution to their problem,
you've got a viable company.)
your ad agency
your suppliers
your employees
278. What is a warning sign that your financial plan isn't accurate?
market research inaccuracy
capital requirement ratios
high-level unit drivers
a hockey stick forecast
279. What is the most important thing your product delivery plan should focus on?
low cost shipping options
how you get your product into your customers' hands
speed of delivery
choosing between government and private shipping companies
280. Contingency plans should be created once you're sure one of your financial risks is a
certainty.
FALSE
TRUE
281. Patents are the absolute best way to protect your market.
FALSE
TRUE
283. What are two things you must know about your capital on hand?
your interest rate and yield
your burn rate and runway
your FDIC protection and overdraft limit
your equity value and book value
284. Why should you have expert advice when it comes to HR and legal issues?
to prevent major regulatory and legal issues from harming your business
because you don't have time to do it on your own
because it's less expensive than doing it yourself
so that you can impress investors
285. Your go-to market strategy explains how you'll get your product to your customers.
FALSE
TRUE
286. Financial assumptions don't really matter as long as they're generally reasonable.
TRUE
FALSE
289. Members of your advisory board should always have deep expertise in your industry.
FALSE
TRUE
290. Understanding market trends has no impact on risks your business faces.
TRUE
FALSE
293. When choosing suppliers, you should select the one that is _____.
the highest reliability
the lowest cost
the best fit with your business model
the highest quality
294. What should the leadership section of your business plan cover?
the organization's leadership philosophy
a description of which leaders you admire
the structure and roles of the leadership team
your overall business strategy
Thinking Creatively Quiz
Internal Quiz
Question 1 of 13
What is an advantage to learning to be creative?
increased self-confidence
improved quality of health and life
all of these answers
improved problem-solving skills
Question 2 of 13
Fixedness is a cognitive bias that _.
limits your ability to see the world around you differently than you’re used to
really doesn’t impact your creative abilities over time
helps you work better with those who see the world like you
enhances your creative abilities by limiting your mental processes
limits your ability to see the world around you differently than you’re used to
Question 3 of 13
What is not a criteria for classifying a thought as creative?
It’s popular.
It’s useful.
It’s new.
It’s surprising.
It’s popular.
Question 4 of 13
Task unification is defined as _.
the assignment of additional tasks to an existing resource
bringing two product attributes into harmony with each other
assigning only one function to a product
bringing simplicity to the world of innovation
Question 5 of 13
When applying the multiplication technique, which product attribute should you
consider when creating a table?
color
all of these answers
weight
shape
Question 7 of 13
The subtraction technique is defined as the removal of an essential component
from a product.
FALSE
TRUE
TRUE
Question 8 of 13
After virtually applying one of the SIT methods to a product, what is a good
question to ask?
Does the concept help people in any way?
Can this product bring in enough profit within the current fiscal year?
Would I buy this product?
Will this product be popular enough with consumers?
Question 9 of 13
What is a Systematic Inventive Thinking pattern?
subtraction
multiplication
all of these answers
task unification
Question 10 of 13
The hallmark of the attribute dependency technique is the unrelated nature of a
product’s parts.
FALSE
TRUE
FALSE
Question 11 of 13
A key to selecting the best ideas is identifying the most important _ for your ideas
in advance.
cost analysis
people
timeframe
criteria
criteria
Question 12 of 13
The best creativity workshops are held in rooms with specialized accessories to
boost innovative ideas.
FALSE
TRUE
FALSE
Question 13 of 13
Functional diversity means that _.
team members have different technological skill sets
team members can interchange their team role when asked
team members come from different parts of the company
team members should be okay working various times of the day
Internal Quiz
Question 1 of 13
Which of the following is NOT part of the core logic of innovation?
creation of variety
scaling up of the best ideas
brutal selection from among the many options
repeating the word innovation again and again
Question 2 of 13
Why do most organizations often stumble at innovation?
baggage of past success
fear of cannibalization
all of these answers
an excessive focus on maximizing efficiency
Question 4 of 13
Which of the following is NOT an element of the “Design Thinking” process?
focusing on aesthetic beauty above all else
putting the user at the center
focusing on not just what the user says but also how he or she thinks, behaves,
and feels
aiming for “zero distance” between the company and the user
Question 5 of 13
What is the core logic behind the “lean startup” process?
Conduct lots of experiments.
Think of the term “lean” as eliminating wasted time, effort, and resources.
Design each experiment to answer a specific question.
all of these answers
Question 6 of 13
Which of the following would be a poor approach to foster creativity without
risking chaos?
urging creativity while also severely punishing any failure
setting up well-defined sandboxes for innovation
investing in deeper understanding of customers’ needs
engaging routinely and actively with young startups
Question 7 of 13
Which of the following would be a BAD idea in a dramatic reimagining of the
target customer (e.g., when Apple launched the PC aimed at individual users)?
Analyze why these customers remain unserved.
Brainstorm business model changes to make them relevant customers.
Identify currently unserved markets/customer segments.
Ignore eventual profitability.
Question 8 of 13
What’s the best approach to pursue collaborative innovation?
Cultivate trust while keeping a watchful eye.
Agree upfront about contributions, ownership, and decision-making.
Partner with people or organizations who bring complementary capabilities.
all of these answers
Question 9 of 13
What is a key element of social innovation?
all of these answers
ensuring financial viability for the user as well as your organization
a novel solution to an important but underserved social problem
factoring in how the product or service would be used in real-life contexts
Question 10 of 13
What does frugal innovation (think of Southwest Airlines) refer to?
offering copycat products or services at somewhat lower prices
creating products or services that are cheap and ignoring everything else
acting tough with suppliers and employees to drive the cost down
designing an ultra-low-cost business model by eliminating “waste” across the
entire system
Question 11 of 13
What must you NOT do when figuring out how to dramatically re-engineer the
industry’s value chain?
Ignore the impact of transforming some activities on other related activities.
Focus especially on activities with the biggest impact on total cost or delivered
customer value.
Examine how technology could dramatically transform the entire value chain (or
a part of it).
Map out the entire value chain from one end to the other.
Internal Quiz
Question 1 of 25
When was the copyright clause incorporated into the United States constitution?
1906
1776
1878
1787
1787
Question 2 of 25
Kohel Haver has not registered for a copyright himself.
TRUE
FALSE
FALSE
Question 3 of 25
What does DMCA stand for?
Digital Management Copyright Act
Department Management Copyright Attribution
Digital Millennium Copyright Act
Digitally Managed Copyright Act
Question 4 of 25
You need to have a copyright credit on your image to protect the copyright.
TRUE
FALSE
FALSE
Question 5 of 25
How soon is copyright ownership attained by the creator?
as soon as the creator registers his copyright
as soon as the government sends them a copyright registration certificate
as soon as the creator signs his creation
as soon as the pen leaves the paper
Question 6 of 25
What types of tangible creative expressions (work) can you copyright?
