PITCH DECK 2022

Alcohol Discovery, Delivery & Experience

 Huge Market

India is the third largest liquor market in

the world
Favourable Demographics

3.18 3.2 1

386mn $52bn
2
3.16
3.12 3.14
3.07 3.09
3.06 3.05 3.05
3.01 3.01
2.97 Number of people consuming India alcohol
alcohol in India by 2030 beverage market
2.86

3 4

4%
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025
Rise in urbanization in the
last decade
Forecast of the alcohol consumption per capita in India from 2012 to 2025 (in liters)
30%
Rise in disposable income
than six years ago

1 – Source; 2 – Source; 3 – Source; 4 - Source 2

 However,

Covid-19 acted as inflection point

Decline in total alcohol sales volume

5.94

4.23

29 % Consumers, Governments, Retailers and

Manufacturers are willing to accept new
due to inaccessibility business models for tax realization and
of offline retail stores
consumption experience.

2019 2020
Total Sales Volume (in billion liters)

Source
3
CUSTOMERS
Outdated system leading to great deal of buyer
inconvenience.
Over-crowded stores, long queues, intimidating female buyers experience and
lack of authenticity

Additionally, the
RETAIL OUTLETS market is suffering
Liquor retail outlets need to adapt to latest
technology for topline market performance. through various pain
Muted offline/traditional sales due to lockdowns and restricted timings
points

BRANDS
Liquor Brands overpaying for fair share of
visibility and shelf space.
Lack of channels for the brands to communicate directly with consumers, especially
tough for new brands to enter the market

4
 Market Size

Massive market for taking

SAM: $12,066 million

MAHARSHTRA SOM
TAM: $4,488 million (Alcohol Beverages):
$69,475 million WEST BENGAL $900 million
$2,056 million (Non-Alcoholic Beverages):
INDIAN ALCO-BEV ORISSA $200 million
$1,048 million
CONSUMPTION MARKET
ASSAM
$454 million
SPIRITZONE
TELANGANA
$4,020 million

*States are mentioned in order of our launch priority. To find out how much market we will be able to capture, we have followed a top-down approach. To sum up the overall total available market we have summed up each states share. TAM and
SAM has been shown at a CAGR of 6.8% for 5 years.
Proof of Concept established in the US 5
Our Company

Single Platform for EVERYTHING

ALCOHOL
India’s first alcobev discovery, delivery & experience platform.
Spiritzone combines the compliances of a traditional
distribution system with the new age direct-to-consumer
ecommerce

6
 Business Model

Connecting all stakeholders

Consumers Retailers
Discovery and Knowledge Ratings & Review Inventory Dark stores POS System

Value Added Services

Wider Market Reach

Convenience & affordability ₹

Profits & Revenue

100% Authentic Products Data driven product & marketing

strategies
15 mins Q-Commerce
Omnichannel Distribution

Launch Brands ₹ Promotion Management

Product advertisement Digital Performance Analytics

Brands
Revenue 7
Current Traction

Our numbers at a glance

Lifetime 50% YOY

AOV Organic 90% coverage
GMV
Rs 2,100 Growth
in Mumbai and Thane
30 crores

>1,00,000
MTD GMV App Installs on Google Play Store

10X GMV Growth in 10 months

Happy Customers

“ Spiritzone is my buddy now. Spiritzone delivered what was

needed in hard time. That too on time and no complaints
at all. One beautiful thing is you get Spiritzone cash with
every purchase which you can use for next purchase.
awesome! even liquor shops never give this discounts.

8
Value Proposition

Strategic Edge
Customer Centricity More than just offering the product, creating an exceptional customer experience

Tech Forward & Asset Light Partnering with licensed retail outlets to build dark stores

Offering value added services like taste profiling, live musicians, tasting boxes, etc. by
Going the Extra Mile
partnering with various vendors/freelancers

Injecting transparency by automating every touch point of the stakeholders in the value
End to End Automation
chain i.e., Brands, Retailers, Consumers

Founders’ unique combination of extensive technology background along with decades of

Founder-Market Fit experience in alcobev sector, deep industry access and thorough understanding of supply
chain from manufacturing to retail
9
Competitors

Our Current Competitive landscape

Digital (Presence)

(Best in the segment and the only

alcohol industry focused online
platform)

Broad (Category) Niche (Category)

Offline (Presence)

10
Competitors

Our Difference
EXISTING PLAYERS SPIRITZONE

Business model adaptable to different state regulations for

NIMBLE & INNOVATIVE MODEL Need for more flexible model due to rapid scale-up in different states. Incorporating an
changing regulations inventory-led model for better unit economics