Words or Names
Photographs, Drawings or Designs, Music or Songs, Sculptures, Story
Ideas or Concepts
Question 7 of 25
What are the bonuses for registering your copyright?
absolute proof you created the artwork, free access to courts, guaranteed
damages up to $150,000 for willful infringement
legal presumption you created the artwork, free access to courts, guaranteed
damages up to $150,000 for willful infringement
legal presumption you created the artwork, access to courts, presumption of
damages up to $150,000 for willful infringement
legal presumption you created the artwork, access to courts, presumption of
damages up to $150,000 for willful infringement
Question 8 of 25
Copyright.gov is the only online website to officially register your copyright in the
United States.
TRUE
FALSE
TRUE
Question 9 of 25
What is the cost and damages allowed for registering a single image copyright?
$35 and $150 for willful infringement
$35 and $150,000 for willful infringement
$40 and $120,000 for willful infringement
Question 10 of 25
What is the cost and damages allowed for registering a group of images
copyright?
$55 and $120,000 for willful infringement
$75 and $120,000 for willful infringement
$55 and $150,000 for willful infringement
Question 11 of 25
A copyright registration for a single or group of images for an individual lasts a
lifetime plus seventy years.
TRUE
FALSE
TRUE
Question 12 of 25
A copyright registration for a single or group of images for a business lasts ninety
five years.
TRUE
FALSE
FALSE
Question 13 of 25
As long as you change a design in some way you can avoid copyright
infringement.
TRUE
FALSE
FALSE
Question 14 of 25
When does an individual copyright go into public domain?
after seventy years
after a lifetime plus seventy years.
when it appears in google images
when the creator dies
Question 15 of 25
When does a business copyright go into public domain?
when the business goes out of business
after seventy years
after ninety five years
If you’re Disney, never.
Question 16 of 25
NASA moon landing pictures are public domain because the public paid for
them.
TRUE
FALSE
TRUE
Question 17 of 25
Cease and desist letters are a good method to use for those who ignore a
reasonable response to copyright infringement.
TRUE
FALSE
TRUE
Question 18 of 25
DMCA letters are specifically used to respond to web sites who are infringing
your copyright and asks them to remove and cease using the work.
TRUE
FALSE
TRUE
Question 19 of 25
A DMCA Take Down Notice is sent to website hosting companies letting them
know of copyright infringement by their users and requires them to address the
problem with the infringing web site and its owner.
TRUE
FALSE
TRUE
Question 20 of 25
How many years do you have to respond to a copyright infringement?
4 years
1 year
3 years
7 years
3 years
Question 21 of 25
If you change a design at least 20%, then it’s OK to use it.
TRUE
FALSE
FALSE
Question 22 of 25
If you created it you own the copyright as soon as the pen leaves the paper.
TRUE
FALSE
TRUE
Question 23 of 25
A copyright registration in the United States can be universally enforced globally.
TRUE
FALSE
FALSE
Question 24 of 25
An animal’s original creative expression can be owned by the animal who created
it.
TRUE
FALSE
FALSE
Question 25 of 25
Just like normal humans, a Zombie’s copyright lasts a lifetime plus seventy years.
TRUE
FALSE
FALSE
Internal Quiz
Question 1 of 7
Under copyright law if you have a database of your client contact information,
what is considered protected?
only individual confidential data records
combination of phone number and client contact name
only the entire database not individual data
neither the data nor the database is protected
Question 2 of 29
If in a work-for-hire agreement, you (the contractor) create something, who will
own the rights to be considered the author?
As a contractor, it will be the party that is paying you to do the work.
As an contractor, you always are considered the author.
As an employee, you are always considered the author.
As a contractor, both parties will have joint authorship rights.
Question 3 of 29
If you are the creator of an asset protected by copyright law, which statement is
true?
If you are authoring for a company, then the copyright is valid for 70 years after
your death.
If you are not authoring for a company, then the copyright is valid for 70 years
after your death.
If you are not authoring for a company, then the copyright expires upon your
death.
If you are authoring for a company, then the copyright never expires.
If you are not authoring for a company, then the copyright is valid for 70 years
after your death.
Question 4 of 29
Public domain is defined by assets not protected by copyright law?
TRUE
FALSE
TRUE
Question 5 of 29
In order to sue for copyright infringement, you must first do what?
have a registered copyright
you can sue before you register the copyright
have all your confidentiality agreements prepared to be signed
register for a trademark first
Under copyright law, companies can be liable for all infractions even if they
are not aware of them.
Question 7 of 29
DMCA is an abbreviation for what federal act?
the Design Materials Copyright Act
the Document Management Copyright Act
the Digital Materials Copyright Act
the Digital Millennium Copyright Act
Question 8 of 29
What is not a good example of a trademark?
a slogan
a brand name
a color
a jump shot
a jump shot
Question 9 of 29
Copyrights cover a work of art and trademarks cover a brand.
TRUE
FALSE
TRUE
Question 10 of 29
In trademark terms, “genericide” means
the trademark name has lost its distinctiveness.
the product that you have trademarked has not been successful.
the trademark name is no longer valid because you have changed the product
name.
the trademark name is not unique enough to be protected.
Question 11 of 29
Before adopting a trademark, what is the first thing that you should do?
Look for a similar trademark and copy it closely.
Determine if this trademark will look good on social media.
Determine if you can adopt this trademark without infringing upon any prior
existing use of the trademark.
Register the trademark.
Determine if you can adopt this trademark without infringing upon any prior
existing use of the trademark.
Question 12 of 29
What .gov site provides a searchable database of registered trademarks and
provides forms for registering your own trademark?
USPS.gov
PTOUS.cov
USPTO.gov
USPA.gov
USPTO.gov
Question 13 of 29
What protocol is in place that allows for trademarks filed in the US to be
recognized by some international countries?
International Trademark Act Protocol
Madrid Protocol
EU Trademark Protocol
International Trademark Protocol
Madrid Protocol
Question 14 of 29
The broadest trademark symbol is the use of what?
words
logo only
a word in a stylized font
words and logo
words
Question 15 of 29
How many trademark extensions can you file?
1
10
as many as you can afford
5
Question 16 of 29
In terms of trademarks, infringement
adds value to your trademark.
is an analysis of whether there’s a likelihood of confusion between two different
marks.
is a good thing.
is using a trademark without the owner’s permission.
Question 17 of 29
What is an injunction?
Something usually issued by the USPTO.
Something that happens when you get a shot.
The best way to take a trademark away from someone else.
A requirement from a court that the party infringing on the trademark must stop.
A requirement from a court that the party infringing on the trademark must
stop.
Question 18 of 29
How many years is a patent valid?
15
5
10
20
20
Question 19 of 29
In how many months does a provisional patent expire?
18
36
24
12
12
Question 20 of 29
What change has been made to the America Invents Act in recent years?
Mobile devices were added to list of patentable inventions.
Two creators can now gain patents on identical inventions if both were created
within 12 months of each other.
The creator of an article is better protected against infringement.
The first person to file the patent gains the rights versus the first person to come
up with the idea.
The first person to file the patent gains the rights versus the first person to
come up with the idea.
Question 21 of 29
If you share your idea with someone before you file the patent, what is a good
way to prevent the idea from being used by the other party?
Get a verbal agreement from the other party that they will not steal your idea.
Have the other party sign an NDA.
Keep two fingers crossed behind you back as you tell them your secret.
Threaten to sue the other party if they steal your idea.
Question 22 of 29
Which is not a good way to research if a patent already exists for your idea?
Search the US Patent and Trademark Office’s online database.
Search Google’s online patent database.
Phone a friend.
Hire a lawyer to verify that no patent exists.
Phone a friend.
Question 23 of 29
Which of these is not a good way to keep track of your creation?
email notes
keep dated documents on a computer
keep lab notebooks
leverage the poor man’s patent
Question 24 of 29
A trade secret is
something that is secret but is of no real value.
is worth its weight in gold.
in the name so all trade secrets must have the word “secret” somewhere in the
name.
something that is secret and has value.
Question 25 of 29
In general, recipes are never protected under the trade secret law.
TRUE
FALSE
FALSE
Question 26 of 29
In order to prove that someone has infringed upon a trade secret, you do not
need to
prove it is a secret.
have the name of the party that is infringing.
prove that you took steps to protect the secret.
show that it has value.
FALSE
Question 28 of 29
Rights of publicity usually do not cover
the exploitation of your persona for monetary gain without your permission.
the exploitation of your face for monetary gain without your permission.
your freedom of speech.
the exploitation of your voice for monetary gain without your permission.
Question 29 of 29
A model release is a waiver to rights-of-publicity laws?
TRUE
FALSE
TRUE
Internal Quiz
Question 1 of 21
Information literacy includes skills in navigating research, as well as an
understanding of _.
how information is created
the Dewey decimal system
who the primary information creators are
exactly how much information exists
Question 2 of 21
Aaron plans to do some research on the Industrial Revolution in the university
library’s archives. How would what he finds there differ from research on the
same topic in a general library’s collection?
The materials are more likely to be digital than materials in a general library
collection.
The materials were all created by scholars who studied the Industrial Revolution.
Some of the relevant materials were created during the Industrial Revolution.
There are many more copies of archival materials than materials in a general
library collection.
Some of the relevant materials were created during the Industrial Revolution.
Question 3 of 21
Margot travels frequently for work. Why might she choose to use an online
library to conduct research for a project she’s working on?
She needs to use books written by an author who’s still living.
Only online libraries have free books.
She can access the books remotely.
She only needs books in the public domain.
Question 4 of 21
A train derailed outside of Philadelphia on Monday. Based on the information
cycle, where would you read about this story on Tuesday?
internet
reference book
newspaper
academic journal
newspaper
Question 5 of 21
How can Wikipedia be helpful when you’re conducting college research?
It can help you identify keywords and concepts to research elsewhere.
It can be referred to for unbiased information on any topic.
It can be used as primary source material.
It can be used as a sole source since it’s so comprehensive.
Question 6 of 21
How are social media sites today being used as a trusted source of information?
They’re used to connect classmates and coworkers.
They’re used to share personal videos.
They’re used to update communities about natural disasters.
They’re used by organizations to push a political agenda.
Question 7 of 21
Nan is a school administrator trying to estimate how many school-age kids will
be living in her district in five years. What type of research resource should she
use to help her find the answer?
maps
statistical database
objects and artifacts
materials collections
statistical database
Question 8 of 21
As a visually literate researcher, which action can help establish the credibility of
an image?
Find an image with an online search.
Identify the images needed.
Evaluate the image source.
Put the image in context.
Question 9 of 21
Felicity wants to use some photos of the New York City skyline in her
presentation. What type of images should she look for to ensure she can use
them without permission?
images in the public domain
images from a library’s archives
images from the Library of Congress
images that appear in Google search
Question 10 of 21
For a class assignment, Nelson needs to use a periodical source that has been
peer reviewed. Which source should he use?
newspaper
trade journal
general magazine
scholarly journal
scholarly journal
Question 11 of 21
What is true about general magazines?
The articles are peer reviewed.
They’re written by professional journalists.
They are considered primary sources.
They contain a bibliography.
Question 12 of 21
Who would find mind mapping the most helpful?
Someone who needs to refine the direction of their research.
Someone who wants to organize the research they’ve already conducted.
Someone who doesn’t know what research topic to start with.
Someone who is an expert in their research topic.
or
Question 14 of 21
What type of search terms can help you find similar or related terms grouped
together?
free language terms
subject headings
authority headings
keywords
authority headings
Question 15 of 21
If you aren’t able to find enough source material when you start researching a
topic, you should consider _ your topic.
narrowing
giving up
expanding
abandoning
expanding
Question 16 of 21
Malik’s instructor is requiring that students use two primary sources for their end-
of-semester project. What sources should he choose?
autobiography and biography
news article and diary
diary and description by a witness
magazine article and encyclopedia
Question 17 of 21
Cecily is searching for sources for a paper she’s writing on the Mediterranean
diet. In what circumstance would she choose a popular publication as a source?
She needs a bibliography to refer to.
She wants to use peer-reviewed information.
She is unfamiliar with the jargon in the field.
She needs credible citations.
Question 18 of 21
Dylan wants to use a sentence from a history book in his paper. What action
would be considered plagiarism?
Using the sentence with quotation marks around it.
Just changing the word order of the sentence.
Restating the sentence in his own words.
Crediting the original source of the sentence.
Question 19 of 21
What usage of copyrighted materials would be a violation of the fair use
doctrine?
criticism
marketing
teaching
news reporting
marketing
Question 20 of 21
Kara is working on a group research project and needs to create an annotated
bibliography based on the bibliography created by another team member. What
does she need to add?
a description of the sources
the authors of the sources
the publishers of the sources
the names of the sources
Question 21 of 21
For a work of art, what is contained in an image caption that is not present in an
image citation?
the item’s owner
the title of the work
the dimensions
the artist’s name
the dimensions
Internal Quiz
Question 1 of 9
Which of these article types is the most flexible and popular?
feature
news
research
commentary
feature
Question 2 of 9
What should you NOT include in a pitch or query letter?
sources you plan to speak with
a deadline for responding
your completed article
the editor’s name
Question 3 of 9
All of these are great sources for your article content EXCEPT _.
something you saw with your own eyes
something you heard from a friend
something you read in a major news outlet
an interview you did with an expert
Question 4 of 9
Before an interview, it’s a good idea _.
to prepare a list of yes-or-no questions
not to think too much—you want it to feel like a natural conversation
to prepare a list of long, complex questions
to ask your subject if it’s okay to record the interview
Question 5 of 9
One way to organize the ideas in your article is to _.
edit your notes, deleting and cutting/pasting as needed
create a detailed outline with roman numerals
all of these answers
sketch a loose visual roadmap or flow chart
Question 6 of 9
Use your creativity to keep the reader engaged in all parts of your article
EXCEPT _.
transitions
the ending
quotations
the “lede” or beginning
quotations
Question 7 of 9
When editing your article, what should you NOT be looking for?