STRONG RELATIONSHIP WITH E-commerce platforms like Swiggy Leverage technology & data driven analysis to solve their
STAKEHOLDERS receiving criticism from stakeholders pain points

DEFACTO PLATFORM FOR A go-to platform for the liquor brands for launching
No single all-in-one platform
BRANDS TO LAUNCH themselves or a new product

Competitors focus only on delivering Strategies like hyper-personalization, value add services &
DELIVERING A COMPLETE products & services which is just a strong digital community network to create a much larger
EXPERIENCE small piece of the overall big pie & deeper alcobev ecosystem in India

11
Marketing

Go-To-Market Strategy

B2B Trade Strategy

Traditional sales team & digital marketing to build long term
relationships with retailers and brands

B2C Retail Strategy

Strengthen digital strategies, gamifying referral program, use content marketing
techniques, engaging influencers, offer game changing product, leverage
manufacturers' network and build community led commerce

Branding
Instill the brand vision of delivering a complete experience for buyers,
retail partners & brands in the company’s products and services

12
Our Team

Doers & Builders

Kushal Jaiswal Pragya Jaiswal

Co-Founder & CEO Co-Founder & CTO

 10+ years of entrepreneurial experience in the US, EU, and
Asia
 Founded and bootstrapped Quosphere, a technology
consulting company, setting up operations in 3 continents, and
currently valued at $15 million
 Successfully exited one of his fastest-growing business arms,
letting a global $50B giant acquire it
 7+ years of experience in data engineering, analytics, machine
learning & large-scale system design
 Worked with several Fortune's Global 500 clients
 Studied Statistics, Mathematics, and Computers from St. Xavier's
College, Kolkata and Masters in Computer Science from
University of Mumbai. She was recognized for topping her batch
at both institutes

 Founders’ family is in hospitality, liquor retail & distribution business with

cumulative revenue of more than 2000Cr
 They jointly filed for a patent on causal analytics for a platform that aims
to simplify how business users read and consume business information.
13
 Year 1.
 Strengthen growth in Maharashtra (Mumbai, Navi Mumbai, Thane, Pune, Nashik,
Nagpur, Kolhapur, Aurangabad) and establish presence in West Bengal (Kolkata,
Asansol, Siliguri, Durgapur, Kharagpur, Burdwan)
 Offer online home delivery services and tasting boxes on subscription
Future Timeline
 Implement dark stores and inventory led model

Roadmap  CAC per user $6.35

Year 2.
 Initiate offering POS V2.0 to retailers
 Enter Orissa (Bhubaneswar, Cuttack, Rourkela, Puri) and Assam(Guwahati, Dibrugarh)

Year 3.
 Enter Telangana(Hyderabad)
 Expand product offerings by providing value added services such as live music, taste
profiling, event discovery, recommendations, providing bartenders etc. by on-
boarding value-added service partners
 CAC per user reduced to $2.89 as a result of marketing efforts.

Year 4.
 Run PAN India experiments with demand aggregation/lite marketplace model

Year 5.
 CAC per user declined to $2.53, owing to brand awareness
14
Financials

The Ask
Spiritzone has been bootstrapped since its inception in May 2020. Founders have invested more than $400,000 of their own capital

We are looking to raise $1 million

for growth, team enhancement and hiring, product development, and strengthening delivery & operations

Delivery & Operations

Partnering and building extensive end-to-

Growth 12% end ground operations

Implementing various B2B and B2C digital

growth campaigns, wider public launch and
scaling
42% Usage 16%
of
Funds
Team Hiring
Product Hiring people to fill up the key roles in the
organization
Work on Phase-2 of POS software, introduce 30%
new product offerings and enhancing
technology infrastructure

15
 Financials

Projections
REVENUE BREAKDOWN
$1,200 90,00,000
84,74,652
80,00,000
$1,000 4%
70,00,000 11%

56,27,332
$800 60,00,000
18%
Millions

50,00,000
$600 31,71,080
40,00,000 68%

$400 30,00,000

12,93,164 20,00,000
$200
4,00,000 10,00,000 Revenue through Commission (Aggregator Model & Inventory Led Model)
Revenue through Delivery Fees
$- - Ad Revenue
2022 2023 2024 2025 2026
Others (Tasting boxes, Value-added services, POS/Support/Server Service)
GMV Net Revenue Total Users

*User represented in data labels. 16