Roman numerals
cliches
fussy language
unnecessary words
Roman numerals
Question 8 of 9
When submitting your article for publication, don’t include _.
a suggested headline
a list of your interview questions
This is not necessary.
photos and captions
your availability in the coming days
Question 9 of 9
What are the two main reasons to promote your article?
to show your subject matter to readers and your skills to editors
to show your editing to publishers and your skills to sources
to show your transitions to readers and your subject matter to editors
to show your sources to editors and your skills to competitors
Internal Quiz
Question 1 of 21
A correlational study will not only point out the trends in your data but can prove
causality.
TRUE
FALSE
FALSE
Question 2 of 21
A rigorous and well-structured instrument will need to be what two things?
Significant and Ethical
Deductive and Confidential
Correlational and Probabilistic
Reliable and Valid
Reliable and Valid
Question 3 of 21
Why is it important for another researcher to be able to replicate your study?
It broadens the findings of your research if findings can be replicated in another
setting.
It allows for the research field to test the validity of your findings
It can ensure the relevance of this new knowledge in different environments.
all of these answers
Question 4 of 21
The independent variable is the variable your research will manipulate to see
potential relationships with dependent variables.
TRUE
FALSE
TRUE
Question 5 of 21
What makes a research objective different from a research question?
There can only be one research objective.
A research objective is more focused than a research question.
A research objective can only relate to a hypothesis.
The research objective is concerned with the goals of your research rather than
the questions your data collection attempts to answer.
The research objective is concerned with the goals of your research rather
than the questions your data collection attempts to answer.
Question 6 of 21
Why is the null hypothesis important in quantitative research?
There needs to be more than an educated guess about a phenomenon.
Statistics are a soft science and need a different hypothesis than a hard science.
A null hypothesis accounts for random chance as the reason for a perceived
relationship between variables.
Quantitative research is about certainty rather than probability. The null
hypothesis is not a certainty measure.
A null hypothesis accounts for random chance as the reason for a perceived
relationship between variables.
Question 7 of 21
How does a literature review differ from an annotated bibliography?
A literature review is a straightforward recitation of what you read, like a book
report.
There is no difference; a literature review is the research term for annotated
bibliography.
A literature review must include all of the literature you have read on the topic.
A literature review provides a thorough dive into the field from a narrative
perspective, not just notes.
A literature review provides a thorough dive into the field from a narrative
perspective, not just notes.
Question 8 of 21
Can good social science research be subjective?
Yes, because social science research can cherry-pick its findings to match an
ideology.
Yes, because subjectivity as a social science research term is about the human
condition.
No, because objectivity must be more than a research framework.
No, because objectivity is at the forefront of the scientific method.
Yes, because social science research can cherry-pick its findings to match an
ideology.
Question 9 of 21
Which of the following IS NOT a consideration when narrowing your research
topic?
Relationship of Variables
Aspect
Validity
Methodology
Validity
Question 10 of 21
You should start writing your problem statement from the place you feel the
most comfortable.
TRUE
FALSE
TRUE
Question 11 of 21
Which of the following IS NOT a section of a research proposal
Criticisms
Problem Statement
Methodology
Analysis
Criticisms
Question 12 of 21
What is population sampling?
The methodology used to achieve a representative sample of people to
participate in your study.
Finding the people who take part in your study but should not have.
Choosing participants at random to ensure probability.
Engineering the participants in your study to align with the contours of the
population.
Question 13 of 21
Which is the best description of an ancillary study?
Putting an intervention into an experiment to measure against a control group.
Supplementing an existing data set with one or more additional measurements.
Using an existing data set but comparing variables not examined in the original
study.
Using statistics to identify variances and publication biases in existing literature
and research results.
Question 14 of 21
There are multiple ways to share and fill out a survey, and your research can
combine methods to meet participants where they are.
TRUE
FALSE
FALSE
Question 15 of 21
How do ‘statistical significance’ and ‘practical significance’ differ?
Statistical means the findings are relevant; practical means the probability of
results left to random chance is low.
Statistical means the probability of results left to random chance is low; practical
means the findings are relevant to use in your field.
There is no difference.
Statistical means the probability of results left to random chance is low and the
findings are relevant; practical means the cost is low.
Question 16 of 21
Which of the following IS NOT true about formatting a table?
Show data patterns in columns rather than rows because most people read
down rather than across.
More smaller tables are better than one very large table.
Simplify numbers to the fullest extent, even if that means using scientific
notation.
Make sure to share your data from the highest number to the lowest.
Make sure to share your data from the highest number to the lowest.
Question 17 of 21
Common acronyms should be used throughout the paper.
TRUE
FALSE
FALSE
Question 18 of 21
Most research limitations fall into which two categories?
Methodology limitations and data limitations.
Methodology limitations and infrastructure limitations.
Methodology limitations and population sample limitations.
Methodology limitations and research team limitations.
Question 19 of 21
The abstract and final summary are almost always the two most-read parts of a
research paper.
TRUE
FALSE
TRUE
Question 20 of 21
Which of the following IS NOT a primary ethical standard of research?
Informed consent
Validity
Avoiding harm while doing good
Confidentiality
Validity
Question 21 of 21
Which of the following studies would NOT require Institutional Review Board
approval?
All studies require IRB approval.
A study using a mix of human and non-human subjects.
A study entirely using previously collected data which was published in a
publically available source.
A study using internal subjects.
Question 2 of 4
From the viewpoint of the reader, how does a white paper differ from a typical
sales brochure?
A sales brochure is more concerned with economic factors than a white paper.
The white paper focuses more on a single issue or product than a sales brochure.
A white paper appears to be more analytical and impartial than a sales brochure.
A sales brochure appears more honest and trustworthy than a white paper.
Question 3 of 4
Which paper would engage most readers from beginning to end in a lengthy
white paper?
“Sorghum Harvests for 2012-2018”
“How to Install Horseshoe Cable Fasteners”
“High-performance sports car price guide 2019 “
“Global Water Quality in the Next Decade”
Question 4 of 4
How might you manage the process of polishing a draft?
Read the draft multiple times.
Use a checklist.
Employ an outside editor.
Run a spell checker.
Use a checklist.
Final Exam
Question 1 of 5
A stakeholder who is quoted in a paper should be given the opportunity to
review _.
Question 2 of 5
How can you avoid discontinuities in style when incorporating outside materials?
Question 3 of 5
What should be the focus of the introductory part of a white paper?
Question 4 of 5
What graphics type should you use sparingly in white paper?
company-related graphics
informational graphics
graphical text elements
illustrational graphics
a) company-related graphics
Question 5 of 5
What is the main benefit of studying examples of white papers in your area of
expertise?
Internal Quiz
Question 1 of 5
When starting your Quick Start Guide, what questions should you keep in mind?
A. Are there steps my user must take to get started?
B. How can I make my guide visually appealing?
C. Are there tasks my user may want to complete?
A, C
B, C
A, B
A, B, C
A, C
Question 2 of 5
Which of the following practices should you follow when annotating
screenshots?
Keep annotation style consistent throughout the guide.
Vary the annotation style from one visual to the next.
Make the annotation style match the size and color of the actual screenshot.
Annotate each element of the screenshot.
Question 3 of 5
Good Quick Start Guides combine _ language and _ language.
plain; understandable
technical; specialized
plain; technical
plain; technical
Question 4 of 5
A good heading should always be what?
specific and descriptive
as concise as possible
seldom using any verbs
written as a complete sentence
Question 5 of 5
Which of the following items is the best example of a good step description?
Turn on ventilation system before starting any other steps.
Ventilate the laboratory.
The necessity of proper ventilation
Before starting any other steps, turn on the ventilation system.
Final Exam
Question 1 of 7
What is the difference between a conceptual guide and a procedural guide?
Question 2 of 7
Which of the following items best uses plain language to describe an idea?
d) Leave the sample in the lyophilizer until its mass does not change with
time.
Question 3 of 7
How are “Must” Quick Start Guides organized?
b) They walk the user through a strict sequence to achieve a desired outcome.
Question 4 of 7
It can be helpful to base your Quick Start Guide on _.
an online template
the user manual
previous Quick Start Guides you have made
your competitor’s Quick Start Guide
Question 5 of 7
The most important aspect of formatting to remember is that _.
Question 6 of 7
How should you address the user when you are writing a Quickstart guide?
Question 7 of 7
How can you avoid including too many notes?
Question 2 of 8
How should you structure your document for easy reading?
Use two or three line paragraphs
Include at least 8 sentences in each paragraph.
Use lists and bullets.
Use long paragraphs.
Question 3 of 8
Revise the following sentence to be more concise, but have the same meaning:
“The sales figures that we calculate annually will be given to you sometime on
the first day of the month of July.”
You will receive our annual sales figures July 1.
We will give the sales figures that we calculate annually to you on July 1.
On the first day of July, you will receive the sales figures that we have calculated.
You will receive from us before the close of our work day on July 1 the annual
sales figures.
Question 4 of 8
Which of the following elements do effective business writers always include in
their communications?
a face-to-face component
adjectives and adverbs
topic sentences
compliments to the reader
topic sentences
Question 5 of 8
Which of these is an example of a concrete request?
Please help yourself to several bagels in the conference room.
You’ll need to increase your sales by 20 percent soon.
Try to work harder on your next presentation.
Please have the expense report on my desk by 5 p.m. this afternoon.
Question 6 of 8
Which sentence is punctuated properly?
Despite having been before I am excited to attend the conference.
I have been to the conference before, I am excited to go again.
I have been to the conference before, and I am excited to go again.
I have been to the conference before; and I am excited to go again.
Question 8 of 8
What is one reason to send a handwritten note?
to discipline a subordinate
to express gratitude
to spread awareness about a new policy
to suggest a new meeting time
to express gratitude
Final Exam
Question 1 of 13
Which of the following is a grammatically correct sentence?
Question 2 of 13
How much of your writing time should be spent planning and revising?
50%
80%
none
30%
b) 80%
Question 3 of 13
What question should you ask yourself to write in a conversational style?
What are the most important pieces of content to include in this email?
Would I say this to someone if I were speaking to them face to face?
By when do I need this correspondent to send her reply?
How can I make this email formal enough to sound impressive?
b) Our next staff meeting to discuss flextime and childcare will be Tuesday,
November 12, in Room 101 in our company annex.
Question 5 of 13
You send an email to your coworkers telling them to meet at the hotel
conference room at 9 a.m. for a meeting.
Considering the 10 Cs, what piece of information are you forgetting to tell them?
b) The meeting’s purpose is to discuss a marketing plan for your new product.
Question 6 of 13
Which of the following is indicative of a typical memo?
a clear introduction
a single paragraph
a length over two pages
a signature block
a) a clear introduction
Question 7 of 13
Which of the following is an example of courteous writing?
The room is already booked on the 11th, but it is available on the 12th.
You didn’t remember to include the time.
I will grant you the extension.
No, that won’t work for us.
a) The room is already booked on the 11th, but it is available on the 12th.
Question 8 of 13
Which of these should be included in a report for a client unfamiliar with your
company?
opinions
company-specific jargon
superlatives
specific company background information
Question 9 of 13
“Please complete the audit report by end of business day, Friday.”
redundant request
considerate request
courteous request
concrete request
d) concrete request
Question 10 of 13
How can you ensure your recipient will read your email quickly when she
receives it in her inbox?
Question 11 of 13
Which of these clues indicates that a source is credible?
Question 12 of 13
What is grammatically wrong with this sentence?
“Although I’ve already reviewed the slide deck I am still planning on attending the
live presentation.”
Question 13 of 13
Your employee’s writing skills have improved. Because of this improvement, she
is being put on a new account.
Your writing skills have improved tremendously. Consequently, you are being
assigned to the Johnson account.
Your writing skills have improved tremendously. However, you are being
assigned to the Johnson account.
Your writing skills have improved tremendously; additionally, you are being
assigned to the Johnson account.
Your writing skills have improved tremendously. You are being assigned to the
Johnson account.
1) Under copyright law if you have a database of your client contact information, what is
considered protected?
2) If in a work-for-hire agreement, you (the contractor) create something, who will own the
rights to be considered the author?
3) If you are the creator of an asset protected by copyright law, which statement is true?
• If you are authoring for a company, then the copyright is valid for 70 years after your
• If you are not authoring for a company, then the copyright is valid for 70 years after
your death.
• If you are not authoring for a company, then the copyright expires upon your death.
• If you are authoring for a company, then the copyright never expires.
• TRUE
• FALSE
5) In order to sue for copyright infringement, you must first do what?
• Under copyright law, companies can be liable for all infractions even if they are not
aware of them.
• Even if you know that an infraction has taken place, you are not liable if a contractor
performed the infraction.
• Under copyright law, owners of companies cannot be held personally liable for
infractions.
• Under copyright law, companies are never liable for infractions if no one in the company
is aware of them.
7)
• a slogan
• a brand name
• a color
• a jump shot
• TRUE
• FALSE
• the product that you have trademarked has not been successful.
• the trademark name is no longer valid because you have changed the product name.
11) Before adopting a trademark, what is the first thing that you should do?
• Determine if you can adopt this trademark without infringing upon any prior existing
use of the trademark.
12) What .gov site provides a searchable database of registered trademarks and provides forms
for registering your own trademark?
• USPS.gov
• PTOUS.cov
• USPTO.gov
• USPA.gov
13) What protocol is in place that allows for trademarks filed in the US to be recognized by
some international countries?
• Madrid Protocol
• EU Trademark Protocol
• words
• logo only
• 1
• 10
• 5
• is a good thing.
• A requirement from a court that the party infringing on the trademark must stop.
• 15
• 5
• 10
• 20
• 18
• 36
• 24
• 12
20) What change has been made to the America Invents Act in recent years?
• Two creators can now gain patents on identical inventions if both were created within
12 months of each other.
• The first person to file the patent gains the rights versus the first person to come up
with the idea.
21) If you share your idea with someone before you file the patent, what is a good way to
prevent the idea from being used by the other party?
• Get a verbal agreement from the other party that they will not steal your idea.
22) Which is not a good way to research if a patent already exists for your idea?
• Phone a friend.
23) Which of these is not a good way to keep track of your creation?
• email notes
• in the name so all trade secrets must have the word "secret" somewhere in the name.
25) In general, recipes are never protected under the trade secret law.
• TRUE
• FALSE
26) In order to prove that someone has infringed upon a trade secret, you do not need to
• prove it is a secret.
• have the name of the party that is infringing.
27) If you are under an NDA and someone who is not under an NDA discloses a trade secret to
you, you are still bound by your NDA to not disclose the trade secret in most cases.
• TRUE
• FALSE
• the exploitation of your persona for monetary gain without your permission.
• the exploitation of your face for monetary gain without your permission.
• the exploitation of your voice for monetary gain without your permission.
• TRUE
• FALSE
30) Which of the these is the only subject matter than is patentable?
• data structures
• electro-magnetic signals
• compositions of matter
• It must be useful, novel, and obvious.It is important to remember that an idea must be
non-obvious in order for the idea to be patented.
• It must be a an idea for a product that can be sold to the public.Whether or not the
product can be sold to the public is not a consideration in obtaining a patent.
32) In what component of a patent application does the applicant identify the relevance of the
invention and the motivation for coming up with the invention?
• summary
• claims
• background
• abstract
33) Sue invented a steamer that heats food faster than a microwave. She knows she can sell the
steamer worldwide. Sue is concerned about costs. How should Sue protect her invention in
other countries while she begins marketing her cooker?
• Sue should file an international patent application that will protect her invention in any
country she sells in. It is important to know there is not such thing as an international
patent. Every country controls its own patent process.
• Sue should file a PCT patent application, then determine what countries to file in after
WIPO examines her patent. It is important to understand that WIPO does not examine
patents nor does WIPO approve patents. Patents are only approved by individual
countries.
• Sue should file a patent in the U.S., then file a PCT application to give her time to
determine what countries she should file patents in. A PCT application provides a
thirty-month window on international patent protection during which she can test
market her steamer.
• Sue should file a patent in the U.S., then file a PCT application that will provide her with
twenty-year patent protection all countries.
34) Infringement on dependent claims is nearly always found even if the independent is not
infringed upon.
• TRUE
• FALSE
35) ABC, Inc. is a large multi-national company with numerous product lines. ABC wants to
avoid being sued for intentional patent infringement. What might ABC, Inc. do to avoid
intentional infringement?
• Avoid doing patent searches so they do not become aware of a patent they might
infringe.
• Avoid producing an item based upon an idea that a patent had been applied for but
abandoned.
• Avoid using risk management techniques when proceeding with product development.
36) Mary is working on a new invention she knows is patentable. She is concerned about
keeping her invention secret. What is the only incorrect statement regarding the legal
protections available to Mary?
• The information in her patent application will not be published by the USPTO until 18
months after filing.
• She can request the USPTO not make the information regarding her invention public
after her patent is issued.
• She can request the USPTO not publish information regarding her patent application at
any time while it is pending.
• If there are other people working on the invention with her she can utilize a
confidentiality agreement.
37) When was the copyright clause incorporated into the United States constitution?
• 1906
• 1776
• 1878
• 1787
• TRUE
• FALSE
40) You need to have a copyright credit on your image to protect the copyright.
• TRUE
• FALSE
42) What types of tangible creative expressions (work) can you copyright?
• Words or Names
• Ideas or Concepts
• absolute proof you created the artwork, free access to courts, guaranteed damages up
to $150,000 for willful infringement
• legal presumption you created the artwork, free access to courts, guaranteed damages
up to $150,000 for willful infringement
• legal presumption you created the artwork, access to courts, presumption of damages
up to $150,000 for willful infringement
44) Copyright.gov is the only online website to officially register your copyright in the United
States.
• TRUE
• FALSE
45) What is the cost and damages allowed for registering a single image copyright?
46) What is the cost and damages allowed for registering a group of images copyright?
• $55 and $120,000 for willful infringement
47) A copyright registration for a single or group of images for an individual lasts a lifetime plus
seventy years.
• TRUE
• FALSE
48) A copyright registration for a single or group of images for a business lasts ninety five years.
• TRUE
• FALSE
49) As long as you change a design in some way you can avoid copyright infringement.
• TRUE
• FALSE
52) NASA moon landing pictures are public domain because the public paid for them.
• TRUE
• FALSE
53) Cease and desist letters are a good method to use for those who ignore a reasonable
response to copyright infringement.
• TRUE
• FALSE
54) DMCA letters are specifically used to respond to web sites who are infringing your copyright
and asks them to remove and cease using the work.
• TRUE
• FALSE
55) A DMCA Take Down Notice is sent to website hosting companies letting them know of
copyright infringement by their users and requires them to address the problem with the
infringing web site and its owner.
• TRUE
• FALSE
• 4 years
• 1 year
• 3 years
• 7 years
57) If you change a design at least 20%, then it's OK to use it.
• TRUE
• FALSE
58) If you created it you own the copyright as soon as the pen leaves the paper.
• TRUE
• FALSE
59) A copyright registration in the United States can be universally enforced globally.
• TRUE
• FALSE
60) An animal's original creative expression can be owned by the animal who created it.
• TRUE
• FALSE
61) Just like normal humans, a Zombie's copyright lasts a lifetime plus seventy years.
• TRUE
• FALSE
62) Which of the following is NOT part of the core logic of innovation?
• creation of variety
• scaling up of the best ideas
• fear of cannibalization
• No company can master all of the necessary technologies and stay ahead.
65) Which of the following is NOT an element of the “Design Thinking” process?
• focusing on not just what the user says but also how he or she thinks, behaves, and feels
• aiming for “zero distance” between the company and the user
66) What is the core logic behind the “lean startup” process?
• Think of the term “lean” as eliminating wasted time, effort, and resources.
68) Which of the following would be a BAD idea in a dramatic reimagining of the target
customer (e.g., when Apple launched the PC aimed at individual users)?
• creating products or services that are cheap and ignoring everything else
• acting tough with suppliers and employees to drive the cost down
72) What must you NOT do when figuring out how to dramatically re-engineer the industry’s
value chain?
• Focus especially on activities with the biggest impact on total cost or delivered customer
value.
• Examine how technology could dramatically transform the entire value chain (or a part
of it).
• Map out the entire value chain from one end to the other.
73)How might you dramatically redefine the notion of customer value (e.g., when Microsoft
launched Office as an integrated bundle of key applications)?
• Examine the possibility of tailoring your offering to each user’s unique needs.
74) Which of the following is NOT a sensible approach when driving for both consistency as well
as innovation?
• Set up simple rules for allocation of time between routine tasks and experimentation.
• increased self-confidence
• limits your ability to see the world around you differently than you're used to
• helps you work better with those who see the world like you
• It's popular.
• It's useful.
• It's new.
• It's surprising.
79) When applying the multiplication technique, which product attribute should you consider
when creating a table?
• color
• weight
• shape
80) When applying the division technique, after dividing a product or its components, what
should you do?
81) The subtraction technique is defined as the removal of an essential component from a
product.
• FALSE
• TRUE
82) After virtually applying one of the SIT methods to a product, what is a good question to ask?
• subtraction
• multiplication
• task unification
84) The hallmark of the attribute dependency technique is the unrelated nature of a product's
parts.
• FALSE
• TRUE
85) A key to selecting the best ideas is identifying the most important _____ for your ideas in
advance.
• cost analysis
• people
• timeframe
• criteria
86) The best creativity workshops are held in rooms with specialized accessories to boost
innovative ideas.
• FALSE
• TRUE
87) Functional diversity means that _____.
• This is the recommended action provided in the course to help ensure interested parties
all understand the contract.
• Files it, as the real job description is not included in the contract.
89) What type of "shifts" do you need to look out for if your client doesn't support your
proposed solution?
• strategy shifts
• Strategy shifts might derail your consulting engagement, but rarely result because of
lack of acceptance of your solution.
• power shifts
• shifty shifts
• funding shifts
90) One of the primary purposes for using the managerial and technical roles is to ensure your
client _____.
91) What is NOT something that client's typically look for during the early stages of your
consulting engagement?
• While you should get along with the client team, your "social status" amongst that team
isn't typically considered to be relevant.
92) Which of these actions is not recommended when positioning your deliverables for your
client to provide “care and feeding" after your engagement is concluded?
• Define any operational risks that may surface for your client.
• Respond to and correct any issue your client may bring to your attention.
• Checkpoints are good to keep you client focused on the reasons they implemented your
solution.
93) What are the two types of potential "reviewer" you may be asked to fulfill during a
consulting engagement?
• While these are characteristics OF reviews, they aren't the types of review discussed in
the course.
• general contractor
• A general contractor consulting model is when you hire other consultants and you run
the project for the client.
• project based
• S-corporation
• staff augmentation
• Subcontractor
• Direct
• Commissioned
• Partnership
98) Which type of contract governs your entire relationship with the client?
• Purchase Order
• Statement of Values
• Task Order
• measurement is difficult
100) What is true about "work made for hire" or "work product"?
102) What drives the number of people you need to staff on your team?
• employment law
• personalities
• contract provisions
103) Which of the following is NOT a good technique for resolving conflict?
104) When presenting your findings, be sure to present your ideas _____.
105) Why should you consult an attorney when you draft a contract?
106) _____ tracks money coming into your business and going out of it.
• Balance sheets
• Cash flow
• Financing
• Debt
107) A _____ agreement prevents your employees from pursuing your clients after they've left
your employment.
• intellectual property
• restriction
• project
• noncompete
108) What kind of insurance protects you when your work isn't up to standard and it causes
financial damages?
• disability
• workers' compensation
• general liability
109) When you hire people to support you, you have to _____ work.
• generate more
• avoid
• do more
• delegate
110) Which step of the process will cause you to iterate more than others?
• select analyses
111) You should immediately start manipulating data at the beginning of this process.
• TRUE
• FALSE
112) Poor communication leads to lengthy, inefficient process. You end up doing excess,
irrelevant analysis and the result is weak, convoluted communications. When this happens,
there's a lack of _____ for your ideas. You'll also lose _____ as a thought leader.
• excitement; salary
• support; credibility
• TRUE
• FALSE
114) You should choose your architecture based upon your audience.
• TRUE
• FALSE
115) You can never combine a layer architecture with a column architecture.
• TRUE
• FALSE
• TRUE
• FALSE
117) You should spend a lot of time perfecting your story at this stage.
• TRUE
• FALSE
118) When discussing and refining your story, you should get input from many stakeholders
• TRUE
• FALSE
• TRUE
• FALSE
120) You should choose your communication vehicle based upon _____.
• your preference
• your audience
121) When defining the problem your company solves, you should look at it through the
perspective of _____.
• your customers
• your ad agency
• your suppliers
• your employees
• the return your investors make when you sell your company
133 ) Dieter has a big communication meeting coming up where he will be presenting his solution
144) Miguel has asked you to help him with his presentation. He wants his audience to be a part of
• Add a Q and A.
145) Mark has a great idea for securing dog crates in a car. Which technique would be the best way for
him to present his idea?
145) You want to create a takeaway people can repeat and have it stay in their minds when they leave
• using rhyme
146) Rafe has less than 10 minutes to get his communication into his audience's mental door and
wanting to know more. Which of the following would prevent Rafe from connecting with his
audience?
• Segue into what's next by saying, "you don't have to imagine it."
147) Albert has crafted a presentation for a conference on environmental solutions. He needs to
ensure that his audience will be inspired to take action. What does he need to include in his
148 ) Mika is getting ready to propose a new solution to her company executives. She knows there
may be resistance. What should she avoid to get her audience to be receptive?
149) Jeremiah just finished a speech with an idea he mentioned in his introduction. This technique is
known as
• bookending
• sandwiching
• alliteration
150) Noel has a critical meeting with her steering committee. She wants her communication to
succeed so she can move forward with a project. Which tool will help her achieve this?
• using a 5W form
• using a checklist
• using email
151) One of the important factors of successful communication is to know your audience and to have
them listen to you. Which of the 5Ws guides you through questions to get to the results you
• Who
• Why
• Where
What
• to discipline a subordinate
• to express gratitude
156) Revise the following sentence to be more concise, but have the same meaning:
"The sales figures that we calculate annually will be given to you sometime on the first day of
• On the first day of July, you will receive the sales figures that we have calculated.
• You will receive from us before the close of our work day on July 1 the annual sales figures.
157) Which of the following elements do effective business writers always include in their
communications?
• a face-to-face component
• topic sentences
158) Which choice is a reliable way to ensure that your email will be read?
• Close out the email with a heartfelt expression like "Very truly yours."
• Give all the critical information in one paragraph so the reader will have fewer paragraphs to read.
159) How should you structure your document for easy reading?
160) Which of the following items is the best example of a good step description?
• language and
• language.
• plain; understandable
• technical; specialized
• plain; technical
163) When starting your Quick Start Guide, what questions should you keep in mind?
• A, C
• B, C
• A, B
•
• A, B, C
164) Which of the following practices should you follow when annotating screenshots?
• Make the annotation style match the size and color of the actual screenshot.
165) Kara is working on a group research project and needs to create an annotated bibliography
based on the bibliography created by another team member. What does she need to add?
166) For a work of art, what is contained in an image caption that is not present in an image citation?
• the dimensions
167) Dylan wants to use a sentence from a history book in his paper. What action would be
considered plagiarism?
• Using the sentence with quotation marks around it.
168) What usage of copyrighted materials would be a violation of the fair use doctrine?
• criticism
• marketing
• teaching
• news reporting
169) Malik’s instructor is requiring that students use two primary sources for their end-of-semester
170 Cecily is searching for sources for a paper she's writing on the Mediterranean diet. In what
171 What type of search terms can help you find similar or related terms grouped together?
• subject headings
• authority headings
• keywords
172 If you aren't able to find enough source material when you start researching a topic, you should
• narrowing
• giving up
• expanding
•
•
• abandoning
• and
• both
• or
175) For a class assignment, Nelson needs to use a periodical source that has been peer reviewed.
• newspaper
• trade journal
• general magazine
• scholarly journal
177) As a visually literate researcher, which action can help establish the credibility of an image?
178) Felicity wants to use some photos of the New York City skyline in her presentation. What type of
images should she look for to ensure she can use them without permission?
179) How are social media sites today being used as a trusted source of information?
180) Nan is a school administrator trying to estimate how many school-age kids will be living in her
district in five years. What type of research resource should she use to help her find the
answer?
• maps
• statistical database
• materials collections
189) A train derailed outside of Philadelphia on Monday. Based on the information cycle, where would
• internet
• reference book
• newspaper
• academic journal
190) How can Wikipedia be helpful when you're conducting college research?
•
•
191) Aaron plans to do some research on the Industrial Revolution in the university library's archives.
How would what he finds there differ from research on the same topic in a general library's
collection?
• The materials are more likely to be digital than materials in a general library collection.
• The materials were all created by scholars who studied the Industrial Revolution.
• Some of the relevant materials were created during the Industrial Revolution.
• There are many more copies of archival materials than materials in a general library collection.
192) Margot travels frequently for work. Why might she choose to use an online library to conduct
195)When editing your article, what should you NOT be looking for?
• Roman numerals
• cliches
• fussy language
• unnecessary words
198) Use your creativity to keep the reader engaged in all parts of your article EXCEPT
• transitions
• the ending
• quotations
199) All of these are great sources for your article content EXCEPT
201) Which of these article types is the most flexible and popular?
• feature
• news
• research
• commentary
• them.
203) Which of the following IS NOT a primary ethical standard of research?
• Informed consent
• Validity
• Confidentiality
204) Which of the following studies would NOT require Institutional Review Board approval?
• A study entirely using previously collected data which was published in a publically available source.
• TRUE
• FALSE
207) The abstract and final summary are almost always the two most-read parts of a research paper.
• TRUE
FALSE
• Statistical means the findings are relevant; practical means the probability of results left to random
• chance is low.
• Statistical means the probability of results left to random chance is low; practical means the findings
are
• There is no difference.
• Statistical means the probability of results left to random chance is low and the findings are relevant
• Show data patterns in columns rather than rows because most people read down rather than across.
• More smaller tables are better than one very large table.
• Simplify numbers to the fullest extent, even if that means using scientific notation.
• Make sure to share your data from the highest number to the lowest.
210) There are multiple ways to share and fill out a survey, and your research can combine methods
• TRUE
• FALSE
• The methodology used to achieve a representative sample of people to participate in your study.
•
• Finding the people who take part in your study but should not have.
• Engineering the participants in your study to align with the contours of the population.
• Using an existing data set but comparing variables not examined in the original study.
• Using statistics to identify variances and publication biases in existing literature and research results.
213) Which of the following IS NOT a consideration when narrowing your research topic?
Relationship of Variables
• Aspect
• Validity
• Methodology
214) You should start writing your problem statement from the place you feel the most comfortable.
• TRUE
• FALSE
• Criticisms
•
• Problem Statement
• Yes, because social science research can cherry-pick its findings to match an ideology.
• Yes, because subjectivity as a social science research term is about the human condition.
• Statistics are a soft science and need a different hypothesis than a hard science.
• A null hypothesis accounts for random chance as the reason for a perceived relationship between
• variables.
• Quantitative research is about certainty rather than probability. The null hypothesis is not a certain
• measure.
• A literature review is a straightforward recitation of what you read, like a book report.
• There is no difference; a literature review is the research term for annotated bibliography.
• A literature review must include all of the literature you have read on the topic.
• A literature review provides a thorough dive into the field from a narrative perspective, not just
notes.
219)What makes a research objective different from a research question?
220) The independent variable is the variable your research will manipulate to see potential
• TRUE
• FALSE
• It broadens the findings of your research if findings can be replicated in another setting.
• It allows for the research field to test the validity of your findings
222)A correlational study will not only point out the trends in your data but can prove causality.
• TRUE
• FALSE
223)A rigorous and well-structured instrument will need to be what two things?
• Use a checklist.
226) Which paper would engage most readers from beginning to end in a lengthy white paper?
•
• a promotional offer on last year's automobiles
228) From the viewpoint of the reader, how does a white paper differ from a typical sales brochure?
• A sales brochure is more concerned with economic factors than a white paper.
• The white paper focuses more on a single issue or product than a sales brochure.
• A white paper appears to be more analvtical and impartial than a sales brochure.
• sales brochure.